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The Dark Side Of Harajuku Style You Haven't Seen Yet | Style Out There | Refinery29

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On this episode of Style Out There, our host, Connie Wang, takes us to Tokyo to meet the individuals pioneering the Harajuku subculture of Kawaii, more specifically Yami Kawaii. This style of fashion accentuates cuteness while incorporating symbols that represent death. Watch this episode of Style Out There to delve deeper into this morbid trend in Tokyo! ABOUT SERIES In fashion, what's seen on the streets is just as important as what goes down the runway. R29's Style Out There takes a look at the drastically different subcultures around the world, examining the myriad influences that color what we wear — and why. ABOUT REFINERY29 Refinery29 is a modern woman's destination for how to live a stylish, well-rounded life. http://refinery29.com/ RELATED CONTENT What Harajuku Girls Really Look Like https://youtube.com/watch?v=WblNctc3ys0 India's Transgender Community: The Hijra https://youtube.com/watch?v=mgw7M-JAB... How Korean Couples Do PDA https://youtube.com/watch?v=knYb8E9ohCw SEE MORE REFINERY29 VIDEOS http://refinery29.com/video SUBSCRIBE TO REFINERY29 Subscribe to the Refinery29 channel: http://bit.ly/subscribe-to-r29 For the latest trends and videos, visit: http://refinery29.com Like Refinery29 on Facebook: https://facebook.com/refinery29 Follow Refinery29 on Twitter: https://twitter.com/refinery29 Heart Refinery29 on Instagram: https://instagram.com/refinery29/ TALENT Follow Connie Wang on Instagram: https://www.instagram.com/conconwang/
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Text Comments (11222)
Refinery29 (8 months ago)
What is your go-to style? Comment below!
TILLY DOGGO (11 days ago)
Jin (1 month ago)
Everything https://tetsugo.com
foxy girl (2 months ago)
Juliet Kalashnikoff (2 months ago)
+James Latief you know a lot about institionalisation . Care to share ? 😊
lily YT (2 months ago)
Refinery29 plain
BTS trash (23 minutes ago)
There are even some scary edits hidden in this video.
uhh tubric (1 hour ago)
I wear a t shirt, jeans, jacket and rubber shoes. Socks, underwear and belt of course.
FoxxyGacha (4 hours ago)
Did I just saw a Pink Cro-...Nevermind
ava. (5 hours ago)
This really disturbs me, because how can you put something so serious into a style?
Somber Siren (6 hours ago)
I have depression because of stress in school, life and parents. My parents will never find out unless they look in my phone
Maddy Cornbread (7 hours ago)
Oh my god Japan needs some mental help experts this worries me
Bacon Banzer (7 hours ago)
Desaria que este subtitulado en español
Sue Ho (8 hours ago)
Bless that suicidal girls heart. She's so sweet. I wish I could change the way she thinks for her. 💗
Damani Dorsey (9 hours ago)
Anime is my style in Japan
Jamie Marie (10 hours ago)
I deal with my own mental illness and debilitating depression when it’s at its worst and the last thing I want is a constant reminder of the way I’m feeling and going through.
creeperkilla xx (10 hours ago)
The editing is fucking sick!
Jewel Knight (11 hours ago)
Japanese Happy Tree Friends become street style
bonsai (13 hours ago)
Does hanayo have Instagram?
S. Dancer (13 hours ago)
Then there’s the cringey girls on tumblr that dress like this because they want attention
Love & Fall (16 hours ago)
So I guess.. Melanie definitely had that style, right? Both in clothing and music..
frisconinja (19 hours ago)
where do I go to school to be a Kawaii Culture Expert?
sunny sub (21 hours ago)
you wanna look cute at the same time wanna die... lol human please!
sunny sub (21 hours ago)
yandere suck!!!
