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Ferrari: How a Blacksmith Created Italy’s Premiere Sportscar Brand

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Support us on Patreon to get early access to our future videos: https://www.patreon.com/business_casual Join us at our subreddit and on social media: Reddit: https://reddit.com/r/businesscasual Facebook: https://www.facebook.com/business.casual.yt Twitter: https://twitter.com/BusinessCasual0 Eleventh video of the Behind the Business Series. Founded by Enzo Ferrari in 1939 as Auto Avio Costruzioni, Ferrari built its first car in 1940. However the company's inception as an auto manufacturer is usually recognized in 1947, when the first Ferrari-badged car was completed. Fiat acquired 50 percent of Ferrari in 1969 and expanded its stake to 90 percent in 1988. In October 2014 Fiat Chrysler Automobiles announced its intentions to separate Ferrari from FCA; as of the announcement FCA owned 90 percent of Ferrari. Throughout its history, the company has been noted for its continued participation in racing, especially in Formula One, where it is the most successful racing team, holding the most constructors championships and having produced the highest number of winning drivers. Ferrari road cars are generally seen as a symbol of speed, luxury and wealth.
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Text Comments (289)
Jensi Oquendo (10 days ago)
Ferrari pisses me off and I'll get the Victory Royale.
Fredtality (11 days ago)
"Mihhel Shumacher"
Emmanuel # (14 days ago)
what was the price of Ferrari 166 in 1948 ?
TheChemicalabdi (17 days ago)
Do Rolls royce
Mavusana (20 days ago)
7:45 "Get that bitch out of here" 😂😂😂
Sharath C M (1 month ago)
Request for the video in Volkswagen 🤩🤩
Nemanja Milosevic (1 month ago)
4:05 For gods sake, it's equivalent to the surname Williams, not Smith..
Abhyjith Ashokan (1 month ago)
What is the background music ?
Francisco Medellin (1 month ago)
Do a video on Pagani 👍
Leonardo (1 month ago)
Hi, I'm from Modena! Thanks for the video, even though your pronunciation is not really the best. And the music is from Calabria.
Azza H (1 month ago)
Drivers`es 😂
Cekeybula (3 months ago)
Back in a day, PINK wasn't girl color, feminine color was blue.
Emre Van haute (3 months ago)
Go go merc
Roman Rusanov (4 months ago)
Do history about tmobile
bull dog (4 months ago)
8:27 how can that be 39? when my grandpa died he left me many things including a mansion in modena. my grandpa loved cars so he drove alot of them. im not a expert but this car looks the same.
bull dog (2 months ago)
i guess keeping it a secret is better for the value of the cars. i knew my grandpa was smart.
Milanko Popovic (2 months ago)
bull dog really ?
kamboj sb (4 months ago)
Why did you skip the F50?
Peter Timowreef (5 months ago)
Schumi didn't go to Ferrari for the money, that's not fair to say. He was already a world champion at that time, he could've made similar money at other teams, teams that had their shit together, as opposed to Ferrari. Out of sheer passion for cars and racing he took on the monumental challenge of helping Ferrari back to glory, and he did so in the most spectacular way ever seen in F1. Which is why I think Schumacher is the greatest of all time.
JetAirways007 (5 months ago)
7:44 Anyone read the letter?It's boss
delbroox (5 months ago)
Nice video! Not the best italian pronunciation but what the hell...great job!
Ethan Johnson (5 months ago)
Forza Ferrari!!!
Tema_buraz (5 months ago)
do a video on wolksvagen or Mercedes Benz
Tekno G (6 months ago)
It’s actually Enzo Ferrari, not Ferrari Enzo. The car was named in Enzo Ferrari’s honor thus, it has his name.
THE MESSENGER (6 months ago)
jean Todt wasn't the head of Ferrari. That was Luca Montezemolo. Todt was boss of the F1 race team.
Carnel Jr. Faulkner (6 months ago)
how come Lamborghini doesn't have a f1 team??
Car Vlogs (7 months ago)
Ferrari is not a sports car it is a super/ hyper car!
Valentino (7 months ago)
0:40 Lol dude wtf. That car is an Audi S5 and it does NOT have a V8. It has a 3.0 T V6. And the gearbox its not a double-clutch, its a single-clutch s-tronic
Ryan Lange (7 months ago)
I thought the 500th LaFerrari was built as a gift for the Pope and then the Pope decided to auction it off to donate the money to the earthquake relief fund and not built specifically to auction off for donation to the relief fund.
