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Dan, Vice President for Global Brand Marketing - L'Oreal Marketing
 
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Dan is Vice President for Global Marketing at L'Oréal Paris. In marketing his products to consumers, Dan likewise touches on managing the price, promotion and distribution aspects of his brand's business. He describes the most challenging and demanding aspect of his job, which is getting the consumers to switch from one brand or product to a new one. He describes field experience as very important, as well as staying close to the consumers. He discusses how in no other company you can have such an impact on the product - sometimes he still sees products in the supermarket that display the copy that he wrote himself earlier in his career. Dan, Vice President for Global Brand Marketing -- L'Oreal Marketing Subscribe now for the latest content from L'Oreal: http://bit.ly/YqZUxj Like Careers at L'Oreal on Facebook: http://goo.gl/5L1Ifm Follow L'Oreal on LinkedIn: http://linkd.in/Yt0wmi Follow Careers at L'Oreal on Twitter: http://bit.ly/ZadYRP Follow L'Oreal on Twitter: http://bit.ly/YX2bm3 Get to know more about L'Oreal on our official site: http://careers.loreal.com At L'Oreal, we empower people who are ready to take bets, think out of the box, defend their convictions, be resilient and leave their own mark. They are offered early responsibilities, numerous opportunities and fast-track careers. A thrilling experience, A culture of excellence. L'OREAL Dan, Vice President for Global Brand Marketing -- L'Oreal Marketing http://www.youtube.com/user/careersatloreal
Views: 12873 L'Oréal Talent
MGMT-5609-Global branding
 
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Views: 819 Amit M
Strategic Brand Management - What Is Brand Management?
 
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Strategic Brand Management - What is Brand Management? Buy my book today! http://bit.ly/bestbrandingbook Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ What are your brand’s “basic physical and organizational infrastructure” and necessary “services and facilities” so that it can function and be economically promising? This article is by no means an attempt to define branding or its importance in business and marketing. This article is to point out that without a sound understanding of the importance of an infrastructure for your brand management strategy, and what that all entails, you could fail without ever really knowing why. To succeed in branding, you have to support that brand management strategy with services, staff training and a host of many other things. Here is a basic checklist of what your branding infrastructure should contain. You may want to copy it and even add to and adapt this for your own needs. Sound market & keyword research Mission statement, well publicized A written marketing and PR strategy A contextual content strategy Social media and content policies Well-developed marketing and PR budget Set marketing & sales objectives and quotas Corporate ethics policy A unique selling proposition Distinctive logo, colors and packaging Uniforms Company training manuals & courses Customer support staff Company website & blog Appropriate branded social channels An organizational chart A CMO, Director of Marketing or someone similar Marketing staff (designers, writers, bloggers, A/V people, etc.) Strong relations with KOL’s, marketing partners, strategic relationships & affiliates Internal communications system and schedules While there is much more that could be added, this is to point out that your brand management strategy is much more successful, sustainable and profitable with supported with a well-built and tightly organized digital infrastructure http://www.edwindearborn.com/brand-ma... Strategic Brand Management | What is Brand Management | Branding
Views: 34767 Edwin Dearborn
What is Branding?
 
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Facebook: https://www.facebook.com/NorwichBSchool Twitter: https://twitter.com/NorwichBSchool This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few.
Views: 1387343 NorwichBSchool
How Can Corporate Brands Be Globally Relevant While Locally Applicable?
 
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Toby Southgate, chief executive officer of global brand strategy and design agency Brand Union in the United States, discusses how corporate brands such as Apple, Samsung, Nike, Jaguar and more can be strategic and innovative in their attempt to be globally relevant while also being locally applicable.
Views: 4802 IBTimesTV
The greatest TED Talk ever sold - Morgan Spurlock
 
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With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) Talk by Morgan Spurlock.
Views: 3615064 TED-Ed
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1324275 Evan Carmichael
What is Branding in Marketing
 
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Learn the Basics of What is Branding what is the use of Branding in management. For more Info on Welingkar's PGDM Distance Learning Program: http://bit.ly/16o0OSy Brand is an identity of the organization, its product and services. It is combined effort of an organization projected to the consumer. Branding is a holistic and team effort to deliver what the consumer is looking for, which is not the product but a brand in the long run. This video by Welingkar's Hybrid Management Program has an in-depth discussion on Branding. Join us on Facebook: http://www.facebook.com/welearnindia Read our latest blog at: http://welearnindia.wordpress.com Subscribe to our Slideshare Channel: http://www.slideshare.net/welingkarDLP
Global Brand Marketing Analysis: Dunkin' Donuts in the US & Colombia
 
