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Tim Hankins Talks Brand Packaging - Package Design Matters Series
 
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During this in-depth interview with Tim Hankins, director of creative services at The Honest Company, Hankins discusses the Honest Company’s three-year transformation from start-up to a billion dollar brand. In this time, the company has retained its strong connections with its customers, thanks in part to its package design. In this webcast, Hankins dives into what makes the brand’s packaging resonate so well with consumers.
Views: 20664 stmediagroup
Live Graphic and Packaging Design with Farm Design - 1 of 3
 
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Join Farm Design on Adobe Live as they design the full branding system for a restaurant. This week they will develop a complete brand identity before applying assets to take-out packaging mock-ups in Dimension CC! Today, Christine and Aaron begin the brandscape, logo design and type design for ‘Walki Talki' a fictional restaurant. Farm Design is a Multidisciplinary Design Agency based in Pasadena, California. Their mantra is to cultivate brands and help them grow. ----- ►Check out Farm Design’s Behance: https://www.behance.net/farmdesign ►Click HERE for part 2: https://www.youtube.com/watch?v=LAY-MxaZMYw Who is Farm Design? : 2:30 Breaking down the “Juniper Table” project: 18:00 Tips for presenting your work to a client: 23:15 The 6 steps of brand development: 33:30 Planning out the brand identity: 42:00 Work begins: 1:01:00 ► Click HERE to watch LIVE: http://bit.ly/AdobeLiveBe ► Click HERE to watch REPLAYS: http://bit.ly/AdobeLiveReplays ► View our SCHEDULE: http://bit.ly/AdobeLiveSchedule Music by Chillhop & Andrew Applepie http://chillhop.com/listen https://andrewapplepie.com/
Views: 5539 Adobe Creative Cloud
Live Graphic Design & Packaging with Kenny Coil 1/3
 
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Learn from multidisciplinary designer Kenny Coil as he develops branding elements and label designs for a fictional brewery called Gold Coast Brewing. Today, Kenny begins developing and outlining his brand identity with logo and packaging illustrations. Listen carefully for tips and tricks as Kenny illustrates logos, type design and chooses a color palette in Illustrator CC. In the following segments we will learn how Kenny transforms this design into a professional 3D mockup in Adobe Dimension CC! ----- ►Check out Kenny’s Twitter: https://twitter.com/kennycoil ►Download Adobe Dimension CC: http://bit.ly/DimensionCC ►Click HERE for part 2: https://www.youtube.com/watch?v=x1Suk7Pbtvo Work begins: 4:00 How to utilize hierarchy in design: 16:00 How to approach research and design strategy: 23:00 How to quickly duplicate in Illustrator: 38:30 How to get started with Adobe Dimension CC: 55:30 ► Click HERE to watch LIVE: http://bit.ly/AdobeLiveBe ► View our SCHEDULE: http://bit.ly/BeSchedule ► Click HERE for REPLAYS: http://bit.ly/AdobeLivePlaylists
Views: 19645 Adobe Creative Cloud
DesignerPeople – Packaging Design Agency India | Brand Design Company
 
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DesignerPeople Team is here at Pragati Maidan, New Delhi, Participating in AAHAR – The International Food & Hospitality Fair.This is one of Asia's best known brands in Food & Hospitality shows.It has been a wonderful experience while meeting the exhibitors from India and even abroad, who showcased a vide variety of food. Aahar has brought a huge evolution in Food based Industry and DesignerPeople is completely geared up to give this industry a push to excel at a larger scale through successful Branding and Creative Packaging. Let's join hands to take the economy to its next level.Feel free to call and discuss the unlimited possibilities to make you successful. Wish you All The Best!. To know more, visit our website https://www.designerpeople.com/ Visit our Blog at https://www.designerpeople.com/blog/
Views: 277 DesignerPeople
Cheap and Easy way to Brand your Packaging
 
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In this video I talk about how I brand all my packaging. Check out my Patreon www.Patreon.com/BigBrandoh Instrumental By: Enoc Beats Instagram @EnocBeats Soundcloud.com/enocbeats check out "The Business" on www.BigBrandoh.com I break down how to build a business around your heat press. I explain where to buy a good quality press that is budget friendly, where to buy a good cutter for the lowest price, where I buy vinyl and how to start building up your customer list and keep them coming back. All from the comfort of your own home. For those wondering, you can check out my List of Plastisol Heat Transfer Company's that I use, who I use for single colors, multi colors, who has the biggest gang sheets, who has the best quality for the lowest prices that i've found over the years. It's called "The List" on www.BigBrandoh.com The Patch e-book is finally here www.BigBrandoh.com Everything you need to know about heat pressed patches, how to order, where to order from and most importantly Patch Maker Terminology!! For Questions and info about this channel. Follow @HODNARBGIB (Thats BigBrandoh backwards) on Instagram. To Buy A Heat Press That Fits Your Budget http://www.heatpressnation.com/view-all-heat-presses-2087.html?acc=37693cfc748049e45d87b8c7d8b9aacd The Heat Press That I Use http://www.heatpressnation.com/hpn-15x15-signature-series-heat-press-auto-open.html?acc=37693cfc748049e45d87b8c7d8b9aacd The Hat Press That I Use http://www.heatpressnation.com/hpn-signature-series-cap-heat-press.html?acc=37693cfc748049e45d87b8c7d8b9aacd The Vinyl Cutter That I Use http://www.heatpressnation.com/graphtec-silhouette-cameo-12-cutter-plotter.html?acc=37693cfc748049e45d87b8c7d8b9aacd To Buy A Vinyl Cutter That Fits Your Budget http://www.heatpressnation.com/vinyl-cutters-vinyl-cutters.html?acc=37693cfc748049e45d87b8c7d8b9aacd To Buy Heat Transfer Vinyl http://www.heatpressnation.com/vinyl.html?acc=37693cfc748049e45d87b8c7d8b9aacd To Buy Mouse Pads (Tee Pad It) http://www.heatpressnation.com/tee-pad-it.html?acc=37693cfc748049e45d87b8c7d8b9aacd Need help lining up your HTV or Transfers? Buy a Tee Square It http://www.heatpressnation.com/tee-square-it.html?acc=37693cfc748049e45d87b8c7d8b9aacd My personal Social Media is @BigBrandoh nothing T Shirt related happens on there.
Views: 12583 Big Brandoh
What Prada Can Teach You About Branding
 
