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What's Happening to Sony? (The Rise and Stagnation of Sony)

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The second part of the story of Sony is here! Sony has been one of the greatest companies of our time but has recently started declining, what's happening? And Why? Subscribe here: https://goo.gl/9FS8uF The previous Sony video: https://www.youtube.com/watch?v=cV4sTLgncm0&t=1s Become a Patreon!: https://www.patreon.com/ColdFusion_TV Hi, welcome to ColdFusion (formerly known as ColdfusTion). Experience the cutting edge of the world around us in a fun relaxed atmosphere. Sources: http://www.marketwatch.com/story/why-sonys-lost-decade-may-be-coming-to-an-end-2015-02-04 http://www.theverge.com/2015/2/18/8063269/sony-electronics-future-selling-off-pc-smartphone-tv http://www.japantimes.co.jp/news/2015/08/31/business/corporate-business/seventy-years-on-the-once-mighty-sony-corp-struggling-for-hits/#.WI6vr1N96M8 http://www.stealingshare.com/the-sony-brands/ http://www.forbes.com/sites/ewanspence/2015/02/05/sony-xperia-smartphone-future/#2cfd56904b76 http://www.spectator.co.uk/2015/12/the-rise-and-fall-of-sony/ https://techcrunch.com/2016/11/01/sony-q2-2016/ http://www.androidauthority.com/smartphone-camera-guide-sony-samsung-623791/ https://www.statista.com/statistics/267095/global-market-share-of-lcd-tv-manufacturers/ http://www.flatpanelshd.com/news.php?subaction=showfull&id=1458017308 https://www.statista.com/statistics/267095/global-market-share-of-lcd-tv-manufacturers/ http://venturebeat.com/2016/07/28/sonys-playstation-division-accounted-for-78-of-its-q1-2016-profits/ //Soundtrack// Handbook - Goldmines 0:38 Deccies - Subtle 1:42 Need a Name - Road to Berlin 3:31 Giyo - Are the Animals Gone 5:24 Movediz - Prayer 7:26 86deep - This Is How We Did It 8:20 Swoof - Waves 11:01 Idle Mind - Mine (feat. Paul Francis) 12:39 Balmorhea - Settler 13:24 JAMIE XX & FOUR TET // Seesaw » Google + | http://www.google.com/+coldfustion » Facebook | https://www.facebook.com/ColdFusionTV » My music | http://burnwater.bandcamp.com or » http://www.soundcloud.com/burnwater » https://www.patreon.com/ColdFusion_TV » Collection of music used in videos: https://www.youtube.com/watch?v=YOrJJKW31OA Producer: Dagogo Altraide » Twitter | @ColdFusion_TV
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Text Comments (4592)
Kaan Türk (5 hours ago)
Our first tv was a Sony, Out first vcd was a sony, my first mp4 player was a Sony and It still works fine since 2011,my second last phone was a sony, I was the third owner of it and that xperia sp lasted me more than 4 years. And now Im writing this from my XZ PREMİUM which has a 1080p 960fps slow motion that nobody has, 4k screen that nobody has, 1866mhz rams that even Samsung Notie 9 doesnt... and faster than the triple priced iShit X...
Paul Lambert (5 hours ago)
They have NEVER disappointed me. Great products for a JUST price ... 👍
Jon Takaki (6 hours ago)
imac, ipod, iphone, ipad and iwatch.. That's about it as far as innovation goes. No one would call the iwatch an innovation though. So apple hasn't done anything new in a long while. Their creative software division is going down the drain. Imovie loses features at every upgrade, and it seems the company doesn't care about its core base. That's a bad sign...
ydk2 (13 hours ago)
Amiga CD32 1993, PlayStation 1994. Sony use LG OLED because they not work. Sony cell phone is worst ever i use.
Haris Shaukat (1 day ago)
I have a Sony TV with sky q
Raoul Iacob (1 day ago)
Never seen a bigger lie. Sony is the lead company in electronics. You people live on another plante dor the love of God. Stop lying
John Enerio (1 day ago)
I have to agree with Sony's cameras they are very high quality they make RED Cameras feel like zero. Sony's cameras are still being used by multimedia entertainment platform for movies, tv-shows, or even smaller groups for lesser equivalent cameras. I'm talking about CineAlta to $1,000+ Professional cameras because SONY love have these division splits.
