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Starbucks Product Strategy
 
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Views: 535 tong0501
Starbucks SWOT Analysis
 
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On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 167619 365 Careers
The Globalization of Starbucks
 
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This video examines the global expansion of Starbucks, from a small shop in Seattle Washington to a globalized brand. We do not claim rights to any of the music or video clips, this compilation was created purely for class assignment purposes.
Views: 121862 MaryEBryant
A Behind the Scenes Look at Starbucks Global Supply Chain
 
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With responsibilities that include more than 70,000 outbound deliveries a week to Starbucks retail stores, distribution channels and outlets worldwide, keeping Starbucks products flowing from suppliers to customers is, needless to say, a complex exercise -- but we're able to do so with a world-class Global Supply Chain organization that manages its activities through four functions: Plan, Source, Make and Deliver.
Views: 145290 Starbucks Coffee
Starbucks Supply Chain Management
 
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-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 11572 Dela Youlina Putri
How Starbuck's Made a Comeback!  A Case Study for Entrepreneurs
 
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Subscribe to Valuetainment: http://bit.ly/2aPEwD4 Starbuck's Case Study for Entrepreneurs- The Biz Doc, Tom Ellsworth dives into case study #1 with a lesson on the importance of replication. This lesson is derived from one of America's favorite coffee shops; Starbucks. Grab your notebook, take notes and join the conversation as Valuetainment brings you a new way of teaching entrepreneurship with these case studies. Please comment and share to help educate entrepreneurs from all over the world. About Tom Ellsworth: THOMAS N. ELLSWORTH, is an experienced CEO / COO and veteran entrepreneur. He has been disrupting industries and driving consumer shifts through Venture-backed companies in technology, software development, publishing and mobile that have generated exits totaling over $1B. Watch the interview with Patrick Bet-David: https://www.youtube.com/watch?v=nFStiXqG894&t=732s Visit the official Valuetainment Store for gear: https://www.valuetainmentstore.com/ Connect with Tom: https://www.linkedin.com/in/thomasellsworth Valuetainment- The Best Channel for Entrepreneurs
Views: 81431 Valuetainment
A Behind the Scenes Look at Starbucks Channel Development
 
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Channel Development is key to the success and future of Starbucks. Our partners (employees) within this group help extend the Starbucks Experience to consumers outside of our retail stores through a variety of products and channels which include Food/Drug/Mass/Club, foodservice and license stores. It's an exciting time to be part of the team. You can learn more at http://www.starbucks.com/careers
Views: 13035 Starbucks Coffee
Early in Career at Starbucks
 
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There are many ways to start a career at Starbucks. Whether you're a retail partner or a student looking to start your career, Starbucks is great place to learn and grow. To find out more about career opportunities, visit www.starbucks.com/careers or join the conversation with @starbucksjobs on Instagram and Twitter, using #tobeanintern.
Views: 149203 Starbucks Coffee
Marketing Strategy Case Studies: The Starbucks Experience
 
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http://www.tvchoice.uk.com - 27 mins, 2015 Key Topics Marketing Strategy Retailing Corporate Social Responsibility Globalisation Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it’s become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known. HOW DID THEY DO IT? Starbucks’ success owes a lot to the vision of its guiding light, CEO Howard Schultz, who preaches an almost evangelical brand of caring capitalism, at the same time focusing relentlessly on the customer experience. Acquisition, brand-stretching, social media, and new channel development have all played a part. They put a lot of stress on caring for their staff and the in-store atmosphere. They want customers to feel it’s “their Starbucks”. GOOD CITIZEN? CEO Howard Schultz talks about creating “a philosophically different business” but is it really? Critics point to low pay and scheduling pressures for staff, tax avoidance and, above all, the pittance developing world farmers receive for the coffee beans. TV CHOICE has a range of over 200 educational films and film clips for Business Studies, Geography, History, Leisure and Tourism and many other subjects. USA FORMATS AVAILABLE. http://www.tvchoice.uk.com
Views: 51018 TVChoiceFilms
Starbucks Products?
 
