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Welcome to the #AzariReports Show, where we will be inviting inspiring Entrepreneurs, Influencers, App & Product Developers, and much more!! We will ask a range of questions in regards to Business Development, Social Media, Entrepreneurship, and tons more!!
We''re in Episode 02! We invite a veteran of the Personal Care Industry, Mr.Colli currently serves in various advisory roles for startup brands Kat Burki, PRZMan, Everyday Botanicals, and Nutrafol. Most recently, William Colli served as General Manager of the Global Business Strategy Office of Japanese cosmetics manufacturer Pola Orbis Holdings following their acquisition of US Based H2OPlus. In his role, Mr. Colli provided insight, direction, and a vast network of contacts for the global expansion of all the group's brands.
In 2009, William Colli joined H2O Plus, an international distributor network, manufacturer and wholesaler of prestige beauty products in specialty stores, as the Senior Vice President of Global Sales and Marketing. Mr. Colli was responsible for spearheading the domestic and global expansion of the then private equity-owned company (CSW Private Equity and Goldman Sachs) through global rebranding, sku portfolio refinement and development, as well as increased domestic and global distribution, including the formation of JVs in China and Brazil.
From 2005 to 2008, William was the Vice President of Global Sales at Frederic Fekkai, a premier luxury hair care brand with prestigious distribution worldwide. Mr. Colli was able to catapult volume and distribution to over 40 countries, at which time the brand was purchased by Procter and Gamble. He also served as the Assistant Vice President of Fragrance, Sun, Body, and Hair Marketing at Lancome, Paris, a division of L'Oreal, where he served in various capacities both in Sales and Marketing from 1993 till 2004.
0:50 Introduction of Bill Colli and his background
1:25 How did you transition from your Hotel and Restaurant Management college degree to marketing and branding?
2:48 History with Lancome cosmetics all the way to where he is today
4:30 Marketing THEN vs Marketing NOW. What are the differences?
6:40 Back then, how do you communicate with the consumer? How do you create the brand?
8:10 How much was advertising back then? How easier is it compared to marketing now?
10:38 I want to start a product/brand, what do I do? Who do I talk to first?
13:00 Is it worth it to take a great product that already exists? Rebrand and distribute it using a different marketing strategy?
17:00 What is USP- Unique Selling Proposition
18:00 What if I want to start a brand, what should I initially invest in?
19:30 How do you come about naming a product/brand?
26:50 Do you have to have a doctor behind your product/brand?
28:15 Who will be the first person to hire if you want to start a brand?
29:50 How do you get friends to invest in you and your brand?
31:25 Rate the importance of WEBSITE DESIGN, WHERE ITS MADE FROM, SOCIAL MEDIA, PACKAGING, CAPITAL, Television Ads, Radio, Newspaper - between 10 and 1
33:50 One advice you could give for a startup entrepreneur- IMPORTANT
Bill Colli's LinkedIn:
Kat Burki's Website: