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The Impact of Service Quality on Customer Loyalty in Hotel Sector
 
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Parallel Session II The Impact of Service Quality on Customer Loyalty in the Sri Lankan Hotel Sector (with Special Reference to ABC Hotel in Sri Lanka) JL Ukkwatte and N Abeysekera
How brand personality, brand identification and service quality influence service ... | Rui Lopes
 
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http://cogentoa.tandfonline.com/doi/full/10.1080/23311975.2014.981329 Cogent Business & Management | Authors: Sandra Maria Correia Loureiro, Rui Lopes & Hans Ruediger Kaufmann Brand loyalty, brand identification, trust, brand personality and brand awareness are the variables that have greatest impact on brand equity. This study is the first to measure the strength of assorted relational variables, and variables related with identification and personality on brand equity for brands in the service industry.
Views: 326 Cogent OA
How to Measure Customer Satisfaction by Mr Vivek Bindra Best Motivational Speaker
 
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To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation. VIDEO: Best Motivational Speaker in Delhi, India How to Measure Customer Satisfaction Do you know how to measure and boost your customer satisfaction? Watch this Net Promoter Score (NPS) video to get valuable tips and improve your customers' satisfaction quotient. It is important to know about Net Promoter Score calculation or Net Promoter Score benchmark as it works like a mirror that reflects your company's true performance Remember, when your customers are delighted with your product or service, they share the experience with others. However, if the feedback is negative, it goes viral. In this business video, renowned motivational speaker Mr. Vivek Bindra clarifies in the simple manner what is a good Net Promoter Score and how to achieve it. Learn it and implement it to make your customers ecstatic! Look out for more from Vivek Bindra - www.vivekbindra.com -~-~~-~~~-~~-~- Please watch: "3 Steps for Guaranteed Secret of Success Motivational Video in Hindi by Mr Vivek Bindra" https://www.youtube.com/watch?v=q_GanFLk45k -~-~~-~~~-~~-~-
The Customer Revolution in Customer Service: David Bequette at TEDxYerevan
 
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David Bequette is the Chief Financial Officer of FruitsMax, a dietary supplement company based in California with exports from Armenia. Bequette is also the co-founder and managing partner of DAVAN Group, an eco-friendly café and industries firm. Up until taking over the hands-on management of his ventures, he served as the Chief Executive Officer of Figaro Management Group in Yerevan, Armenia. Originally from Columbia, Illinois, Bequette spent five years in the United States Marine Corps eventually moving on to the private sector where he worked for several years in the financial services industry. In August 2011, David, his wife Irina, and their son David Areg moved permanently to Yerevan, Armenia. Bequette completed his Bachelor's degree and obtained an MBA. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 62433 TEDx Talks
What is customer service ? The 7 Essentials To Excellent Customer Service
 
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Want access to David's New, in-depth customer service training? Visit http://www.purecustomerservice.com/p/youtube and enroll in the Pure Customer Service Training Program today! In this YouTube Video, learn "What is customer service? The 7 Essentials To Excellent Customer Service" in this complimentary video series from business coach and consultant, David Brownlee. CEO of Pure Customer Service and founder of www.PureCustomerService.com and The Pure Customer Service Training Program, 8 Secrets To Create Raving Fan Clients. Call or email us today to find out we can help grow your business through coaching, consulting or our training programs (800) 299-3449 [email protected] Customer service is more than waiting on customers. It includes trying to exceed customer expectations. More common retail and customer service interview questions and sample answers are a good place to start. Customer service is the service provided to customers before, during and after purchasing and using goods and services. Good customer service provides an avenue for follow up. Customer service is the provision of service to customers before, during and after a purchase. According to David Brownlee and the www.purecustomerservice.com "Customer service is a series of 7 essentials to excellent customer service. Mar 2, 2013 -- Customer service is the practice of providing customers with a positive, helpful experience. Good customer service must include 7 essentials and a great customer service training company like davidbrownlee.com. For the Institute of Customer Service "Customer service is the sum total of what an organization does to meet customer expectations and produce customer satisfaction. Customer service is important because customer service does more than simply provide a means to drive sales. It is also said that when companies have a stong customer service program, customers keep coming back. Definition of customer service: All interactions between a customer and a product provider at the time of sale, and thereafter. Customer service adds value to a customer and their overall experience with your company. Can you answer these Sales and Customer Service questions? I am handling a training session on customer service for the public works department of a city near you. The enhancement of customer service is the driving force behind the redefinition project. It is important to David Brownlee and Associates that all staff know the 7 essentials to excellent customer service. Why Is Excellent Customer Service So Rare? Five Needs of Every Customer. External and Internal Customers. Customer Attributes. Cost of Losing a Customer can be huge. A customer service advisor, or CSA, (also customer service associate and customer service representative) is a generic job title in the service industry. It covers a broad spectrum of jobs. Customer care involves putting systems in place to maximize your customers' satisfaction with your business. Sales and profitability rely on ensuring your customer loyalty. Feb 6, 2013 -- David Brownlee also blogs here. "Customer Service is about creating a relationship of trust and loyalty with customers that transcends the interaction of the company and their clients. Customer Care refers to systems in the business place that will maximize your customers' satisfaction with your business. Learn more now! (800) 299-3449. May 5, 2013 -- Customer service is helping a customer with any issues or concerns they may have on a product or anything else relating to the place at which you find yourself and your company. Jan 25, 2013 -- Many marketers are evaluating what role customer experience and customer service should have in their 2013 marketing goals. The answer is easy. www.purecustomerservice.com Mar 7, 2012 -- The ultimate guide to the question: What Is Customer Service? 19 experts from customer service, small business, and marketing share their expertise. Customer service handles company issues in stores, over the phone and even by email. Companies that produce highly technical products, such as software or hardware need to do an exceptional job. Oct 5, 2012 -- "I can't get in touch with my customer service rep is something you hear all too often. I need to talk to someone about my bill. Please call me." David Brownlee (800) 299-3449 can answer all of your customer service training questions. Some surprising studies, stories, and documentaries have come out about customer service, and they could change the way you run your business. Experts from www.purecustomerservice.com are awesome.
Views: 715573 CoachDavidBrownlee
Consumers & Brand Loyalty
 
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As competition for discretionary dollars grows, creating a strong brand to which consumers can relate to can mean all the difference. This webcast will help attendees take a closer look at how signage, in-store promotions, advertising and other solutions can help retailers create a united brand message.
Views: 1163 NRHA tv
SERVICE: Customer Loyalty
 
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Tom Peters says to forget the complex data analysis (such as least squares fits), and concentrate on the customer. You'll be amazed at the possible payoff.
Views: 6785 Tom Peters
Creating Customer Value, Satisfaction, and Loyalty | Marketing Management (Lecture 5)
 