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Starbucks Products?
Views: 1502 News 5 Cleveland
Starbucks history
 
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The history of Starbucks in two minutes.
Views: 15698 Sarah Coulombe
Starbucks Coffee From Bean to Cup— and the People Along the Way
 
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For the first time in Starbucks history the entire life cycle of sustainably grown, high quality Arabica coffee from seedling to picking, milling, roasting and the craft of brewing in a café can be seen on its Costa Rican coffee farm, Hacienda Alsacia. On March 7, 2018 Hacienda Alsacia will opened its doors to a new 46,000 square foot visitor center to immerses guests in the Starbucks approach to ethical sourcing and innovative coffee tree hybrid research, part of the company’s $100 Million investment in an open sourced farmer support program to help make coffee the world’s first sustainably sourced agriculture product.
Views: 26399 Starbucks Coffee
Starbucks Coffee Perfection
 
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For Starbucks we made this video telling the reversed story from coffee bean to coffee cup. Client: Starbucks Coffee Asia Pacific Ltd. Creative direction, animation and sound design: Rogier Wieland Ad agency: BBDO, Hongkong
Views: 142786 rogierwieland
History of Starbucks
 
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Views: 2098 Talia Malkin
STARBUCKS SUPPLY CHAIN
 
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-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 412 Mujieb Muller
Starbucks introduces new product
 
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Starbucks introduces new product
Views: 96 HJMTPR
Starbucks Distribution Strategies  | Marketing 121 | Jepoy's Angels
 
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Revolving on the marketing logistics and distribution strategy of Starbucks. This video was intended for educational and informative purposes only. No copyright and infringement intended.
Views: 143 Charisma Pastor
Starbucks Amazing Lean Visual Controls
 
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Paul Akers notices the strong visual controls that Starbuck has created by labeling all their add ins. If you like this video, give it a thumbs up & subscribe to our channel. Paul Akers is the founder and president of FastCap, based in Bellingham, WA. FastCap is an international product development company founded in 1997 with over 2000 distributors worldwide. A prolific inventor, Paul holds US and international patents. FastCap, launches approximately 20 new innovative products per year and has won business of the year multiple times. Paul and his wife, Leanne, have built FastCap from their garage into a multi-million dollar company. At its core, FastCap is a lean manufacturing company, determined to continuously improve everything, everyday. Our products reflect the idea that things can be improved and the best ideas come from the shop floor. For more information on FastCap, visit FastCap's website http://www.fastcap.com/ or  Facebook https://www.facebook.com/FastCap.LLC For more information specifically related to tech products, visit the FastCap Tech website http://www.fastcaptech.com/ For more information on Paul's book and lean, visit the 2 Second Lean website.  http://www.2secondlean.com/ or Facebook https://www.facebook.com/2secondlean For more information on Paul's weekly podcast, visit The American Innovator website   http://theamericaninnovator.com/ or Facebook https://www.facebook.com/theamericaninnovator To sign up to receive news regarding FastCap, 2 Second Lean, and/or The American Innovator show, go to this link: http://bit.ly/FastCap-Subscribe
Views: 4039 FastCap
Howard Schultz, Starbucks CEO Talks Business
 
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Brendan Barns, founder of the London Business Forum, interviews Starbucks CEO Howard Schultz. London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long. Website: https://www.londonbusinessforum.com/ Follow London Business Forum on Twitter: https://twitter.com/LBFEvents Like London Business Forum on Facebook: https://www.facebook.com/londonbusinessforum Subscribe to our channel: https://www.youtube.com/user/londonbusinessforum
Views: 415360 London Business Forum
Follow Starbucks’ 15 Year Journey to 100% Ethically Sourced Coffee | Conservation International
 
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For 15 years, Conservation International has worked with Starbucks to ethically source their coffee around the world.​ This work has spanned four continents and benefited over 1 million coffee farmers and workers. Now, Starbucks has verified 99% of their coffee as ethically sourced, making them the largest coffee retailer to reach this milestone. Learn more about our partnership: http://www.conservation.org/starbucks | Follow CI on Twitter: http://www.twitter.com/ConservationOrg Follow CI on Facebook: https://www.facebook.com/conservation.intl Follow CI on Instagram: https://www.instagram.com/ConservationOrg
Starbucks Product (RED) Ad
 
