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How John Deere Uses Content Marketing to Educate Customers
 
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Look critically at your marketing from the eyes of your customer. Would you want to get a product pitch or do you want to be educated to be better informed or become more knowledgeable about the topic or challenge? In this clip from our documentary, The Story of Content, we take a look at how John Deere educates customers instead of pitches them. Check out more great content marketing examples in our documentary The Story of Content: https://youtu.be/dBnpr3pkFlk GET EVEN MORE from Content Marketing Institute FOR TONS MORE advice & education http://contentmarketinginstitute.com/ SUBSCRIBE TO OUR EMAIL LIST! http://info.contentmarketinginstitute.com/acton/form/5141/0022:d-0001/0/index.htm REGISTER NOW FOR CONTENT MARKETING WORLD 2016 http://www.contentmarketingworld.com/ ENROLL IN CONTENT MARKETING UNIVERSITY http://www.contentmarketinguniversity.com/ SUBSCRIBE TO OUR FREE MAGAZINE http://contentmarketinginstitute.com/chief-content-officer/ LET'S CONNECT! Twitter ► https://twitter.com/@cmicontent Google+ ► https://plus.google.com/+Contentmarketinginstitute/posts Facebook ►https://www.facebook.com/ContentMarketingInstitute Linkedin ► https://www.linkedin.com/company/2416452 Slideshare ►http://www.slideshare.net/cmi
How To EXPLODE Your Shopify Store with Content Marketing
 
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Today we're looking at how you can grow your Shopify store with content marketing. ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog We've been getting a ton of questions from all of you about Shopify. This one's from Abul, "Neil Patel I have a Shopify store. "But I don't know which things "I should write a blog, "and which things I should make videos?" But really, I think everyone wants your opinion on Shopify in general. Let's discuss how to grow your Shopify store using content marketing. The question is really about video or text-based content. The answer: What are you comfortable with? For example, Adam here prefers video. For me, I'm better at content marketing than video. I'm doing okay with video. But I've been doing content marketing for over ten years. I'm getting better and better at video, but I started with content marketing. I have way more experience. In general, you want to look at what you think you're naturally better at and focus on that. It could be video. It could be audio. It could be text-based content marketing. You pick. It could even be visual infographics. With your Shopify store, ideally, most of you guys are like, "Oh, what kind of products should we sell? "How many?" You should start off with one product. You don't need tons and tons of products to do well on Shopify. Start off with one. I'm not saying you can't add more products later on. You want upsells and down sells. A lot of people us Zipify. That will help get you more upsells when you already have products. If you're selling insoles for high heels, your upsell could be to buy three of them at a discount. The point is to start with one product, focus on it and create your blog and content marketing around that one product. Go to buzzsumo.com. Type in keywords within your industry. You'll see what's hot. But instead of just creating text-based content. Try to create infographics. You can go to Dribbble, dribbble.com or 99designs. There you can find people to create infographics for a few hundred dollars. Maybe even $50 depending on the country. Create these infographics then go to buzzsumo.com, find out all the people who wrote similar content. You're now creating visual content. Instead of the text-based. You're hitting up all the people who shared that text-based content by clicking up view shares on Buzzsumo. It gives you a list. Do the same thing with Ahrefs. You go to Ahrefs. You put in the original article. You see who links to it. Then you contact them and say: "Hey Adam, I noticed you linked to this article that breaks down what happens to your feet after you walk in high heels for a year. I created a similar article, but mine's visual in an infographic format. Feel free, to check it out here. If you think your audience will love it, feel free embed it within your article." If you don't know how to embed your infographic, there are plugins that allow you to embed it with ease. I don't know what plugins work for Shopify. I know for Wordpress I use WP's Embed Code Generator. You do that, people embed it, and you'll get more links and social shares. In general, you should also get more E-commerce sales. So, that's it for this week's Q and A Thursday video. Feel free to leave a comment if you want it answered in next week's Q and A Thursday video. If you have any questions about Shopify, leave a comment below. I'll be there to answer. Thank you guys for watching. Make sure you share, like, comment, subscribe.
Views: 11798 Neil Patel
How Red Bull Turned Their Content Marketing Into a Media Company
 
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Red Bull is probably one of the most cited examples of a company doing great content marketing. But at Red Bull, they actually don’t think of their videos, TV shows, magazine, and events as content marketing. In this clip from the documentary, The Story of Content, you can see just how Red Bull has gone beyond a content marketing case study and now profits off all their content. To watch the full documentary: https://youtu.be/dBnpr3pkFlk FOR TONS MORE advice & education http://contentmarketinginstitute.com/ SUBSCRIBE TO OUR EMAIL LIST! http://info.contentmarketinginstitute.com/acton/form/5141/0022:d-0001/0/index.htm LEARN ABOUT CONTENT MARKETING WORLD 2017 #CMWorld: http://www.contentmarketingworld.com/ ENROLL IN CONTENT MARKETING UNIVERSITY http://www.contentmarketinguniversity.com/ SUBSCRIBE TO OUR FREE MAGAZINE http://contentmarketinginstitute.com/chief-content-officer/ LET'S CONNECT! Twitter ► https://twitter.com/@cmicontent Google+ ► https://plus.google.com/+Contentmarketinginstitute/posts Facebook ►https://www.facebook.com/ContentMarketingInstitute Linkedin ► https://www.linkedin.com/company/2416452 Slideshare ►http://www.slideshare.net/cmi
Content Marketing Strategy Sessions - Your 2017 Content Marketing Goal
 
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In our recent survey of content marketers for the new Content Marketing Institute’s B2C Content Marketing: 2017 Benchmarks, Budgets and Trends—North America report, we found B2C marketers have a wide range of organizational goals they planned to reach through their content marketing in next 12 months. From brand awareness to an increase in their email subscribers to nurtured leads, content marketers are putting their work to a wide variety of uses. But in this Content Marketing Strategy Session from Content Marketing World 2016, a panel of B2C marketing experts share the one overarching goal that should inform each piece of content and they share how they address it in their companies. Read the blog post for this video here: http://contentmarketinginstitute.com/2016/11/content-marketing-want See the entire 2017 B2C Research here: http://contentmarketinginstitute.com/research/ FOR TONS MORE advice & education http://contentmarketinginstitute.com/ SUBSCRIBE TO OUR EMAIL LIST! http://info.contentmarketinginstitute.com/acton/form/5141/0022:d-0001/0/index.htm REGISTER NOW FOR CONTENT MARKETING WORLD http://www.contentmarketingworld.com/ ENROLL IN CONTENT MARKETING UNIVERSITY http://www.contentmarketinguniversity.com/ SUBSCRIBE TO OUR FREE MAGAZINE http://contentmarketinginstitute.com/chief-content-officer/ LET'S CONNECT! Twitter ► https://twitter.com/@cmicontent Google+ ► https://plus.google.com/+Contentmarketinginstitute/posts Facebook ►https://www.facebook.com/ContentMarketingInstitute Linkedin ► https://www.linkedin.com/company/2416452 Slideshare ►http://www.slideshare.net/cmi
What is Content Marketing?
 