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Creating Customer Value, Satisfaction, and Loyalty | Marketing Management (Lecture 5) Subscribe this channel to get more knowledge,Slides,Lectures,Presentations etc. Youtube: http://www.youtube.com/c/GetKnowledge?sub_confirmation=1 Facebook: https://www.facebook.com/g8knowledge Twitter: https://www.twitter.com/g8knowledge Instragram: https://www.instagram.com/knowledgeget Course Description: This course has been designed keeping in view the following objectives: • To introduce to the students the variables involved in Marketing Management • To enable the students to understand the complexities involved in decision making as applicable to marketing problems • To equip the students with enough understanding of the marketing environments to study and analyze the different environmental factors necessary for decision making • To prepare the students for practical application of the concepts imparted in the classroom once he/she enters the real markets Course Objective: After completing this course a student will be able to: • Understand the finer implications of Marketing Planning and Decision Making • Be able to analyze the factors involved in marketing planning • Create at least a theoretical framework for a complete market plan • Posses a complete understanding of marketing theories and models for decision making Chapter Objective: What are customer value, satisfaction, and loyalty, and how can companies deliver them? What is the lifetime value of customers? How can companies cultivate strong customer relationships? How can companies both attract and retain customers? What is database marketing?
Views: 984 Get Knowledge
Loyalty Ladder
 
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This video investigates the importance of the loyalty ladder to branding and Customer Relationship Marketing (CRM) in marketing.
Views: 3015 Tim Friesner
How to Retain Customers and Create Brand Loyalty
 
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How to Retain Customers and Create Brand Loyalty SUBSCRIBE: http://goo.gl/VC0Isb Peter Sage is an Extreme Entrepreneur & Inspirational Speaker Peter Sage is an Inspirational Speaker, Serial Entrepreneur and Renowned Coach. After 25 years of business and personal development his passion is now to help people through spreading his messages, insights and philosophy. Subscribe and enjoy! WEBSITE: http://www.petersage.com FACEBOOK: http://www.facebook.com/PeterSageFan007 TWITTER: http://www.twitter.com/PeterSage007 GOOGLE+: https://plus.google.com/+PeterSage007
Views: 1356 Peter Sage
4 Types of Customers and How to Sell to Them - How To Sell High-Ticket Products & Services Ep. 5
 
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Identified what kinds of customers you are selling to. Watch the whole series here: https://www.youtube.com/playlist?list=PLEmTTOfet46PlgDZSSo-gxM8ahZ9RtNQE Watch this video until the end to discover the buying criteria for each type of clients. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://customertypes.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ https://www.youtube.com/user/vanentrepreneurgroup?sub_confirmation=1 Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is not cheap. But if you think you or your brand might benefit from one-on-one interaction with Dan, visit http://danlok.com Or consider becoming a member of his high-level mastermind: http://www.danlokinnercircle.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Facebook: https://www.facebook.com/danlokfan/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K Keywords: big ticket sales, high ticket sales, high ticket selling, charge more money, increase prices, dan lok, preimum prices, luxury marketing expert, luxury selling, luxury sales, mastermind group, high level mastermind, high end clients, high end marketing, affluent clients, selling to affluent, affluent chinese, marketing to affluent, consultant, coach, consulting, coaching, speaking, speaker, lead generation, generate leads, professional services, coaching group, done for you service, high ticket sales funnel, closing sales, event marketing This video is about: 4 Types of Customers and How to Sell to Them - How To Sell High-Ticket Products & Services Ep. 5 https://youtu.be/F2uj9eApGXI https://youtu.be/F2uj9eApGXI
Views: 534269 Dan Lok
What Is the Connection between Customer Expectations and Satisfaction
 
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relationship between company and customer, external customers needs and expectations, relationship between customer satisfaction and employee satisfaction, how would you define customer satisfaction, meeting guest expectations through planning, customer service quality questionnaire, customer service standards and expectations, how to identify customer needs and expectations, relationship between service quality and customer satisfaction, relationship between customer satisfaction and customer loyalty, gap customer survey, how does a company exceed customer service expectations,
Views: 103 local calture
Topic 6 Recap: Loyalty & Customer Satisfaction
 
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What is true loyalty? Many companies have frequency programs which may or may not create customer loyalty. I define loyalty as the intentional choice to continue to due business with a company. We can measure a combination of satisfaction, likelihood to recommend, and likelihood to repurchase to assess customer loyalty.
Views: 292 Melissa Bublitz
After Sales Service That Grows Customer Value
 
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The first goal of after sales service is to take great care of your customers. The next goal of after sales service is to build customer loyalty and trust, which is good for business and good for future sales. Those sales can take many forms: 1. Product and service pairings 2. Upselling (plus warranties and special services) 3. New products and services 4. Customer loyalty programs Check out the entire After Sales Service playlist here: https://www.youtube.com/watch?v=X4CgYFiuZk4&list=PLWib63KCH1dIhuh0U9VxsFVADQBYLylYR Get the step-by-step guide to After Sales Service: https://www.infusionsoft.com/product/after-sales-service?ls=social&utm_source=youtube&utm_medium=video&utm_campaign=aftersales&utm_term=servicethat180424&utm_content=social Infusionsoft’s powerful customer relationship management (CRM) software integrates with apps you use daily to get your sales and marketing efforts more organized, deliver personalized follow-up service, and close more sales. Learn more, demo our marketing software, and start a free trial: https://www.infusionsoft.com/?ls=social&utm_source=youtube&utm_medium=video&utm_campaign=boilerplate&utm_term=aftersalesc180425&utm_content=social. Subscribe to our YouTube channel: https://www.youtube.com/infusionsoft Follow us on Twitter: https://twitter.com/infusionsoft Like us on Facebook: https://www.facebook.com/infusionsoft Follow us on LinkedIn: http://www.linkedin.com/company/infusionsoft
Views: 191 Infusionsoft
3 Ways to Delight Your Customers, Improve Customer Experience & Increase Customer Satisfaction
 
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Need help making your customers happy? Here are 3 ways that will enable you to develop more personal connections with your customers. Overview: Meet Sarah. Sarah just bought herself the brand new smartphone she was eyeing for some time. However, she has trouble getting it to work on her new provider’s network. That’s no big deal she thinks to herself. The solution is surely just a quick & easy phone call away. However, Sarah soon realizes that there is nothing quick or easy about her provider’s customer service. First, she has to navigate a dense jungle of IVR menu options with no shortcut to a live agent. Then, she is left stranded in a seemingly never-ending call queue. Once Sarah finally gets through to an agent, it turns out that she was directed to the wrong department and needs to be transferred again. Back in the virtual waiting room and listening to cheesy elevator music, Sarah starts wondering if her new provider is really worth this much effort. Sarah decides “no” and returns to her old carrier whose much better customer service makes her feel more appreciated. Sarah is not alone in her choice of better customer service. Happy customers are the lifeblood of every business. So, how do make sure your customers keep smiling?
Views: 45742 TeamTelax
Insights from a CEO on how to create customer satisfaction that leads to sustainable growth
 
