This Video is about ITC Ltd. history and successful journey.
ITC was incorporated on August 24, 1910, under the name Imperial Tobacco Company of India Limited. As the Company's ownership progressively Indianised, the name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I.T.C. Limited in 1974. In recognition of the Company's multi-business portfolio encompassing a wide range of businesses - Fast Moving Consumer Goods comprising Foods, Personal Care, Cigarettes and Cigars, Branded Apparel, Education and Stationery Products, Incense Sticks and Safety Matches, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business and Information Technology - the full stops in the Company's name were removed effective September 18, 2001. The Company now stands rechristened 'ITC Limited,'where ‘ITC’ is today no longer an acronym or an initialized from.
The Company's beginnings were humble. A leased office on Radha Bazar Lane, Kolkata, was the center of the Company's existence. The Company celebrated its 16th birthday on August 24, 1926, by purchasing the plot of land situated at 37, Chowringhee, (now renamed J.L. Nehru Road) Kolkata, for the sum of Rs 310,000. This decision of the Company was historic in more ways than one. It was to mark the beginning of a long and eventful journey into India's future. The Company's headquarter building, 'Virginia House', which came up on that plot of land two years later, would go on to become one of Kolkata's most venerated landmarks.
though the first six decades of the Company's existence were primarily devoted to the growth and consolidation of the Cigarettes and Leaf Tobacco businesses, ITC's Packaging & Printing Business was set up in 1925 as a strategic backward integration for ITC's Cigarettes business. It is today India's most sophisticated packaging house. In 1975, the Company launched its Hotels business with the acquisition of a hotel in Chennai which was rechristened 'ITC-Welcomgroup Hotel Chola' (now renamed My Fortune, Chennai).ITC Hotels recently took its first step toward international expansion with an upcoming super premium luxury hotel in Colombo, Sri Lanka. In addition, ITC Hotels also recently tied up with RP Group Hotels & Resorts to manage 5 hotels in Dubai and India under ITC Hotels' 5-star 'WelcomHotel' brand and the mid-market to upscale 'Fortune' brand. In 1979, ITC entered the Paperboards business by promoting ITC Bhadrachalam Paperboards Limited. Also in 1990, leveraging its agri-sourcing competency, ITC set up the Agri-Business Division for export of agri-commodities.ITC launched a line of the premium range of notebooks under brand Paperkraft in 2002. Classmate range of notebooks was launched in 2003.TC also entered the Lifestyle Retailing business with the Wills Sports range of international quality relaxed wear for men and women in 2000. In 2000, ITC spun off its information technology business into a wholly owned subsidiary, ITC Infotech India Limited,ITC's foray into the Foods business with the introduction of 'Kitchens of India' In 2002, ITC entered the confectionery and staples segments with the launch of the brands mint-o and Candyman confectionery and Aashirvaad Atta, Sunfeast biscuit, Sunfeast Yippee!, GumOn, B Natural, Aashirvaad Svasti Ghee, Fabelle chocolates, Sunbean Gourmet Coffee, Bingo Chips, ITC MasterChef super safe spices, ITC MasterChef Prawns, Farmland Potatoes, iKno, Mangaldeep , Aim, Essenza Di Wills, Fiama , Vivel, Superia, Engage. The growth of ITC is more because of their Chief Executive and Chairmen Yogesh Chander Deveshwer.
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