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Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant). Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way. Enter content marketing. But what exactly is content marketing? See our definition: http://contentmarketinginstitute.com/what-is-content-marketing/ FOR TONS MORE advice & education http://contentmarketinginstitute.com/ SUBSCRIBE TO OUR EMAIL LIST! http://info.contentmarketinginstitute.com/acton/form/5141/0022:d-0001/0/index.htm REGISTER NOW FOR CONTENT MARKETING WORLD 2016 http://www.contentmarketingworld.com/ ENROLL IN CONTENT MARKETING UNIVERSITY http://www.contentmarketinguniversity.com/ SUBSCRIBE TO OUR FREE MAGAZINE http://contentmarketinginstitute.com/chief-content-officer/ LET'S CONNECT! Twitter ► https://twitter.com/@cmicontent Google+ ► https://plus.google.com/+Contentmarketinginstitute/posts Facebook ►https://www.facebook.com/ContentMarketingInstitute Linkedin ► https://www.linkedin.com/company/2416452 Slideshare ►http://www.slideshare.net/cmi
Content Marketing Strategy For A Salon & Barber Shop - Social Media Marketing
 
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So I was getting a haircut today and I was thinking: what should I make my video on today? Then it hit me. Welcome to Buffalo Digest D2D Episode 141: Content Marketing Strategy For A Salon & Barber Shop. My name is Nik Metcalf and I do social media marketing and advertising through my social media marketing agency Buffalo Digest. I specialize in influencer marketing, content marketing and online advertising in Western New York. Buffalo Digest is the best social media marketing platform in Buffalo because of our in-house network of over 85,000 social media followers in the WNY area. In today's episode I provide a social media marketing strategy for barber shops and salons, content marketing ideas for local salons and what to post on my salon & barber shop social media pages. Intro Song: Halfway There - Party Shirt ft. Matthew Steeper
Views: 344 Nik Metcalf
How to get started with content MARKETING - Live Q&A - #AWeberChat
 
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I'll be talking with Monica Montesa, a Content Marketing Specialist at AWeber to answer your questions about how to get started in content marketing. If you have a question, ask it here live :) Monica is a writer, foodie and “mother” to a ridiculously cute furbaby (just check out her Twitter for proof). After graduating from the University of Delaware, she fell in love with Marketing at her first job, and eventually found her career “soul mate” working with Content a year later. She now works as a Content Marketing Specialist at AWeber, where she writes blog articles, guides and a variety of cool content for customers. She credits her success to her BFFs, Music and Coffee. You can find her on Twitter at @missmontesa Learn more at: http://www.aweber.com/believe.htm
Views: 23672 Evan Carmichael
Content Marketing - Digital Magazine
 
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Content Marketing - Digital Magazine Watch more Videos at https://www.tutorialspoint.com/videotutorials/index.htm Lecture By: Mr. Asif Hussain, Tutorials Point India Private Limited.
Content Creation Strategies: How To Create Content Online
 
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Join Affiliate Marketing Mastery: https://affiliatemarketingmastery.com/masterclass/?utm_medium=social&utm_source=youtube&utm_campaign=affiliate-marketing-mastery-promo&utm_term=content-creation-stategies-how-to-create-content-online&utm_content=lc-youtube-description In this video, Stefan shares with you some content creation strategies that he has utilized in his business that has helped him create a 7-figure online brand. He also shares with you how to create content online, so that you can attract more people to you, and build a brand that will make you money. Content marketing is one of the best ways to build any business. It is a very fulfilling and enjoyable process. It is what Stefan spends the majority of his time doing in his business, and the #1 thing that has allowed him to create a 7-figure online brand. You have to utilize content in order to attract people. The reality is that people do business with those that they like and trust. Educate, inform and inspire your audience with high-quality content. When you add value, and contribute to the lives of others, in turn, it enhances your life and your business. ★☆★ VIEW THE BLOG POST: ★☆★ https://projectlifemastery.com/content-creation-stategies-how-to-create-content-online/?utm_medium=social&utm_source=youtube&utm_campaign=blog-post-promo&utm_term=content-creation-stategies-how-to-create-content-online&utm_content=lc-youtube-description ★☆★ SUBSCRIBE TO ME ON YOUTUBE: ★☆★ Subscribe ► http://projectlifemastery.com/youtube ★☆★ FOLLOW ME BELOW: ★☆★ Blog ► https://www.projectlifemastery.com/?utm_medium=social&utm_source=youtube&utm_campaign=homepage-promo&utm_term=content-creation-stategies-how-to-create-content-online&utm_content=lc-youtube-description Twitter ► http://www.projectlifemastery.com/twitter Twitter ► http://www.twitter.com/stefanjames23 Facebook ► http://www.projectlifemastery.com/facebook Facebook ► http://www.facebook.com/stefanjames23 Instagram ► http://projectlifemastery.com/instagram Instagram ► http://www.instagram.com/stefanjames23 Snapchat ► http://projectlifemastery.com/snapchat Periscope ► http://projectlifemastery.com/periscope iTunes Podcast ► http://www.projectlifemastery.com/itunes ★☆★ ABOUT PROJECT LIFE MASTERY: ★☆★ The Project Life Mastery YouTube channel is the place to be for motivational, inspiring, educational, and uplifting self improvement videos. You can also follow for videos about online business, Amazon, and making money online! ★☆★ MY PRODUCTS & COURSES: ★☆★ Life Mastery Accelerator ► https://projectlifemastery.com/lifemasteryacceleratorcourse/?utm_term=content-creation-stategies-how-to-create-content-online Online Business Mastery Accelerator ► https://projectlifemastery.com/onlinebusinessmasteryacceleratorcourse/?utm_term=content-creation-stategies-how-to-create-content-online Morning Ritual Mastery ► https://projectlifemastery.com/morningritualmasterycourse/?utm_term=content-creation-stategies-how-to-create-content-online Affiliate Marketing Mastery ► https://projectlifemastery.com/affiliatemarketingmasterycourse/?utm_term=content-creation-stategies-how-to-create-content-online Kindle Money Mastery ► https://projectlifemastery.com/kmoneymasterycourse/?utm_term=content-creation-stategies-how-to-create-content-online 24 Hour Book Program ► https://projectlifemastery.com/24hourbookcourse/?utm_term=content-creation-stategies-how-to-create-content-online Kindle Optimizer ► https://projectlifemastery.com/koptimizercourse/?utm_term=content-creation-stategies-how-to-create-content-online ★☆★ MERCHANDISE: ★☆★ Mastery Apparel ► http://www.masteryapparel.com ★☆★ RECOMMENDED RESOURCES: ★☆★ https://projectlifemastery.com/resources/?utm_medium=social&utm_source=youtube&utm_campaign=plm-resources-page-promo&utm_term=content-creation-stategies-how-to-create-content-online&utm_content=lc-youtube-description
Views: 61397 Project Life Mastery
Content Marketing 101: All You Need To Know To Grow Your Business
 
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If you are a brand, join my business webinars: https://bit.ly/2N8sTeF VLOG CHANNEL https://www.youtube.com/channel/UCvNexSfVE40jbxPpFBGFZSA If you want to be a client or receive brand consultation visit: email [email protected] __ For COACHING on social media growth or branding: https://bit.ly/2Ify3Ck LISTEN TO THE PODCAST https://apple.co/2CWV6fr PODCAST FOR ANDROID https://soundcloud.com/raisnbrand __ SHOP MERCH darmanation.com SOCIAL MEDIA! DM me! I might respond! WOoooOO ✧ IG: http://www.instagram.com/jadedarmawangsa ✧ Twitter: https://twitter.com/jadedarmawangsa ✧ Snap: jadethekrayfish ✧ Discord CHAT: https://discord.gg/SqJvPnQ ✧ Spotify Jams: http://spoti.fi/2DoReFa ✧ jadedarmawangsa.com ♡ xo DarmaNation __ I'LL LOVE YOUR FOREVER! Help translate my videos! http://bit.ly/2mjXfuC T E C H My Camera: http://amzn.to/2FeCsSs FAV Lens: http://amzn.to/2EA8FST #1 Latop: http://amzn.to/2EQdJpq Mic: http://amzn.to/2Hq4PNY SD Card: http://amzn.to/2C6UV4z Editing Program: Adobe Premiere Pro MY LIT CAR MOUNT: https://amzn.to/2H7xmHN ♪ M U S I C ♪ Spotify Jams: http://spoti.fi/2DoReFa Send me stuff! P.O Box 7640 NE Airport Way #56695 Portland, OR 97238 If you're reading this, I want to let you know that you have influence over the lives of others. Stop waiting for permission, an go out there and DOMINATE. Business Inquiries: [email protected] Disregard Keywords: instagram, how to grow, following, instagram stories, instagram video, tips, tricks, secrets,life hacks, hack, get more followers, instagram business,how to make money from instagram, algorithm, build your following, instagram growth, more followers, engagement, jade darmawangsa, dropout, why i left school, digital marketing, instagram marketing
Views: 14125 jade darmawangsa
History of Content Marketing
 