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http://SocialMediaMadeMeRich.com Here's a great video regarding the power of effective branding and packaging. Prada is a MASTER at this and entrepreneurs should take note. You'll discover how to position your company as a premium brand in the marketplace, over and above other competitors. You'll also learn hidden psychological influence factors that turn fans into loyal customers who become disciples for your products / services. Dedicated to your success, - Matthew Loop http://dcincome.com/blog/prada-branding-secrets-for-entrepreneurs Prada Prada Milano Prada men's shoes
Views: 15811 Matthew Loop
Live Graphic Design & Packaging with Anne Bracker 1/3
 
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Watch graphic designer Anne Bracker share her packaging design and brand identity process as she works from Illustrator to Dimension CC! Today she creates an entire package design for a fictional tea company. You will learn how she approaches logo design, branding and how to use Adobe Dimension CC to produce a professional mockup. Listen closely for tips and tricks from Paul Trani along the way! If you want to learn how to vectorize your logos and design efficiently, stay tuned! Anne is a freelance graphic designer with 18 years of design experience. Her areas of expertise include: infographics, typography, web design, branding and graphic layout. ----- ►Check out Anne’s Behance: https://www.behance.net/abracker ►Download Adobe Dimension CC: http://bit.ly/DimensionCC ►Click HERE for part 2: https://www.youtube.com/watch?v=gUjceytTm4s Work begins: 12:30 How to add metallic effect: 1:21:00 Overview & conclusion: 1:48:00 ► Click HERE to watch LIVE: http://bit.ly/AdobeLiveBe ► View our SCHEDULE: http://bit.ly/BeSchedule ► Click HERE for REPLAYS: http://bit.ly/AdobeLivePlaylists
Views: 13701 Adobe Creative Cloud
9 Brand Design Elements Your Brand MUST Have for Designers and Entrepreneurs
 
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If you are in the midst of designing your personal brand, you have come to the right video. In this video I share the 9 Essential Elements of a Personal Brand Design Ecosystem and offer a few examples of what good personal brand design looks like. You can download the companion mini-ebook for this video here: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin This video is a speed-round of this original video: https://youtu.be/iuIgfMd6sdM —————————————————————————————— This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse WORK WITH ME PERSONALLY: http://www.philipvandusen.com/oneonone FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: Book on Design Thinking: “Change By Design”, Tim Brown http://amzn.to/2mTFDrz On Creative Inspiration: “Imagine”, Jonah Lehrer http://amzn.to/2mJpQe9 On the Freelance Economy: “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR My fav Design Career book: “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL On inspiration: “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Rode Mic Boom: http://amzn.to/2nxNFmJ Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow 6.2: video editing software: http://amzn.to/2nxFLK3 LimoStudio Softbox Lights (x2): http://amzn.to/2n2u7KK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts Refurbished Apple iPad Air A1474 16GB, Wi-Fi, Black http://amzn.to/2wDuEVX Stylus Pen RETECK 10 Pack, Stylus for iPad, iPhone, Etc http://amzn.to/2x7iEPC TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Apple Logic Pro X Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 175525 Philip VanDusen
Packaging Design Challenge | Designer V Designer 4
 
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Hey there design champions! This is the fourth episode of Design Chicken Chicken, the graphic design competition. Today, Andy and ID were both tasked with creating a packaging design for a items that will give magical powers. Thy had to design three different flavors or magical powers and represent that in the packaging. They each did a wonderful job on this project! Vote for who you think did a little better on the packaging, in the poll! Come join the pre-sign up for an awesome design club at http://rtweek.com/ Find me around the web and on your phone at http://www.zimrimayfield.com/ https://www.facebook.com/zimrimayfield/ @zimmayfield Music: Perspectives MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/b... Carpe Diem MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/b... Divertimento MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/b... Kings Of Tara (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/b... [Little Dogs] composed [Joerg Schnitzler] provided by freesoundtrackmusic.com [Solidarity] composed [Rick Dickert] provided by freesoundtrackmusic.com
Views: 56950 Zimri Mayfield
Packaging Design and Brand Strategy by Murray Brand
 
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The Murray Brand Minute Episode 1 RJ Murray speaks of the branding challenge that many companies face when acquiring another company. He uses Nestle's acquisition of Carnation as an example to show how to implement a branding and design strategy that is a success. http://murraybrand.com/
Views: 5762 MurrayBrand
Getting Started With Custom Packaging
 
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📦 Go to Lumi.com to find the best fit for custom packaging: http://www.lumi.com When you think about branded packaging, you probably think of printed boxes. Those are an option, but they’re definitely not the only one. Depending on your volume and your budget, there’s a custom packaging solution for any brand. On this episode, get to know the cost of various branded packaging solutions and pick the one that works for where you’re at. ✉️ SUBSCRIBE for weekly videos on packaging, shipping, supply chain challenges, and fulfillment — for your product and your soul. http://bit.ly/LumiNews 📣 SEND YOUR Qs: Have a question about #ShippingThings? TWEET us @Lumi and we may cover it answer it on a future episode. https://twitter.com/intent/tweet?scre... 📷 FOLLOW US on Instagram for daily packaging inspiration: https://www.instagram.com/lumi/
Views: 41580 Lumi
Branding: Etsy Packaging | @laurenfairwx
 