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An analysis comparing the marketing strategies of Dunkin' Donuts, a global brand, in the US and Colombian markets
29: Global, International and Local Marketing
 
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Marketing in the 21st Century - ESP Marketing for Professionals by David Stig Hansen Read it FREE: bit.ly/1nn9uVr Dialogues : Do you want English captions/subtitles? Go here: http://www.goo.gl/E51KQJ www.facebook.com/davidstighansen Patreon : www.patreon.com/davidstighansen #secretsofspokenenglish #thesecretsofspokenenglish www.facebook.com/thesecretsofspokenenglish/ 你從來沒有教過連音 1. The History of Marketing 0:18 2. High Paying Marketing Jobs 9:57 3. Marketing Job Interview 11:30 4. Marketing Job Interview #2 12:35 5. First Day at the Office in the Marketing Department 13:33 6. What is a Marketing Plan? 15:40 7. Creating a Marketing Plan 1: The AOSTC Stages 16:55 8. Creating a Marketing Plan: Product Positioning 18:36 9. Setting SMART Objectives in a Marketing Plan 20:30 10. What is Market Research? 22:12 11. Types of Market Research 24:02 12. Running a Focus Group - Analyzing a Market Segment 26:35 13. Market Research - Ways to distribute surveys 28:06 14. Branding and Product Development 30:00 15. Product Development 31:25 16. Direct Sales Advertising Techniques 33:45 17. Advertising Channels in a Mass Market 34:45 18. Conflicting Distribution Channels 36:40 19. How to Solve a Distribution Problem 38:00 20. Distribution Channel Mismanagement 40:20 21. How to Write a Press Release Part 1 41:58 22. How to Write a Press Release Part 2 43:45 23. How to distribute a Press Release Part 1 45:28 24. How to Distribute a Press Release Part 2 46:38 25. Tourism , Hospitality and the MICE Industry 47:52 26. Planning for a trade show Part 1 49:00 27. How to plan for a Trade Show Part 2 51:14 28. Local Marketing and harnessing Repeat Business 3:14 29. Global, International and Local Marketing 5:09 30. International Marketing Fails 8:21 31. Thirty-three Marketing Acronyms You Need to Know 53:25 word-of-mouth wom wholesalers warehouse vision viral view values value user universal unique ui tv traditional trade tourism tour top through theme the testing test television telephone telemarketing telegraph technically targeting target tactics swot surveys survey supply suppliers supervises success stunt street strategy strategies stores stereotypes stars stands stakeholders stages spot sponsoring spamming social smb smarketing sla signs signage show shops service served seo sender sellers segmentation segment secondary seasonal score scale sales saas roi rivalry risk reward revenue retweet return retention retailers retail results response respondent research representatives reports remarketing relations recurring rebranding rebrand rational rate radio quotes questionnaire quantitative quality qualitative qualified qr purchasing publicity publications public psychographics ps proof promotional promotion promoter profitable profit profile professional products product problem printing print primary pricing price press prelaunch pr ppc posters positioning position porter’s planning place pest performance perceptions penetration pay-per-click path packaging outlet outdoor optimization on-page offer off-page objectives nps no-follow niche news new net mtg mrr moderator model mix mission metrics merchandise media maturity marketing market marcom manufacturing manufacturer management majority mailing mail mags magazine ltv ltv loyalty long-tail logos lodging local link line lifecycle licensing levels letters lead launch late last landing kpi keyword joint investment introduce international interface insights innovators infographic industry individual indicator inbound in implementation impact image identity idea hospitality home high-street high guide growth group green grass goals global generic generation generate funnel full from friction free franchises four form forecasting forces for focus flier five findings feed feasible fair facilities facebook exposition export expectation existing exhibition exclusivity event environment entry engagement endorsement email editorial economy economies economic ebook dynamic distribution discount direct digital differentiation differentiate demographics demand deliverables data cycle customer current ctr css csr cruise crowdsourced cross cro crm creation cpl cow coverage cost-per-lead cost cos corporate conversion contract context content contacts consumer concept competitor competition company cms closed-loop clicked click-through click churn charge channels channel change chain ceo cause-related catalogue casl cash can-spam campaign call-to-action cac cac c2c buzz buyers buyer business-to-consumer business-to-business business bundles bulk branding branded brand bounce booth blogging billboards benchmarking banner b2c b2b audience associate approve application appeal api analyze analytics analysis aida agent agency agencies advertising adopters ad activities acronym acquisition a/b 101
Making global brands local and local brands global: Siew-Ting Foo, Diageo Asia Pacific
 
