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4. How Do You Create Brand Awareness? | #BoFEducation
 
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Imran Amed explains how to build brand awareness in the early years of a business.►► All Episodes: 1. Do You Really Want to Start a Fashion Business? http://bit.ly/2qJ8lh2 2. How Do You Write a Fashion Business Plan? http://bit.ly/2pc9a1S 3. How Do You Finance Your Fashion Business? http://bit.ly/2pSO9bf 4. How Do You Create Brand Awareness? http://bit.ly/2pqGcqZ Watch the full series here: http://bit.ly/1QjU5S5 ►► Get your complimentary BoF Professional membership here: http://bit.ly/2pXJLcm BoF Education, Fashion's Platform for Online Learning: http://bit.ly/2jYk86O Subscribe to The Business of Fashion ►► http://bof.bz/9DZ73082p5J CONNECT WITH THE BUSINESS OF FASHION Web: www.businessoffashion.com Twitter: www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: www.instagram.com/BoF Newsletter: https://www.businessoffashion.com/reg... ABOUT THE BUSINESS OF FASHION The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com
Counterfeit Culture | Seoul: A Look Inside Korea’s Fake Fashion World
 
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Part II Counterfeit Culture Moscow https://youtu.be/MwJTT1D2PbE In recent years, Korea has emerged as one of the world’s fastest-growing fashion markets. Koreans are obsessed with fashion, and the country produces scores of talented designers, many of whom are now breaking out onto the global stage. Beneath the surface, though, there’s an insane market for counterfeit streetwear. Of course, you can find fake clothing all over the globe, but there’s places in Seoul that are selling convincing knock-offs of hyped brands like Raf Simons, Off-White, Balenciaga and Fear Of God. Credits EXECUTIVE PRODUCER Thomas Jamison PRODUCER / PRESENTER Alec Leach ASSITANT PRODUCER Kam Dhillon VIDEOGRAPHY Ollie Walker EDIT / DESIGN Robin Thomson Louie McPherson SOUND DESIGN Joscha Baltes FEATURING Elise Hu Young Jon Koo FOLLOW US Facebook: https://facebook.com/highsnobiety Twitter: https://twitter.com/highsnobiety Instagram: https://instagram.com/highsnobiety/ View more Highsnobiety videos here: http://hsnob.co/qh67
Views: 2290981 Highsnobiety
The Global Fashion Industry
 
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This is my Year 8 Humanities Project
Views: 3131 Falseturtle
Global Youth Culture Fashion & Marketing Trends : Fashion Lives On
 
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Subscribe Now: http://www.youtube.com/subscription_center?add_user=ehowbeauty Watch More: http://www.youtube.com/ehowbeauty The current trend in the fashion market is that you have to have a higher consciousness. Find out about global youth culture fashion and marketing trends with help from an experienced fashion professional in this free video clip. Expert: Sarah Nisperos Filmmaker: Marton Varo Series Description: Fashion is constantly evolving, so you always want to make sure that you keep up with the latest trends to prevent yourself from getting left behind. Get tips on fashion with help from an experienced fashion professional in this free video series.
Views: 1222 ehowbeauty
Digital Marketing Strategies of a Luxury Brand
 
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Watch part 1 here - http://www.youtube.com/watch?v=U83j2km26vE http://www.digitalmarket.asia Starwood Hotels & Resorts' Regional Digital Director Janice Chan takes the first shot in the "points and perks war" before changing tactics to tackle review sites and agency ecosystems.
Views: 25240 DigitalMarketAsia
10 Things The RETAIL Industry Doesn't Want You To Know
 
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10 things you didn't know about giant retail corporations like H&M, Target and Walmart. Subscribe: https://goo.gl/Hnoaw3 ----------------------------------------------------------------------------------------- Other Videos you might like: 10 Fashion Items You Should Buy USED https://youtu.be/USFxZZnWMtI 10 Signs A Guy Likes You https://youtu.be/I5C328zphNA 10 UGLY Things Guys LOVE About Girls https://youtu.be/DDtblbErJys 10 Most HILARIOUS WikiHow Articles Ever https://youtu.be/a1MYcFJ6Jhk Description: With a world that has an eye for fashion, there are many things your local retailer doesn’t want you to know. From the global impact of making clothes, to just how much they are affected by employee theft, the retail industry has many hidden secrets. These are 10 things you didn’t know about the retail industry. ----------------------------------------------------------------------------------------- Our Social Media: Facebook: https://www.facebook.com/TheTalko Twitter: https://twitter.com/thetalko Instagram: https://instagram.com/the_talko ----------------------------------------------------------------------------------------- For more videos and articles visit: http://www.thetalko.com/
Views: 2500016 TheTalko
How to Succeed in The Fashion Industry I Parsons School of Design
 