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In today's competitive landscape, lasting success comes from fully understanding your customers and responding with tailored value propositions across offerings, channels, and capabilities. To find out more about how Strategy& can help you transform your customer strategy to build distinctive value, brand loyalty, and sustainable growth, watch this video and then visit http://www.strategyand.pwc.com/customer-strategy.
Views: 674 PwC's Strategy&
Customer Service Expert Shares How Customer Experience Can Lead to Customer Loyalty
 
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Go to http://www.Hyken.com to learn more about Shep Hyken, customer service speaker and expert. Professional keynote and customer service speaker and New York Times bestselling author, Shep Hyken discusses how customer experience can lead to customer loyalty. My daughter came home from school to visit us over a recent holiday. She was flying on Southwest Airlines and checked a piece of luggage. When the suitcase showed up on the luggage carousel, we noticed the handle was damaged. Bummer! I’ve been through this before. Not happy, I walked into the Southwest office. What I expected was a long line, followed by a less-than-enthusiastic employee, extensive paperwork to fill out, and then who knows how long it would take to get the luggage repaired. However, I was pleasantly surprised. After all, this was Southwest Airlines. What I encountered was the opposite of what I expected. Only one person was ahead of me, and the Southwest employee had a great attitude. When it was finally my turn, just a minute or two later, I was given a choice. I could fill out some paperwork and arrange to have my luggage repaired, or Southwest would replace my luggage with a brand new piece; immediately – on the spot. I wasn’t sure I heard the gentleman correctly. So, he took me into a room that was filled with all types of new luggage. He said to pick out the one that closely resembled my broken luggage. I did, and after a very short amount of paperwork to acknowledge the exchange, it was just a matter of transferring my daughter’s belongings into the new luggage before heading home. This was an unexpected and amazing experience. What started out as a Moment of Misery™ turned into my favorite customer service experience: a Moment of Magic®. I’ve only had my luggage damaged twice in over thirty years of travel, and both times were far different than this recent hassle-free experience. I remember on both occasions, two somewhat apathetic employees (obviously not Southwest employees) who were just going through the motions of taking care of me as I filled out paperwork telling me who to take my luggage to and how to get reimbursed. Once again, Southwest Airlines figured it out. Shep Hyken, professional keynote and customer service speaker, customer service trainer, and New York Times best-selling author, shares his customer service tips. These tips are your how to guide to customer complaints, delivering amazing customer service, customer loyalty, customer service training, customer trust, company culture, customer experiences, sales tactics, and employee retention. To hear more customer service tips, listen to interviews, read his blog and learn about The Amazement Revolution go to http://www.hyken.com. Shep is a customer service expert and the Chief Amazement Officer (CAO) of Shepard Presentations. As a professional speaker and author, Shep helps companies build loyal relationships with their customers and employees. For information about customer service training go to http://www.TheCustomerFocus.com. Facebook: http://www.facebook.com/ShepHykenSpeaker LinkedIn: http://www.linkedin.com/in/ShepHyken Google+: http://www.gplus.to/ShepHyken Twitter: http://www.twitter.com/Hyken 314-692-2200
Views: 1151 Shep Hyken
Customer is King - funny video from RightNow Training
 
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For more videos like this, subscribe to our new channel: https://www.youtube.com/user/RightNowMediaInsider
Views: 62621 RightnowCampaign
Why The Customer Is Important?
 
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Keeping customers the importance of loyalty knowing your customer. Importance of customer relationship management (crm). Customer satisfaction is important (6 reasons). Why customers are important customer focus business studies and businesscasestudies. How can you achieve this? One way is by knowing your customer 16 jul 2015 on average, it takes up to three years for a become loyal business. It is therefore important for companies to not only hear what the seeing how customer service and satisfaction essential, importance of great engagement also vital your success. Why customers are important customer focus business studies and why satisfaction is (6 reasons)chron. Customer loyalty why it's important. Considering customer importance at all stages of the marketing process helps your company to ensure greater satisfaction and increase its long term goal repeat service handles issues in stores, over phone even by email. But why customer success is important? Customer a today, customers are not only listening, they also talking back and amongst themselves. Wordpress hosting by customer satisfaction is a crucial business metric why success important software the importance of interaction wipro. Companies that produce highly technical products, such as software or 18 nov 2016 learn the customer service skills you should be using for improved it is important to provide good service; To all types of this part tutorial on managing customers looks at what are considered who most valued marketing company 25 sep 2015 any business. Let's find 18 mar 2015 customers should be at the heart of a business and it's vital to remember that keeping existing is just as important getting new why customer retention so important? By maximizercustomer retention, how keep we are in tough times. Html url? Q webcache. It is a belief that more the keeping customers makes good business sense but it's not always easy. Googleusercontent search. Customer satisfaction is important because it provides marketers and business owners with a metric that they can use to manage improve their businesses one of the primary goals any marketing strategy should be identify meet needs consumer. You've 12 aug 2015 the most successful businesses have a customer first mentality. Keep these five things in mind so that you understand how important it is to your 18 nov 2016 we always talk about make great customer service but rarely wonder why an organization. If they do not develop customer loyalty and satisfaction, could lose their customers 20 jan 2014 satisfaction is a marketing term that measures how products or services supplied by company meet surpass customer's expectation. What does engaging the if you maintain level of customer service and quality that it takes to achieve brand loyalty in first place, your customers will be willing forgive when. Customers are the most important people for any organisation. Why is customer service important to an organization? What good service? The import
Five Customer Service Lessons From Zappos.com
 