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The History of Content Marketing from the Content Marketing Institute. Content marketing is not new. Brands have been telling stories to attract and retain customers for hundreds of years. The difference today is that the barriers to entry (content acceptance, talent and technology) no longer exist for brands to get into the publishing arena. More on the history & infographic here: http://contentmarketinginstitute.com/2012/02/history-content-marketing-infographic/ FOR TONS MORE advice & education http://contentmarketinginstitute.com/ SUBSCRIBE TO OUR EMAIL LIST! http://info.contentmarketinginstitute.com/acton/form/5141/0022:d-0001/0/index.htm REGISTER NOW FOR CONTENT MARKETING WORLD 2016 http://www.contentmarketingworld.com/ ENROLL IN CONTENT MARKETING UNIVERSITY http://www.contentmarketinguniversity.com/ SUBSCRIBE TO OUR FREE MAGAZINE http://contentmarketinginstitute.com/chief-content-officer/ LET'S CONNECT! Twitter ► https://twitter.com/@cmicontent Google+ ► https://plus.google.com/+Contentmarketinginstitute/posts Facebook ►https://www.facebook.com/ContentMarketingInstitute Linkedin ► https://www.linkedin.com/company/2416452 Slideshare ►http://www.slideshare.net/cmi
Cheezburger's Ben Huh: How to Approach Viral Content Marketing | Inc. Magazine
 
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I Can Has Cheezburger founder Ben Huh explains how to position your content marketing strategy to take advantage of viral moments. Subscribe to Inc.'s channel, click here: http://www.youtube.com/user/incmagazine?sub_confirmation=1 Click here to watch part 2 - Why the Net Neutrality Vote Is Bad for Small Businesses: http://www.inc.com/ben-huh/why-net-neutrality-vote-hurts-is-bad-for-small-business.html Facebook: https://www.facebook.com/Inc Twitter: https://twitter.com/Inc G+: https://plus.google.com/+incmagazine/posts Linkedin: https://www.linkedin.com/company/inc.-magazine
Views: 2125 Inc.
The Content Marketing Spectrum
 
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Content marketing, native advertising, and branded content-- all of these content-focused methods have productive uses in the business to a varying degree. But how are they related? How do you know when to use each one? Content Marketing Institute's chief strategy officer, Robert Rose, tries to clarify the noise with his explanation on the Content Marketing Spectrum. GET EVEN MORE from Content Marketing Institute FOR TONS MORE advice & education http://contentmarketinginstitute.com/ SUBSCRIBE TO OUR EMAIL LIST! http://info.contentmarketinginstitute.com/acton/form/5141/0022:d-0001/0/index.htm REGISTER NOW FOR CONTENT MARKETING WORLD 2016 http://www.contentmarketingworld.com/ ENROLL IN CONTENT MARKETING UNIVERSITY http://www.contentmarketinguniversity.com/ SUBSCRIBE TO OUR FREE MAGAZINE http://contentmarketinginstitute.com/chief-content-officer/ LET'S CONNECT! Twitter ► https://twitter.com/@cmicontent Google+ ► https://plus.google.com/+Contentmarketinginstitute/posts Facebook ►https://www.facebook.com/ContentMarketingInstitute Linkedin ► https://www.linkedin.com/company/2416452 Slideshare ►http://www.slideshare.net/cmi
Mastering Content Marketing - Content Strategy
 
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Register today for our ContentTECH Summit: https://www.contenttechsummit.com/ As part of our new Mastering Content Marketing video series, Cathy McKnight shares tips on mastering content strategy. FOR TONS MORE advice & education http://contentmarketinginstitute.com/ SUBSCRIBE TO OUR EMAIL LIST! http://info.contentmarketinginstitute.com/acton/form/5141/0022:d-0001/0/index.htm LEARN ABOUT CONTENT MARKETING WORLD #CMWorld: http://www.contentmarketingworld.com/ ENROLL IN CONTENT MARKETING UNIVERSITY http://www.contentmarketinguniversity.com/ SUBSCRIBE TO OUR FREE MAGAZINE http://contentmarketinginstitute.com/chief-content-officer/ LET'S CONNECT! Twitter ► https://twitter.com/@cmicontent Google+ ► https://plus.google.com/+Contentmarketinginstitute/posts Facebook ►https://www.facebook.com/ContentMarketingInstitute Linkedin ► https://www.linkedin.com/company/2416452 Slideshare ►http://www.slideshare.net/cmi
MMM4 (Maison Moderne Magazine) - Case study - Content Marketing
 
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La quatrième édition de mmm – Conversations about publishing and media («mmm» pour Maison Moderne Magazine) vient de paraître. Son éditeur, en tant que première entreprise média indépendante du Luxembourg, y propose une réflexion originale sur l’industrie des médias et notamment le pluralisme de la presse, l’art de la «Une» ou encore les tendances dans le Native Advertising. Cette 4e édition, envoyée à plus de 7.000 contacts de l’entreprise à l’occasion des vœux 2018, compte plusieurs interviews d’acteurs remarquables avec notamment le duo d’artistes :mentalKLINIK composé de Yasemin Baydar et de Birol Demir – tous deux originaires d’Istanbul et récemment installés à Bruxelles – et dont une partie de l’œuvre intitulée Airless a été utilisée en couverture. Dans un cahier central au papier différent (souci du détail oblige) réservé à Maison Moderne, mmm4 tire le bilan des 100 premiers jours de Richard Karacian à la tête de l’entreprise, met en lumière la marque média phare Paperjam et son écosystème aussi complet qu’unique, retrace l’histoire de la société en 10 dates, explique les activités de sa Content Agency et nous donne finalement des nouvelles de son fondateur Mike Koedinger qui, après avoir cédé sa place de CEO historique en septembre 2017, nous parle de ses nouvelles priorités pour 2018.
Views: 78 maisonmoderne
The Body Shop Content Marketing
 
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Disclaimer: Please note: This classroom project was created for the course “Advanced Digital Typography”. This is purely for educational purposes and I do not claim any textual information, photos or videos. Body Shop Content Marketing Strategy: Mobile Web
Views: 47 ALEXANDRA TURI
Next Level Content Marketing- Clicks Magazine
 