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One of the oldest schools at Parsons (http://www.newschool.edu/Parsons) at The New School, the School of Fashion ( http://www.newschool.edu/parsons/fashion-school) ranks among the world's premier programs. Parsons has launched the careers of illustrious designers who are synonymous with American fashion: Claire McCardell, Adrian, and Norman Norell; established industry figures Donna Karan, Marc Jacobs, Tom Ford, and Narciso Rodriguez; and, from the new generation of global designers, Proenza Schouler, Behnaz Sarafpour, Doo Ri, Vena Cava, and Ohne Titel. At a time when success involves activism as much as innovation, Parsons melds the fundamentals of design, craft, and marketing with civic and environmental engagement. Speakers: Karen Mercado Laura Rehg Ricardo Alva Sandy Wang Location: University Center, Fifth Floor, 63 Fifth Avenue Wednesday, May 18, 2016 at 5:00 pm - 9:00 pm
Views: 20235 The New School
Disrupting the Global Fashion Industry by empowering Fashion Entrepreneurs. Losode Viral!
 
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#VirginMediaBusiness #Losode #VOOM2016 #Fashion #Voom #VirginUnite
Views: 933 Losode
We Are Ferragamo | The Business of Fashion in Partnership With Salvatore Ferragamo
 
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In 1914, Salvatore Ferragamo left Italy, aged just 15 years old, to seek his fortune in the United States and realise his dream of becoming a famous shoemaker. After a few years, through word of mouth the young Italian from a little village called Bonito in the South of Italy was unable to keep up with the demand for his product. In 1927, Ferragamo chose to return to Italy and set up his business in Florence, the capital of Italian elegance at the time and the centre of Italian leather craftsmanship Today, Salvatore Ferragamo is a public company with revenues in excess of $1.3 billion. However, despite evolving from a single individual to global team of over 4000 employees over its 90-year history, the same spirit of shared passion, teamwork and respect for individuals and communities established by Salvatore Ferragamo’s first partnerships with Florentine craftsmen continues to define the company today. Now, in partnership with the brand, BoF goes inside one of Florence’s greatest craft-based businesses to discover the secret of its success. CONNECT WITH THE BUSINESS OF FASHION: Web: www.businessoffashion.com Twitter: www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: www.instagram.com/BoF Newsletter: https://www.businessoffashion.com/reg... ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com
Luxury Without Borders
 
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Emerging markets are shaping big brand strategy as demand for luxury runs in tandem with economic growth. Increasingly, younger generations are moving away from the traditional tastes of their parents and view luxury products and experiences as a demonstration of success and status. Globally, the market is growing. The number of luxury consumers has tripled in the past 20 years, with as much as a third of the new consumers coming from emerging nations. This increase in demand is good news for brands, but it also raises challenges. What is required to produce luxury for a global market without forfeiting authenticity? How are companies incorporating digital strategies with traditional marketing techniques? And what products are most in demand among these new buyers of luxury products?
Views: 1420 MilkenInstitute
Polimoda Corporate Video 2015 | The future of Fashion is Now The Future of Fashion is You
 