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Go to http://www.Hyken.com to learn more about Shep Hyken, customer service speaker and expert. Professional keynote and customer service speaker and New York Times bestselling author, Shep Hyken shares five tips from Zappos.com. So, let’s get right into it. Here are five things that Zappos is doing right. I’m sure at least one of them, if not all five, might be appropriate for you and your business. 1. Wow Your Customers Zappos regularly exceeds expectations. Their testimonial pages are full of people amazed and in awe of the speedy delivery. I experienced this as well. I placed an order on a Wednesday, and later than night I received an email stating... “Although you originally ordered Standard shipping and handling, 4 to 5 business days, we have given your order special priority processing in our warehouse and are upgrading the shipping and delivery time frame for your order. Your order will ship out today and be given a special priority shipping status so that you can receive your order even faster than we originally promised! Please note that this is being done at no additional cost to you. It is simply our way of saying thank you for being our customer.” They WOWED me by exceeding my expectations. And, they let me know it. When you find a way to dramatically exceed your customer’s expectations, even exploit it. Make sure they know it! It’s a Moment of Magic you don’t want them to miss! 2. Never Argue About Returns Depending on your business, you may or may not have typical returns like a retailer. Still, pay attention to how Zappos treats a return. They have a 100 percent satisfaction guaranteed return policy. The company will never object about a return. In fact, Zappos actually encourages their customers to order several products, and return what they don’t want. This sort of return policy will give your customers confidence, which creates trust, and trust creates loyalty. 3. Culture Fit Zappos hires purely for a cultural fit. During the interview process they test the potential employee for their alignment to each and every one of their company values. They don’t care if you’re passionate about shoes – they care if you’re passionate about service! Once hired, every employee goes through their training program, and once completed, Zappos will offer a two thousand dollar “quitting bonus” to those employees that want to leave if they feel they aren’t a fit for the Zappos culture. 4. Customer-Centric Approach The goal of every Zappos employee is to make customers happy. They make a point to treat every customer like an individual. They strive to make every experience positive, and that every interaction is a chance to wow the customer. Especially since Zappos is an online retailer, a phone call may only happen once with a customer, so it’s all the more reason to ensure that every experience is a powerful and positive one. 5. The Culture Book Zappos is all about creating WOW – for both customers and employees. And, these WOW moments are documented in their culture book that they publish each year. The book includes submissions written by Zappos employees that answers the question, “What does the Zappos culture mean to you?” Giving employees the opportunity to contribute to these types of projects is fun and empowering. Shep Hyken, professional keynote and customer service speaker, customer service trainer, and New York Times best-selling author, shares his customer service tips. These tips are your how to guide to customer complaints, delivering amazing customer service, customer loyalty, customer service training, customer trust, company culture, customer experiences, sales tactics, and employee retention. To hear more customer service tips, listen to interviews, read his blog and learn about The Amazement Revolution go to http://www.hyken.com. Shep is a customer service expert and the Chief Amazement Officer (CAO) of Shepard Presentations. As a professional speaker and author, Shep helps companies build loyal relationships with their customers and employees. For information about customer service training go to http://www.TheCustomerFocus.com. Facebook: http://www.facebook.com/ShepHykenSpeaker LinkedIn: http://www.linkedin.com/in/ShepHyken Google+: http://www.gplus.to/ShepHyken Twitter: http://www.twitter.com/Hyken 314-692-2200 This video will answer: How to wow your customers. What can I learn from Zappos about customer service? How should I handle customer returns? ShepTV is another Shepard Presentation (www.ShepTV.com)
Views: 6595 Shep Hyken
Create Brand Loyalty by Defining These 3 Dimensions of Your Brand
 
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Betsy McHugh, CEO and founder of Hurdl, offers tips on how to create brand loyalty by defining key brand elements.
Views: 94 YEC
Customer Service Training
 
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Find our full free online course at - http://alison.com/courses/Customer-Support-Training Or why not try one of our other 500+ FREE courses - http://alison.com/course/ Good customer service is of vital importance for all businesses, large or small. It can have a direct impact on customer loyalty and where potential customers choose to spend their money. Simply put, the higher quality customer service you provide, the higher level of customer satisfaction you will enjoy, and that will translate into repeat business. This free online course from ALISON introduces the basic concepts of customer service and then delves into effective customer service techniques and practice. It will benefit anyone who deals directly with a business' or organisation's customers.
Views: 1358 Alison
Why The Customer Is Important?
 
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Keeping customers the importance of loyalty knowing your customer. Importance of customer relationship management (crm). Customer satisfaction is important (6 reasons). Why customers are important customer focus business studies and businesscasestudies. How can you achieve this? One way is by knowing your customer 16 jul 2015 on average, it takes up to three years for a become loyal business. It is therefore important for companies to not only hear what the seeing how customer service and satisfaction essential, importance of great engagement also vital your success. Why customers are important customer focus business studies and why satisfaction is (6 reasons)chron. Customer loyalty why it's important. Considering customer importance at all stages of the marketing process helps your company to ensure greater satisfaction and increase its long term goal repeat service handles issues in stores, over phone even by email. But why customer success is important? Customer a today, customers are not only listening, they also talking back and amongst themselves. Wordpress hosting by customer satisfaction is a crucial business metric why success important software the importance of interaction wipro. Companies that produce highly technical products, such as software or 18 nov 2016 learn the customer service skills you should be using for improved it is important to provide good service; To all types of this part tutorial on managing customers looks at what are considered who most valued marketing company 25 sep 2015 any business. Let's find 18 mar 2015 customers should be at the heart of a business and it's vital to remember that keeping existing is just as important getting new why customer retention so important? By maximizercustomer retention, how keep we are in tough times. Html url? Q webcache. It is a belief that more the keeping customers makes good business sense but it's not always easy. Googleusercontent search. Customer satisfaction is important because it provides marketers and business owners with a metric that they can use to manage improve their businesses one of the primary goals any marketing strategy should be identify meet needs consumer. You've 12 aug 2015 the most successful businesses have a customer first mentality. Keep these five things in mind so that you understand how important it is to your 18 nov 2016 we always talk about make great customer service but rarely wonder why an organization. If they do not develop customer loyalty and satisfaction, could lose their customers 20 jan 2014 satisfaction is a marketing term that measures how products or services supplied by company meet surpass customer's expectation. What does engaging the if you maintain level of customer service and quality that it takes to achieve brand loyalty in first place, your customers will be willing forgive when. Customers are the most important people for any organisation. Why is customer service important to an organization? What good service? The import
Petrofuel (East Africa) Superbrands TV Brand Video
 
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Petrofuel is a Superbrand. ----- Subscribe to Superbrands TV today: YouTube: https://goo.gl/U6IfvF Facebook: https://goo.gl/wrBqkk Facebook (Superbrands Limited): https://goo.gl/twsdui Instagram: https://goo.gl/DZmRw1 ------ In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand. Petrofuel is a Superbrand. Petrofuel (Tanzania) Limited (PFTL) is the leading distributor of petroleum products across Tanzania, East Africa and Central Africa. The company’s focus is on imports, warehousing, distribution and marketing of premium quality petroleum products. Petrofuel was founded in 2007 by Satish Kumar, whose rich experience in customer relations and sales has been well known and whole heartedly appreciated throughout the East African region and was the first company in the region to initiate retail fuel distribution, a first-of-its-kind idea which was an instant success. The launch of the successful marketing campaign, “Fuel @ Your Doorstep,” helped the company grow to become the largest retail distributor in Tanzania, providing fuel to consumers as well as government institutions, financial and telecommunications companies, retail businesses, manufacturers, and not-for-profit institutions. Petrofuel believes that quality control will ensure customer loyalty, employing Quality Management systems conforming to International Standards. Each project and all PFTL vehicles are equipped with quality assessment tools, ensuring that quality is monitored at every step. Petrofuel is currently implementing the “Station per Region” programme, whereby PFTL will construct and operate at least one state-of-the-art fuel service station in each region in Tanzania. A mini depot at Arusha which is scheduled to be operational by the end of the year. Petrofuel has implemented the new “Plug and Play” mounted tank, a first-of-its-kind innovation in Tanzania. The tank and pump is mounted on a single frame, making it easier to transport and simple to use. Petrofuel promotes the empowerment of women in the workplace, with women making up 50% of senior management and 45% middle and lower management. PFTL also provides training to new employees who have little or no knowledge of the industry. The company strongly believes that ensuring equality within the workplace paves the way to a brighter future for all. The company recently donated water tanks to low-income communities across the nation where storage of clean water is a basic necessity. Ten percent of Petrofuel’s yearly earnings are donated to charitable and civic organizations through various CSR activities. Petrofuel’s main goals are to provide quality, efficiency and ensure customer satisfaction. The promise of “Fuel @ your doorstep” displays the company’s commitment to all of it’s customers in providing the highest level of quality and service available. Superbrands: The most respected universal seal of enduring excellence.
Views: 29362 Superbrands TV
Decoding Emotional Luxury and Customer Experience
 