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Subscribe so you don’t miss a video! - http://bit.ly/LaurenFairweatherSubscribe Watch more of my branding videos - http://bit.ly/BrandingVideosPlaylist Click for more info below ⬇ You can buy the handmade plush toys I showed in this video (and loads more!) at my etsy shop, Fairweather Friends! And then you can get one of these cute little packages in the mail too. http://fairweatherfriends.etsy.com The giveaway I hosted for this video is now closed. I'm selling my plush toys at a craft fair in Torrington, CT this Saturday (December 14th)! For details, check out their Facebook page: https://www.facebook.com/torringtonmakers My new PO Box address is Lauren Fairweather, PO Box 3521, Cranston, RI 02910, United States. You can watch the video I mentioned about the fabric logo tags I sew onto my plushies right here: https://www.youtube.com/watch?v=VouqG91p5l0 I got the apron I mentioned at http://www.etsy.com/shop/PortlandApronCompany I got the polymer clay monster I mentioned at http://www.etsy.com/shop/Beastlies ——————————————————————————— ☁ Follow me @laurenfairwx on social media! TWITTER http://twitter.com/laurenfairwx INSTAGRAM http://instagram.com/laurenfairwx FACEBOOK http://facebook.com/laurenfairwx For more links, visit the ’About’ tab on my channel page. http://youtube.com/laurenfairweather ——————————————————————————— ☁ Patreon Campaign To help make it possible for me to continue creating these videos full-time in exchange for some great rewards, please consider contributing to my Patreon campaign! http://patreon.com/laurenfairweather ——————————————————————————— ☁ Online Stores ETSY SHOP http://fairweatherfriends.etsy.com MERCHANDISE ON DFTBA http://store.dftba.com/collections/lauren-fairweather ORIGINAL MUSIC Bandcamp - http://laurenfairweather.bandcamp.com iTunes - https://itunes.apple.com/us/artist/lauren-fairweather/id279985495 ——————————————————————————— ☁ The background music in this video is from http://www.audiomicro.com
Views: 138817 Lauren Fairweather
The salt - pepper of brand packaging design
 
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http://www.ceepackaging.com http://www.pbn.com.pl http://www.youtube.com/alanheath Grzegorz Brzoska of the Warsaw based brand design agency Salt Pepper sees a trend in packaging towards simplicity. They have worked with the Bakoma range in producing over 100 packages. This film was made at the easyFairs Packaging Innovations event in Warsaw on 29 April 2009. My channel on you tube : http://www.youtube.com/alanheath is one of the most prolific from Poland. I have produced a number of films, most in English but also in Polish, French, Italian, Spanish and the occasional hint of German and Hebrew. My big interest in life is travel and history but I have also placed films on other subjects There are a number of films here on the packaging industry. This is because I am the publisher of Central and Eastern European Packaging -- http://www.ceepackaging.com - the international platform for the packaging industry in this region focussing on the latest innovations, trends, design, branding, legislation and environmental issues with in-depth profiles of major industry achievers. Most people may think packaging pretty boring but it possibly effects your life more than you really imagine! My blog can be found via http://www.ceepackaging.com and http://www.pbn.com.pl and contains background information and more details of many of my films. This information is in English.
Views: 687 Alan Heath
Tjarks and Tjarks Design Group - International Packaging Design & Branding Agency
 
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We are Tjarks and Tjarks, an international creativeagency. We have 25 years’ experience in producing highly innovative designs for brands and own-label products. Our versatile and knowledgeable team create packaging, web and 3D solutions with absolute precision and reliability. Founded in 1992 by Haye and Nadine Tjarks, we are very proud to have grown as an agency based purely on client recommendations. Our incredibly dedicated, multinational team specialise in design, artwork, digital illustration, web development, 3D visuals and consumer strategy.
How to Create a Coffee Shop Product Packaging in Illustrator and Photoshop
 
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How to Create a Coffee Shop Product Packaging in Illustrator and Photoshop In this tutorial I will be taking you through the process of how to create a custom logo for a fictitious Coffee Shop that will be applied to a strong branded mockup. Using a combination of Photoshop and Illustrator techniques we will first go through the process of building out our logo and establishing a few different versions for use. Once we’ve pinned down our logo variations we will begin applying them to a custom branded mockup to help bring it all together to help express the overall feel of our business. If you’re ready to get started then fire up Illustrator and let’s get to it! Freebies used in this tutorial: http://s.designcuts.com/Hand-drawn-fonts-vectors VIEW MORE VIDEOS JUST LIKE THIS ON OUR YOUTUBE CHANNEL Subscribe http://s.designcuts.com/Youtube-Subscribe IF YOU LIKED THIS VIDEO YOU MAY LIKE THESE SIMILAR VIDEOS How to Design a Bright Summer Music Festival Poster: Photoshop Tutorial: http://s.designcuts.com/Summer-Festival-Poster How to Design a Whimsical Save-The-Date Card: Illustrator Tutorial: http://s.designcuts.com/Save-the-date-card How to Design a Skin Care Ad Mockup: Photoshop and Illustrator Tutorial: http://s.designcuts.com/Magazine-Ad-Mockup How to Design a Vintage Coffee Shop Menu: Illustrator Tutorial: http://s.designcuts.com/Coffee-Shop-Menu FIND US ON SOCIAL MEDIA Facebook ► http://s.designcuts.com/Facebook Instagram ► http://s.designcuts.com/Instagram Twitter ► http://s.designcuts.com/Twitter Pinterest ►http://s.designcuts.com/Pinterest
Views: 2367 Design Cuts
A throwback to Neutrex Suave Packaging Restyle by Little Buddha Brand Design
 