Cupcakeangel plays (1 day ago)
The Japanese girl’s voice is so cute
Editha Rosanes (1 day ago)
I just remember Amnesia
Rita Rita (1 day ago)
The cute-disturbing thing is popular everywhere now I think judging by the amount of hello kitty pill boxes and razors I've seen
Alicia Chan (1 day ago)
They not gonna wnna to suicede if they r married with me lul
Ronie Ervan (1 day ago)
all hail... baby metal
RAiNY (1 day ago)
me at 2:11 "wow there's Pop Team Epic, oh wait it's all animu!!"
RAiNY (1 day ago)
I really like the first few seconds of the video, woman: "this is so cute, but what does it say?" man: "I want to die." Woman: "Oh?.."
Alan Valschi (1 day ago)
I can hear their sadness in their voices
z0h (2 days ago)
The video talks like this is something dark and terrible, like im suppose to be frightened by it. It would probably scare me if i was a 60 year old white lady, but im neither. This stuff is tame compared to the Goth scene, and even more tame compared to the Black Metal scene in EU/NA. It would've been better if you just show us the fashion and how it compares to other fashion trends like Ganguro. But instead it comes off sounding like a DARE ad warning parents, "Is your child wearing pastels with a frown? Call this number immediately, your child may be at risk!" The other part of the video is that it doesn't understand the Japanese attraction to English words. Like a white guy with a Kanji tattoo, the same occurs in Japan where its common to see outrageous slogans and words used shirts and clothing. "Sex Suicide Baby" sounds horrible to an English speaker, but to a Japanese native it sounds exciting and edgy because they dont fully understand it. Regardless, thanks for going out there and filming, but this is definitely a farcry from the Norwegian Black Metal scene.
Angga Wijaya (2 days ago)
Kawaii desu ne
xbertocoaylax (2 days ago)
I'm thinking a few in this might already be dead
iiDonutGamezz 35 (2 days ago)
Amina Mina (2 days ago)
This is my favorite style
iiDonutGamezz 35 (2 days ago)
Shark Time (2 days ago)
Kind of like the artist Melanie Martinez theme (idk if that makes sense) but it reminded me of her
Kazza Namsoo (2 days ago)
WTF they look like real life cartoon characters
jtetsutani (2 days ago)
Bisuko using the star of david as part of his fashion statement. Cultural appropriation, TRIGGERED! 😂😂😂
Menhera Archive (1 day ago)
Because it's not https://en.wikipedia.org/wiki/Kagome_crest
z0h (2 days ago)
Someone else commented about that same thing. The Japanese really have no idea about alot of western symbols. To a Japanese it just looks cool. Theres a video on here where a Swastika is shown to Japanese citizens and 90% of them have no clue, like 1 out of 10 knows what it means, and the kids just think its a cool symbol.
1I1I1 (2 days ago)
I feel like you can really express your style in japan bc u would probably get bullied or worse where i’m from
Khôi Nguyên (2 days ago)
there still be good things in life. life is a beautiful gift to everyone. live,love and be happy. (i'm vietnamese and i'm not so good at english.)
ACID SNOW (2 days ago)
super insightful, i haven't seen any of these around when i was in Harajuku Tokyo is seriously one of the best places in the world and there is a subculture for everything! hope fashion could open more doors to talk about important topics like suicide! thanks for sharing this with us really enjoyed watching this. P.s. i have just been to japan, if ever you are interested in watching my videos :)
Riprap Noga Sangma (2 days ago)
why do they talk like they are about to die is it there real voice ??
Sean C (2 days ago)
Oh dear 😢 because wanna make money from depression people’s and they products and selling it and spreading it to get attention 😖
Іван (2 days ago)
i hope they'll be okay
Hien Nguyen (2 days ago)
Seems like the Japanese version of emo
james hutton (3 days ago)
This is great, anything that has people talking about their inner emotions is good
Yinus Ayoubami (3 days ago)
Lol nice I like her voice I wish to visit this country one day
oh..um...yes i understand why they wanna commit suicide coz ive worked as a salary man in japan. all the hardships was making me feel dark..but i never attempted to do suicide, but i did thought of it..japan is a stressful country. i love the culture but its gonna take more patience and a strong will to live there. this society isnt just about animes and rainbows. i hope those people who wanna live there understands it first.