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Diageo's Marketing Director shares the key techniques for making a global brand appeal to regional customers across Asia, how to adapt to the nuances and in turn taking the local techniques global. - Siew-Ting Foo, Marketing Director, SE Asia, Diageo Asia Pacific
Views: 1633 Festival of Media
What is GLOBAL MARKETING? What does GLOBAL MARKETING mean? GLOBAL MARKETING meaning & explanation
 
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What is GLOBAL MARKETING? What does GLOBAL MARKETING mean? GLOBAL MARKETING meaning - GLOBAL MARKETING definition - GLOBAL MARKETING explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Global marketing is a firm's ability to market to almost all countries on the planet. With extensive reach, the need for a firm's product or services is established. The global firm retains the capability, reach, knowledge, staff, skills, insights, and expertise to deliver value to customers worldwide. The firm understands the requirement to service customers locally with global standard solutions or products, and localizes that product as required to maintain an optimal balance of cost, efficiency, customization and localization in a control-customization continuum to best meet local, national and global requirements to position itself against or with competitors, partners, alliances, substitutes and defend against new global and local market entrants per country, region or city. The firm will price its products appropriately worldwide, nationally and locally, and promote, deliver access and information to its customers in the most cost-effective way. The firm also needs to understand, research, measure and develop loyalty for its brand and global brand equity (stay on brand) for the long term. At this level, global marketing and global branding are integrated. Branding involves a structured process of analyzing "soft" assets and "hard" assets of a firm's resources. The strategic analysis and development of a brand includes customer analysis (trends, motivation, unmet needs, segmentation), competitive analysis (brand image/brand identity, strengths, strategies, vulnerabilities), and self-analysis (existing brand image, brand heritage, strengths/capabilities, organizational values). Further, Global brand identity development is the process establishing brands of products, the firm, and services locally and worldwide with consideration for scope, product attributes, quality/value, uses, users and country of origin; organizational attributes (local vs. global); personality attributes (genuine, energetic, rugged, elegant) and brand customer relationships (friend, adviser, influencer, trusted source); and importantly symbols, trademarks metaphors, imagery, mood, photography and the company's brand heritage. In establishing a global brand, the brand proposition (functional benefits, emotional benefits and self-expressive benefits are identified, localized and streamlined to be consistent with a local, national, international and global point of view. The brand developed needs to be credible. A global marketing and branding implementation system distributes marketing assets (website, social media, Google PPC, PDFs, sales collateral, press junkets, kits, product samples, news releases, local mini-sites, flyers, posters, alliance and partner materials), affiliate programs and materials, internal communications, newsletters, investor materials, event promotions and trade shows to deliver an integrated, comprehensive and focused communication, access and value to the customers, that can be tracked to build loyalty, case studies and further establish the company's global marketing and brand footprint.
Views: 9420 The Audiopedia
December 2011 - The role of Marketing and effective global brands
 
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Marc de Swaan Arons - chairman EffectiveBrands talking about global marketing challenges
Views: 411 Vermeer
Starbucks Story - Why a simple coffee serving joint is a global brand?
 
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This video is on Starbucks... a Global coffee serving brand. Customers speak why do they prefer Starbucks over all other coffee shops.
Views: 4585 Manish Pandit
Global Vs. Local Brand Marketing
 
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Becky talks to Simon Burridge of Virgin Games and Andan Maslo of ComeOn! Checkout the FULL VERSION of the Video here: http://calvinayre.com/2011/11/15/marketing/viewpoint-global-vs-local-brand-marketing-1-video/
Views: 542 CalvinAyre.com
Marketing: Brands and Branding
 
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What is a brand? This video provides an overview of brands and branding, including brand promise, brand identity, brand DNA, and brand strategy.
Views: 21528 Brian K. McCarthy
Digital Marketing Strategies of a Luxury Brand
 
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Watch part 1 here - http://www.youtube.com/watch?v=U83j2km26vE http://www.digitalmarket.asia Starwood Hotels & Resorts' Regional Digital Director Janice Chan takes the first shot in the "points and perks war" before changing tactics to tackle review sites and agency ecosystems.
Views: 25228 DigitalMarketAsia
How to Transform a Global Brand (2017)
 