Frank Newberry (1 day ago)
Its Man-u-facturing...... non "MANA Facturing"
edgar siordia (1 day ago)
Sony dying as I am typing this, only good thing going for them is the ps4 system
codycast (2 days ago)
Even though some Chinese companies have caught up, I feel gross supporting that evil armpit of a country. I’d buy from Sony or any non Chinese company before anything in China. I don’t care what I might save.
QF756 (2 days ago)
I don’t trust Samsung! Even more crap Huawei!
RUDY CASTILLO (2 days ago)
TK Wong (3 days ago)
If it weren;'t for Playstation, they would have collapesed like 10 years ago.
Anwar Dabaj (3 days ago)
5:40 where the answer begins
MrWalker1000 (4 days ago)
i dont think the issue with sony is that its too big and diverse. samsung is just as diverse if not more so. Its their lack of innovation, listenting to their costumers, and catching up with trends. also huge lack of marketing. Apple and samsung got ahead cuz they marketed their products as being better.
Sudharshan Narayanan (4 days ago)
seeing this video on my 4 yr old xperia zr.. Still this little beast rocks!!!!!!
Rise Chronicles (4 days ago)
miss xperia phones
oriaphyn (6 days ago)
Sony back then is like Apple is now.
Vishwa Gujjalar (7 days ago)
Fake video
Mir Khateeb (7 days ago)
Shubham Jangid (7 days ago)
Nice Vedio
Boy buyo (9 days ago)
my trinitron 2003 tv still working nice
HanFei Zhang (9 days ago)
My friend's entire family lose jobs because they all work at Sony, the company has been stagnating for years, it's not just Sony's problem, the entire Japanese comsumer eletronics industry has taken massive hits from China and Korea in terms of the global business.
The Anomity (9 days ago)
PS4 is the best, PS is the best really, i love Sony
Rajine Ravichandran (9 days ago)
That is why cleverly Apple have narrowed down to only focus on few products for Apple to prevent being too diverse and causing them a management problem. Good tactics by Apple and importantly Steve Jobs' tactic that saved Apple.
Ps4 pro Just this
Jonathan Christian (12 days ago)
I still have The PS2 but it's broken:(
Larry Rubin (12 days ago)
Apple killed em
Larry Rubin (12 days ago)
Now they are interested in entertainment..movie company now ..not a consumer electronics company
Larry Rubin (12 days ago)
I grew up with Sony. Sony Xperia great great smart phone
Dank Ways To Do (12 days ago)
Im using an xperia,i feel that it can beat Apple in most of the things
Simplypunjabi1 (13 days ago)
Sony is back in game now and in safe position. Sony mirrorless camera taken 1st position in US by overtaking Canon and Nikon. BRAVIA TV division is in profit. Movie Division also posting profits. Investors are happy now as most of the divisions are in profit except Xperia, but xz3 showed hope to investors as it is selling like hot cakes
mnikhk (15 days ago)
Thanks for reminding of the tv .Up to 2015 I had a Sony Trinitron tv later 90s model ,it served us well for 20 years.I had an extra tv in storage from National company this one has been working for 24 years and I still use it ,I might finally buy a led tv when this one gives up. I might update this comment if that happens.
Tabs T (15 days ago)
everybody is wising up to the overpriced avergaed shit that sony makes for america.
Mr MEMé (15 days ago)
Luv the Walk-Man Add
Scrambler 1000 (16 days ago)
1:43 mr bean selling Sony tv's
Arthur Karlsson (18 days ago)
Never owned a quality Samsung gadget. Bought many but I find them really faulty and buggy, I've tried many (TV's , soundbars, tablets and phones) but nothing really I like there. Just for a quick recap I still have a working Sony radio from the 70's , a working Walkman from the 80's, Discman from the 90's and a 32" TV, working PS1 , PS2, PS3 and PS4 all original. And for all the Apple fanboys a working NW-HD5 with a replaceable battery and its cracked to work with drag and drop on Windows. Superior sound with an adjustable Line out , EQ and bass. Sony lost the MP3 to Apple on sofware (SonicStage was just a mess). Plus my family owns many Sony lcd and led TV's the oldest being from 2006 but also new ones . Plus I still have my z5 premium that is still as waterproof and fully functional as it was 3 years ago. Love my tech and Sony is the brand to beat at my house as they are just a quality brand
Mateo Leoz (18 days ago)
RIP 2019 sony
Cam Perera (18 days ago)
Sony is rising again!