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The new Product (RED) starbucks is coming out on the 27th of November! What (If) We're NOT seperated FROM everyone ELSE, But Connected? What (If) What we do to another, We do to ourselves? What (If) When we HELP someone else, We HELP ourselves? What (If) When we SAVE someone else's life, we Save our own? What (If) Just PART of our purpose here Is NOT ME But WE? Should we give it a TRY? It doesn't take a Grand Gesture. It's actually a lot easier than you think. Starbucks is partnering with (RED) And during this HOLIDAY Season, FIVE CENTS from every (STARBUCKS) exclusive drink you buy will help SAVE LIVES in Africa. Not sure if you NOTICED, But there are a LOT of Starbucks out there. It'll add up. LOTS of lives can be SAVED. YOU & Starbucks. It's BIGGER than coffee. © 2008 Starbucks Coffee Company
Views: 58987 LatinoSPS
What Do Starbucks Product Managers Have To Do To Keep Growth Going?  by drjim on July 30, 2018[edit]
 
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For more information on Blue Elephant Consulting and product management, go to: www.BlueElephantConsulting.com Wouldn’t it be great to be a product manager at Starbucks? Well, if you liked coffee it would be a great job. For the past few years, Starbucks has been experiencing a 5% growth in their stores. However, in the past year this number has started to slip. Clearly the Starbucks product managers need to do something. What should they do to boost growth once again? How should they change their product development definition? For more information on how to become a better product manager, check out my blog The Accidental Product Manager at http://theaccidentalpm.com
Views: 11 Dr. Jim Anderson
Starbucks Expands Into Branded Products Beyond Coffee
 
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April 28 (Bloomberg) -- Bloomberg's Nejra Cehic reports on Starbucks Corp.'s expansion beyond its coffee business as the company opens new stores in central London.
Views: 1895 Bloomberg
Lean Starbucks Coffee Order
 
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Jeff Fuchs shows us the lean way to order coffee at Starbucks! For more information on lean, visit 2 Second Lean. http://www.2secondlean.com/ To see the Lean Burrito visit mentioned in the video, go to this link. http://youtu.be/uyzMQ2WwmWo Paul Akers is the founder and president of FastCap, based in Bellingham, WA. FastCap is an international product development company founded in 1997 with over 2000 distributors worldwide. A prolific inventor, Paul holds US and international patents. FastCap, launches approximately 20 new innovative products per year and has won business of the year multiple times. Paul and his wife, Leanne, have built FastCap from their garage into a multi-million dollar company. At its core, FastCap is a Lean company, determined to continuously improve everything, everyday. Our products reflect the idea that things can be improved and the best ideas come from the shop floor. For more information on FastCap, visit FastCap's website  http://www.fastcap.com/  or   Facebook https://www.facebook.com/FastCap.LLC For more information specifically related to tech products, visit the FastCap Tech website http://www.fastcaptech.com/ For more information on Paul's book and lean, visit the 2 Second Lean website  http://www.2secondlean.com/  or  Facebook  https://www.facebook.com/2secondlean For more information on lean in government, visit the Lean America website http://leanamerica.org/  or Facebook  https://www.facebook.com/leanamerica For more information on Paul's weekly podcast, visit The American Innovator website   http://theamericaninnovator.com/  or  Facebook  https://www.facebook.com/theamericaninnovator For more information on Paul Akers, visit his blog  http://paulakers.net/  or  Facebook  https://www.facebook.com/paul.akers.american.innovator
Views: 2946 FastCap
Jobs with Starbucks Distribution
 
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At Starbucks, our distribution supply chain provides product for our stores. If you have a background in distribution, take a look at our open roles. To find out more about career opportunities in manufacturing and distribution, visit www.starbucks.com/careers.
Views: 16890 Starbucks Coffee
Case Study | What goes into the making a Starbucks coffee
 
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Case study for Strategic Management | Bali Tourism Institute - Sekolah Tinggi Pariwisata Bali Courtesy of Starbucks coffee
The globalization of Starbucks
 
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-- Created using PowToon -- Free sign up at http://www.powtoon.com/join -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 1626 Diana Neculoiu
Starbucks and Green Mountain Coffee Planning Development for Vue Product
 