Dejion Jon (3 days ago)
This just reinforces my belief that most people who go into the fashion/beauty industries are shallow morons...
MMANiNjA (3 days ago)
ill stick to the cosplay chicks
Emma grace (3 days ago)
It's sad that Japan has a literal suicide forest..
Allan Wright (3 days ago)
Lovely presenter nice jacket shorts
Eschaton Zenith (3 days ago)
Japanese goth kids LOL
Farhana Sarmin (3 days ago)
Atleast Japan find way. Talking about mental health is taboo in South Asia too.
Alex The Artist (3 days ago)
I love hisss room it's so adorable and Kawaii
Rukia Koltiska (3 days ago)
I can relate because I still have depression, and I often turn to clothes and or fashion and makeup for comfort. And now I really love the Yami Kawaii fashion.
Anhtuan L (3 days ago)
Any culture without Jesus is a culture of death and hopelessness. People of Japan, especially young ones, turn to Lord Jesus Christ and you will find love and peace.
Lelania Jade (3 days ago)
GT-APEX (3 days ago)
Yo these people are really disturbed , ive been into japanese culture for a number of years now although mainly just cars, culture/tradition/etiquette and food i always knew there was a dark side but never like this. This is just ridiculous , the government needs to help sort this shit out
z0h (2 days ago)
The Government?! Slow down. This might seem disturbing if youve never heard of or seen a Goth, but i can assure you that these edgy Japanese attention seekers is no reason to call the National Guard.
Kat Willarv (3 days ago)
I like the way they poortrait this people because the aesthetic is gorgeus, but i disagree with the connotation they give to their lifestyles and their way to see life
Kewvin (3 days ago)
I want to die
John Smith (3 days ago)
1st world's problem
Meg Rose (4 days ago)
Wonder if Gwen Stafani knows the true meaning
MxMarionette (4 days ago)
Oooh i love menhera style! I use it sort of to calm me down to cope with my anxiety. Its weird idk.
2jz inside (3 days ago)
Weird flex but cool
LiLiz 030 (4 days ago)
What is the name of the yami kawaii shop in Harajuku The one in the video
Menhera Archive (1 day ago)
Which one? The one where they get the reporter changed is Listen Flavor, the other one was Park Harajuku but that shop location closed down earlier this year. However, both ship worldwide via their onlineshops.
youngrodriguez (4 days ago)
yo i want that hoodie
aawesh Khan (4 days ago)
Convert to Islam n you will never commit suicide nor feel depressed INSHALLAH
7:18 I want to travel to Japan just to hug this beautiful girl The fact that her husband brings her to a cat place is just sooooo sweet and adorable
LillyThePanda C; (4 days ago)
What have our world become?? This is how our world should become? Dark, no life..evilness?
z0h (2 days ago)
Yes because a few Japanese kids want to scare their parents and look cool on instagram.
LucifeL MartelL (4 days ago)
This is such escapist bull shit... This generation, these kids need to have a whole can of whoop ass opened for them.. Just ban all this DC And Marvel bullshit and shut down hollywood in the west. Pull the plug on Kpop and Japanese Manga anime culture in the east. These societies need a reboot. Revive German Nazism and pre WW2 Nationalism. Then watch shit get real for these clowns.
Semia Jebeur (4 days ago)
so what humanity can't survive whithout WAR!!!?? fuck off lucifer and let people find a way!
ro pro (4 days ago)
Lol, this is so fucked. Good one, Japan.
Validate (4 days ago)
I wanna be winston
安呢 (5 days ago)
Just by looking at these people I feel depressed
Long Lee (5 days ago)
Finally, my dream has come truee. Japanese emo style
Ptaradactle Time (5 days ago)
I like how at the start shes just like "OH... Oh...."