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As brands increase access to luxury-like experiences (think how Uber democratized the personal chauffeur, or how most technology once available only in luxury cars is now available across all segments), premium brands cannot differentiate on technology alone to acquire and retain customers. That requires developing brand representatives whose service orientation is rooted in emotional intelligence. The relationship between luxury-like brand experiences and emotional intelligence is especially pronounced for consumers who are new entrants to luxury and expect more for the dollars they’re spending.
Views: 1861 Bond Brand Loyalty
18 ways to Build Customer Loyalty like a boss
 
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https://www.clientheartbeat.com - Ross from Client Heartbeat takes you through 18 ways you can build customer loyalty and start retaining more customers.
Views: 2969 HeartbeatMondays
RiTeBOS Introduction January 2015
 
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Real-Time Integrated Technology Ecosystem (RiTe) Business Operating System (BOS) Our Mission: Transforming Businesses, Empowering Individuals Contact: [email protected] Change the way you operate your Food and Beverage Business using Mobile Technology ! RiTe BOS allows for real-time information and communication between your front of house and back of house reducing human errors and automating mundane tasks. Allows for your staff to better focus on delivering quality customer service. RiTe BOS allows for 360 engagement of your customers, increasing both brand awareness and customer loyalty. RiTe BOS allows for you to understand your business anytime, anywhere using mobile technology and cloud infrastructure. Proudly designed and developed in Singapore.
Views: 1158 RiTeBOS
Scott Deming Defines a Satisfied Customer vs. a Loyal Customer
 
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Scott Deming presents a keynote address about customer satisfaction, customer loyalty, and improving customer experience. We are located at 4775 Country Club Drive in Syracuse, NY 13215. Call (315) 423-5551 or visit http://scottdeming.com.
Views: 136 Scott Deming
The Service Profit Chain
 
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Introducing the Service Profit Chain - How the best service companies achieve profit and growth through customer loyalty. Check out the free training www.thoughts4action.com
Views: 2642 mike hohnen
When You Have Brand Recognition You Must Work Twice As Hard For Customer Loyalty
 
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9 hours after it was published I am sure Thomas Keller--famous chef--and thousands of others have read this scathing review of Per Se, a well-known fine dining restaurant based in NYC--written by New York Times writer Pete Wells. This embarrassing restaurant review torching one of the most famous chefs of our time teaches us two things: 1. Just because you are well-known doesn't mean you shouldn't hustle. If you are famous, or your brand is famous, you are held to even higher standards than other restaurants. You must work intensely to maintain the quality of the brand. If you market your brand as high-end and you charge a premium price, then you better be able to meet the stiff requirements that your customers will have for you. Your name will not carry the experience. The experience--regardless of your name must carry the experience. 2. Customer experience is absolutely everything. If you charge high prices (or even if you don't) you must hold your staff to the highest standards of service. Much of an experience at a restaurant has to do with how the customer is treated. If the staff is snobby, apathetic or rude, it makes the food taste worse. The dinner the restaurant reviewer participated in was four hours and cost 4k for four people. He said, "With each fresh review, a restaurant has to earn its stars again. In its current form and at its current price, Per Se struggled and failed to do this, ranging from respectably dull at best to disappointingly flat-footed at worst." This writer wasn't just turned off, they were downright angry. He said, "The kitchen could improve the bacon-wrapped cylinder of quail simply by not placing it on top of a dismal green pulp of cooked romaine lettuce, crunchy and mushy at once. Draining off the gluey, oily liquid would have helped a mushroom potpie from turning into a swampy mess. I don’t know what could have saved limp, dispiriting yam dumplings, but it definitely wasn’t a lukewarm matsutake mushroom bouillon as murky and appealing as bong water." Wow to accuse one of the most famous chefs of his generation's restaurant of serving "bong water".... Will this review ruin this restaurant? Did you read the review? What are your thoughts? BLAKE'S TAKE Blake's Take features content on customer experience and includes regularly updated educational content. My goal is to help educate subscribers on how customer experience is changing. Themes such as innovation in customer experience, customer engagement, social customer service, marketing and content are all going to be covered here so make sure to subscribe! WHO IS BLAKE? Blake Morgan is a customer experience adviser that has worked with Intel, Verizon Wireless, Verizon, Newmark Knight Frank Retail, One Medical, Misfit Wearables (Shine), Pega Systems, Clarabridge, Zendesk, Sparkcentral, Sukhis Indian Food, Curry Up Now and more. She was recognized by ICMI as a top 50 thought leader for 2015. Facebook: https://www.facebook.com/CustomerExperienceBlake/ Twitter: https://twitter.com/BlakeMichelleM Website: www.blakemichellemorgan.com YouTube Channel: http://www.youtube.com/c/BlakeMorganCustExp
Views: 2069 Blake Morgan
Why Is It Important To Be Loyal?
 
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Yet some of us don't make it a priority or give that quality enough credit 6 jul 2011 loyalty is important in lot ways. Loyalty is very important to a relationship !!! pulse why loyalty the most quality you can have boldewhy. Should people always be loyal? The importance of loyalty lynda. It can be said that loyalty is very important to the success, and stability of any lasting relationship 23 dec 2015 for others supreme might not always family it may friends, work, a religion or even country. Why loyalty is crucial to basketball excellence tipsl exkalibur. Successful companies build an atmosphere of trust that is conducive to achieving greatness in the workplace. Just like i was taught to always tell the truth, help others, be 11 mar 2016 believe without question, among most. Loyalty is important in a good friendship mdjunction. The importance of loyalty fcr. Loyalty is an important thread in the fabric of a great athlete and person isn't there something almost magical about having loyal friend? They know when we need what loyalty how it to successful leadership? very relationship !!! pulse why most quality you can have boldewhy. How to be loyal 15 steps (with pictures) wikihow. So why is loyalty important then one a friend needs to be loyal. Loyalty is very important to a relationship !!! pulse five reasons loyalty everything life pharmacy. But why exactly should we choose to be loyal whenever have whether you're struggling someone who's special you or curious an important date, a set of extra hands; Someone smile, hug, cry with if maintain the level customer service and quality that it takes achieve brand loyalty in first place, your customers will willing forgive when show game basketball actions match words. Why it's important to be loyal lessons from everyday life. Googleusercontent search. This atmosphere creates a sense of loyalty across all parties why are people loyal to brands? Why is it so difficult find friend? How do you know if double agent loyal? What makes someone Sitemap # growing up, i was taught that being an important part who were as person. No matter what you do or say, he she needs to be loyal, keep your best interests at heart and inform if are being good a husband wife who remain faithful their marriage vows that is, stay together each work for the of other have taken an important step why loyalty is in friendship make friendship? I been asked this many times after much contemplation my answer 27 feb 2014 may not know employee. When each member of the society is loyal to leader, it's easier impose rules and regulations 11 aug 2016 importance loyalty. Loyalty is very important to a relationship !!! pulse why loyalty the most quality you can have bolde class "" url? Q webcache. Know that before your customers get satisfied, employees must have given their all 25 aug 2015 probably the most important thing to know about loyal is they will only leave if you break trust or competition comes state opinion on feel people shoul
Views: 62 K AnswerZ
What Is The Definition Of Brand Loyalty?
 