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Members joined us for an intriguing salon discussion with the CMO of Cadillac, Uwe Ellinghaus, as we learned How to Transform a Global Brand. Uwe is a leading expert with unparalleled experience in elevating the world’s foremost brands for luxury consumers. His insights, gained from years at Cadillac and BMW, informed us how to create and market world-class products and services. Uwe took leadership of Cadillac marketing at the beginning of the biggest transformation in the brand's 115-year history. He began a comprehensive effort to re-shape the iconic brand into one that changes perceptions among luxury consumers – including the increasing number of young luxury customers around the globe. Key accomplishments include moving the company’s headquarters to NYC, executing a new communications strategy, opening Cadillac House, and showcasing the next generation of innovators in fashion, film, and technology.
Views: 128 IVY
Brand Matters: What are the five mistakes global brands make when entering China?
 
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In this episode of Brand Matters, we travel to our office in Shanghai to talk with Jolin Guan, associate strategy director, about the five common mistakes global brands can make when entering the Chinese market, and how global brands can navigate the space. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai: http://www.siegelgale.com
Views: 1593 Siegel Gale
140 Years of Heineken Brand Marketing
 
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Mashable went to Amsterdam to talk with Heineken's brand marketing team about its branding initiatives. "YouTube liberates the marketer," says Gianluca Di Tondo, Heineken's senior global brand director. "You're free from the straightjacket of a 30-second TV commercial and you can leverage power of creative to the max."
Views: 15543 Mashable Brand X
What Is The Meaning Of Global Brand?
 
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Html "imx0m" url? Q webcache. What does global brand mean in finance? . Quantifying the brand's impact. It particularly matters to us because it captures the customer and business value drivers that effect brand; articulates ability compete in market drive 7 may 2013 building a global brand requires more than just launching web site that's accessible from almost anywhere world. 2831 definition of global brand from qfinance the ultimate financial resource. Conduct attitude and usage studies in each country which you are considering entering uk us marketing. 19 feb 2010 global brands are brands that are recognized throughout much of the world. Globalization and consumers global consumer culture (gcc). The name of a product or service that is known and sold in all parts the world by particular company commercial arm launching new phone app for its global brand 19 jun 2017. I? What is a global brand? 20. What is a global brand? Global brand meaning in the cambridge english dictionary. The global brand kantar millward brownthe meanings of the scholarspace. For example, cable tv subscribers in europe and many asian countries may be viewing channels from neighboring. Companies intending to create global brands need do the following identify relative attractiveness of each market for your brand. Seven common characteristics of global brands words at work. Global brand meaning in the cambridge english dictionary. From language missteps to just because consumers have certain buying preferences or habits in one culture, doesn't mean that such are universal. Globalisation used to mean identikit high streets, may day protests and a starbucks on every corner. Successfully leveraging a brand's power globally requires companies to consider aggregation, adaptation, meaning have considerable advantage over global brands, which usually do not benefit greatly from these types of equity in foreign markets. What is global brand? Definitions and meanings of brand chapter 7 branding. Five strategies for a successful global brand marketing weekglobal branding slideshare. Googleusercontent search. Having a global brand that is being advertised on one of these channels can mean more returns for 12 may 2013 presentation conceptual study 'brand', 'global brands' and management strategies' covers the basic elements although levitt did not explicitly discuss branding,managers interpreted his ideas to transnationalcompanies should standardize products, even though most brands are absolutely identical from country another visa changes its logo in some countries; Heineken means example, term leadership technology countries, strategist change it market or her. How to study global brands? 25. Brand profiles & valuations of brand financebrand finance. 15 jan 2017 coca cola, pepsi, mcdonald and nike are all global brands as they have their presence in most of the world. It's astonishing how when we talk about international marketing and brands translate globally, we're really talkin
Views: 0 E Market
How to Build A Global Brand : Jim Beam
 
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How to build a global brand in the spirits category. This video is a case study of the successful US then global marketing and advertising campaign for Jim Beam Bourbon American Whiskey. The work won the Golden Effie for the world's most effective advertising. Watch the interview with Scott Goodson, Founder of StrawberryFrog, the advertising agency based in New York City
Views: 276 Scott Goodson
Why Vietnam’s Global Brand Needs More English Marketing
 
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Many of our readers have asked: Why is Vietcetera primarily in English? There’s one big reason. Vietcetera’s goal is to tell the untold stories of the new, emerging Vietnam to a global audience. Read more online: https://goo.gl/mxPRPQ -------------------------------------------------- Got a story idea for us? Shoot us an email at [email protected] Instagram: https://goo.gl/gbcme7 Facebook: https://goo.gl/wp7ycT Visit us online: https://goo.gl/EfUB7N Music: DJ Quads: https://soundcloud.com/aka-dj-quads
Views: 676 Vietcetera
Global Branding Presentation PART 1
 