Hsin-Roe Pan (5 days ago)
Loved looking into this style, and I think it was interesting to see the girl interviewing everyone sort of was condescending at the beginning but then grew to a better understanding and respect for the style!
WhyGoDaze (5 days ago)
just japanese goth/emo
Scott Larson (5 days ago)
Japan is just the internet in the form of a country
Tolvfen (5 days ago)
that is also a way :-)
M o c h i C h a n (5 days ago)
the dark side (5 days ago)
Mhmmmm so reality is ugly yeah but what if.......you can make it beautiful? And yes you can make it beautiful so let me tell you my story So i was a cheerful happy positive kid then a lot of things happened the ones that i called my "firends" were actually monsters i guess? They stabbed me behind my back So i became depressed and my family didnt understand me i was lonely And time passed by theeen we moved out and i meet my childhood friend she lived there too my dad and his dad were childhood friends too. And when i started to a new school the teachers moved me to 4th grade but i was supposed to be in 2th grade but the teachers said i was too smart. anddd as the time passed by i became moreeee depressed i wanted to die at that moment and you may wonder why did i became more depressed its beacuse i was lonely and everyone judged me bc i was too cold to people. and no one liked me i didnt know why tho i was so shy too. So i cried everyday but i got closer to my childhood friend and i learned new things she taught me how to stand up for myself and and other things. So we became best friends of course. i loved her so much we laughed together we cried together we did everything together. and i became more positive and happy she helped me. but..... she moved out to another country i cried so much and i missed her so much. in school breaks i would go and sit somwehere and read bookes i was lonely but of course i gived her my number before she mobed out. sooo i became more smarter and more realistic bc i readed books all day and all i did was search things study and lesrn new things from internet. no one understanded me so i didnt have any friends and i still dont have tho but im ok with that cuz i dont like them anyway theyre so fake @[email protected] İ became so........crazy and genius at the same time (•Π•) And i learned different languages like Swedish,dari,spanish,english,japanese,turkish, So now here i am you may think that im a emo bc of my profile pic but nope your wrong İm just a realitic person. im 13 but i think like a adult and im smarter than a normal adult im saying this bc SOME PEOPLE WHO ARE OLDER THAN ME TREATS ME LİKE İM A BABY AND THEY THİNK İM İNOOCENT BUT NOPE İNTERNET AND WORLD RUİNED MY MİND keep your children away from internet pls @[email protected] And i found porn videos on google when i was 10 .........OH WHYYY........ WARNİNG:PLEASE KEEP YOUR CHİLDREN AWAY FROM İNTERNET PLEASE
kyu lowe (5 days ago)
Wow this is the aesthetic ive been going for in my artwork, i love it
Ray Kah (5 days ago)
All those people looks like they are from cartoon. Ssucks
Li V. (5 days ago)
Amazing ♡
Anako Neko (5 days ago)
I wish and hope to all people that have depression and wants to attempt suicide get well soon and start a new better life :)
CB Tv (6 days ago)
every weaboo's dream
Lucy Farrell (6 days ago)
*TRIGGER WARNING ⚠️* I personally have tried to commit suicide so many times I can’t remember my last attempt was cutting a vein I thought was an artery around 1 1/2 months ago and obviously failed but hearing all the people in this video that something I love like fashion and makeup can be an emotional release rather than pain and death makes be hopeful for the future for the first time in 12 years (btw I’m 16) is an almost euphoric feeling so just thank you and to anyone considering suicide it’s nothing to be ashamed of and should be released rather than bottled up so find a friend, consulter or family member you trust and let it out or write story’s or poems or draw do makeup even (15+) masturbate or have sex to let it out Do anything harmless you can for yourself to make yourself happy even if you keep failing keep trying never give up it might take days weeks months years even decades but eventually you WILL succeed ❤️🌸🦄🏳️‍🌈
YUP SUBARASHII (5 days ago)
I'm actually 16 too, I've been negative or maybe depressed all the way back maybe when I was 10 or so, but I always have the urge of seeing more in the future no matter the suffering I will experience in the future. Anime and some YouTubers or twitch streamers have always inspired me in doing something. Like when I started posting stuff in my channel. I always smile when people comment and tell me to keep it up or about the video which always make me smile. Also glad you're ok now! Good luck!