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Aaker considers that brand loyalty reflects how could be a competitive weapon for. Consumer behavior patterns demonstrate that consumers will continue to buy products from a company has fostered trusting relationship brand loyalty is consumer pattern where become committed particular brand, and make repeat purchases over time definition of the extent faithfulness expressed through their purchases, irrespective do you always drink same soda or coffee? If so, why? In this lesson, you'll learn about. Brand loyalty what is it? Definition, examples and more. Brand loyalty definition and ways to develop brand. What is brand loyalty and why your needs it. What is brand loyalty? Definition trackmavenwhat and meaning businessdictionary what loyalty in marketing? & examples video definition Pixlee. Meaning, pronunciation, translations and brand loyalty. Brand loyalty brand definition the habit of always buying a product with same name, made by company. Brand loyalty wikipedia brand is defined as positive feelings towards a and dedication to purchase the same product or service repeatedly now in future from brand, regardless of competitor's actions changes environment 7 may 2014 tendency consumers continuously one brand's products over another. In other words, when consumers prefer to buy a specific brand on 2 jul 2017 Brand loyalty wikipedia. Brand loyalty meaning in the cambridge english dictionaryunderstanding concept of brand & its importance for definition and dictionary american marketing association. Learn more 15 aug 2012 the american marketing association (2011) defines brand loyalty as consumer behaviour definition 'the degree to which a 14 jan 2017 therefore, concept of came into view, simply means that loyal would consume for longer period tendency consumers continue buying particular instead trying. What is the definition of brand loyalty? Youtube. The situation in which a consumer generally buys the same manufacturer originated product or service repeatedly over time rather than buying while clear conceptualizations of phenomena ought to precede and shape measurement approaches vice versa, brand loyalty literature contains 28 nov 2012 definition this occurs when consumers have strong preference for particular type good. Consumer products succeed in the market after creating a base of satisfied consumers. Brand loyalty wikipedia. Brand loyalty a conceptual definition (pdf download available)brand and meaning market business news. It means that the brand loyalty is a term we use to describe consumer preference for certain. Concepts of brand loyalty shodhgangalevels. You'll also have a chance to brand loyaltybrand loyalty is the tendency of consumers continue buy products from same over its competitorsabout pixlee can be defined as extent consumer faithfulness towards specific and this expressed through repeat purchases relative possibility customer shifting another in case there change features, price or quality building part 1 learn what why it matters by definition, consumer's emotionally charged decision american marketing association defines situation which define term, david.
Views: 2 SMART Hairstyles
PROMOVET CORPORATE CUSTOMER ACKNOWLEDGEMENT 2017
 
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PROMOVET - CUSTOMER ACKNOWLEDGEMENT STATEMENTS Some of the most successful businesses have one thing in common - GREAT CUSTOMER SERVICE. Unlike differentiators of quality, innovation or price, great customer service is a differentiator that can't be bought; it's a competitive advantage that can only be earned. Customer service is the experience we deliver to our customer. It's the promise we keep to the customer. It's how we follow through for the customer. It's how we make them feel when they do business with us. Customer service is an opportunity to exceed your customer's expectations. Customer service is a voluntary act that demonstrates a genuine desire to satisfy, if not delight, a customer. Customer service represents the heart of our brand in the hearts of our customers. Customer Service is everything and anything that touches a customer – directly or indirectly. Customer service means servicing customers and it's so much more than just solving problems or addressing complaints. Customer service is part of a holistic customer experience that is capable of providing a critical competitive advantage in today's increasingly cluttered and commoditized marketplace. We are superior to the competition because we hire employees who work in an environment of belonging and purpose. We foster a climate where the employee can deliver what the customer wants. A brand for a company is like a reputation for a person. We earn reputation by trying to do hard things well. We don't earn loyalty in a day. We earn customer loyalty day-by-day. We see our customers as invited guests to a party, and we are the hosts. It's our job to make the customer experience a little bit better. Customer loyalty is priceless. There are many who subscribe to the convention that service is a business cost, but our experience demonstrates that superior service is an investment that can help drive business growth. Investing in quality talent, and ensuring our employees they have the skills, training and tools that enable them to empathize and actively listen to customers are central to providing consistently excellent service experiences. Dr. Fouad Hosny BVMS & MIBA, France Promovet Egypt Trade Managing Director & COO
Customer Service Tool: Consistency
 
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Go to http://www.Hyken.com to learn more about Shep Hyken, customer service speaker and expert. Professional speaker and New York Times bestselling author, Shep Hyken talks about how it's the same every time, never changing. Day in and day out, it's always the same. Sound boring? It's not when it comes to consistency in delivering customer service -- especially if it's good customer service. It should always be the same. The customer should be able to count on it, Customer loyalty is based on this concept. If you want to build intense customer loyalty, in addition to all of the customer service you deliver, you must also be predictably consistent. Brand loyalty depends on three interrelated quality service experiences. To read more go to http://bit.ly/11mws0O. To hear more customer service tips, listen to interviews, read his blog and learn about The Amazement Revolution go to http://www.hyken.com. Shep is a customer service expert and the Chief Amazement Officer (CAO) of Shepard Presentations. As a professional speaker and author, Shep helps companies build loyal relationships with their customers and employees. For information about customer service training go to http://www.TheCustomerFocus.com. Facebook: http://www.facebook.com/ShepHykenSpeaker LinkedIn: http://www.linkedin.com/in/ShepHyken Google+: http://www.gplus.to/ShepHyken Twitter: http://www.twitter.com/Hyken
Views: 427 Shep Hyken
What Is The Meaning Of Customer Loyalty?
 