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link: https://tinyurl.com/yac2zdj5 click the link to get it and for more information Next Level Content Marketing- Clicks Magazine https://youtu.be/prYt55PT5rg set up your own offline lead generation machine in under 5 minutes Offline Marketing PLR Newsletter Easiest offline content strategy ever DFY Offline Marketing Mag Next Level Content Marketing Done For You Offline Lead Generation The Key to High Paying Clients How To Attract High Value Clients the online marketing guide for small business Clicks Magazine by Matt Lee #ClicksMagazineReview #ClicksMagazineDownload #ClicksMagazineWorks #ClicksMagazineTutorial #ClicksMagazinePDF #ClicksMagazineMembership #BuyClicksMagazine #GetClicksMagazine don't forget to subscribe in follow us
Joe Pulizzi Shares Principles of Epic Content Marketing (Content Marketing Institute)
 
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For more, and download your free Epic Content Marketing Guide, go to: Navid.me/25 Joe Pulizzi Shares Principles of Epic Content Marketing (Content Marketing Institute) In this incredible and very actionable, episode of The Lifestyle Architects, I'm excited to have Joe Pulizzi of Content Marketing Institute on the show, to talk more the principles of Epic Content Marketing. Watch and listen to the full interview here (+show notes): http://Navid.me/25 Joe Pulizzi is first and foremost a content marketing evangelist. He began using the term "content marketing" back in 2001. He's the founder of the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2013. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world, as well as the leading content marketing magazine, Chief Content Officer. CMI also offers strategic consulting for enterprise brands such as AT&T, Petco, LinkedIn, SAP and many others. Joe has written a new book, Epic Content Marketing as well as co-authored two other books, Get Content Get Customers and Managing Content Marketing. Joe has spoken at more than 300 locations and 12 countries advancing the practice of content marketing. He's delivered keynote speeches for dozens of events and organizations including SXSW, BMA National, Oracle Eloqua, DuPont, SAP, HP and Dell. Joe not only writes one of the most influential content marketing blogs in the world, he writes a column for Entrepreneur.com and is a LinkedIn Influencer. If you ever meet him in person, he'll be wearing orange. In this very actionable interview, Joe shares principles of epic content marketing, and how you can apply all this for your own brand and business in order to achieve great results. This is a good one, so be sure to take a lot of notes! Show notes page and download your FREE Epic Content Marketing Guide: http://Navid.me/25 Listen and Subscribe to The Lifestyle Architects on iTunes: http://Navid.me/itunes
Views: 6514 Navid Moazzez
Clipper Magazine Stadium - Digital Marketing - Content Marketing with a GoPro
 
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Behind the scenes at Clipper Magazine Stadium. Home of the Lancaster Barnstormers, Atlantic League Professional Baseball Club.
Google Digital Unlocked Certificate - 25th Badge Solved(Get started with content marketing)
 
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Like and share this video. Subscribe to this youtube channel to make me upload more videos. Hire me for your exam = [email protected] https://www.linkedin.com/in/digitalritesh/ Topic: Get started with content marketing 1. Intro to content marketing Shweta opened her own beauty salon two years ago, and is now looking at how content marketing can help her boost the business's profile online. How could content marketing help her? 2. Get to know your online customers Dhruv is a mechanic who owns a small garage. He’s also a keen blogger, and writes great posts about his passion: cars! He thought his blog would attract more car lovers to his garage, but so far his blog posts are not very popular and are rarely shared on social media. He has researched how to improve the blog and now has a number of actions he can take, but is unsure which should come first. Can you help him by arranging the following actions into the correct order? 3. Choosing the right format for your content Jatin is part of the content marketing team for Fitstuff, a sports shop. The content he's producing needs to appeal to new customers, as well as provide extra value to existing customers. Which of the following content would appeal best to both audiences? 4. Writing for online audiences Ashish, an interior designer, has decided to create blog posts and share them on social media to promote his new business. He’s made a list of all of the things he should remember when writing - however, not all points on his list are correct. Can you help him identify the points that are correct on the his list? 5. Help your content be seen Sonia is a business student working for a hotel's marketing department for the summer. She’s responsible for creating and promoting content across the hotel's online channels. What should she do, and in which order? 6. Measuring your success in content marketing Madhura has a pet shop in Delhi, and is writing fun blog posts about pets on her website, which are also being promoted on her social media accounts. Her goal is to try and increase product sales through content marketing efforts. Which metric is the most relevant in assessing which blog posts are contributing to increased product sales? Which of the following is an accurate definition of what a content marketing campaign involves? What does the following definition describe? 'The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.' Fill in the blank: When describing the purpose of content, what is missing? 'To entertain, to inspire, to _______ and to convince'. Which of the following best describes why approaches to writing need to be adapted for online content? What are 'highlighting key dates' and 'considering multiple channels' best practices of? Which of the following metrics could help you understand which blog post is resonating the most with your audience?
Views: 1243 Ritesh Singh
eCommerce Marketing Strategies - 12 Killer Tips
 
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Watch this video to discover 12 killer eCommerce marketing strategies and tips: https://www.marketing360.com/ecommerce-marketing/ Tips covered in video: Tip #1 - Use a good cart. Shopify, WooCommerce, BigCommerce Tip #2 - Optimize your product pages both with regards to SEO and Design, product title, description, images, trust badges, reviews, video Tip #3 - Schema markup for google rich cards (schema markup testing tool) Tip #4 - Optimize your product feed via Google Merchant center Tip #5 - Run Google shopping ads Tip #6 - Run dynamic retargeting campaigns across Google display and YouTube. As well as retargeting ads across FB and Instagram Tip #7 - Run FB and Instagram ads and retargeting on those channels as well. Target a very tight demographic of people that fit your brand. Tip #8 - Invest in social media management, build an organic following. Tip #9 - Automate email marketing (holiday, birthdays) and send end of month promotions. Tip #10 - SMS VIP deals Tip #11 - Use a CRM and hire a sales and support person. Follow up call customers. Ask for reviews, sales packages, learn about their needs, ask for referrals, ask to share on social. Kill customer service Tip #12 - create a customer care package. Nice branding. Use to get amazon buyers to buy from your site next time. Include coupon. #ecommercemarketing #ecommercemarketingstrategies #ecommercemarketingtips --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 316908 Marketing 360
10 Mistakes With EVERY Content Marketing Strategy ( + How to Avoid Them! )
 
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GET YOUR FREE GIFT! To learn the rest go download my FREE 10 point checklist for your content marketing. https://bit.ly/2N8sTeF FORMAT YOUR CAPTIONS https://www.sweatywisdom.com/blogpost/formatting-instagram-captions What do you want to see next? My name is Jade Darmawangsa. I am a millennial entrepreneur that that is EXTREMELY obsessed with helping you grow on social media. Follow my journey? Business Inquiries Only: [email protected] __ For COACHING on social media growth or branding: https://bit.ly/2Ify3Ck LISTEN TO THE PODCAST https://apple.co/2CWV6fr PODCAST FOR ANDROID https://soundcloud.com/raisnbrand __ SHOP MERCH darmanation.com SOCIAL MEDIA! DM me! I might respond! WOoooOO ✧ IG: http://www.instagram.com/jadedarmawangsa ✧ Twitter: https://twitter.com/jadedarmawangsa ✧ Snap: jadethekrayfish ✧ Discord CHAT: https://discord.gg/SqJvPnQ ✧ Spotify Jams: http://spoti.fi/2DoReFa ✧ jadedarmawangsa.com ♡ xo DarmaNation __ I'LL LOVE YOUR FOREVER! Help translate my videos! http://bit.ly/2mjXfuC T E C H My Camera: http://amzn.to/2FeCsSs FAV Lens: http://amzn.to/2EA8FST #1 Latop: http://amzn.to/2EQdJpq Mic: http://amzn.to/2Hq4PNY SD Card: http://amzn.to/2C6UV4z Editing Program: Adobe Premiere Pro MY LIT CAR MOUNT: https://amzn.to/2H7xmHN ♪ M U S I C ♪ Spotify Jams: http://spoti.fi/2DoReFa Send me stuff! P.O Box 7640 NE Airport Way #56695 Portland, OR 97238 If you're reading this, I want to let you know that you have influencer over the lives of others. Stop waiting for permission, an go out there and DOMINATE. Disregard Keywords: instagram, how to grow, following, instagram stories, instagram video, tips, tricks, secrets,life hacks, hack, get more followers, instagram business,how to make money from instagram, algorithm, build your following, instagram growth, more followers, engagement, jade darmawangsa, dropout, why i left school, digital marketing, instagram marketing
Views: 19379 jade darmawangsa
Content Marketing Tip: Get Ideas from Magazine Headlines
 
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Business Blogging expert Patsi Krakoff from The Blog Squad shares an idea for writing content for your business blog or newsletter: get blog content ideas from magazine headlines. http://www.onlinemarketingchallenge.com
Views: 160 blogsquad
What makes an effective content marketing strategy?
 
