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The single biggest reason why start-ups succeed | Bill Gross

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Bill Gross has founded a lot of start-ups, and incubated many others — and he got curious about why some succeeded and others failed. So he gathered data from hundreds of companies, his own and other people's, and ranked each company on five key factors. He found one factor that stands out from the others — and surprised even him. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more. Find closed captions and translated subtitles in many languages at http://www.ted.com/talks/bill_gross_the_single_biggest_reason_why_startups_succeed Follow TED news on Twitter: http://www.twitter.com/tednews Like TED on Facebook: https://www.facebook.com/TED Subscribe to our channel: http://www.youtube.com/user/TEDtalksDirector
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Text Comments (978)
Keenan Schouten (9 hours ago)
You never thought you'd quote Mike Tyson? Can you name a more insightful & successful boxer in his era? He'd be a billionaire were it not for addiction.
Denis Black (1 day ago)
so i'm not procrastinating, i'm just waiting for the right time, fine by me lol
Cletus Green (4 days ago)
Lutherangrants ,com saved me from bad credit .They sent me $31,000 grant yesterday.
David Quintana (6 days ago)
In other words we give incredible credit to people for creating technology companies when in reality is almost 50 percent luck. That's the secret keep trying until you get lucky.
KHP Steel Company (8 days ago)
Lutherangrants,com helped me financially for my business funding .They sent me a grant of $25,000 yesterday.
Prathamesh Shendarkar (9 days ago)
I saw Bill and I thought he is Bill Gates, but he is even Better
Kangarooo (9 days ago)
Maybe for him electricity wasn't needed. He can be that amish.
tim silver (9 days ago)
Dude you talking like you came up with break thru, of course it’s timing for all those online things genius
Dragan Visatovici (10 days ago)
this guys looking like Stevye Jobs!
Age of Reason (12 days ago)
Every business is a start-up. I registered a business and started painting and remodeling homes. My business was a start-up. I don't see what the fuss is all about.
kay Fr (12 days ago)
Great speech. Fast and to the point Also it proved me right! I called it luck but true, it’s timing Great ideas even don’t succeed if the public is not ready for it Beautifully put, well done. Bottom line, you need luck in creating a super duper company!
venkatsaikumar karidi (15 days ago)
guys also check this out on starts up https://www.youtube.com/watch?v=ZusYTDgm3ig https://www.youtube.com/watch?v=preswd8T-38 https://www.youtube.com/watch?v=ZusYTDgm3ig
Siva Reddy (15 days ago)
great video thank you sharing your knowledge
Very informative with supporting data! And every startup/Incubatee should also validate his/her product(s)/service(s)/solution(s)/team etc. matching these factors too!
George Gannon (17 days ago)
Having built a 7 figure business £3.6m by the age of 26 starting with £0 at the age of 21. I have to 100% agree that timing was a key element to the success. I’m in property development. I built it in a good safe market, then lost it all in the globe recession, as I could not develop or sell, as nothing was stacking up! I’ve since rebuilt even bigger in a flat market, due to learning the process as still having 100% belief in myself and never giving up even when all was lost. Maybe the fight and drive in the leading entrepreneur has a lot to do with it in my opinion. If I ask someone I’m mentoring now how much they want it and they don’t say 10 out 10 and truly say that they want it 100% and are willing to sacrifice anything for it! Then unless they have luck with hiring the right team to do it for them! Then the odds of success are truly against them! PS I’ve worked every day this year 31 days straight! 8-8 most days. That has to be a factor in who is willing to put the work in and who is just a poser or dreamer! It takes hard work and dedication! Bill gates use to fall asleep at his desk! You obviously need more than just hard work. I took huge risks and did many things that people told me were Impossible! I found another way around it. I was 100% determined and solution oriented to find a way. I just knew in my gut I would make it as well!
Patel Vidhu (19 days ago)
Timing and team and business model that generate revenue as early as possible.
David Tinx Lall (19 days ago)
vexorian (19 days ago)
Startups are literally destroying the world.
Lawrence Torres (19 days ago)
Correct correct correct
QZ AU (21 days ago)
I am here cuz i mistook his name as Bill Gates
Great speech. But I think focus is also important to get success. tnx
Simon Xyz (22 days ago)
Startup here!
Lori/Roger Drienka (24 days ago)
Ask and it is given! The power of manifestation allows the flow to happen!
Lorenz DELCASTILLO (26 days ago)
The single biggest reason is the NAME for whatever company you start up! No one wants to get in the works with a company that has an extremely unappealing name! That is why you need eatmywords.com to help you create a game changing name!
yogesh mahajan (28 days ago)
u cashed my time, thanks a lot
John Green (29 days ago)
Anyone else misread his name as bill gates?
The Fit French (1 month ago)
Mike Tyson is right
The Fit French (1 month ago)
this is great btw
Brandon Coley (1 month ago)
Lutherangrants com helped me financially for my startup funding .They got me a grant of $18,000 yesterday.