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Customer loyalty 26 nov 2007 the use of customer survey data to help manage relationships has received much technological innovation over past retention refers ability a company or product retain its customers some specified period. High customer retention means customers of a rewards program offered by company to who frequently make purchases. What is customer loyalty? Definition and meaning loyalty its important concepts. Measurement and meaning of customer loyalty. Yet each of them fails to realize that loyalty runs hand in with emotions. Great attention is given to marketing and customer service retain current customers by increasing their loyalty. Customer loyalty consists of behavior (also referred to as customer retention) 23 jan 2013 it appears, however, that there is little agreement in how they define and measure. For retailers what is customer loyalty and how to increase. Likelihood of previous customers to continue buy from a specific organization. What is the definition of customer loyalty? The access loyalty blog. A loyalty program may give a customer advanced access to new 20 oct 2014 according the merriam webster dictionary, is quality of we all know that acquiring much more costly than what definition great service? What sort service creates reciprocity and inspires in customers? Is it really about getting 26 jun 2012 on other hand has two definitions. Customer loyalty is when a customer can be said to have occurred if people choose use particular shop or buy one product, rather than other shops products made by companies. Customer loyalty definition from financial times lexicon. What does customer loyalty really mean? Acxiom. What is customer loyalty? Definition the definition of loyalty customers that stick. Html url? Q webcache. Customer loyalty what is it? How can you measure and manage customer beyond philosophy. Organizations employ loyalty programs which reward customers for repeat business customer means that is sticking to the supplier on certain grounds though he may be having other options also. Customers exhibit customer loyalty when they consistently purchase a certain product or brand over an extended period of time 14 mar 2016 what does mean, and how can you earn it from your customers? We cover these plus more in this article meaning, definition, is the fact buying products services same company long both attitudinal behavioral tendency to favor one all others, whether due satisfaction with definition indicates extent which customers are devoted company's strong their select 27 aug 2011 i have been trying find good wide world internet, come conclusion that 1) no 10 dec 2012 be defined as continuing believe organization's service offer best option. The art of customer loyalty how to build a company customers satisfaction vswhat is loyalty? Part 1 what retention? Definition and metrics ngdata. Bobehayesloyalty program investopedia. It best fulfills their 11 sep 2014 there are many definitions of customer loyalty. Cu
Views: 3 new sparky
Success Story - Rex Sarson - eWardMe by Pit Crew Marketing
 
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http://www.pitcrewmarketing.com - The eWardMe program by Pit Crew Marketing helps you attract quality, targeted and loyal customers to your auto service and repair business. Strengthen your brand awareness, develop customer loyalty and acquire new and repeat customers with our proven eWardMe Auto Shop Rewards Program. The program includes a rewards card program, targeted gift cards, custom email marketing, nationwide roadside assistance and custom branded graphic design.
Five Ways to Create a Customer Focused Mindset
 
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Go to http://www.TheCustomerFocus.com or call 314-692-2200 to learn more about Shep Hyken or to learn about customer service training. Your people attend customer service training. They learn techniques and tactics on how to deal with complaining customers, angry customers or customers who just need a little support. They are taught the right answers to some difficult questions. This is what customer service training is all about. But… What happens when something happens that is outside of the parameters of the training your employees have received? While good customer service training teaches the how-to’s, great customer service training goes into the mindset – and, that’s more than having a great attitude with lots of smiles and a warm personality. That’s important, but a customer-focused mindset goes beyond that. A customer-focus mindset encompasses all the how-to training, the positive attitude and (here is where the mindset comes in) an understanding of the reason behind a relentless effort to deliver an amazing customer experience. The concepts of the mindset can be considered intangible. They can be about an inner drive and an ambitious effort to take care of the customer. Sometimes they can be intuitive. So, with that in mind, here are five concepts that will help create the customer-focused mindset: 1. The desire to take care of people – Not every employee has that mindset coming in. Even after basic customer service training, they may still not get it. Sure, they may understand the techniques to deliver service, but don’t get the essence. A customer-focused mindset includes the desire to serve. 2. Being in the moment – This is realizing when you are delivering a positive service experience. There are certain parts of delivering service that are natural and automatic, however people must be conscious of what they are doing and always looking for ways to make it better. 3. Know where the line in the sand is – An environment that fosters a customer focus mindset empowers people to do what is necessary to take care of the customer – without crossing the line. The boundaries are typically further out than most people think. Teach them, by example and story, how far your employees can go to take care of their customers – both internal and external customers. 4. Always learning – The best of the best are continuous learners – and not just about their own products and services. They learn about competitors, what’s the latest and greatest in the industry, and general knowledge about many things. They are interesting people to talk with and understand how to talk to customers the right way. 5. Recognizing the Awesome Responsibility – At any given time, one employee – the one who your customer is interacting with – has the responsibility to deliver an experience that is in alignment with your vision. This one person represents your brand and all his or her fellow employees. Does he or she deliver? I hope so... Facebook: http://www.facebook.com/ShepHykenSpeaker LinkedIn: http://www.linkedin.com/in/ShepHyken Google+: http://www.gplus.to/ShepHyken Twitter: http://www.twitter.com/Hyken 314-692-2200 ShepTV is another Shepard Presentation (www.ShepTV.com) This video will answer the following questions: 1. How do I create a customer-focused mindset? 2. How do I create a customer-centric environment? 3. What can I do to improve my team? 4. What are some customer service tips for creating customer loyalty?
Views: 1274 Shep Hyken
Chp12T1 Wheel of loyalty
 
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Views: 582 Clara Tay
Success Story - Glenn Colling - eWardMe by Pit Crew Marketing
 
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http://www.pitcrewmarketing.com - The eWardMe program by Pit Crew Marketing helps you attract quality, targeted and loyal customers to your auto service and repair business. Strengthen your brand awareness, develop customer loyalty and acquire new and repeat customers with our proven eWardMe Auto Shop Rewards Program. The program includes a rewards card program, targeted gift cards, custom email marketing, nationwide roadside assistance and custom branded graphic design.
Customer segmentation, loyalty & retention by StackTome
 
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https://stacktome.com - Help your one-time buyers become loyal customers and increase their lifetime value - Effortlessly reach your customer segments online with Facebook and AdWords advertisements. Be visible where your customers spend most of the time - Excel at customer loyalty and retention: gain more repeat purchases and reduce ad spend
Views: 213 StackTome
Customer Loyalty And High Growth
 
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Business Leadership, Competitive Leadership, Change Management, Marketing Management, Sales, Team Performance, Customer Relations Management, Branding, Sustaining High Growth Market & Promote your business 24/7 with a video on http://bizexchangemall.com/ Explore Business Consulting Networking Events Knowledge & Shopping connections and opportunities on http://www.strandridge.com/
Views: 12 Siddha Param
Word of Mouth: The Ultimate Question of Customer Loyalty
 
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Bill Price, President of Driva Solutions discusses the importance of Word of Mouth Marketing at OpenView Venture Partner's Customer Service Forum, July 2010.
Views: 87 OpenViewVenture
GfK - Measuring and managing customer loyalty: Accentuate the negative
 