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POLIMODA - International Institute of Fashion Design & Marketing is an Italian centre of excellence, recognized worldwide for its high quality, fashion-oriented, didactic offer ranging from Design & Marketing to Management and Communication, in line with industry and fashion company needs. Polimoda relies on a team of professors with a solid background and experience in the fashion industry, a team focused on providing students with an updated education, always in-line with the fast changing fashion business. Our faculty is expert in the different fields of fashion design, marketing, management, branding, communication, trends, footwear and pattern design as well as research in fashion. --------------------------------------- http://www.polimoda.com http://www.polimodamag.com --------------------------------------- Welcome to POLIMODA / IDENTITY / AUTHENTICITY / BECOME AN OPINION LEADER / EDUCATION IS AN OBLIGATION / DESIGN THE FUTURE / DEFINE LUXURY / CONTEMPORARY COMMUNICATION / DESIGN A DREAM / CONNECTING THE WORLD / PAST PRESENT FUTURE / CONTAMINATE / STYLE YOUR LIFE / PREDICT THE FUTURE / EXPRESS YOUR IDEAS / TAILORED TO INDUSTRY NEEDS / HAVE A VOICE / BRAND YOUR COMPANY / STRATEGY AND VISION, THE PARIS CONNECTION / PARTICIPATE / BE CREATIVE / BE DEMANDING / COLLECTIVE IMAGINATION / WRITE ON FASHION / JOIN OUR COMMUNITY -------------------------------------- THE FUTURE OF FASHION IS NOW / THE FUTURE OF FASHION IS YOU
Meet The Model-Turned-Entrepreneur Crushing The Swimwear Industry | Forbes
 
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30 Under 30 honoree Candice Galek is making waves with Bikini Luxe, the third largest collection of swimwear in the world. Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Stay Connected Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbesvideo Forbes Video on Instagram: http://instagram.com/forbesvideo More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
Views: 11780 Forbes Live
True Luxury Global Consumer Segmentation  2016
 
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The different luxury consumer profiles according to BCG/Altagamma
Views: 4943 FondazioneAltagamma
Zara Masters the Art of Retail | The Beast File
 
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Subscribe for more Hungry Beast: http://bit.ly/HungryBeast Meet Zara: the Spanish company at the forefront of Fast Fashion, where speed and disposability are the new black. Launched in 1975, Zara now has almost 2000 stores in 77 countries. Its parent company, Inditex, turned over $17 billion last year, helping reclusive founder Amancio Ortega -- a railway worker's son -- become the 7th richest man in the world. Zara's HQ is a futuristic building known as "The Cube" in La Coruña, northwestern Spain. From there, staff churn out 30,000 designs a year, near carbon copies of fashion's big names. Lightning-fast, locally-targeted designs are Zara's specialty: when Madonna played three weeks of European concerts in 2001, teenage girls went to her later shows wearing knock-offs of the outfit from her first performance. Zara's 'vertically integrated' business model limits outsourcing, making most of its catwalk copies in-house and ensuring better quality control. When it does use cheap labour, it mostly uses poorer European countries over the developing world. Garments hit shop floors within three weeks of design -- blitzing the industry average of six months. Fashion used to be sold in four seasons. Zara wants you to buy for one-hundred-and-four. New clothes arrive in every store twice a week -- days known by fans as "Z Days" -- and fuel the need to turn over your wardrobe. The brand's global distribution centre, also in Spain, moves 2.5 million items per week. Nothing remains warehoused longer than 72 hours. Clothes are ironed in advance and packed on hangers with security and price tags affixed, saving store staff 'prime selling time'. Records are kept of any clothes tried on but not bought, sent back to Spain along with all cash register data. Customers visit Zara on average six times more often than its competitors, causing rival stores to dread its arrival on their turf. When Zara opened a store in China last year, one industry commentator noted "it just murdered everything around it". And when the doors of Zara's first Australian store opened in Sydney in April, 80% of the stock was snapped up within three minutes. Shoppers might love Zara but fashion's elite are not so happy. One unnamed designer complained "we spend a fortune researching and working up ideas, then Zara comes along and walks off with them for nothing". Zara has achieved global success with almost zero advertising, which its founder calls a "pointless distraction". Zara. Fast, affordable, pre-packaged fashion. A business built on speed, designed for addiction. Graphics by Nick George For more Hungry Beast, check out our Playlists: Beast Files: http://bit.ly/BeastFiles-HungryBeast Sex: http://bit.ly/Sex-HungryBeast Breaking The Law: http://bit.ly/BreakingTheLaw-HungryBeast Vox Pops: http://bit.ly/VoxPops-HungryBeast Best of the Beast: http://bit.ly/BestoftheBeast-HungryBeast
Views: 183254 Hungry Beast
Fashion and Technology: From Frivolity To Sustainability | Rachel Arthur | TEDxCoventGardenWomen
 