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This is part 1 of a two part series that discusses Coke's entrance into the bottle water market and the branding and marketing strategies it utilized.
Views: 3958 kujam
Global Branding
 
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Start your free trial to get unlimited access to The BizLibrary Collection! https://www.bizlibrary.com/free-trial/ Visit Us: https://www.bizlibrary.com/ Follow us on Twitter: https://twitter.com/bizlibrary Follow us on LinkedIn: https://www.linkedin.com/company/bizlibrary
Views: 116 BizLibrary
The Globalization of Starbucks
 
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This video examines the global expansion of Starbucks, from a small shop in Seattle Washington to a globalized brand. We do not claim rights to any of the music or video clips, this compilation was created purely for class assignment purposes.
Views: 111159 MaryEBryant
MasterCard CMO on Creating a Global Brand
 
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http://insights.som.yale.edu/insights/can-i-charge CAN I CHARGE THAT? More and more, the answer is yes, as the credit card industry reaches billions of consumers and tens of millions of outlets. Alfrédo Gangotena, the CMO of MasterCard WorldWide talks about the company's efforts to compete in this global market while responding to radically different technological infrastructures, legal institutions, and cultural understandings of debt.
What is Branding In Hindi? By Anis Khan
 
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What is Branding In Hindi. ब्रांडिंग क्या हैं? Click here for more tips and tricks information: http://www.aniskhan.in If you have a product but if you don't do any Branding then might be you won't be succeed. Most of the people don't know meaning of Branding. Branding meaning whenever you launch product you have to do some visibility towards that product. You should have some knowledge about Branding Ideas, Branding strategies. =================== For new episodes every week, subscribe here! https://www.youtube.com/c/aniskhanmedia Like us on Facebook : https://www.facebook.com/aniskhanmedia Follow us on Twitter: https://twitter.com/aniskhanmedia Find out more about Anis Khan: http://www.aniskhan.in =================== What is Branding In Hindi?
Views: 41816 Anis Khan
Global Brand Strategy by Jan-Benedict Steenkamp
 
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UNC Kenan-Flagler professor, Jan-Benedict Steenkamp discusses his new book "Global Brand Strategy" its insights of marketing for managers in today's high-tech world.
How To Build A Brand | Create an International Brand | Sammy Blindell
 
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http://www.howtobuildabrand.org/ Create an International brand that works across cultures to ensure your growth strategy can expand on a global scale. Find out more on our website or become a fan at facebook.com/BrandExpertTips. We have received a fantastic question about positioning a brand to work globally from Andrea Sangster of Copy Made Simple, who has asked: "How do I create a Global brand that attracts clients in other countries, whilst at the same time ensuring I don't offend or alienate people in other languages and cultures?" What I would say Andrea is that it is very rare for a service-based business to appeal to absolutely everybody and in most cases this applies to product based businesses too. You will naturally have clients you predominantly want to target and who your offer will be more attractive to, whether that is based on gender, age, location, job, company position, their personal financial position, price of your product/service, etc... the list goes on. However, once you have considered very carefully who your target client is you are naturally going to alienate certain people from your proposition. In fact, I would urge that you do so to ensure you are focusing your time and energy delivering to the people who are going to reward you the most for your service or product! Once you have completed this exercise you will then know what other cultures, if any, you want to target. The key is to create a brand that not only positions you as the market leader you are now, but to also create your logo and branding with the future in mind. This way you will start to attract the clients now that you would otherwise have to wait three years to attract if you don't think about this for 3 years. If you know you want to target clients in Spain within the next 6-24 months then you need to ensure your brand not only appeals to your UK target audience, but that it also appeals to a Spanish client too. For example, you may want to incorporate a colour from the flag of the country you want to target. By doing so, you will start to attract Spanish customers straight away because your brand has set the intention! However, if you want to appeal to one audience first and then grow your brand into other countries, you will need to look at your proposition in greater detail -- ideally with the support of a reputable branding agency such as ICE Innovation. If you do want to create a brand that appeals to an audience on a global scale, I would suggest you look to the biggest global companies who are already doing it and model what they have already invested millions of pounds into researching. You only have to look at PayPal, Facebook, Ford, Twitter, Dell, Expedia, Unilever, Sky and Hilton Hotels to see that the colour theme here that works globally is blue. There are many reasons for this, blue being calming colour is one of them. Blue can be strong and steadfast colour or light and friendly. Almost everyone likes some shade of the colour blue. Blue conveys importance and confidence without being sombre or sinister, hence the power suit of the corporate world and the uniforms of many police officers. Long considered a trusted corporate colour, blue, especially medium and darker shades, is associated with intelligence, stability & unity. Lighten that blue and you'll make it more cool, calm, clean, and limitless. You also need to consider the language that is used across cultures. You can translate your strapline word for word as an example, but will the context mean the same thing when it is translated? In this instance I would very highly recommend that you speak to a reputable translation company such as Network Languages - http://www.networklanguages.com/ Creating a global brand or a brand that will work cross culturally needs a solid brand strategy for growth. Check out the full article that accompanies this video and see other related blog posts at: http://www.iceinnovation.co.uk/blog/branding/positioning-a-brand-to-work-globally For further help or advice, please get in touch with our friendly team at [email protected] If you like what we do here, you may also like to join us on Twitter, Pinterest and Facebook, where we share daily video tips on branding, website design, communications strategy, marketing, video marketing, online marketing, success case studies, brand horror stories, business growth tips, etc... You can find these at: www.facebook.com/BrandExpertTips www.twitter.com/BrandExpertTips www.pinterest.com/BrandExpert/Tips Take care and we shall very much look forward to seeing you there too!
Views: 1429 How To Build A Brand
Maddie - Brand Marketing
 
