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5.4 Collecting Primary Data Using Questionnaires

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Do you like this video? Check out full course on Udemy only for 9.99 USD with following link: https://www.udemy.com/research-methods-for-business-students/?couponCode=RESEARCH_METHODS_1 Questionnaires allow us to collect large amounts of data in a rather short time. However, it is very hard to construct a good questionnaire. Most importantly, we need to identify questionnaire variables to which we will later on construct actual questions. At the end, we have to be very careful to get the wording of questions right.
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