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Starbucks (NASDAQ:SBUX) and Green Mountain Coffee (NASDAQ:GMCR) announced they are planning a new development of their planned relationship for the sale of Starbucks' Vue packs for the Kuering Vue Brewer. Jeff Hansberry, president, Channel Development, for Starbucks said, "We are proud to expand our relationship with Green Mountain Coffee Roasters and are looking forward to working with our colleagues at GMCR to further accelerate growth in premium single-serve coffee. Premium single cup is the fastest-growing segment of global coffee, and the expansion of our relationship with GMCR allows us to grow further, faster, in the single cup category." Starbucks (NASDAQ:SBUX) has potential upside of 4.4% based on a current price of $53.63 and an average consensus analyst price target of $56. Starbucks is currently above its 50-day moving average (MA) of $48.99 and above its 200-day of $42.42. In the last five trading sessions, the 50-day MA has climbed 0.87% while the 200-day MA has risen 0.63%.
Views: 573 FinancialNewsOnline
STARBUCKS SUPPLY CHAIN
 
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-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 1100 Mujieb Muller
Starbucks Sustainability
 
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-- Created using PowToon -- Free sign up at http://www.powtoon.com/ . Make your own animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 7982 Christy Monod
Starbucks Retail Branding & Packaging Strategy
 
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Starbucks are a mega force in the coffee world, having well over 11,500 shops worldwide. Their logo has become cemented into the modern high street- with multiple shops readily available in major cities such as London, Paris and New York. Although Starbucks clearly are the biggest grossing company in the restaurant sector of the coffee industry, they were missing a huge market in retail. With brands such as Nescafe and Kenco having the edge over Starbucks with their standard filtered coffee stacking the shelves of Tesco, Morrsions, Asda and Lidl. Starbucks decided to branch out to compete with these companies. Although they seeked help in doing so. That’s when they began their work with London’s famous Pearlfisher branding agency. Pearlfisher have previously worked with a number of easily recognisable and everyday brands, including the likes of Havana Club, Jim Beam, Cadbury and Innocent among more. What do the brands have in common on Pearlfishers roster? They are all trusted and therefor have become leaders in their market. In order to retrieve this trust you have to form a relationship with the customer over a period of time. For example Coca Cola are a company who have managed to gain a huge level of trust that they are in fact the company with the best Cola product in the world. They have done this by major investment into advertisements and celebrity endorsement. Even coming up with the idea of incorporating Santa Claus into their advertising, which stimulates the idea that Coca Cola is a trusted family brand. Having this sort of development into the image of the company will help them in sales opportunities, e.g. if an individual was told to pick up fizzy drinks when at the supermarket, when deciding what product to choose, it’s highly likely that the individual will gravitate towards Coca Cola, due to the trust that they see in the brand; “Millions of people can’t be wrong.” As you can see in the slideshow, Pearlfisher have chosen easy on the eye colours, nothing too bold to give Starbucks a classy natural look on the shelves. Opting to dedicate all your products to these particular colour pallets will over time give Starbucks a recognisable appearance to customers and leads – Due to the development and exposure of the Starbucks logo, Pearlfisher have decided to make the logo on the products stand out bold. To have an extended look at the ongoing work Pearlfisher has done for Starbucks, go to http://www.pearlfisher.com/work/starbucks/
Views: 515 Cara Persey
Japan - Starbucks Poka-yoke
 
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Paul Akers discuss how at a Japan Starbucks they use Poka-yoke (process used to avoid mistakes) to make sure he gets his soy milk. If you like this video, give it a thumbs up & subscribe to our channel. Paul Akers is an entrepreneur, business owner, author, speaker, & Lean maniac. He has written several books on Lean and he travels the world to educate & speak about Lean principles, Lean manufacturing and Lean Health. Paul has a weekly podcast called The American Innovator where he shares about Lean & his travel adventures. For more information on Paul Akers and Lean, visit his website. http://paulakers.net/ He is the founder and president of FastCap, based in Ferndale, WA. FastCap is an international product development company founded in 1997 with over 2000 distributors worldwide. At its core, FastCap is a Lean company, determined to continuously improve everything, everyday. FastCap's products reflect the idea that everything can be improved and the best ideas come from the shop floor. For more information on FastCap, visit FastCap's website. http://www.fastcap.com/ or Blog http://blog.fastcap.com/ For Spanish videos, visit our FastCap Spanish YouTube Channel. https://www.youtube.com/channel/UCipvDj1A9LvOlJkLL12is4Q To sign up to receive news regarding FastCap, 2 Second Lean, and/or The American Innovator podcast, go to this link: http://bit.ly/FastCap-Subscribe
Views: 1743 Paul Akers
Starbucks Coffee Sourcing
 