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See how Maddie, an Assistant Brand Manager, is working to solve the world’s dandruff problems.
Views: 9642 P&G Careers
74 Years of McDonald's Marketing in Two Minutes
 
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Take a look back through history to see how McDonald's has evolved since it was founded in 1940 with one location in California. From the 15-cent hamburger to the 1979 launch of the Happy Meal to the cult following of the McRib, the chain has repeatedly reinvented itself. Read the story: http://www.fastcompany.com/3037460/74-years-of-mcdonalds-marketing-in-two-minutes Follow us on Facebook: https://www.facebook.com/FastCompany Follow us on Twitter: https://twitter.com/FastCompany Follow us on Instagram: http://instagram.com/fastcompany [Photos: RICHARD ELLIS/ALAMY (15-CENT SIGN); AKP PHOTOS/ALAMY (GOLDEN ARCHES); ABDESIGN (HAPPY MEAL; SOFT-DRINK CUP); STEVE STOCK/ALAMY (BIG MAC MEALS); UNIVERSAL IMAGES GROUP LIMITED/ALAMY (CALIFORNIA MAP); NICOOLAY (SAN BERNARDINO MAP); EVERETT COLLECTION (1950 RESTAURANT; CUSTOMERS AT RESTAURANT;); BETTMANN/CORBIS (1955 RESTAURANT; RAY KROC IMAGES); JONATHAN LARSEN/DIADEM IMAGES/ALAMY (SIGN); TIM BOYLE/STAFF (MULTIMIXER); DORLING KINDERSLEY (USA MAP); EYE35.PIX/ALAMY (GOLDEN ARCHES); SKODONNELL (HAPPY MEAL); SIMON MILLS/CORBIS (WORLD MAP); KIRBY HAMILTON (OBESITY HEADLINE); ROB WHITWORTH/ALAMY (BURGER MAN); KLH49 (FATTER HEADLINE); SAMUEL GOLDWYN/EVERETT (MORGAN SPURLOCK; SUPERSIZE ME); MICHAEL NEELON/ALAMY (HAPPY MEAL); ALL OTHER IMAGES MCDONALD’S NEWSROOM]
Views: 153242 Fast Company
The Changing World of Global Branding and Marketing
 
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Don Schultz, professor emeritus at Northwestern University and a pioneering thinker in the discipline of integrated marketing and communications, spoke with BrandingBusiness Founding Partner Ryan Rieches. The two discuss how marketing concepts are changing in the digital, interactive and interconnected world and how sales and marketing professionals must be forward focused to reach today’s more informed consumers.
Views: 49 BrandingBusiness
AMA Debuts Global Brand Identity
 
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American Marketing Association (AMA) has unveiled a new brand identity and logo that reflects both the transformation of the organization and its vision for the future.
Brand Manager - FMCG | Job Snapshot
 
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One of the most coveted jobs for MBA students! Do you know what a Brand Manager actually does? Want to know if you would be happy doing it? ‪#BrandManager‬ ‪#FMCG‬
Views: 43129 Profession Choice
How To Build A Global Brand With Onnit Founder, Aubrey Marcus
 