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Rachel Arthur challenges our perception of the fashion industry as being superficial and frivolous. Instead, she proves how much impact the industry has in shaping the world and calls for continued innovation for the future sustainability of our planet. Rachel Arthur is an award-winning business journalist specialising in fashion and technology and contributing to titles including Forbes, Wired, The New York Times, The Guardian, The Daily Telegraph and The Business of Fashion. She is also the founder of tech-focused news site FashionandMash.com and the vision behind the global #FashMash community. An expert in all things digital, she otherwise acts as a strategic brand consultant within the fashion and luxury space, future-proofing businesses by bringing them first-to-market insights and bespoke solutions surrounding the evolving retail, technology and communications landscape. She regularly speaks on such subjects at conferences around the world, including SXSW, CES, Web Summit and the Cannes Lions International Festival of Creativity, and serves as a mentor on various start-up accelerator programmes in London. Rachel was awarded trade/B2B fashion journalist of the year by Fashion Monitor in 2015. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 12928 TEDx Talks
Digital Marketing with Drew Elliott | The Business of Fashion
 
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Take our self-directed course through the foundations of Digital Marketing. From effective influencer strategies to achieving virality and entertaining your audience, learn the magic and math behind successful digital content from Drew Elliott, the man who can #BreakTheInternet. Click here to learn more ►► https://bit.ly/2HOZOOL CONNECT WITH THE BUSINESS OF FASHION Web: www.businessoffashion.com Twitter: www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: www.instagram.com/BoF Newsletter: https://www.businessoffashion.com/reg... ABOUT THE BUSINESS OF FASHION The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com
Ralph Lauren: How I Built a Fashion Empire
 
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Oct. 26 (Bloomberg) -- This episode of Game Changers spotlights the career of fashion designer Ralph Lauren. Explore his meteoric rise, his personal and professional set-backs, as well as his successes as an ambassador for America. --Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
Views: 692591 Bloomberg
H&M Presentation - Global Business Strategies @ Georgetown University
 
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Fall 2015 H&M and the Specialty Apparel/Fast Fashion Industry Murderboard Presentation
Views: 336 Hazem Heikal
Fashion: Last Week Tonight with John Oliver (HBO)
 
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Trendy clothes are cheaper than ever. That sounds great for the people who buy them, but it's horrible for the people who make them. Connect with Last Week Tonight online... Subscribe to the Last Week Tonight YouTube channel for more almost news as it almost happens: www.youtube.com/user/LastWeekTonight Find Last Week Tonight on Facebook like your mom would: http://Facebook.com/LastWeekTonight Follow us on Twitter for news about jokes and jokes about news: http://Twitter.com/LastWeekTonight Visit our official site for all that other stuff at once: http://www.hbo.com/lastweektonight Connect with Last Week Tonight online... Subscribe to the Last Week Tonight YouTube channel for more almost news as it almost happens: www.youtube.com/user/LastWeekTonight Find Last Week Tonight on Facebook like your mom would: http://Facebook.com/LastWeekTonight Follow us on Twitter for news about jokes and jokes about news: http://Twitter.com/LastWeekTonight Visit our official site for all that other stuff at once: http://www.hbo.com/lastweektonight
Views: 12359326 LastWeekTonight
Glitterati Worldwide - Fashion Fraternity's marketing window into Global Fashion Market
 
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Glitterati Worldwide -- Fashion Fraternity's marketing window into Global Fashion Market The Glitterati Worldwide offers the ideal global platform to Fashion Designers, Exporters, Importers, Manufacturers, Fashion Photographers, Fashion Models and Fashion Publishers to come together and collaborate across the world market. The Glitterati Worldwide provides public relations, sales, marketing and, promotion solutions to fashion world. Glitterati Worldwide's right marketing approach aimed at the suitable markets does wonders for individuals as well as fashion houses. Our appropriate intelligent positioning ability combined with your hard work can get you noticed quickly. With the knowledge of best apparels and latest fashion combined with our understanding of the needs of designers, exporters, manufacturers, importers, stores, boutiques, Glitterati Worldwide has emerged as the global fashion marketing pioneer. We evolve the mutually beneficial common grounds for the suppliers and the vendors. We formulate an edge for you in the international market. Through our order and contract driven process, we always transcend our clients' expectations. Gear yourself up for the eternal fashion world of unexplored opportunities and untapped potential. You are most welcome to write to us at [email protected], upon receipt of your inquiry, our representative will get in touch with you to discuss your requirements. GLITTERATI WORLDWIDE www.glitteratiworldwide.com
Why Health and Wellness is the Fashion Industry's Biggest New Competitor | #BoFVOICES
 
