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74 Years of McDonald's Marketing in Two Minutes

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Take a look back through history to see how McDonald's has evolved since it was founded in 1940 with one location in California. From the 15-cent hamburger to the 1979 launch of the Happy Meal to the cult following of the McRib, the chain has repeatedly reinvented itself. Read the story: http://www.fastcompany.com/3037460/74-years-of-mcdonalds-marketing-in-two-minutes Follow us on Facebook: https://www.facebook.com/FastCompany Follow us on Twitter: https://twitter.com/FastCompany Follow us on Instagram: http://instagram.com/fastcompany [Photos: RICHARD ELLIS/ALAMY (15-CENT SIGN); AKP PHOTOS/ALAMY (GOLDEN ARCHES); ABDESIGN (HAPPY MEAL; SOFT-DRINK CUP); STEVE STOCK/ALAMY (BIG MAC MEALS); UNIVERSAL IMAGES GROUP LIMITED/ALAMY (CALIFORNIA MAP); NICOOLAY (SAN BERNARDINO MAP); EVERETT COLLECTION (1950 RESTAURANT; CUSTOMERS AT RESTAURANT;); BETTMANN/CORBIS (1955 RESTAURANT; RAY KROC IMAGES); JONATHAN LARSEN/DIADEM IMAGES/ALAMY (SIGN); TIM BOYLE/STAFF (MULTIMIXER); DORLING KINDERSLEY (USA MAP); EYE35.PIX/ALAMY (GOLDEN ARCHES); SKODONNELL (HAPPY MEAL); SIMON MILLS/CORBIS (WORLD MAP); KIRBY HAMILTON (OBESITY HEADLINE); ROB WHITWORTH/ALAMY (BURGER MAN); KLH49 (FATTER HEADLINE); SAMUEL GOLDWYN/EVERETT (MORGAN SPURLOCK; SUPERSIZE ME); MICHAEL NEELON/ALAMY (HAPPY MEAL); ALL OTHER IMAGES MCDONALD’S NEWSROOM]
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Text Comments (37)
miss wood (2 months ago)
Ariel Bauer (2 months ago)
Albert John Nguyễn (3 months ago)
If you really want to know about the availability of the McRib follow the price of hogs on the futures exchange market. I'm Lovin' it.
Duvmasta (3 months ago)
74 years of fried shit
Brighty Laddd (4 months ago)
Shocking how mcdonalds is 78 years old
Jim Burgan (6 months ago)
McDonald's didn't invent the Happy Meal, Burger Chef did! Burger Chef's Fun Meal predated the Happy Meal by at least 2 years. The Fun Meal featured a cheeseburger (or hamburger), fries, small drink and a toy in a Fun Meal box.
Deonte Merritt (8 months ago)
I love McDonald's
Mark Rogers (9 months ago)
Mark Rogers (9 months ago)
Tyson Martin (1 year ago)
Im scared of mcdonalds "friends" ever since i was little but i love the hamburgers and fries and coke.
Holdfast (1 year ago)
I just think of it as an old-tired brand that has barely evolved over 50 years....resting on its laurels
Der Idiot (1 year ago)
bullshit video
Ct House Ninja (1 year ago)
Supper video...passing this on to a friend
Henrik (10 months ago)
Charly R.C. (1 year ago)
Can you give me information about the audio track?
Michael Kane (1 year ago)
Wait the first Ronald McDonald Kermercial was in 1963
Romil Monpara (2 years ago)
A really nice research and smoothly briefed the whole marketing conditions of mcd. Pls continue to make such videos on more different companies.....
Ted Kulakevich (2 years ago)
Awesome videos love them! only complaint is it's hard to read everything super fast.
PrimusVsUnicron (2 years ago)
00:08 the man on the right is Ray Kroc
Khan Samiuzzaman (2 years ago)
this is awesome, do u guys have a video series on 2 minute marketing case studies? thanks.
French Toast (2 years ago)
Obesity-Ville, USA
Donald Delahaye (2 years ago)
Bonne vidéo
Dr Shyho (3 years ago)
Eunice Beltlan (3 years ago)
I hate people that say Mc is destroying people's life KFC is mean they kill ducks chickens cows giraffes and eat them
MistaDoo (1 year ago)
Eunice Beltlan Uhmmm.. They do not kill giraffes. Btw I recommend you look up "circle of life lion king song full". Called the food chain, friend.
KNY-L (2 years ago)
+Eunice Beltlan get used to it ( ͡° ͜ʖ ͡°)
Ronnie-ray Rafferty (3 years ago)
and Ronald McDonald was 1963 present
Ronnie-ray Rafferty (3 years ago)
speedee was in 1948-1962
18aidanme (3 years ago)
9 comments and almost 40,000 views, I think FastCompany is buying views.
Being Reality (3 years ago)
Mc-Slaving it's 100k employees to live on gov. food stamps while offering Mc-GMO's.
Efrain Marinho (3 years ago)
Zed Outdoors (4 years ago)
74 years of destroying the worlds health ....way to go McDonalds
Duvmasta (3 months ago)
74 years of high cholesterol
FingerDawg (1 year ago)
+Bruno Zanotti it actually is their fault. they prey on you to eat their food. they put addictives in so you want it again the fuck manm
DewStorm88 (3 years ago)
+Bruno Zanotti You are correct
Nickoli Lion (3 years ago)
If I eat at Dunkin Donuts everyday I'll swell up like a balloon. Does that make it Dunkin Donuts fault for selling me the food?
Bruno Zanotti (4 years ago)
By world you mean USA? If people eat their stuff every day for every meal, it's their fault, it's not being shoved down their throats.

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