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Starbucks has always bought our coffee in a way that respects the people and places that produce it. It's simply what we believe to be right. Over the past ten years, Conservation International has helped Starbucks to develop buying guidelines that address our principles for ethical sourcing. We called them Coffee and Farmer Equity (C.A.F.E.) Practices, these guidelines help our farmers grow coffee in a way that's better for both people and the planet. It's a measurable set of standards focused on the following four areas: Product Quality (requirement): 
All coffee must meet Starbucks standards of high quality. Economic Accountability (requirement): 
Transparency is required. Suppliers need to submit evidence of payments made throughout the coffee supply chain to show how much of the price Starbucks pays for green (unroasted) coffee gets to the actual farmer. Social Responsibility (evaluated by third-party verifiers): 
Measures safe, fair and humane working conditions. These include protecting the rights of workers and providing adequate living conditions. Environmental Leadership (evaluated by third-party verifiers): 
Measures waste management, water quality and conservation as well as preserving biodiversity and reducing agrochemical use. Our goal is to have 100% of our coffee certified or verified by an independent third party. Here's what we've been doing. Starbucks bought 367 million pounds of coffee in fiscal 2009. Eighty-one percent of that -- 299 million pounds worth -- from C.A.F.E. Practices approved suppliers. We paid an average of $1.47 per pound for green coffee in fiscal 2009. 
If you want to learn more go to the Starbucks website www.starbucks.com
Views: 1793 fiveawesomebaristas
My Starbucks Idea - Social Media & Open Innovation at Starbucks
 
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Matthew Guiste, Director of Global Social Media at Starbucks talk about Open Innovation & Social Media. Matthew talks about MyStarbucksIdea.com generating arround 100.000 ideas for new products and business improvements. Furthermore Matthew talks about how to engage with 15 mill. fans on Facebook, Twitter and Foursquare.
Views: 13402 LeaderLabdotcom
Starbucks Coffee? Mandela Effect
 
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Starbucks has changed
Views: 688 NeEd InPuT
The Ansoff Matrix
 
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The fundamentals of the Ansoff Product/Market Matrix, a tool used to analyse and plan business growth strategies. Includes a worked example. Table of Contents: 00:00 - Introduction to Ansoff Matrix 01:10 - Overview 01:25 - Market Penetration 01:51 - Product Development 02:11 - Market Development 02:47 - Diversification 03:33 - The Ansoff Matrix iTunes • iPod • iPhone 03:34 - Example - Apple iPod 06:06 - Conclusion
Views: 116639 Gavin Brockis
Business Studies Class 12 Project on Principles of Management
 