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Click here to check out the show notes, resources, and links mentioned in this episode: http://www.chrisdunn.com/048 Aubrey Marcus is the founder of Onnit, a globally recognized health brand. After creating a bestselling, scientifically backed health supplement, Onnit is now starting to acquire other fitness companies. But there’s something most people don’t know about Aubrey… He’s the son of futures trading legend and one of the original Market Wizards, Michael Marcus. He grew up on his father’s lap at the trading desk, helping him draw technicals on charts and organizing information from faxed newsletters. Now he’s partnered with the UFC’s evangelist, Joe Rogan to spread their mission around the globe. Subscribe to the Pathways To Wealth Show: http://www.chrisdunn.com/chrisdunntv http://www.chrisdunn.com/itunes http://www.chrisdunn.com/stitcher Let's Connect: Facebook: https://www.facebook.com/ChrisDunnTv Twitter: https://www.twitter.com/ChrisDunnTv Instagram: https://instagram.com/ChrisDunnTv/
Views: 4850 Chris Dunn
Global Branding Central Promo Video
 
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Global Branding Central is here to assist any size business and/or corporation with your Branding and Marketing needs. We build Mobile Apps, Websites, your Social Media Strategy and will help build your brand into a household name. Go to www.GlobalBrandingCentral.com for a Fast and Free Quote.
Views: 77 Marc Appelbaum
Expert Marketers Debate Whether the Global Brand is Dead
 
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Jonathan Becher, CMO at SAP, and Nora Denzel, Senior VP of Big Data, Social Design and Marketing at Intuit, debate whether marketing has met the end of the global brand. Complete video available for purchase at http://fora.tv/2012/07/31/CMO_Forum_Marketing_Disruption_and_Future_Trends
Views: 463 FORA.tv
Marketing: Segmentation - Targeting - Positioning
 
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For more study help on Marketing Segmentation visit our free website: https://www.tutor2u.net/business/topics/market-segmentation The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.
Views: 191084 tutor2u
How to boost a brand in an emerging market? | Dr. Nirmalya Kumar | TEDxGateway
 
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Dr. Nirmalya Kumar talks about how to boost a brand in an emerging market. Nirmalya Kumar has taught at Harvard Business School, IMD-International Institute for Management Development in Switzerland, and the Kellogg School of Management at Northwestern University. He is currently a Professor of Marketing and Co-Director of Aditya Birla India Centre at London Business School. Kumar has served as a consultant to over 50 Fortune 500 Companies, worked on the board of five Indian firms, and has published six books -- including, most recently, India Inside: The emerging innovation challenge to the West. In 2011, Thinkers50 named him number 26 of the “50 most influential management gurus.” Dr. Nirmalya Kumar is Member – Group Executive Council at Tata Sons. He reports directly to the Chairman of the $100 billion plus Tata group and is responsible for group strategy. Previously, he was professor of marketing at the London Business School and also taught at Columbia Business School, Harvard Business School, IMD (Switzerland) and Northwestern University (Kellogg School of Management). Dr. Kumar has written seven books, including Marketing as Strategy and India Inside. He has also published several articles in Harvard Business Review and many other leading academic journals. As a consultant, he has worked with more than 50 Fortune 500 companies in 60 different countries as well as served on several boards of directors. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 6670 TEDx Talks
Find a Great Job in Global Marketing -- Traveling Brand
 
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http://pixvid.me/TBcareers Are you a passionate, positive force in the office? Do people consider you to be globally minded? You should come join the Traveling Brand team. At Traveling Brands our employees are always having a good time, from talking to our linguists over misinterpretations to exploring downtown Charlotte. Our team is looking for people who are interested in a global landscape ranging from language to culture and back again. We have great programs for employees to work either autonomously or collaboratively, because we want you to succeed and know that sometimes you need one or the other. Do you think you would be a good fit for the Traveling Brand team? Apply today! Click the link above to learn more.
Views: 119 TravelingBrand
Marketing Tip: Branding
 
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Views: 462 TEC TV
Advanced Marketing Methods of Global Food Brands
 
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Tim Forrest shares his insight and experience working with the worlds Global Food Brands in this quick video. Tim offers his 9 pillars of Global Food Brand Marketing in this video. You can get further information on his pillars at timforrest.com.
Views: 215 Tim Forrest
Brand Management at Kellogg
 
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Our brand marketing team shares the projects and strategies that are helping to keep century’s old brands at the forefront of today’s market. Hear their stories here…Explore Marketing career opportunities and learn more about our Marketing Team: http://bit.ly/KelloggMarketing
Views: 7437 KelloggCompany
2 4 Global Brands: How do they get that way?
 