Thank you for value by experience. He has won and lost and that is an indication he is sharing his first-hand experiences. Over Two million people have watched his blog so he has given a positive value. I am grateful.
marn200 (1 month ago)
Normally i only listen to TEDx talks. But this is the first TED talk I don’t find boring
Thank a lot, 1 ideas 2 team, 3 business model 4 funding 5 timing
Chunky Raymon (1 month ago)
Answer: Timing
Spoon Liver (1 month ago)
these people wear pants so high they dont need a shirt actually. me included
Cameron Ferguson (1 month ago)
By timing I think he is describing levels of demand for a product or service over time.
Brian Tep (1 month ago)
where is Bill Gross?
Business Academy (1 month ago)
I case of Airbnb they concentrated on a problem: trust issues in rental industry, applied Value Proposition on it and integrated it in Disruptive Business Model. Saiying Airbnb would fail in the 1800's or in 1950's is absurde,but of course timing is of the essence ,it's blatantly obvious. Biggest advantage one can have over competition is Disruptive Inovation and Disruptive Business Model and every business analyst will agree on this. For startup's No#1 thing is Business Model Inovation. Just now AirBnB is changing there business model in attempt to disrupt Tourism industry. AirBnB's Business Model Canvas ==>> https://youtu.be/WzGhFmiB9G0
WRooM Auto (1 month ago)
Everybody has a plan until they get punched in the face 1:52
Eric Outram (1 month ago)
Accountants not sell Ya spent 20years to work this out Accountants should not run company s Only advice to them Apple as example
Eric Outram (1 month ago)
No mention about the failures No mention of the cons
Eric Outram (1 month ago)
Just another cash grab by cowboys
rubbercable (1 month ago)
How do yo uquantify 'Timing'? You can't control that; ist's a retrospective term isn't it?
Rod Khleif (1 month ago)
Great video!
SiriusGD (1 month ago)
Supply and Demand
Advocate Siddharth Dev (1 month ago)
Once again thanks for timing
Anthony Morford (1 month ago)
Seems like timing consists of a number of other sub-factors.
Patrick Henry (1 month ago)
In other words, its luck or destiny that determines our success. Humans cannot control time. Example he gave with youtube was luck, not planned. Maybe you can predict market, but maybe not.
SEO TSA (1 month ago)
Blade Bone (1 month ago)
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sanjuansteve (1 month ago)
Persistence (passion) would be my answer. I have a new startup just launched that I'm extremely passionate about called C'8 - Coordinate, a purely altruistic, free and available to all disaster aid coordination app that I think is a game-changer! And support is greatly appreciated!
Dark Side (1 month ago)
What he is saying is, I would say, 90% correct because success also really depends upon the execution. Facebook did not come at an "exact" timing, it came just after friendster and myspace but why it became a success can be attributed to its way of execution. From harvard grads it expanded to other universities, then to [invited] high schoolers and then with some regulations it was made available to the masses. Timing for sure is very very important but execution, creating a proper brand image, having a dedicated but small team and having a meaning (to why are you building this startup), is equally very important.
deo Jumalon guinsatao (1 month ago)
Richmond (1 month ago)
Profound and straight to the point!
Nagamani Killi (1 month ago)
👍👍👏👏👏👏 perfect
Dan T (1 month ago)
how to build an amazing company --- by some dude who has no charts, data, empirical evidence, and just generalizes sentimental-based observations.
Incradible (1 month ago)
Very Inspiring.. Thanks for sharing this info with everyone
Youfi (2 months ago)
So if you choose just the right time to implement a bad idea you might succeed! No sense,. Idea is the most important thing
Dwayne Johnson (2 months ago)
Renganayaki G (2 months ago)
டேய் என்னடா நீ சொன்னதே புரியல ஹிந்தில சொல்லறையா நான் மட்டும் அங்க வந்தேன் உன்ன சாகடுச்சுடுவேன் தெரிஞ்சுக்க 😒😡😠
carlimaybe x (2 months ago)
He may not be as funny as he thinks he is, but it doesnt rly matter cuz i actually learned something great today
Mike Simmons (2 months ago)
Webvan was on the bottom row of failures you had. Heh, I lost a lot of money in that company investing in the stock back in 2001 ish. Delivering groceries from the store was a little ahead of its time back then.
CHRIS CANHAM (2 months ago)
Amazing Talk :D
ls Adrian\ B* (2 months ago)
Scoring the companies after their demonstration of success/ failure doesn't seem very fair?
NILE VIBES (2 months ago)
Am grateful of this channel and really I feel I can make it . Thanks for the knowledge and and sharing experiences. You are the best out of the YouTube channels I have come across
MR. COSMOLOGIST (2 months ago)
Where is bill gates?
ImZacharyZhou (2 months ago)
The issue with Bill Gross' framework is that its factors are non-exclusive. Employing a skilled team often requires having adequate funding, and a company without a well-defined idea cannot launch. In actuality, timing seems to be a byproduct of how well a company has addressed the other four aspects. To be sure, there are such things as seasons and trends, and many companies accordingly adjust their strategies to increase profits. But the future is largely unpredictable and uncontrollable. Thus, I question how practical Gross' advice truly is.