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This project is about Henri Fayol's Principles of Management (Business Studies Project in Class 12). Starbucks Corporation is an american coffee company and coffee house chain on which applicability of principles of management is tested by asking employees and general customers about their opinions on various topics. Also Watch - https://youtu.be/n-puyI2wbQk [Economics Project Class 12 on GST (Goods and Services Tax) ] https://youtu.be/Af7uDqID6po (Business Studies Project Class 12 on Principles of Management) https://youtu.be/ToolwhhLOuA (Economics Project Class 12 on Demonetisation) https://youtu.be/mrIdS_QYt4M (Economics Project Class 11 | Price Dissemination For Indian Farmers and its Impact on Consumers) The Principles of Management are the essential, underlying factors that form the foundations of successful management. According to Henri Fayol in his book General and Industrial Management (1916), there are fourteen 'Principles of Management'. 1. Division of Work - According to this principle the whole work is divided into small tasks.The specialization of the workforce according to the skills of a person , creating specific personal and professional development within the labour force and therefore increasing productivity; leads to specialization which increases the efficiency of labour. 2. Authority and Responsibility - This is the issue of commands followed by responsibility for their consequences. Authority means the right of a superior to give enhance order to his subordinates; responsibility means obligation for performance. 3. Discipline - It is obedience, proper conduct in relation to others, respect of authority, etc. It is essential for the smooth functioning of all organizations. 4. Unity of Command - This principle states that each subordinate should receive orders and be accountable to one and only one superior. If an employee receives orders from more than one superior, it is likely to create confusion and conflict. 5. Unity of Direction - All related activities should be put under one group, there should be one plan of action for them, and they should be under the control of one manager. 6. Subordination of Individual Interest to Mutual Interest - The management must put aside personal considerations and put company objectives firstly. Therefore the interests of goals of the organization must prevail over the personal interests of individuals. 7.Remuneration - Workers must be paid sufficiently as this is a chief motivation of employees and therefore greatly influences productivity. The quantum and methods of remuneration payable should be fair, reasonable and rewarding of effort. 8.Decentralization - The amount of power wielded with the central management depends on company size. Centralization implies the concentration of decision making authority at the top management. 9.Line of Authority/Scalar Chain - This refers to the chain of superiors ranging from top management to the lowest rank. The principle suggests that there should be a clear line of authority from top to bottom linking all managers at all levels. 10. Order - Social order ensures the fluid operation of a company through authoritative procedure. Material order ensures safety and efficiency in the workplace. Order should be acceptable and under the rules of the company. 11. Equity - Employees must be treated kindly, and justice must be enacted to ensure a just workplace. Managers should be fair and impartial when dealing with employees, giving equal attention towards all employees. 12. Stability of Tenure of Personnel - Stability of tenure of personnel is a principle stating that in order for an organization to run smoothly, personnel (especially managerial personnel) must not frequently enter and exit the organization. 13. Initiative - Using the initiative of employees can add strength and new ideas to an organization. Initiative on the part of employees is a source of strength for organization because it provides new and better ideas. Employees are likely to take greater interest in the functioning of the organization. 14. Esprit de Corps/Team Spirit - This refers to the need of managers to ensure and develop morale in the workplace; individually and communally. Team spirit helps develop an atmosphere of mutual trust and understanding. Team spirit helps to finish the task on time. Credits - Harjinder Singh (Sahib Creations) ▽ Music Info Song: Disco's Over - Lonely Island PTII (feat. PRXZM) [NCS Release] Music provided by NoCopyrightSounds: https://www.youtube.com/watch?v=pk-5aS9G9I4 Free download @ http://bit.ly/discosover_lonelyisland
Views: 105450 Rattandeep Singh Oberoi
Starbucks new TV advert, UK.
 
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New UK Starbucks TV Advert
Views: 150963 Voyager25823
Starbucks Reserve | Philippine Primer Eats
 
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Starbucks elevates one's coffee experience by bringing Starbucks Reserve to select stores in Metro Manila. Starbucks Reserve offers an "ultra-premium coffee experience" where coffee is an art and its origins make up a beautiful story which a conversation between the Starbucks Coffee Master and the individual revolves around. Read more about Starbucks Reserve Philippines: http://primer.com.ph/food/location/taguig/starbucks-reserve-philippines-ultra-premium-coffee-experience-by-starbucks Follow us: https://www.facebook.com/Primer.com.ph/ https://twitter.com/primerph/ https://www.instagram.com/primerph/
Views: 218 Philippine Primer
Flock Associates - Starbucks: Love Project Integrated Campaign by (Product) Red and BBDO
 
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http://www.flock-associates.com Starbucks joined forces with (Product) Red and the creative agency BBDO to coordinate a global sing-along. Over 100 countries were involved in the Love Project and simultaneously sang one song: "All You Need Is Love" by The Beatles. These performances were broadcast live via the internet from far reaches such as Gabon and Fiji. The goal was to show how connected the world is and that a small decision a person makes can make a grand difference elsewhere. The Love Project successfully raised money for Africa's fight against AIDS and reinforced awareness of the problem and the solution one could take a part in. People could also go to the Starbucks website and upload their own personal performances that generated a donation from Starbucks to the cause. The song was commercially sold on Starbuck's Love CD in stores. A Guinness World Record was set for the 'Most Nations in an Online Sing-Along'. Love Project was a massive organisational task which reaped the benefits of integrated marketing.
Views: 724 FlockAssociatesLtd
Starbucks VIA Green Commercial
 
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Global Marketing Strategy Project - Starbucks VIA "Green" product concept for German market - Two German skiers taking "Can you taste the difference?" challenge.
Views: 478 James Ju-Hyoung Kim
The Starbucks Experience Free Video
 