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Highlights of the breakfast briefing hosted by Waggener Edstrom and B2B Marketing magazine.
Views: 365 Waggener Edstrom
The Future of Content Marketing With Chris Brogan
 
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Foundr Magazine Podcast EP028: THE FUTURE OF CONTENT MARKETING WITH CHRIS BROGAN “What’s the relationship-minded way that we can make cool stuff happen on the web?” “How do we use all these digital tools to be human at a distance?” “How do we make people feel like they’re cared for and treated well, and how does that translate into revenue for companies?” Chris Brogan has big questions. He also has answers for those questions – answers that inform his own business endeavors and the efforts of companies that he has consulted for. This isn’t middle-tier dabbling. Brogan has worked with big names like Disney, Motorola, Coke, Pepsico, Microsoft, and Google. Yeah, he’s a big deal. But Brogan’s company, Human Business Works, doesn’t just serve corporate juggernauts. It also helps small businesses and solo entrepreneurs act on a community-centered approach to boost business. His company offers publications, online courses, and in-person training. He doesn’t just have answers. He has proven solutions that could work for you. That’s what has propelled Brogan to the top of the online blogging and entrepreneurial space. Besides working as CEO and president of Human Businesses Works, he publishes Owner magazine and delivers anticipated keynote speeches at conferences worldwide. With a massive following, Brogan has earned the respect and admiration of entrepreneurs everywhere. _______________________________________________________________ ✅ Subscribe to our FREE Podcast on iTunes for more episodes: https://foundr.com/cast ✅ Visit http://foundr.com/ for more epic content on showing you what it takes to build and grow a successful business ✅ Subscribe to the Foundr channel here: https://www.youtube.com/foundr?sub_co... ✅ Subscribe to Foundr's Weekly Newsletter for exclusive content here: http://foundr.com/newsletter ✅ Get FREE Printed Branson edition: http://www.foundr.com/freemagazine ______________________________________________________________ Foundr is the go-to digital resource for the growing ranks of craft, self-made entrepreneurs – at every level of experience. We're on a mission to build a household name entrepreneurial brand that impacts the lives of 10's of millions of founders on a weekly basis and will not stop until we achieve this vision. Gone are the days when you needed a rich relative to bankroll your business - the global market has opened up ways past generations could never have dreamed of. Walls between the average Joe and big business have come crashing down. In fact, we'd wager average Joe's will soon account for more boardroom table seats than fat cats in suits. There has never been a better time to be a batshit crazy ideas person. The playing field has never been so accessible - or competitive. But if you're prepared to hustle for all you're worth and hack like there's no tomorrow, butts can be kicked. _______________________________________________________________ 👉 Follow Foundr Online Here: Website: http://foundr.com Instagram: https://www.instagram.com/foundr/ Facebook: http://facebook.com/foundr Twitter: http://twitter.com/foundr LinkedIn: https://www.linkedin.com/company/foundr/ Podcast: http://www.foundr.com/cast Magazine: http://www.foundr.com/magazine
Views: 41 Foundr Magazine
Free Flip Magazine Creator for Enhancing Your Content Marketing
 
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http://fliphtml5.com/ Free flip magazine creator FlipHTML5 is useful tool to create attractive contents. It allows you insert multimedia contents to make your flip magazine visual and impressive.
Joomag - Content Marketing Platform
 
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Meet Joomag-- the all-in-one content marketing platform trusted by more than 500,000 businesses worldwide. Joomag offers simple yet sophisticated tools to help marketers like you plan and execute their marketing initiatives. Get started by uploading a PDF file, or by choosing from over 300 premium templates. Then pepper interactive elements like slideshows, videos, and feedback plugins throughout your content to cook up the perfect recipe for lead generation success. Grow your brand by distributing your content across multiple channels, including social media, mobile and desktop devices. Use short links to share your magazines, catalogs, and brochures with loyal customers and anyone else you like. Generate leads for your next marketing campaign the right way. Create custom lead gen forms, have them appear as pop-ups, acquire leads right from your publication, and leverage the Awesome CRM™ to run custom email campaigns. Is your content engaging customers? Where are they accessing it from? And which sources are driving the most traffic to it? Find your answers and more with Joomag's comprehensive analytics. Sounds perfect, right? Make marketing work again with an all-in-one platform that redefines how people create, deliver, and connect to content. Try now! Visit https://www.joomag.com/en/solutions/interactive-content-marketing Follow us on: Facebook https://www.facebook.com/joomag Twitter https://twitter.com/Joomag Instagram https://www.instagram.com/joomag_inc/ Google + https://plus.google.com/+Joomag Linkedin https://www.linkedin.com/company/joomag
Views: 2218 Joomag
Content Marketing Comes of Age
 
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From the earliest content marketing campaigns, like John Deere's 'The Furrow' magazine, through to Red Bull's media house, brands understand that powerful visual content can inspire and resonate with their target audience. Companies who succeed in content marketing are in tune with their customers' needs, providing relevant, authentic content. By choosing impactful imagery and video to reinforce these aspects, brands can drive much deeper engagement with their audience. Learn more about the benefits of using visuals in your campaigns: http://curve.gettyimages.com/issue/contentmarketing
Views: 8940 Getty Images
Контент-маркетинг для интернет-магазина Цитрус. Content Marketing Day 23.09.2016
 
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Виталий Витюк и Данила Дубинин, представители "Цитруса", делятся опытом, какой контент нужен интернет-магазину на примере Цитруса. Видео в рамках онлайн-конференции "WebPromoExperts SEO Day". Смотрите полную запись трансляции (11 ч) по ссылке - http://bit.ly/2d94K7l -------------------------------------------- ПОДПИСЫВАЙТЕСЬ на канал WebPromoExperts! - http://bit.ly/YouTube_WPE -------------------------------------------- - Еженедельный ДАЙДЖЕСТ (e-mail рассылка) - http://bit.ly/e-mail-wpe - FACEBOOK: https://www.facebook.com/webpromoexperts - ВКонтакте: https://vk.com/webpromoexperts -- Академии интернет-маркетинга WebPromoExperts http://bit.ly/site_wpe-academy Блог Академии: http://bit.ly/blog_wpe-academy -- Организатор: Агентство эффективного интернет-маркетинга WebPromo: http://www.web-promo.ua/
2 Major Content Marketing Trends for 2019 #ContentMarketingMemo
 