A. Fry (6 days ago)
At first I was deeply uncomfortable with the depictions of self harm and suicide being used as fashion statements but as the video progressed I realized I was looking at it from my western viewpoint, where things like fashion and cartoons are frivolous. What has always drawn me to Japan is their usage and appreciation for these artforms. Fashion gives a distinct message of your group, your belonging, in a way that is deeper than Western society. We are taught to not judge people's personalities based on their clothes rather than being taught to properly display our personalities through our clothes. They use cartoons in _everything_ from most food labels to street safety signs. So when they show these things openly in their fashions, in their cartoons, it hits home in a way that doesn't translate easily. They aren't frivolizing these dark issues, they're normalizing the representation of them through these common, easily read artforms. It's amazing and deeply inspiring.
sad bitch energy (6 days ago)
as someone who deals with depression and mental illnesses, this mini-doc was very eye opening. i use kawaii fashion as a coping mechanism as well, and i hope this style will spread awareness about depression and suicide in japan, and also worldwide.
Ender (6 days ago)
All young people go through an angsty phase, it's part of becoming an adult.
moderndudeman (6 days ago)
Its so depressing.
I want to die
Kiana (7 days ago)
So ive been pronouncing kawaii as “kaway” oml
Rocky Atlantis (7 days ago)
Death comes Naturally!!
Ellie Ehlers (7 days ago)
It’s basically the Japanese version of emo
BlackRoses Thorn (7 days ago)
While I do see the point a lot of comments are making that this may or may not lead certain fans to idolizing mental illness and doing some kinda edgy shit for the sake of "pleasing" their idols... I think we're seriously underestimating how much good this kind of coping mechanism can do. People are gonna do dumb shit regardless, but can we really call stuff like this bad when the dudes fan here literally said he helped save her life? Why take something therapeutic away from tons of people for the benefit of an idiot few who wanna ruin it for everyone else? Even those who aren't using it to cope. Some may just like the creepy/cute aesthetic, and I don't think there's anything wrong with that. Tbh, this whole fashion movement seems like candy gore but as clothing which is hella fucking cool. This sorta style appeals 100% to the creepy/cute this is candy gore as an art style. And yes, I know some people are against candy gore too for whatever stupid reason. But I mean c'mon now. In a world where "cut for Zayne" was a legit social media movement, we need to understand that nothing will stop those kinds of people from existing. We can't take away an entire art form, an entire movement, an entire fashion sense or coping mechanism cause we're afraid some stupid kid is going to think depression is cool. Stupid kids have, and will continue to see mental illness as something cool and edgy. The only thing getting rid of (an admittedly pretty neat) art style would accomplish is oppressing what should be freedom of expression, and taking away a genuine source of happiness for many people who actually find solace in this sort of mockery of their own mental health. Taking this away would be like taking self deprecating humor away because it "makes light of mental health." But we all know that would be BS, right? Cause self deprecation has been very much proven an effective coping mechanism.
delitter (7 days ago)
This is sad. +( The only thing i dont want to happen is death. Ever. So seeing these people i just dont know what to think. But i do feel sad for them.
Mike Jones (7 days ago)
If u really want to die hire someone to kill u get it over with this world don't need any of you.
Mike Jones (7 days ago)
Yeah we call these people homosexuals in the United States lmao lol hahahahahaha all of you look stupid
Mike Jones (7 days ago)
Yeah they look retarded and mentally ill for wearing that shit japan is stupid for allowing this crap
Chriscel Bragat (7 days ago)
That sign in the guy's jacket 10:23 , 10:32 , 10:48 what the....! 💀👹

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