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Bleach is a very important housecleaning category in Spain and Neutrex, by Henkel, is one of the top brands in the market. The company had launched Neutrex Suave for delicate garments and the brand had a low turn over during its first year. This is Neutrex Suave Packaging Restyle, in the words of our client.
Top 10 Most Creative Packaging Designs [Part 1]
 
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Top 10 Most Creative Packaging Design (Part 1): 10. Smirnoff Caipiroska Peelable Bottle by JWT 9. Pasta la vista by Andrew Gorkovenko 8. Mighty Nuts by Maija Rozenfelde 7. Sony Earbuds Cassette by Alyssa Phillips 6. Whitebites by Cecilia Uhr 5. Thelma’s Treats by Saturday Mfg 4. Wine Packaging by Icon Packaging 3. Happy Eggs by Maja Szczypek 2. Coca-Cola Sharing Can By Ogilvy & Mather 1. Togo Burger by Seul Bi Kim IMAGE SOURCE: "GOOGLE SEARCH" SOURCE: http://www.themost10.com/creative-packaging-design-part-iii/
Views: 49657 [email protected]
Branding packaging design teeth whitening powder
 
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A new brand and packaging design for both the corporate brand as well as the retail brand and packaging. This is for an oral hygiene product with flavoured activated charcoal, made from 100% natural ingredients.
Views: 44 Branding by Garden
The Value of Brand & Packaging Design
 
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Check out this video to understand the many ways in which good brand & packaging design can add tremendous commercial value to brands and businesses
Views: 216 Square44
Live Graphic and Packaging Design with Chris Bernay - 1 of 3
 
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Join Brand Strategist and Graphic Designer Chris Bernay on Adobe Live! This week, Chris will create the logotype design and packaging for “SHAM!” a new soda drink made with fruit from Ecuador in Illustrator, Dimension and Capture CC. Today, Chris completes the logotype design for SHAM! and preps his assets for packaging design! Chris Bernay is a brand strategist, graphic designer, photographer and co-founder of Duo.io. Previously, he has been a Creative Director of design at Leo Burnett and Chief-in-Design at Bridger Conway. His past clients include Fiat, Miss Sixty, Nike and Procter & Gamble among others! ----- ►Check out Chris’ Behance: https://www.behance.net/chrisbernay ►Click HERE for the SHAM! logotype: https://adobe.ly/2HXUtp9 ►Click HERE for part 2: https://www.youtube.com/watch?v=RSUy5478OJA Intro: 2:32 The brief: 5:25 From thumbnail to sketch: 22:55 Traditional sketches: 28:35 Bringing sketch into Illustrator CC: 47:20 Adding gradients: 1:41:45 ► Click HERE to watch LIVE: http://bit.ly/AdobeLiveBe ► Click HERE to watch REPLAYS: http://bit.ly/AdobeLiveReplays ► View our SCHEDULE: http://bit.ly/AdobeLiveSchedule Music by Chillhop & Andrew Applepie http://chillhop.com/listen https://andrewapplepie.com/
Views: 4975 Adobe Creative Cloud
Vornado Logo Design, Brand Identity and Brand Packaging
 
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We developed Vornado's Brand Promise, a new strategic brand identity and retail packaging identity that changed Vornado's future. The solution came in radical simplicity and a revolutionary anti-branding information architecture. We even re-named all of Vornado's products the same name for each product category and developed a new universal tagline for each product category. Crazy simple. Insanely simple. All the air circulator products are now called 'Whole Room Air Circulator" which is the brands "unique relevant benefit". This also allowed us to position Vornado as the original--leaving the competition to imitator status. Plus, we made the package design communication ultra clear by fully explaining what an air circulator is and what it means relative to a fan with the tagline, The tagline reads, "The fan that circulates all the air." Now Vornado's brand and brand packaging is differentiated from competitors and clearly positions Vornado as the definitive category leader and innovator. It's so simple and so clear it dominates the retail shelf. Until this new brand packaging Vornado failed for years to gain space on Target's lucrative retail shelves. With this new packaging, they not only got on the shelves but, according to Mark Zarich Director of Sales at Vornado the buyer actually said, "The packaging was the best in category." The brand packaging is selling so well Vornado has doubled their SKU's. The package is built as a sequential graphic design structure with each panel leading to the other building one concept on the previous. The graphic blue strip on the front right edge with the cut out arrow encourages turning the package to the blue panel which explains how Vornado circulates all the air. The graphic green strip with the cut out arrow on the blue panel encourages turning the package to the green panel which explains how whole room air circulation saves energy and money and makes a room more comfortable. The graphic black strip with the cut out arrow on the green panel encourages turning the package to the black panel which list benefits. The front panel states and explains Vornado's "unique relevant benefit" while all the other panels support that assertion. It was all developed out of the 'Brand Promise" and that's what we mean when we say strategic graphic design. What we developed with and for Vornado was, "Intelligent. Superior engineering. Innovation". From this we created the new brand packaging identity which Target said was the best packaging in the category and it got Vornado on Target shelves for the first time in their long history. Relatively the same products just different brand strategy and packaging. We didn't just say they were "Intelligent. Superior engineering. Innovation" but we designed an intelligent and innovative package and branding that showed superior engineering. The contextual approach, brand strategy, logo and graphic design embody the brand promise. Insight Design Communications is a breakthrough brand design studio with extensive experience in brand packaging. Client: Vornado. Work: Logo Design, Brand Promise, Brand Strategy and Architecture, Brand Guide or Corporate Identity Brand Manual, Brand Packaging for all categories; Wholeroom Air Circulator, Wholeroom Heaters, Wholeroom Humidifiers, Wholeroom Personal Air Circulators or Fans and Wholeroom Air Purifiers. Brand Product Brochure and Brand Story Brochure and Vornado Trade Show Graphic Design. This logo design and brand identity will be visible throughout the United States and in cities like Kansas City, Kansas, Wichita, Kansas, Dallas, Texas, Oklahoma City, Oklahoma, Denver, Colorado, New York, New York, Los Angeles, California, and Europe and Asia.
Views: 759 Tracy Holdeman
Branding packaging and labelling that makes a difference
 