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A member of my free Facebook group, Profitable Content Strategists & Marketers (join us - https://www.facebook.com/groups/contentstrategyandmarketing/), recently asked me: “What are your top predictions for content marketing as we go into a New Year?” This had me thinking and watching the industry as I worked the past few weeks. I’ve come up with a few key content marketing trends that are probably more accurately described as evergreen directions the industry is headed in. My first prediction: * The overly salesy marketing "funnel" (also called a “sales funnel”) will become obsolete in the next 12-24 months! ( 🧠💡Want to see what I'm predicting will replace it? My blog on this new concept will be live on the Write Blog this week! https://expresswriters.com/write-blog/) My second prediction: * Trust-based content is going to be the Content Leader (King, Queen, you-name-it) in 2019. Watch for the FULL explanation of both predictions. 🔮 As always, drop your questions in the comments. I’d love to hear from you. Happy holidays, and happy content marketing! ------------ 💪🏻 I DO: I run Express Writers, a top-tier team of content creators. Get great SEO copy: https://expresswriters.com/content-shop 📝I TEACH: The Content Strategy & Marketing Course, an industry-leading 6-week training bootcamp: https://contentstrategycourse.com/ The Expert SEO Content Writing Course (closed till beta student graduation!) Waitlist: https://writingcourse.expresswriters.com/ 👣 I'M AT: Twitter: https://twitter.com/JuliaEMcCoy Instagram: https://www.instagram.com/fementrepreneur/ Write Blog: https://expresswriters.com/write-blog/
Views: 144 Julia McCoy
Content Marketing
 
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Views: 15 Canvas Magazine
The first content commerce solution for your shoppable online magazines.
 
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Styla lets you take your content marketing to content commerce. It enables online retailers to create their beautifully designed and fully shoppable online magazines. Styla technology automatically builds a gorgeous magazine layout that inspires your clients with its look and feel and encourages them to make a purchase.
Views: 11882 Styla
Joe Pulizzi, Founder, Content Marketing Institutute
 
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Joe Pulizzi, Founder, Content Marketing Institutute talks to BtoB about the intersection of social media and content marketing. http://www.btobonline.com
Views: 79 BtoB Magazine
Everything You Know About Content Marketing is Wrong, with Des Traynor of Intercom
 
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Foundr Magazine EP155: Everything You Know About Content Marketing is Wrong, with Des Traynor of Intercom In 2011, four lads from Dublin were running a successful business that let programers and engineers know when a user encountered a problem with their program. The problem was that none of them were particularly interested in the world of programming errors. Instead, they found their passions centered on why it was so difficult for online businesses to talk to customers. They didn’t know it at the time, but they were about to reinvent the concept of content marketing. So Des Traynor and his three co-founders sold their successful business, packed their bags, and moved to sunny California. “We were four Irish founders and basically our previous company, we had already done the bootstrapping thing. … When we were going through this change of business and this change of approach, we said, ‘What’s the opposite of running a bootstrapped business off the north side of Dublin?’ Well that’s come to Silicon Valley and raise a million dollars, and that’s what we did,” Traynor says. It turned out to be the right move, as the company that now known as Intercom raised more than $160 million in the past six years, building a customer base of over 17,000 customers, and making over $50 million in revenue. Their mission was simple: to make online businesses feel less like talking to a robot and feel more personal instead. The solution to that was to help businesses talk to their customers through their own websites and apps instead of the usual mish-mash of emails, texts, and phone calls. Intercom built its reputation and customer base through the power of content marketing, but in a way that might surprise you. Instead of following the traditional strategy of hiring a content team, focusing on SEO and backlinks, and churning out at as much content as possible, Intercom went in the completely opposite direction and developed a unique content strategy that led their business to go viral within the startup community, while building a beloved brand. “We’re not one of those people that do all that black hat stuff. I really, really hate that. We had a recommendation recently to go post on discussions.apple.com and write a piece that links back to your site, and it was just so puke-worthy. I could never get excited about gamifying the Google algorithm and building the business on such a messy, fragile house of cards,” Traynor says. Traynor goes in-depth with us in this episode about why the conventional content marketing strategy doesn’t work anymore, and how to really get your message across. ________________________________________________________________________________________________ ✅ Subscribe to our FREE Podcast on iTunes for more episodes: https://foundr.com/cast ✅ Visit http://foundr.com/ for more epic content on showing you what it takes to build and grow a successful business ✅ Subscribe to the Foundr channel here: https://www.youtube.com/foundr?sub_confirmation=1 ✅ Subscribe to Foundr's Weekly Newsletter for exclusive content here: http://foundr.com/newsletter ✅ Get FREE Printed Branson edition: http://www.foundr.com/freemagazine ________________________________________________________________________________________ Foundr is the go-to digital resource for the growing ranks of craft, self-made entrepreneurs – at every level of experience. We're on a mission to build a household name entrepreneurial brand that impacts the lives of 10's of millions of founders on a weekly basis and will not stop until we achieve this vision. Gone are the days when you needed a rich relative to bankroll your business - the global market has opened up ways past generations could never have dreamed of. Walls between the average Joe and big business have come crashing down. In fact, we'd wager average Joe's will soon account for more boardroom table seats than fat cats in suits. There has never been a better time to be a batshit crazy ideas person. The playing field has never been so accessible - or competitive. But if you're prepared to hustle for all you're worth and hack like there's no tomorrow, butts can be kicked. ________________________________________________________________________________________________ Website: http://foundr.com Instagram: https://www.instagram.com/foundr/ Facebook: http://facebook.com/foundr Twitter: http://twitter.com/foundr LinkedIn: https://www.linkedin.com/company/foundr/ Podcast: http://www.foundr.com/cast Magazine: http://www.foundr.com/magazine
Views: 187 Foundr Magazine
How To Build Your Content Marketing Strategy
 
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Read Full Blog Here: http://www.shweiki.com/blog/2016/02/how-to-build-content-marketing-strategy/?utm_source=YouTube&utm_medium=Discovery&utm_campaign=Build%20Your%20Content%20Marketing%20Strategy Shweiki Media printing company specializes in hassle-free printing of magazines, post cards, fliers, brochures and more... For FREE print quotes and samples: http://www.shweiki.com/quotes [email protected] In this free webinar Michael Brenner, CEO of Marketing Insider Group, gives his tips on how to start building a content marketing strategy and building a strategy that actually works. Want more publishing tips? Follow us on Twitter: https://wwwTwitter.com/ShweikiMedia Like us on Facebook: https://www.Facebook.com/shweikimedia Join us on Google+: https://Plus.Google.com/+ShweikiMedia...
Views: 6207 Shweiki Media
How to Increase Sales Using the Dirty Magazine Marketing Secret
 
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Increase Sales with the Dirty Magazine Secret... https://JoinTyson.com/Webinar?utm_content=yt-How-to-Increase-Sales-Using-the-Dirty-Magazine-Marketing-Secret&utm_source=YouTube If you want to increase your sales without being pushy or annoying, without being hypey and without a ton of objections and resistance, this video will help. If you like this video, be sure to subscribe to my YouTube channel and Connect with Me on Facebook - https://www.facebook.com/tysonzahnerpage https://www.youtube.com/watch?v=2Vs_J7dWBdU
Views: 966 Tyson Zahner
Coyote Media House is a one-stop shop production house for content marketing for brands
 
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Coyote Media House specializes in creating digital video content for brands so they can excel in Content Marketing / Branded Entertainment
Views: 1400 Victor Andre Kong
How to Develop Your Content Marketing Mission Statement
 