Johnny Fire (21 days ago)
go to hell sony with your crap qc prodyction burn burn burn
Abdullah Jatt (22 days ago)
I have a sony shake 100-d and its the best hi-fi sound system ever and i love it... neigbours love it and they even throw bricks at the window to hear the music better
D. San (23 days ago)
Punished for not outsourcing. What a shame.
Maeg John Careeon (23 days ago)
I think Sony will not Fall. They are just to big. But if they will fall it will take decades or even a century or more.
Tilldeath 92 (25 days ago)
Sony will never die and lose money because they invented playstatuon
Marco Zolo (25 days ago)
Sony will be the new Sega of this decade.
James Jay (26 days ago)
iphone x10 is my favorite phone ever ,,,,,But it’s too expensive this days if they don’t come down with Preis they will fall in future...
James Jay (26 days ago)
I know Sony got some problems the last year but pretty sure will never dies .. I remember my first workmen in 1980ˋs I was feeling like a big man in my small town . Sony we Love you ❤️and never give up . ✅✌🏽
Ryan LP (26 days ago)
Sony's story is just relating to my career.. 😂
Max Steel (28 days ago)
*SONY, if you see my comment, contact me, I have some great ideas for you and I'll sell them cheap*
King Bae (28 days ago)
I don't give a shit about y'all. I'm just too romantic about Sony.
False Catalyst (29 days ago)
Whatever, I love Sony Headphones, such as the MDR 1AM2
Dave Rogers (29 days ago)
I have to say my experiences have not been good, and the support responses from Sony have not helped either fix problems, or improve my opinion of them. I have now decided I will not be purchasing any more of their products. I've bought two home cinema receivers from them. The first had key music streaming services taken away with no warning or alternative provided, and in trying to resolve this with their support people all I got was b/s and evasive tactics with nobody owning the issue. The next one I bought is heavily dependent upon a tablet based app to manage audio settings. They basically evolved the app to exclude certain receivers (like mine) meaning if you upgraded the app accidentally, or bought a new tablet, there was no app version to support the receiver (which is only 2 years old FFS) Once again Sony can provide no help whatsoever. My current pain with them is a Blu-Ray player which has mysteriously lost the ability to stream video in 1080, which it used to do. Ongoing, not expecting a fix. Whilst Sony used to be a respected company, not any more. You'd be better off buying some cheap unknown branded Chinese crap. At least with that when it fails, it won't have cost the earth. They just don't seem to understand that a) you can't change product functionality after it's been sold, and b) a product is only as good as it's after sales support - which is non-existent.
Pablo Ono (30 days ago)
They are leading and change the photography world with the mirrowless camera, now Nikon, Canon, Panasonic... etc is changing because of Sony. They are the biggest manufacturer of cameras sensor, they still produce a great movies (Sony pictures)... etc... si Sony is Sony
Saiyan GirlzAmv (1 month ago)
Playsation<3,i love sony💖
Studio Papa (1 month ago)
I have a Sony Stereo that dates back to the George Bush Sr. era, and a Discman from the Bill Clinton era, (1991 & 1995). Are they nice? Sure. Are they good simply for being a Sony? No, not really.
Vladimir Nikolov (1 month ago)
Sony makes the best TVs, headphones and speakers at the moment. A symbol of high quality and excellence. I hope their products will have the same quality in the future.
satyareddy s (1 month ago)
Abdul Mirzazada (1 month ago)
Sony vaio was the best
Amit Krupal (1 month ago)
Why sony's mirrorless market was not included?
Friend (1 month ago)
I love sony, nokia and samsung. :P My top3!
Nolan 2106 (1 month ago)
IA had a small flat TV screen of sony
Banj Depeno (1 month ago)
Samsung tv’s winning over sony? Really 😳😳😳? My bravia is the best tv i have bought and i plan on buying one again
osu! (1 month ago)
3:35 thicc
Hi-Fidude66 (1 month ago)
Sony made top of the line audio products in the 70s. Massive, heavy and very powerful receivers like the STR-V7. Also, top of the top line speakers like the SSG9 that had a massive weight of 87 kg each when they came out in 1980, with modern technology such as titanium dome tweeters! Some of the best speakers ever made!