Amin Bayramov (7 months ago)
Mənə kömək eləyin ən sürətli maşın hansıdı mə diyirəm ferrari
Amin Bayramov (7 months ago)
1 ci Ferrari 2cı Labarcino 3 cı Boqata
BRELISH (7 months ago)
12:20 that guy is ugly
CRL (7 months ago)
As a Proper Car Guy, I can tell you that at 0:41, it somewhat makes sense.
Giovanni Pezzino (1 month ago)
+ZeRagingCookie how can you know that?
ZeRagingCookie (3 months ago)
CRL You also like liking your own comment I guess
2,000 Subs with 3 videos (8 months ago)
Fiat said PYAT hahahah
Blacksmith Lablacksmith? ( ferrari Laferrari )
Pepe The Doge (5 days ago)
ChargingIdk -YT- Roblox And More the company name is Ferrari so it would be Ferrari the blacksmith
Conan Lee (8 months ago)
maximaldinotrap (8 months ago)
So Ferrari was owned by Fiat-Chrysler until 2016 if I got that right. Fiat-Chrysler also owns Alfa Romeo which is actually humorous considering the origins.
THE MESSENGER (6 months ago)
And Chrysler have been owned by just about everyone at one time or another.
Erjol Muarem (9 months ago)
Guys you are great
Filipson (9 months ago)
7:41 that letter kiled me ...
key2010 (9 months ago)
miheal schumacher? really? it's my-kel
Milagrina Fernandes (9 months ago)
Good video, the guy at end 15:56 looks like. Spiderman guy is it?
ForceMaximus84 (9 months ago)
Lol That letter to Endo was vicious and hilarious!
mac10987 gaming (9 months ago)
U used the wrong car for guy feri he have a camaro not an Audi
Raja Bakhiet (10 months ago)
Are we just going to ignore the facts that Enzo Ferrari looks like mesut ozil from arsenal 😂😂😂
noa rolland (10 months ago)
garden dear bake nhzbx shine year relationship him fool none much finding super find.
antonio clemente (10 months ago)
nice video but you focused too much on the racing side it's true that is the soul of ferrari but the business models and decisions of enzo should have been the center. tho i really enjoyed this video
Daniel Motrescu (10 months ago)
You speak english very well but where are you from, because the italian pronunciacion it sounds like not english speaker.
xX_Telamon_Xx (11 months ago)
0:17 aston martin is listed twice, just wanted to point that out :p
Giovanni Pezzino (1 month ago)
Nice eyesight 🤔
Franciszek Kamiński (11 months ago)
Do Chysler
bingre (11 months ago)
Very cool video on the Ferrari subject, btw what cars are at 9:23?
Northern Productions (11 months ago)
I love these videos
David Hill (11 months ago)
Ferrari pisses off Ford , Ford creates gt40 , Ferrari pisses off tractor maker , Tractor maker ends up becoming supercar maker (Lamborghini ) ....
One day they might possibly piss off john deer... 😂.
TheGranitePerson (1 month ago)
Competition use to drive the world, now people think the definition of competition is, you made me a victim and owe me shit.
Drew Senna (2 months ago)
+Dhdh Lee guess so, so piss the kids in CS:GO or COD games and watch them be Veterans in the future
Dhdh Lee (3 months ago)
David Hill so pissing off people is what moves the world forward?
Phil Gudet (3 months ago)
McLaren comes back, doesn't piss off Ferrari, secretly ends up making cars 3x better than Ferrari and Ferrari still has yet to notice.
Ruben (1 year ago)
His son is an idiot for selling such a big share to fiat. Ferrari could have survived without them
VArsovski10 (1 year ago)
8:35 - 8:52 = that must be the most Italian thing I've ever heard lol :D also, I was like w.t.f. about the the great walkout thingy but then remembered how an Italian woman produces 50-66% more words than an average non-Italian woman daily ;)
G01D3N S4W (1 year ago)
nice pudgeot dude
afrizzellc (1 year ago)
Sad thing is I get excited when I see a Porsche.
G.R.A.N.T (1 year ago)
Do a video on McLaren
wallstreetfox3 (1 year ago)
Ferrari is a cool name. He should not have had to risk his life racing. If you call anything Ferrari it will sell.