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Read Full Blog Here: http://gshift.it/shweiki-media/content-marketing-statement-youtube Shweiki Media printing company specializes in hassle-free printing of magazines, post cards, fliers, brochures and more... For FREE print quotes and samples: http://www.shweiki.com/quotes [email protected] In this free webinar Marcus Sheridan, Keynote Speaker, Author and Founder/President of The Sales Lion, helps you with developing your content marketing mission statement as well as explains how important it is to have one for you business. Want more publishing tips? Follow us on Twitter: https://wwwTwitter.com/ShweikiMedia Like us on Facebook: https://www.Facebook.com/shweikimedia Join us on Google+: https://Plus.Google.com/+ShweikiMediaPrintingCompanySanAntonio/posts
Views: 3231 Shweiki Media
Content Marketing Awards - Best New Print Publication
 
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TBD IS AN AWARD WINNING PUBLICATION The Content Marketing Institute has recently announced that Detroit's very own TBD Magazine has won a 2017 Content Marketing Award for Best New Print Publication and was finalist in the category of Best New Digital Publication. The Content Marketing Awards, produced by the Content Marketing Institute, is the largest and longest-running international content marketing awards program in the world. You can see a full list of the 2017 winners and finalists in all 93 categories on the Content Marketing Awards website: http://contentmarketingawards.com/2017-winners/ The team at TBD mag could not be more humbled and thrilled to receive the award for Best New Print Publication from The Content Marketing Institute. This is a testament to great storytelling and the truly captivating people who live in Detroit. TBD is a community effort and we are so appreciative of all of the innovative minds and creative spirits that call Detroit home. We are thankful for the words, images, and videos of our contributors. We are especially grateful for the collaboration with the people and organizations featured in our stories, and for the support of our readers. Detroit is not just getting started, it’s always been here and always will be. We look forward to sharing with the world what we’ve always known. This is just the beginning for TBD and we appreciate you joining us on our journey.
Views: 226 tbd mag
Does Content Marketing Work?
 
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Today we're going to answer the question, "Does Content Marketing Work?" Subscribe on YouTube for more valuable Content Marketing articles: http://goo.gl/n29SwK You've heard the term content marketing thrown around industry events... your favorite trade magazines... even a few of your close business associates have referenced content marketing as a tool for growing their own business... But does content marketing actually work? As new Google updates are constantly changing the rules of search, and social media sites, like Facebook, force businesses to pay more to reach their own customers, it seems that every SEO and Social Media consultant has now become a Content Marketer. Now you're feeling pressure to figure out if content marketing will work for your own business. I understand why you're still on the fence abound content marketing... There's so much miss information online about what content marketing is and how it works. More importantly does content marketing work? The horrible answer is, It Depends. The "publish and pray" method, does not work... at least not well enough to produce any time of positive ROI... but this is the advice we hear most often... "just hit publish." Bad advice. On the other hand content marketing done right works everytime. In a recent study done by the Content Marketing Institute, 42% of B2B companies consider their content marketing efforts effective, which is up from 36% the year prior. Why the increase in content marketing effectiveness? 73% responded they've added a dedicated professional overseeing their content marketing strategy... 44% responded they have a documented content strategy... Does content marketing work? Yes. When you treat the process as a revenue generating business function and commit the necessary resources to success. Need a real life example? I recently finished the 2013 growth report for one of my insurance agency clients... Year over year their revenue grew 14%... Over the course of that year their digital marketing revenue increased from 1% of revenue to 11% of revenue. That's 10% growth in revenue from a structured, consistent content marketing campaign. Content marketing is more than just "publish and pray"? Start by creating a documented content strategy, assign someone with interest and aptitude to champion your content marketing efforts and then let them get to work. Content marketing works... it's just work. But those organizations who put in the work today are going to reap the benefits of growth and market share over the long-term. This video is a part of a series answering the most common questions businesses have about content marketing. I encourage you to subscribe to my channel for more valuable information on successful content marketing strategies and tactics... and check out a few additional videos in the series. Have a specific question or need help creating and implementing a successful content marketing strategy? Email me at [email protected]
Views: 699 Ryan Hanley
ZUMI ONLINE CONTENT MARKETING
 
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Zumi is an online magazine that empowers the African Millennial Woman to be her best self. Kreative Kenya had a chat with with ZUMI Kenya's Creative Director, Cherie Lindiwe at Kalasha Film Festival about their online magazine and what it takes to create distribute and engage audiences in the online world using digital content. Watch this video people! Producer-Kiama Muriithi Director/ Editor -Dennis Muiruri
Views: 0 kiamarec
How to curate magazine content
 
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How to curate magazine content
Views: 1988 Perry Belcher
How To Use Content Marketing To Grow Your Online Sales Fast w/ Perry Belcher
 
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Want to see more presentations from the successful entrepreneurs? ► Go Subscribe to the Capitalism.com YouTube Channel. https://www.youtube.com/channel/UC8PXijxkB3p8MLAQhewl9ew?sub_confirmation=1 Perry Belcher is the co-founder of DigitalMarketer.com and NativeCommerce.com. He is one of the world's best marketing specialists in the direct response world. If you sell physical products, but you do not feel "in control" of your sales, Perry is the best in the world at creating physical products funnels. In this talk from The Capitalism Conference Perry walks through his "ideal funnel system". You'll learn how to target your ideal customer effectively and massively grow your business. This year's Capitalism Conference event takes place in Dallas, Texas January 21st, 2019. ► Go Subscribe to the Capitalism.com YouTube Channel. https://www.youtube.com/channel/UC8PXijxkB3p8MLAQhewl9ew?sub_confirmation=1
Views: 1149 Ryan Daniel Moran
Where To Begin With Content Marketing
 
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Publication found in the magazine Global Business North America www.globalbusinessnorthamerica.com
Who is the Content Marketing Institute (CMI)?
 
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Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multichannel storytelling. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and ContentTECH Summit event is held every spring. CMI publishes the quarterly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. FOR TONS MORE advice & education http://contentmarketinginstitute.com/ SUBSCRIBE TO OUR EMAIL LIST! http://info.contentmarketinginstitute.com/acton/form/5141/0022:d-0001/0/index.htm REGISTER NOW FOR CONTENT MARKETING WORLD http://www.contentmarketingworld.com/ ENROLL IN CONTENT MARKETING UNIVERSITY http://www.contentmarketinguniversity.com/ SUBSCRIBE TO OUR FREE MAGAZINE http://contentmarketinginstitute.com/chief-content-officer/ LET'S CONNECT! Twitter ► https://twitter.com/@cmicontent Google+ ► https://plus.google.com/+Contentmarketinginstitute/posts Facebook ►https://www.facebook.com/ContentMarketingInstitute Linkedin ► https://www.linkedin.com/company/2416452 Slideshare ►http://www.slideshare.net/cmi
Create Your Own Visual Content With Our Marketing Graphics Magazine
 
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Published every 2 months on Apple's Newsstand, get your free 30 day trial and check it out from http://diymarketinggraphics.com The issue also includes: + Which are the best fonts to use in logos and + How to pair fonts effectively + Using text effectively in your images - an article from Canva + What is kerning and how do you do it? - a tutorial + How to put text on a curve (a frequently asked question) - a tutorial + The trends of flat design & use if icon fonts + Lots of free font related resources for your delectation + Henneke Duistermaat and her enchanting Blog drawings + How to create a Word Art visual + How to find out which font is being used on a web page + Loads of typography resources, tools and tips Plus eye-catching typography visuals and some graphicky riddles and teasers to get your brain cells working. Download the Issue now from Apple's Newsstand at http://diymarketinggraphics.com
Was ist Content-Marketing und wie funktioniert es?
 