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If your selling online or at a stall, you need branding packaging and labelling that makes a difference. I’m Donna from Art Craft Crazy, I’d like to help your products look good. Now days packaging can be printed at home and popped into a cellophane bag. Custom rubber stamps are a winner, I’ll even design it for you if that’s not what you do. This branding package design can be altered and used for other items as well, not just earrings. I made these earrings that needed packaging at the time. Just starting out? branding jewelry packaging for your market stall or Etsy store will attract people to your stand, make a statement. This video will give you some idea’s. —Success comes from inspiration ▶️🔘----------------Subscribe to Art Craft Crazy videos here: https://artcraftcrazy.com/VideoSubscribeOnly w: https://artcraftcrazy.com F: https://www.facebook.com/ArtCraftCrazy instagram: artcraftcrazy ▶️🔘----------------This presentation is protected by Australian and International copyright laws. Reproduction and distribution in any form without written permission of Art Craft Crazy© is prohibited. Copyright © 2014-2018 Art Craft Crazy all rights reserved. All Art Craft Crazy videos uploaded to YouTube comply with YouTube’s Terms and Conditions. #ArtCraftCrazy #Ideas #DIY
Views: 2635 ArtCraftCrazy
Live Graphic Design & Packaging with Nick Longo 1/3
 
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Learn from creative executive and senior lecturer Nick Longo as he develops branding elements and packaging designs for a fictional company that specializes in snacks for kids ‘SNIX SNAX.’ Today, Nick teaches us how to think about and prepare for a design project. His overview of brand discovery will teach you us to ask the right questions and develop a successful story. If you want to learn how to understand your clients and bring emotion into your designs, stay tuned! Nick has over 20 years of design experience in the retail industry. He owns and operates his own branding agency that specializes in product launches, corporate identity and retail execution. ----- ►DOWNLOAD Nick's slides: http://bit.ly/2zdrIDe ►Check out Nick’s Twitter: https://twitter.com/longodesignsinc ►Download Adobe Dimension CC: http://bit.ly/DimensionCC ►Click HERE for part 2: https://www.youtube.com/watch?v=6rwaVsXusLk How to discover packaging and prep for design: 4:30 Quick overview of how to use Dimension: 19:30 How to Research for branding: 23:00 How to create moodboards: 46:30 How to use the recolor artwork tool: 1:29:00 ► Click HERE to watch LIVE: http://bit.ly/AdobeLiveBe ► View our SCHEDULE: http://bit.ly/BeSchedule ► Click HERE for REPLAYS: http://bit.ly/AdobeLivePlaylists
Views: 7775 Adobe Creative Cloud
Packaging Design Review - Why Tropicana Orange Juice Packaging Failed
 
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The Murray Brand Minute Episode 2 RJ Murray speaks on the Tropicana packaging redesign in 2009 and explains why the redesign failed. http://murraybrand.com/
Views: 27179 MurrayBrand
Packaging Design and Product Logo Illustrator Tutorial by Leriys
 
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Package graphic design process and product design for Packaging. Designed using Illustrator.
Views: 109208 Leriys
Packaging Design and Branding Services
 
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For more information visit catalpha.com or call (888) 337-0066.
Coffee Branding And Packaging Mock Up
 
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Coffee Branding And Packages Mock Up Pack DOWNLOAD NOW OR LOOK DETAILS ; store.mockupzone.com/coffee-branding-packages-mock-up-pack We think, many of graphic designers or web designers loves to create contents for a coffee / restaurant company. It is really funny to see your designs on a cup of coffee or on any food pack. All of the people eating, drinking and enjoying from inside of the packages that created by you. And also all of coffee companies doing their best to attract customer to their brands. For a designer, package design is more important than the flavor. So in fact this is valid for other people too. In this case we wanted to create a comprehensive mock up pack for who is creating showcases for coffee / restaurant companies. Included tons of photos and customizable mock ups. And also included some of photo mock ups. All you need for an unique presentation. Really affordable price and comprehensive content.
Views: 28634 Mockup Zone
About Us: Creme de Mint - Branding & Packaging Design Agency
 
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Creme de Mint is a branding and packaging design agency in Miami Beach, Florida. An award-winning design firm, Creme de Mint specializes in the specialty foods/beverage/wine and the health/beauty industries. We work with clients who want to need fresh ideas for their established marketing/design department or want grow their resources to take their company to the next level.
Views: 1127 Creme de Mint Design
Live Graphic and Packaging Design with Farm Design - 3 of 3
 