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GfK's Howard Lax, SVP, Brand and Customer Experience, offers a new rule of thumb for measuring and managing brand loyalty: You've got to accentuate the negative.
Views: 597 GfK
Customer & Client Loyalty, Retention Satisfaction | Buying Process Marketing - Nathaneal Mohr
 
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Customer & Client Loyalty, Retention through Satisfaction Click Here http://www.guaranteedprofit.com/how-to-increase-sales-business-profits/ http://www.youtube.com/watch?v=0abc5J_IXeQ Make buying from you as pleasant as possible. Where in making buying from you as easy as possible is addressing the mental aspects of your customers buying experience. Making the buying experience as pleasant as possible address the emotional needs for high customer satisfaction, retention and loyalty. How can you make the experience of buying from you more pleasant? Another way to ask this question is Make going above and beyond your normal customer service experience? Can you upgrade the experience so your customers feel like they are some how VIP? Can you have a company culture of friendliness. The Disney organization has really mastered integrating friendliness into their experience like McDanolds has integrated the up-sell. Customer & Client Satisfaction, Retention, and Loyalty Step 3. Check the satisfaction of every customer when possible Continual feedback is critical for ongoing business growth. Every business interaction is a two way conversation in today's world of business. Everything from your marketing, product development, sales process to customer service, needs to be a complete the loop of conversation. How can you get the feedback you need to improve so you can provide the experience you need to deepen customer satisfaction, retention and loyalty. Your Action Steps: How can you make buying from you easier than it is now? How can you make the buying experience more pleasant? How can you get the feedback to create the ultimate experience for you customer. Don't say nothing. Test your creativity. Your number one asset in your business is going to be your creativity.
Views: 285 Nathaneal Mohr
Positive Emotions in Marketing (Venture Marketing)
 
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Video for the course Venture Marketing. Made by: Evelien van Ierssel & Luuk van Benten. Interview with: Giulio Dal Zotto, owner of Gelateria Riva, Veenkade 5 The Hague References: - Bagozzi, R.P., Gopinath M., & Nyer, P.U. (1999). The Role of Emotions in Marketing. Acadamy of Marketing Science, 27(2). - Bellizzi, J.A., & Hité, R.E. (1992) Environmental color, consumer feelings, and purchase likelihood. Psychology and marketing, 347. - Bloemer, J. & de Ruyte, K (1999). Customer Loyalty in High and Low Involvement Service Settings: The Moderating Impact of Positive Emotions. International Joural of Service Industry Management, 10(3), 320-336. - Cooking-Club (n.d.) Club Report: Total touch thuis Italiaanse pasta (deel2). Retrieved on May 16, 2015, from http://www.cookingclub.nl/clubreport_Total_touch_thuis_Italiaanse_pasta_2.html - Fun2fantastic (2013, April, 1). How to Draw Sad Emoticon. Retrieved on May 16, 2015, from https://www.youtube.com/watch?v=FaQWap7D-x0 - Gracia, E., Bakker, A.B., & Grau, R.M. (2011) Positive emotions: The connection between customer quality evaluations and loyalty. Cornell Hospitality Quarterly, 1-8. - Kotler, P. & G. Armstrong (2014). Principles of Marketing, Global Edition (15th ed.), Harlow, Essex: Pearson Education Limited. - Kruse, T. (2014, May 26). KCBF Keurmerk Wervers BVH Collectanten [Video file]. Retrieved on May 16 2015, from https://www.youtube.com/watch?v=zwa-L2zyUYs - Ladhari, R., Souiden, N., & Ladhari, I. (2011). Determinants of loyalty and recommendation: The role of perceived service quality, emotional satisfaction and image. Journal of Financial Services Marketing , 16, 111–124. - Lazarus, R.S (1991). Cognition and motivation in emotion. American psychologist, 46(4). - Lily, P. (2013, August 26). Researchers Discover Brains Benefit From Playing 40 Hours of StarCraft [Online image]. - Malik, M. (2014, December 14). Ladies High Heel Shoes 2015 [Online image]. Retrieved on May 16, 2015, from http://www.etv3.net/shoe-trends/ladies-high-heels-shoes-2015-trendy-ladies-shoes-2015-5202.html - Management Media (2013, June 26). Six Basic Emotions [Online image]. Retrieved on May 16 2015, from https://managementmania.com/en/six-basic-emotions - Melenda, R. (2012, April 18). HOTEL FRIENDLY VALLARTA EN ESPAÑOL [Video file]. Retrieved on May 16 2015, from https://www.youtube.com/watch?v=gKeApvFb1Ok - O’Shaugnessy, J., O’Shaughnessy (2002). The Marketing Power of Emotion. Oxford: Oxford University Press. - PMAlliance (2010, July 7). 5 Strategies to Persuade On-the-fence Stakeholders [Online image]. Retrieved on May 19 2015, from http://duration-driven.com/5-strategies-to-persuade-on-the-fence-stakeholders - Pychyl, T.A. (2008, April 19). 10 Sentences About Guilt & Chronic Procrastination [Online image]. Retrieved on May 16, 2015, from https://www.psychologytoday.com/blog/dont-delay/200804/10-sentences-about-guilt-chronic-procrastination - Ranganathan, S.K., Madupu, V. Sen, S., & Brooks, J.R. (2013). Affective and cognitive antecedents of customer loyalty towards e‐mail service providers", Journal of Services Marketing, Vol. 27(3), 195 – 206. - Sherman, E. & Mathur, A. (1998). Store Environment and Consumer Purchase Behavior: Mediating Role of Consumer Emotions. Psychology & Marketing, 14(4). - Smith, S. and Wheeler, J. (2002), Managing the Customer Experience, London: FT Prentice‐Hall.
Views: 466 Luuk Benten
Customer Testimonial – Dennis: Customer Loyalty
 
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For more information visit www.havoline.com
Views: 137 Havoline
Garage Doors from www.GetDoorsDirect.com 1-877-357-DOOR(3667) Free Shipping
 
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Welcome to Garage Doors Direct We offer state of the Art Overhead Garage Doors at Affordable prices. Our customer loyalty is not necessarily tied to just product quality, brand recognition, and service excellence. While those things matter, our customers place significantly greater emphasis on satisfaction with the sales experience itself when committing to Direct Garage Doors. Within the sales experience, our customers learn new ways to reduce operating expenses with our green products. Serving the US from over 200 distributor centers We don't just point out what you already know. The value of a our knowledge, insights and unique capabilities are compelling reason for change. You can depend on widespread support from all our team members. Our team members would like to build a relationship with you and earn your customer loyalty. Save now on garage doors and get ready to transform the look of your home. Home design experts agree: replacing your garage door can instantly transform the look of your home, almost more than any other exterior improvement. Let us help you select the right overhead garage doors to enhance your home's style. Trust us, your home will never look so good from the curb with one of our state of the art Garage Doors. http://www.getdoorsdirect.com http://www.directgaragedoors.com http://www.rollupdoorsdirect.com http://www.commercialdoorsdirect.com.
Views: 27 BuyDoorsDirect