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In this session, we’ll be discussing global branding, marketing strategies and evolving the ways in which we communicate. We have 3 special guests: Tom Buyckx, the CCO of Dr. Panda, a gaming app for kids; Verena Pausder, CEO of Fox & Sheep games; and Kimi Navai, head of content at PlayKids. Tom Buyckx, CCO of Dr. Panda, will tell us about the many marketing challenges that you may encounter when creating apps for a global market, including how to market to both Western and Asian countries simultaneously, as well as the differences in media usage between countries. We’ll also learn how to deal with fragmented distribution channels while building a consistent brand in markets with such different expectations. While traditionally marketing principles still stand, Tom will remind us that sometimes they just need a new interpretation. Verena Pausder, Founder and CEO of Fox & Sheep mobile games, will be teaching us about the ways in which Appstore Optimization plays a role in ROI and where Data-driven App development guides you towards success. Eldad Ben Tora, founder and Chief of Revenue at KIDOZ, will share with us how do top kids applications, monetize their traffic in a kid-friendly (and also not-so-friendly) way, and how brands can reach and engage kids with their content. Lastly, we’ll be wrapping up the session with Kimi Navai, the Head of Content at PlayKids (the current top grossing app for kids). She’ll discuss her companies strategy in regards to content and licensing efforts and ways in which her company is growing their services, deepening engagement with users and localizing apps to meet market needs.
Views: 41 Digital Kids Media
Three Global Branding Trends in 2014 Suzanne Lowe professional services marketing video
 
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Suzanne Lowe discusses three trends in professional services branding for 2014. The first is the way brands are impacted by technology. Increasingly, professional service firms must manage the consistency between the digital and in-person manifestations of their brands. Plus, they must manage this consistency across an array of digital channels, including web, mobile and numerous social media. The second trend is brand globalization, in which professional enterprises must manage their brand identities across varied cultures, languages, and geographies. Global brand management is also complicated when professional firms merge with or acquire other enterprises. This situation brings up issues regarding brand architecture and naming too! The third trend relates to professional service marketing leaders’ growing interest in determining the brand’s value to the enterprise. Follow Suzanne Lowe on: Google+: https://www.google.com/+SuzanneCampbellLowe Twitter: https://twitter.com/SuzanneLowe LinkedIn: http://www.linkedin.com/in/suzannecampbelllowe http://www.expertisemarketing.com/index.html http://www.expertisemarketing.com/suzanne-lowe.html
Marketing and Branding
 
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Business is about 2 things Marketing and Branding. They say if you do not adapt to the market changes then you will be left behind. I am so proud of everyone of you who graduated at the Guerrilla Marketing Bootcamp. The more visibility you have the more income you will make. Yes or No?
Views: 539 John Lee
Nike Marketing Strategy 2014 | Successful Marketing #1
 
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Having just completed a case study assignment, I thought I would try out my digital skills and put my essay into video. I have followed Nike since I can remember, having seen posters in magazines, players on TV and football boot releases each season. Where Nike succeed so well is in their execution of clear, precise marketing material, from their logo to their above the line media promotion. The underlying theme of their strategy is to portray their consumer's as elite athletes, where you can always strive to maximise performance through the use of their products. Nike's brand strategy is to create a powerful brand, which creates brand loyalty worldwide across all sporting products. They lead the way in terms of innovative technology, brand identity and athlete endorsements. Recent marketing campaigns include the 'The Chance' which was a social media campaign aimed at aspiring athletes competing for a place in 'The Nike Academy'. Heavy investment each year in promoting football goods has seen campaigns such as 'My Time is Now' and 'Take it to the Next Level'. My favourite campaign from Nike is the 2012 'Find Your Greatness' promotional campaign which was closely linked with the 2012 London Olympics. Legislation only permits a select few from using the Olympic Ring branding within their marketing material in the build up the Olympics, however Nike succeeded in tapping into the world wide sporting emotions of the public. Not once is the Olympics mentioned however Nike was second only being Mars (an official sponsor of the Olympic Games) in twitter mentions associated with the Olympics. Nike are the front runner in producing clear, market leading designs, and with an implemented attitude into breaking new boundaries with revolutionary marketing strategies it is because of this that I see Nike as a pioneer of successful marketing.
Views: 96721 Cris Bowyer