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Join Farm Design on Adobe Live as they design the full branding system for a restaurant. This week they will develop a complete brand identity before applying assets to take-out packaging mock-ups in Dimension CC! Today, Christine and Aaron bring together the brandscapes from part 1 and 2 to create a presentation for their complete branding system. Listen closely for presentation, portfolio and professional tips along the way! Farm Design is a Multidisciplinary Design Agency based in Pasadena, California. Their mantra is to cultivate brands and help them grow. ----- ►Check out Farm Design’s Behance: https://www.behance.net/farmdesign ►Click HERE for part 1: https://www.youtube.com/watch?v=zaSbnAdLBU4 Intro & Recap: 2:25 Working with vendors: 19:30 How to add textures to your 3D model in Dimension: 20:40 What is Adobe Dimension CC? : 23:55 How to present your ideas to a client: 26:10 Professional tips from Aaron: 1:00:00 Recap: 1:23:40 ► Click HERE to watch LIVE: http://bit.ly/AdobeLiveBe ► Click HERE to watch REPLAYS: http://bit.ly/AdobeLiveReplays ► View our SCHEDULE: http://bit.ly/AdobeLiveSchedule Music by Chillhop & Andrew Applepie http://chillhop.com/listen https://andrewapplepie.com/
Views: 3630 Adobe Creative Cloud
Most Interesting Facts about Packaging | Brand Design Agency
 
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Most Interesting Facts about Packaging | Brand Design Agency Product Packaging plays a vital role in consumer decisions than you might think because your Product's Packaging Design is as important as your PRODUCT itself. So make sure you are creating your company’s amazing brand image with superb packaging designing! Visit our website https://www.designerpeople.com/ Visit our Blog at https://www.designerpeople.com/blog/
Views: 982 DesignerPeople
How to Create a Packaging Design Mockup in Photoshop
 
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I Guarantee I Can Teach You to Master Photoshop. Learn How: https://phlearn.com/aaronwillteachyou Our #1 PRO Tutorial ever is now on Sale! https://phlearn.com/rtyoutube Have you ever wanted to create a mockup of how your graphic design will look on the package it's destined to be printed on? Throughout any designer's life, either for yourself or for a client, you will work on a graphic that needs to be printed out and applied to a physical object. The hardest aspects of adding text, logos, or graphics to any surface inside a photo is getting the perspective, color, and texture correct. Aaron will guide you through a step-by-step process for making this tedious design task, both easy and phun. Copy the Logo Onto Your Clipboard Use Move Tool (V) to drag Logo onto Box document. Transform (CTRL/CMD + T) to make logo smaller, and fit box. Next, copy logo onto clipboard by holding CTRL/CMD and clicking on logo thumbnail to select it, then hitting CTRL/CMD + C to copy the selection to the clipboard. Make Logo layer invisible and deselect (CTRL/CMD + D). Create a new layer, and on it go to 'Filter - Vanishing Point'. Create Perspective Plane In the Vanishing Point Filter, click on the Create Plane Tool and place a point at each of the four corners of the box. The filter will automatically connect these dots into a perspective grid. Get it as accurate as possible, but don't worry if it needs fixing - you can edit your points at any time. Place Logo in Filter Hit CTRL/CMD + V to paste the Logo (from your clipboard) into the filter. Transform the image (CTRL/CMD + T) to make it the right size for the box. Then, just click and drag it onto the plane, and it will automatically transform into perspective. To create another plane next to the first one, choose the Create Plane Tool. Click on a side of the first grid, hold CTRL/CMD, and drag out to the end of the box to create your second plane. Follow the same steps to paste and drag your logo onto this second plane, and it will transform into perspective as well. Blur the Logo for a More Realistic Look As a bonus, we cover how to blur the logo so it matches the perspective blur of your photo. Right click on your logo layer and click 'Convert to Smart Object', allowing you to use a smart filter. After the conversion, go to 'Filter - Blur Gallery - Tilt Shift', and adjust the settings to make your logos look like they're blurring into the distance. Since it's a smart filter, you can go back and change your blur at any time. And that's it for creating a packaging design mock-up in Photoshop! It's a simple way to show your design work in action. VISIT PHLEARN.COM FOR MORE FREE TUTORIALS https://phlearn.com SUBSCRIBE TO OUR CHANNEL FOR MORE FREE TIPS AND TRICKS http://www.youtube.com/subscription_center?add_user=phlearnllc GET FREE TUTORIALS IN YOUR EMAIL + DISCOUNTS ON OUR PRO TUTORIALS! https://phlearn.com/mail BUY THE TABLET AARON USES! https://phlearn.com/tablet LET'S BE FRIENDS! Instagram ► https://www.instagram.com/phlearn/ Facebook ► https://facebook.com/phlearn Twitter ► https://twitter.com/phlearn Google+ ► https://plus.google.com/116791098059215639405 Phlearn ► https://phlearn.com Did you know there is a lot more to PHLEARN than YouTube? https://phlearn.com/more -~-~~-~~~-~~-~- -~-~~-~~~-~~-~-
Views: 246789 PHLEARN
Live Graphic and Packaging Design with Farm Design - 2 of 3
 
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Join Farm Design on Adobe Live as they design the full branding system for a restaurant. This week they will develop a complete brand identity before applying assets to take-out packaging mock-ups in Dimension CC! Today, Christine and Aaron share tips and tricks on how to grow as a designer as they continue working on the packaging design for Walki Talki. From patterns in Capture CC to 3D mockups in Dimension, you won’t want to miss this! Farm Design is a Multidisciplinary Design Agency based in Pasadena, California. Their mantra is to cultivate brands and help them grow. ----- ►Check out Farm Design’s Behance: https://www.behance.net/farmdesign ►Click HERE for part 3: https://www.youtube.com/watch?v=O8HiBlLP7hk Getting to know Farm Design: 3:00 Breaking down a recent project: 14:50 Recap: 17:30 How to capture patterns with Adobe Capture: 34:50 Tips for charging your clients: 36:02 3 Tips to develop as a leader in design: 57:25 ► Click HERE to watch LIVE: http://bit.ly/AdobeLiveBe ► Click HERE to watch REPLAYS: http://bit.ly/AdobeLiveReplays ► View our SCHEDULE: http://bit.ly/AdobeLiveSchedule Music by Chillhop & Andrew Applepie http://chillhop.com/listen https://andrewapplepie.com/
Views: 3529 Adobe Creative Cloud
Food Packaging Design | Biscuit Pack - Photoshop Tutorial
 
