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Business Strategy: Ansoff Matrix

606 ratings | 118962 views
Learn more about Ansoff's Matrix at the free tutor2u website: https://www.tutor2u.net/business/reference?q=ansoff+matrix The classic Ansoff Matrix is introduced in this short revision video.
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Text Comments (42)
tutor2u (8 months ago)
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Navindu Harishchandra (5 months ago)
already done! helpful video! thank you!
1일1문지훈 (2 months ago)
여기서 삼성이나오다니 주모..... 셔터닫어
steelersfan0714241 (2 months ago)
great video bro. explained very well
Manti Nts'ohi (4 months ago)
Resourceful insight. Thank you.
Solar Zime (6 months ago)
With Amazon opening stores with no checkouts, what part of Ansoff's Matrix would this come under?
Agata Weronika Chmiel (6 months ago)
Great explanation! So helpful! THANK you so much!!!!!
AndreasSkate (7 months ago)
Thanks a lot. I have an exam in business strategy tomorrow, and maybe it doesn´t go to shit after watching your videos
George Bailey (7 months ago)
Really good summary of the Ansoff matrix. Thank you!
Ange Dong (8 months ago)
such a great teacher! thank you so much
Very good info—thanks for sharing!
Trina Cortez (1 year ago)
Can we say that loyalty programs are a mode of Market Penetration?
tutor2u (8 months ago)
Absolutely - aiming to sell more existing products to existing customers!
kima khiangte (8 months ago)
You are a God sent for a business student. I have exams next week.
The Elite Killa (11 months ago)
+Bubblegum Princess Nicee me too lol. I'm studying Theme 4 now
Bubblegum Princess (11 months ago)
The Elite Killa Same! Year 13 I'm doing Edexcel.. You?
The Elite Killa (11 months ago)
+Bubblegum Princess Ah great. I'm in my second year. What exam board are you doing?
Bubblegum Princess (11 months ago)
The Elite Killa The A level.. Is normally 2years.. But I'm doing it in a year
The Elite Killa (11 months ago)
+Bubblegum Princess Sorry what is fasttrack?
Marijoe Pialago (1 year ago)
Thank you. Very comprehensive.
Dipankar Mandal (1 year ago)
Great
Imurana Adams (1 year ago)
Better understanding
Will Nicol (1 year ago)
Can i query you about how you said diversification is the highest risk? I'd personally argue that is not the case for large, established businesses: this is because i'd argue that relying on multiple products and multiple markets can make a business much more secure in the long run due to the spreading of where income is coming from and not being reliant on a singular market. I would say diversification spreads risk which intern creates stability. If the business has the resources to diversify it absolutely should.
tutor2u (8 months ago)
Ansoff identified diversification as the highest risk strategy, but that is not to say it can't be successful, particularly if, as you describe, it is related to the existing activities and capabilities of the business.
Emili Dom (1 year ago)
great video. understand now.
Kevin O'Leary (1 year ago)
Great video man, you explained it better than my shitty lecturer.
Nur Saienah (1 year ago)
Kevin O'Leary better than mine as well
A* Mhb (1 year ago)
Kevin O'Leary haha
Jon Davis (1 year ago)
Fantastic video. Thanks a lot!
Nader Al Shawa (1 year ago)
Wonderful Simpel and quite informative
Juan Felipe Saucedo (1 year ago)
great explanation
ARUNA ALMEIDA (1 year ago)
great explanation.
sushil kaini (1 year ago)
best explanation
Cartman1911 (2 years ago)
nice
Jamie Harrison (2 years ago)
Brilliant video, tutor2u always provide high quality materials that help students much more than anyone else
tutor2u (8 months ago)
Thanks Jamie - lovely feedback - much appreciated!

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