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Man hört und liest immer wieder über Content Marketing – aber was ist damit eigentlich gemeint? Was ist „Marketing mit Inhalten“ und wie unterscheidet es sich von klassischer Werbung? Generell wird der Begriff für Inhalte genutzt, die nicht vordergründig Marketing sind. Vielmehr wollen die Unternehmen und Insitutionen mit informierenden oder unterhaltenden Inhalten erst einmal nur die gewünschte Zielgruppe erreichen, ohne sofort etwas verkaufen zu wollen. Es wird also in der Regel kein Produkt oder anderes Angebot angepriesen. Vielmehr schafft man nützliche oder generell beachtenswerte Inhalte im eigenen Themenbereich. Die Idee dahinter ist es, auf diese Weise langfristig auf sich aufmerksam zu machen – die eigene Marke zu stärken, ein positives Image aufzubauen und erst in einem späteren Schritt auf die eigenen Produkte, Dienstleistungen und Angebote zu verweisen. Vielleicht sucht der Kunde sogar selbst danach, gerade weil eben nicht alle naslang darauf hingewiesen wird. Eine Schwierigkeit besteht in der Messbarkeit des Erfolgs solcher Maßnahmen. Im klassischen Marketing geht es doch nahezu immer darum, wie viel man womit erreicht. Content Marketing ist hier nebulöser, weil indirekter und langfristiger angelegt. Im Grunde kann man Content Marketing als eine Form des Corporate Publishing ansehen. Manche würden die Begriffe auch als Synonyme verwenden. Corporate Publishing ist allerdings alles andere als neu. Warum erlebt es nun unter dem Namen Content Marketing einen Hype? Das liegt an den neuen Möglichkeiten des Digitalen. Denn während es beim Corporate Publishing oftmals vor allem um Kundenzeitschriften geht, kann man mit Inhalten im Netz eben auch Neukunden gewinnen. Gut gemachte Inhalte können bei Google vorn landen und so Nutzer auf die Seite ziehen. Gute Inhalte können die Seite generell bei Google im Ansehen anheben und so wiederum mehr Nutzer anziehen. Gute Inhalte können sich im Social Web verbreiten. Gewarnt wird vor dem Content Shock: Die Aufmerksamkeit der Nutzer ist nun einmal begrenzt. Wenn nun jeder anfängt im großen Stil online zu publizieren, wird man es immer schwerer haben, gehört zu werden. Ein Ausweg, den Fachleute hier sehen: auf Qualität setzen. Hochwertig umgesetzte Inhalte werden hier als wichtiges Element angesehen. Artikel zum Weiterlesen: - Unsere Ausgabe zu Corporate Publishing ist gratis auf der Website zu finden: http://upload-magazin.de/blog/ausgaben/corporate-publishing/ - http://upload-magazin.de/blog/11110-corporate-blogs-magazine/ - http://upload-magazin.de/blog/11017-online-kundenmagazine/ - http://upload-magazin.de/blog/11095-customer-journey/ - http://upload-magazin.de/blog/7890-unverwechselbares-content-marketing/ - http://upload-magazin.de/blog/10714-best-practice-corporate-blogs/ - Auch unsere Ausgabe „Corporate Blogs in der Praxis“ sollte interessant sein: http://upload-magazin.de/blog/ausgaben/corporate-blogs-in-der-praxis/ +++++ * Jetzt unseren Kanal abonnieren: http://www.youtube.com/subscription_center?add_user=uploadmag * Unsere Website: http://upload-magazin.de Das UPLOAD Magazin im Social Web: * Facebook: https://www.facebook.com/uploadmag * Twitter: https://twitter.com/uploadmag * Google+: https://plus.google.com/102571007417313795601 * Unsere Artikel in voller Länge per E-Mail: http://upload-magazin.de/newsletter/ * Abspann und Intro: Musik: Dub Zap von Gunnar Olsen aus der YouTube Audio Library Animation: Eighth Studio * Vorschau-Foto: Bench Accounting, Unsplash
Views: 426 UPLOAD Magazin
Michael Brenner: 10 Steps To Calculate the ROI of Content Marketing
 
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Interview with Michael Brenner at Epic Content Marketing 2016. Michael is a globally-recognized keynote speaker on leadership, culture, and marketing. Author of the bestselling book The Content Formula, Michael’s work has been featured by The Economist, The Guardian, and Entrepreneur Magazine. ----------------- Content Marketing Norge is the leading content marketing education and training company in Norway, teaching brands how to attract and retain customers through compelling, engaging Content Marketing, Influencer Marketing & Native Advertising. Follow us at: http://contentmarketing.no/ https://www.linkedin.com/company/content-marketing-norge https://www.facebook.com/contentmarketingnorge https://twitter.com/ContentNorge
The Secret to Mastering Content Creation at Scale with Sujan Patel of ContentMarketer.io
 
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Foundr Magazine Podcast EP110: The Secret to Mastering Content Creation at Scale with Sujan Patel of ContentMarketer.io Every morning of every day, Sujan Patel starts his day by getting out all of his creative energy onto paper. The process is relatively simple. He starts by recording himself talking about whatever topic he wants to write about as a way to order his thoughts. He’ll then send this recording to a transcriptionist and when he gets it back he’ll spend around an hour cranking out a 1,500-2,000 word blog post. For Sujan, this is the secret to being one of the world’s best and most prolific content marketers today. Just 10 years ago, content marketing just wasn’t a thing. Sure, blogs existed but they were rarely used in marketing. Today, content marketing is one of the go-to strategies for businesses everywhere. But with everyone eagerly jumping onto the content marketing bandwagon, simply having a high-quality blog just doesn’t cut it anymore. In order to really harness the power of content marketing and see some tangible results, you’re going to need a little out-of-the-box thinking. “Everyone’s writing content for their customers, their existing customers, or who they think their customers are. What I like to do is, I don’t even talk about any of that stuff. I talk about content circles. And what a content circles is, is [the] content that circles your industry.” As the founder of ContentMarketer.io, the ultimate tool for content marketers, Sujan is one of the most knowledgable people around, and he shared a ton of his wisdom on the subject with us. _______________________________________________________________ ✅ Subscribe to our FREE Podcast on iTunes for more episodes: https://foundr.com/cast ✅ Visit http://foundr.com/ for more epic content on showing you what it takes to build and grow a successful business ✅ Subscribe to the Foundr channel here: https://www.youtube.com/foundr?sub_co... ✅ Subscribe to Foundr's Weekly Newsletter for exclusive content here: http://foundr.com/newsletter ✅ Get FREE Printed Branson edition: http://www.foundr.com/freemagazine ______________________________________________________________ Foundr is the go-to digital resource for the growing ranks of craft, self-made entrepreneurs – at every level of experience. We're on a mission to build a household name entrepreneurial brand that impacts the lives of 10's of millions of founders on a weekly basis and will not stop until we achieve this vision. Gone are the days when you needed a rich relative to bankroll your business - the global market has opened up ways past generations could never have dreamed of. Walls between the average Joe and big business have come crashing down. In fact, we'd wager average Joe's will soon account for more boardroom table seats than fat cats in suits. There has never been a better time to be a batshit crazy ideas person. The playing field has never been so accessible - or competitive. But if you're prepared to hustle for all you're worth and hack like there's no tomorrow, butts can be kicked. _______________________________________________________________ 👉 Follow Foundr Online Here: Website: http://foundr.com Instagram: https://www.instagram.com/foundr/ Facebook: http://facebook.com/foundr Twitter: http://twitter.com/foundr LinkedIn: https://www.linkedin.com/company/foundr/ Podcast: http://www.foundr.com/cast Magazine: http://www.foundr.com/magazine
Views: 37 Foundr Magazine