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Hope You Guys Like My Video Don't Forget To Subscribe My Channel ►Subscribe► https://www.youtube.com/AppleGraphicStudiobd Visit our official website to get Text Tutorials: http://www.applegraphicstudio.com Keep in touch with us in Social Media :- Facebook: https://www.facebook.com/AppleGraphicStudio Instagram: https://www.instagram.com/rezaulislamrezaa Twitter: https://twitter.com/RezaMusicMedia Google+: https://plus.google.com/u/0/+AppleGraphicStudiobd Pinterest: https://www.pinterest.com/rezaulislamreza LinkedIn: https://www.linkedin.com/in/rezaulislamrezaa Digg: http://digg.com/u/applegraphicstudio Stumbleupon: http://www.stumbleupon.com/stumbler/rezaulislamrezaa Behance: https://www.behance.net/rezaaaa
Views: 17068 Apple Graphic Studio
Live Graphic Design & Packaging with Cecilia Uhr 1/3
 
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Watch Cecilia Uhr develop branding and package designs for a fictional space/astronaut food company “Of Earth.” Today, Cecilia will begin conceptualizing brand identity through logo and font experimentation. Stick around to learn about mood boards, design briefs and logo creation and listen closely for tips & tricks along the way! Cecilia, a visual and interactive designer based in San Francisco specializes in visual design, product design, interactive design and branded experiences. ----- ►Check out Cecilia’s Twitter: https://twitter.com/UhrCecilia ►Download Adobe Dimension CC: http://bit.ly/DimensionCC ►Click HERE for part 2: https://www.youtube.com/watch?v=5xP9Dbrj2-Y Work begins: 5:23 How to circle fill in Illustrator: 18:40 How to make a 3D sphere in Illustrator: 1:33:00 ► Click HERE to watch LIVE: http://bit.ly/AdobeLiveBe ► View our SCHEDULE: http://bit.ly/BeSchedule ► Click HERE for REPLAYS: http://bit.ly/AdobeLivePlaylists
Views: 4908 Adobe Creative Cloud
Packaging Design using Visual Metaphors by Murray Brand
 
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In the Murray Brand Minute Episode 3, RJ Murray discusses Perdue Farms packaging design and the impact of visual metaphors in telling a brand story.
Views: 4336 MurrayBrand
Pharmaceutical | Packaging Design | Branding | Agency | Footmarque
 
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Check out the video which showcases Footmarques work done for the Pharmaceutical Industry. The video features the clients we served for packaging design and Branding. We are a mumbai based Agency catering to various graphic designing services. We believe in giving Quality Impressions. Connect with us on: Facebook: https://www.facebook.com/footmarque/ Twitter: https://twitter.com/FootmarqueInc Instagram: https://www.instagram.com/footmarque Website: www.footmarque.com
How to Create Custom Packaging for Subscription Boxes [4/4/16]
 
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It's no surprise: custom packaging can make your brand stand out from the rest of the crowd. In this short webinar, we'll cover how custom packaging is created, the process behind design, and placing an order (and finding) a manufacturer. Watch the video and get the PDF slideshow here: http://subscriptionschool.com/video/how-to-create-custom-packaging-for-subscription-boxes/
Views: 25352 Subscription School
Lezione sul brand - Packaging In Italy
 
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Che cos'è il brand? Come svilupparlo al meglio? Guarda il video e approfondisci l'argomento: --------------------------------------------------------------------------------------------------- ✻ Packaging in Italy è l’agenzia italiana specializzata esclusivamente nello sviluppo di packaging.✻ --------------------------------------------------------------------------------------------------- Scopri come nasce il packaging immortale che ti garantirà vendite in eterno: ➔ Scarica l'e-book GRATUITO sul Profitto Genetico™ qui http://goo.gl/BOu0Xb www.packaginginitaly.com
Views: 1981 PACKAGING IN ITALY
Packaging design | Product Box Design | CorelDRAW Full Tutorial
 
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CorelDRAW full tutorial - Product box or Packaging design for "Bhel Puri" You can learn via this video how to design a Packaging print or how to make design in just few mints. In next video you lean how to design a T-Shirt. For more information you can mail us on [email protected] Thanks
Views: 35285 Neeraj Official
Custom Packaging Can Give Voice To Your Brand- Find Out How!
 