Jackson Aniyan (1 month ago)
Their TV,Headphones and Playstation are awesome till date....
Eugene Dalino (1 month ago)
It's because Sony provides quality not quantity 😊
THEtechknight (1 month ago)
triniTRON. Hearing it said as Triniton is driving me crazy sometimes.
baltusd (1 month ago)
Ty should make a model
Jurgen Treep (1 month ago)
Could you make an update video on how sony is doing now?
Omar Jhungoor (1 month ago)
Sony will always be king apple is not.
Omar Jhungoor (1 month ago)
I still have my classic Sony walkman. And i got the new sony mp3 players also i have still got my Sony discman. Also i got the sony psp and now the ps vita and i got a sony tv to. Sony may have some difficulty in the past however i have to say i still love sony to me sony will always be the best to hell with apple.
Rvc546 (1 month ago)
So apple is new sony ?? 😬😬
Strygwyr Bloodseekers (1 month ago)
I wondering what happen to VAIO
Would that dominant Chinese brand happen to be Huawei?
When Apple stopped making iPods, the Sony Digital Walkman took over as the top MP3 player.
Mat Kilau (1 month ago)
And who is watching this video using Sony phone like i do?
Midnight Mist (1 month ago)
I don’t think Sony will die, but it will definitely be a lot smaller and less relevant than it was in the past. It’s hardware has been matched or surpassed. The movie and music industry is also shrinking.
Not Todd Howard (1 month ago)
This is the same company that threw a sandwich at Marvel (look it up) when they offered to make good Spiderman movies for them but said yes to Ghostbusters 2016 and The Emoji Movie. No amount of "muh Playstation" can save them at the rate every other division burns money.
Ubeyd Yilmaz (1 month ago)
I have 3 sony products in my house. A tv, playstation 4, and a phone And they are amazing now i am starting to buy more sony products soon i am gonna buy a sony soundbar. I highly suggest to buy sony products they are really good products dony buy samsung products because they break so fast. Sony does what they does
AceSaiyan (1 month ago)
1:45 Mr Bean ☺
Mugabe Karim (1 month ago)
Sony will always be the best
Mugabe Karim (1 month ago)
I like colsfusion but could you talk about the rise of the richest men
Travis Miller (1 month ago)
I still Luv Sony. <3 Why? @7:20 - Sony Sells Diamonds.Sony Quality is Trusted,Reliable. I do wish Sony gets their Innovative edge back.I want Sony Smartphones to introduce Best Display Quality.
TheMusicGuy ThatSucks (1 month ago)
It's time to kick ass *Sony ass*
vishal k (1 month ago)
I always love Sony, they have never compromised on the quality....
avery domingue (1 month ago)
I hope Sony turns it around and lives on forever. every Sony item ive ever purchased has been superb.
Incomeking (1 month ago)
Now Sony never come out with anything new
SharedJoy (1 month ago)
I still fall in love with my 14 Sony trinitron TV
XGlite015 (1 month ago)
The Sony name/brand will live on. But, right now they're great in just 2 things, Mirrorless Cameras and the Playstation.
DialgaMarine3 (1 month ago)
Is their market cap still on the rise though? If I’m not mistaken, it’s at around $75 Billion, up from the $14 Billion low that they were sitting at in 2012. According to Wiki, everything from their Revenue to Total Equity is up. They’ve been taking their divisions a lot more seriously and not being so cocky like they were back in the early 2000’s.
Tsetso (1 month ago)
Some people reasonably compare Sony to Apple, but there's huge difference: Sony was a leader and an innovator for decades, while Apple did it for a short period of time.
gab datugan (1 month ago)
soon sony will rice once again
Mirza Kashif Khan Baig (1 month ago)
Everything will die because of the high prices.
Grisile HNNW (1 month ago)
1:44 Rowan Atkinson!
Jonathan m brito (1 month ago)
Sony is the best
gary price (1 month ago)
Sony fanboy reporting for duty currently on a XE9305 jesus I love those Sony TV's
26 teishin (1 month ago)
I love sony 🇯🇵
Lauda Sounds (1 month ago)
Top channel. Thank you.
zondaintheair (1 month ago)
My Sony Bravia smart TV is out of warranty but well within its expected life performance and all the apts freeze including the one everyone is discussing- YouTube. I will never buy a Sony ever again.

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