Magnus Hodge (2 months ago)
I got $37,000 from expeditetools,com through hack transfer for my business startup
cetar bahana (2 months ago)
Single reason startup succeed. Timing
Pavol Džama (2 months ago)
all he said was that actually, there is no correlation between some of his conditions and success in start-ups and he chooses like really important one ... this means that besides you are good at all this stuff ... you just neeed to be lucky to succeed ... yeah and timing .... its retrospective analysis, people when did their start-ups they had no idea whether it is or isn´t a good time .... you can say just after a few years after or just made up the reason why the timing was good like when he was talking about airbnb .... Scientific? No. Not even useful if you believe what he said ... do you wanna know more on topic of luck in life ? definitely you need to reed Nassim N. Taleb: Fooled by Randomness
Simon Payne (2 months ago)
Having retrospectively analysed (albeit in a rather subjective way), your hypothesis then has to be tested prospectively (still will be subjective but not prone to observer bias as a result of the "retrospectoscope"). Good though.
Ralph Cueva (2 months ago)
Yes sir
The pepper man (2 months ago)
Thank you sir 👌
sports show (2 months ago)
Guess the old saying in business is true after all timing is everything
Timothy Rosman (2 months ago)
I've been trying to get my incorrect information removed from mylife for 6 months now and they refuse to take it down.
mdamakila (2 months ago)
Lovely presentation but timely is just another word for opportune subject to macro-environmental factors which is precisely what a lot of analytical frameworks refer to when analyzing timeliness
Dave McKay (2 months ago)
Watch this second time.
Martin angelraj (2 months ago)
i like ur english👌
Not Santa (2 months ago)
Before watching this video, I want to say timing is the most important factor to EVERYTHING.
Namaste UI (2 months ago)
For any business to succeed, it’s important to ensure that marketing is at the heart of the start-up strategy. Marketing is an extensive field that involves a lot of aspects. Nevertheless, your success depends on your strategy you put in place. Marketing involves strategies that introduce a product or service and then promoting it in the best way possible to not only maximize your sales; but also promote the brand or business. For any company to be successful, it’s important that they sell a target figure of products and services which eventually translates into profits. So, without an effective marketing strategy, most businesses would close down. Anyways, read the below. This might help. https://www.namasteui.com/reasons-your-business-wont-survive-a-without-great-marketing/ -- Regards, Sourav Basak Namaste UI
Our Video (2 months ago)
These are very valid points for any start up
Ali J. (2 months ago)
Do we have now 1.9 successful ceo?
Reinhardt Miller (2 months ago)
100% correct
Mario Rugeles (2 months ago)
Timing = luck.
Nick (2 months ago)
What is successful? In less than 20 years, ROI, or shareholder return won't be the only metric to judge success and failure. By that time it will be perfect timing for businesses with purpose and profit. So, in the end, I guess Bill will be right again.
Great Speech
Atul Depak (2 months ago)
Timing, Team, Idea, Business Model, Funding
Igor Bagayev (2 months ago)
What is the difference between good idea and good timing though?
Thomas Schnorrenberg (2 months ago)
To sell a product there must be a market. Incredible news.
MeLnAiL (2 months ago)
ted talk is cancer
Goofy8907 (2 months ago)
How does he not realize that "idea" is extremely subjective, also it goes against timing 100% If I come up with the idea of "the wheel" today, is that a bad idea? If you give it a 10 and timing 0, then we can talk My guess is he'd measure it as a bad idea because of the timing
Evgeniy Shishkin (2 months ago)
Technically idea and timing are directly correlated so it skews this data. Idea at timing is what matters, garbage idea at perfect time will still fail.
Seph Callaway (3 months ago)
A service someone needs at the right time. That’s an eye opener.
Viktor Dmt (3 months ago)
Check those posts too https://www.slideshare.net/axisbits/how-to-find-investors-for-a-startup-a-complete-guide-to-start-working-with https://www.quora.com/How-do-I-find-investors-for-my-startup https://medium.com/swlh/5-reasons-you-shouldnt-bootstrap-your-startup-and-why-you-should-raise-money-instead-620e7a18fae0
akash sachdev (3 months ago)
Very fundamental question that goes unaddressed. How do you ( the speaker ) define success?
Dandy Ari Ramadhan (3 months ago)
Then when is the best time i should create my own startup?
JonnyWisdom (3 months ago)
Just fluff from 50,000 feet in the air. Doesn't help the 1 man band guy.
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Paul Ladendorf (3 months ago)
Spot on!
kotugirl Weerasekare (3 months ago)
Was skeptical at first but I do agree with his conclusion.
Jaden Patterson (3 months ago)
Bitcoin is a great example of timing. There had been many projects before bitcoin that never took off...same concept just that the world was not ready.

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