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Catch Joseph Michelli LIVE in Singapore on 7th November, Concorde Hotel ! He is an internationally sought-after speaker and business consultant whose clients include Bridgestone Firestone, Nokia, The Hartford Insurance Group, UCLA Health System, USMC and CNBC's "On the Money" and has conducted hundreds of radio and print interviews. Dr. Michelli is also the author of Leading The Starbucks Way: 5 Principles for Connecting with Your Customer, Your Products, and Your People and he currently is working with Mercedes-Benz USA on a book tentatively titled Driven to Delight which will be released in 2015. Joseph’s other titles include The Zappos Experience: 5 Principles to Inspire Engage and WOW, The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary and When Fish Fly: Lessons for Creating a Vital and Energized Workplace which was co-authored with the owner of the "World Famous" Pike Place Fish Market in Seattle. In this seminar, Joseph Michelli shares with you what he has learned by studying the leadership strategies of executives at Starbucks and Zappos. If you need any additional information, please feel free to contact us @ 6720 3333 | [email protected] http://aventis.edu.sg/public-seminars/event-starbucks.html http://www.aventis.edu.sg/public-seminars/event-zappos.html
Views: 1889 Aventis
Starbucks Introduction
 
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Introduction video that I created for my class case study presentation on Starbucks strategy
Views: 258 Kazim Das
Has Starbucks lost its way?
 
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Starbucks just announced that it is coming out with VIA instant coffee. Instant coffee? Smart move into a new product category or is Howard Schultz grasping at straws to turnaround the company.
Views: 1230 jhuba
Starbucks Presentation
 
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We pitched #StarBucks with this awesome #MobileApp #Idea for its #Indian customers. Please do like and share! :D
Strategic Innovation | Tony Robbins Podcast
 
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When you start your own company, it’s because you have the drive to sell a product or service you truly believe in. You feel that this item will add value to the lives of consumers or the world at large. But how do you stay in business and make progress in the professional world? The answer is strategic innovation. Think of some of the most prominent companies in the world: Netflix, Starbucks, Amazon, Apple. What do these companies have in common? They all found ways to reap the benefits of strategic innovation in their respective industries. Each of these companies found a way to deliver value to the lives of their target audience, and that’s why they continue to dominate in their fields. How can you master the art of strategic innovation? First, you have to start by asking yourself two key questions about your brand. Question #1: What business are you REALLY in? If you think about how this applies to a company like Starbucks, you might initially think they’re in the business of coffee, but you’d be wrong. Starbucks is in the business of connecting people. Customers know they can go to Starbucks and have a conversation with friends, go there for an interview, get some work done and enjoy the environment around them. Starbucks’ founder knew this, and that’s why the company is now a global phenomenon. It’s more than coffee – it’s a meeting place. Question #2: Who is your customer? You can run all the demographic tests you want, but until you really know who your target customer is and what they’re looking for, you’ll fail. Who are you trying to reach with your target or service? Think about it carefully and find a way to meet this person’s needs better than any other company can. Aiming for strategic innovation at your company doesn’t mean constantly trying to improve upon what you’re doing – it’s more than that. It’s about looking to the future and staying ahead of the curve, so you can always supply people with what they’re going to need instead of just what they need right now. It’s not enough to come up with new versions of your product unnecessarily. Instead, you really need to think about what you’re creating and find ways it will add unmatched value to the lives of your customers. The greatest companies in the world strategically innovate, and that’s how they keep their client base. Think about it: Would Blockbuster still be in business if they had strategically innovated? Instead, another company, Netflix, swooped in and broke down barriers. Netflix was successful because they were able to see the appeal of mailing movies directly to people’s homes, and eventually the power of streaming services. How can your company stay relevant and work toward strategic innovation? Visit Tony Robbins' websites: https://www.tonyrobbins.com/ http://www.unshakeable.com/ Follow Tony Robbins @: Facebook: https://www.facebook.com/TonyRobbins Twitter: https://twitter.com/tonyrobbins LinkedIn: https://www.linkedin.com/in/ajrobbins Google+: https://plus.google.com/+TonyRobbins Instagram: https://instagram.com/tonyrobbins/ Tony Robbins is a #1 New York Times best-selling author, entrepreneur, and philanthropist. For more than 37 years, millions of people have enjoyed the warmth, humor and dynamic presentation of Mr. Robbins' corporate and personal development events. As the nation's #1 life and business strategist, he¹s called upon to consult and coach some of the world¹s finest athletes, entertainers, Fortune 500 CEOs, and even presidents of nations.
Views: 8694 Tony Robbins
Starbucks Strategies
 
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Starbucks Business Strategies
Views: 102 Maddie Schoemann