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Want to get customized packaging for your business? Start here: https://bizongo.in/design-lab?utm_source=youtube&utm_medium=custom_packaging_video This video will give you some simple and amazing ways to help you customize your packaging. Because at the end of the day- consumers love a great brand story... And PACKAGING is the most amazing way to connect with them! Looking for a way to customize your brand packaging? Click here: https://bizongo.in/design-lab?utm_source=youtube&utm_medium=custom_packaging_video
Views: 416 Bizongo
Brand Identity: David Brier on Legacy Chocolate Packaging
 
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http://www.risingabovethenoise.com The 2nd in the series for The Art of Packaging Web site on the rebranding of Legacy Chocolates. Brand identity design expert David Brier discusses the inside story of this decadent, mouthwatering, intoxicating and mesmerizing indulgence.... Mmmmmmm...
Views: 1408 David Brier
How to Create Great Packaging Design? Lorraine Carter, Persona Branding and Design
 
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Are you planning to launch new brand packaging to market? Did you realize that your packaging is hugely important to help customers make the right choices? In a market where hundreds of other products are also competing for your customers attention, your packaging is critically important to your success to ensure you get a chunk of that wallet share. Your packing needs to create desirability and add value, particularly to everyday purchases It is in effect a tangible piece of your brand which means it's hugely important to get right. So before you launch into all that exciting new work there are few things you need to consider. We call them key brand packaging fundamentals for success: • Your packaging must demand attention by cutting through the visual barrage Consumers spend on average only 12 seconds or less at a point of purchase and this is while competing with an average of over 40,000 other SKUs in a typical store. Your packaging has to work very hard to succeed. • You need to know you competition but don't be a category 'me too' — you must be different, distinctive and memorable if you want to stand out • Your packing must communicate your brands proposition succinctly • It must project and amplify key brand messages to make an emotional connection. • People buy with emotions, and justify with rational afterwards, regardless of gender or cultural background so you need to tap into your customers emotions and make a connection by expressing what your brand stands for; - your brand story - your brand values - you must engage your core target audience emotionally if you want them to notice you and buy from you repeatedly • You must know and understand your ideal customer intimately; - whats important to them? - where and when do they shop? - how do they shop? - what are their lifestyle preferences and socioeconomic profiles? You must know this information so you can meet their needs through your packaging design both rationally and emotionally. • Your packaging must protect your contents — make sure your packaging is more than fit for purpose • And very importantly it must fit on your retailers shelf sizes • What are the cost of your packaging materials and are they viable within the overall cost of your product? • Your packaging must support and exceed your legal mandatories on pack • Make sure you have the right information on pack to help your customers store and consume your product appropriately • It also needs to be sustainable and environmentally friendly — this is becoming increasingly important to consumers and an important part of your corporate sustainability responsibility too • If this a new or additional pack related to another range under an existing brand — make sure it is congruent with everything else and before you start make sure you have a really solid brand packaging design brief If you have a great product that exceeds expectations and you address all these items mentioned thoroughly, you should massively increase your chance of success. Remember your packaging is your silent salesman — you need to ensure it has every chance of success to help you grow your profitability. If you'd like to find out more you can get in touch using the contact details on our site http://www.personadesign.ie E: [email protected] T: +353 1 8322724
Views: 249 Lorraine Carter
Product MixBranding, Packaging and Labelling Class XII Business Studies by Ruby Singh
 
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For the first time in INDIA, textbook in Economics, Accountancy & Business Studies with FREE Video Lectures by Eminent Authors/Subject Expert. To buy books visit www.goyal-books.com To view FREE Video Lectures visit www.goyalsOnline.com/commerce About the Book » Written strictly according to the latest syllabus prescribed by the CB.S.E., New Delhi. » Up-to-date study material provided by using the latest available data. » Elaborate explanation of the concepts. » Summary (Points to Remember) given at the end of each Chapter. » Numerical Problems from previous years' question papers incorporated and solved in the respective Chapters. » Methodology of solving typical numerical problems given wherever necessary. » Methodology of drawing typical diagrams given wherever necessary. » Comprehensive Exercises given at the end of each Chapter. » Sample Question Paper given at the end of the book. » Multi-disciplinay Problems given at the end of the books. » Video lectures on each topic with replies to queries for better and clear understanding of the concepts by the Author/Subject Matter Expert. Benefits of Video Lectures » Easy to access anytime: With video lectures, students can learn anywhere from their mobile devices: desktops, laptops, tablets or smartphones. » Students learn when they are primed to learn. » Students can pause, rewind and replay the lecture. » Eases the distraction of having to transcribe the lectures. » Self-paced learning: Students can follow along with the lecture at their own pace, going more slowly or quickly » Bookmarking: Students can bookmark the point where they're up to in the video so they can easily return and continue watching the lecture at a later point. » Searchability: Students can easily search through the lecture to find the required sub-topic they need, without having to rewind and fast forward throughout the video. » Greater accuracy: Students will understand the lecture better and can make sure that they have not misheard anything. » Facilitates thinking and problem solving: It improves research skills, collaborative working, problem solving, technology and organisational skills.
Packaging, Branding, & Marketing Heavyweights
 
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OUR MISSION TO TRANSFORM AND EMPOWER THE CANNABIS INDUSTRY, ONE BRAND AT A TIME.
SGA corporate & packaging design
 
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SGA corporate & packaging design is a leading Italian Company based in the Milan area, operating since 25 years into the wine and spirits brand design. SGA worked for some of the best brands, like the Campari Group, Gaja, GIV, Berlucchi, Bellavista and many other wineries.
Views: 1189 mhangler
Creative Product Packaging Meant Steal Your Heart a
 
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With so many products out there , packaging design is as important as ever . These product packagings are so innovative and creative that you won't believe your eyes . Here we have the best exceptionally most unique creative product packagings that are dedign to actually steal your heart . Eye catching , isn't it ? Pls Share & Subscribe ! Music : Lensko - Cetus [NCS Release] Thumbnail @ 02:32
Views: 73489 Marko Andruss
FUSE: Design & Culture // Brand Identity & Packaging, 2012 Event
 
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Shot on location in Chicago, attendees of the 2012 Fuse conference discuss what the annual Branding, Brand Identity, Design, Marketing and Advertising event means to them.
Views: 115 IIRUSA

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