Welter Dallard (1 year ago)
The Testa Rossa (50s version) looks like a car from the Speed Racer cartoon from the 60s
mustard roshi (1 year ago)
do alfa romeo
mustard roshi (1 year ago)
do pagani
Salty Peanuts (1 year ago)
You should make one on BMW
Giovanny Jean (1 year ago)
lol i read that note on 7:45. Get that bitch outta here lol
Engineer 314 (1 year ago)
7:00 lul the fineprint
donedeal (1 year ago)
Holy Broble...LMAO
Matt Arnold (1 year ago)
The Enzo wasn't the first of the new V12 Ferraris - the F50 had a V12.
Dawoud Abughoula (1 year ago)
Shamima Rokeya (1 year ago)
good say in this video about true history
It's First (1 year ago)
lamborghini or Ferrari
Reed (1 year ago)
Was that an Idubbbz reference on the trophy?
Edward Elric (1 year ago)
I love Lambo's. Just wanted to put that out there. I know its a Ferrari vid. But fuck it
Doge di Amalfi (1 year ago)
Enzo was from Medina in Saudi Arabia? Didn't know that.
Magnifico Geronimo No he isn't u r
Raj Malhotra (1 year ago)
You're the best YouTube channel
Ethan Fleming (1 year ago)
I left a like
Enzo Giggabyte (1 year ago)
What's the background music ?
Hanzo Hasashi (1 year ago)
People who disliked this video are lamborghini fanboys
THE MESSENGER (6 months ago)
Hanzo Hasashi, NO ! I'm a Ferrari owner and fan for 40 years...many mistakes and un-truths in some of the "facts" of Enzo and his family...
Pranav R (1 year ago)
You should make a video on Alfa Romeo
tonmuscat (1 year ago)
since when is a ferrari a sportscar? dude its a supercar or some are even hypercars. i mean bro you cant ignore a 7 litre v12 engine in a hypercar
ran dom (3 months ago)
tonmuscat very few ferraris are super/hypercars
Nanda Dwi Rendragraha (1 year ago)
actually most of them are grand touring cars, hypercar are only f40, f50, enzo, and la ferrari, the rest is sports car
national nursery (1 year ago)
That 1957 testarossa looks hot as molten aluminium
suraj bramhane (1 year ago)
2:59 Arsene Wenger signed Mesut Ozil because he came 4th in the race
Elliot Fawglee (1 year ago)
What is the backround music?
Business Casual (1 year ago)
You can find it on our soundcloud page: https://soundcloud.com/businesscasualyt
Vixher X (1 year ago)
enzu and ozil
Gavino The ODST (1 year ago)
I feel sad that Micheal probably won't make it. He was my childhood hero.
Satish (1 year ago)
That letter at 7:45 killed me lol
VArsovski10 (1 year ago)
To be fair, Italian women speak about 30 000 words daily, imagine like half of them being critique lol
I Love The Lamborghini Story
Archman 155 (1 year ago)
I wish he kept working at alfa romeo
ArchmanGaming Go back to playing minecraft
Archman 155 (1 year ago)
ALFA ROMEOS ARE THE BEST OF BOTH, NORMAL AND SPORT but ferrari are very good and are ma fav car
ali shah (1 year ago)
Ferrari is just another evil company like Monsanto
Arthur Morgan (1 year ago)
We want bmw
Prince Thushara (1 year ago)
name of da beautiful music plz
James (1 year ago)
Mesut özil made Ferrari?
Bilson Gurung (1 year ago)
He looks like mesut ozil
Division Scrub (1 year ago)
Who dislikes videos for no reason?
Editing The Video (1 year ago)
Do Bugatti
Jayden Mallinson (1 year ago)
No Holden gay
acighe (1 year ago)
hahahaha dat letter!!!!
Ibrohim Hakimov (1 year ago)
Boy this guy looks like özil
Ferrari don't make sports cars. They make super cars ans hyper cars
BG Mike (1 year ago)
In 1988 Enzo was resurrected to Ozil
Ethan Chan (1 year ago)
The LaFerrari is meh fav car!!!! Also very nice video, I finally got to know more about Ferrari.
filipinooo (1 year ago)
Look at 15:00 at the 6th guy's face xD
koolever3 (5 months ago)
Mr. Handsome!
German Aviation (6 months ago)
That isn’t nice
Sameer Tomar (1 year ago)
Ferrari roller coaster
Alessandro Dragoti (1 year ago)
Great video, and very good pronounce of Italian! Good Job!
Giovanni Pezzino (1 month ago)
I honestly wouldn't call it a good pronunciation

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