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“Feeling good is the new looking good.” That was the mantra in the air on December 3, as entrepreneurs from the fields of health and wellness — including Jason Wachob, Amanda Chantal Bacon, Dr. Nigma Talib and Neil Grimmer. VOICES is BoF's new annual gathering for big thinkers in partnership with QIC Global Real Estate. https://www.qicgre.com Subscribe to BoF to watch more #BoFVOICES Videos ►► http://bit.ly/2dknoYc Join the conversation using #BoFVOICES. More VOICES Videos ► Creativity in the Digital Age with John Galliano and Tim Blanks: https://youtu.be/J5t41SySiP4 ► Global Voices Award: An Iconic Career In 10 Iconic Images with Mario Testino and Imran Amed: https://youtu.be/rcdBMX7YOyk ► How Fashion Became About Power And Lost Its Ability To Dream, James Scully: https://youtu.be/5L5uYojEJTw ► Diversity And Inclusivity With Joan Smalls, Hari Nef, Ivan Bart and Tim Blanks: https://youtu.be/iByfxqizk6c ► The New Role Model: Why Feeling Good Is The New Good With Amber Valletta and Tim Blanks: https://youtu.be/mSkceh5pNq4 ► Why Health & Wellness Is The Fashion Industry’s Biggest New Competitor with Jason Wachob, Amanda Chantal Bacon, Neil Grimmer and Dr Nigma Talib: https://youtu.be/6O9EEwg0lbc ► The Entire World is Watching Fashion So What Do We Want Them To Know, Eva Kruse: https://youtu.be/6t90mzK6cR0 ► Rethinking And Rewiring The Fashion System With Imran Amed Carlo Capasa, Steven Kolb, Pascal Morand and Caroline Rush: https://youtu.be/fQwGgnjtNZE ► Building The Stores Of The Future with Imran Amed, Stuart Miller, Sandrine Deveaux and Richard Found: https://youtu.be/QododjXbZIw Subscribe to The Business of Fashion ►► http://bof.bz/9DZ73082p5J Your front row seat at BoF’s VOICES, our annual gathering of big thinkers that connects the dots between fashion and the wider world. CONNECT WITH THE BUSINESS OF FASHION Web: www.businessoffashion.com Twitter: www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffashion/ Instagram: www.instagram.com/BoF Newsletter: https://www.businessoffashion.com/register ABOUT THE BUSINESS OF FASHION The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com
How to Make Brand - Tips From Dr. Amit Maheshwari | HINDI |
 
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Brand Making - If you want to grow Business in global market must see this video learn power of brand to multiply business by business trainer Dr. Amit Maheshwari, A well known corporate trainer and consultant of India from heart of country Delhi. What are the habits of rich people? How can you become rich by adopting those habits? What are the sure-shot techniques to become rich? By international trainer and motivational author Dr. Amit Maheshwari. He is one of the best motivational trainer in India. To invite him for Training in your organisation, please call at 08882989694, 08882610799, 09911473894. Dr. Amit Maheshwari is Public Speaker, Motivational Speaker, Business Trainer Corporate Trainer by Profession whose Experience includes 16 years in Public speaking conducted +750 training Workshop in India and Abroad. He is Youngest President of Delhi Pradesh Maheshwari Yuva Sangathan. https://www.facebook.com/MettasClub http://www.dailymotion.com/DrAmitMaheshwari https://www.youtube.com/MettasClub https://www.clipsnow.com/channel/NTQy https://vimeo.com/amitmaheshwariji
Views: 91244 Mettas Club
Global Sourcing - Non-Apparel Fashion Industry
 
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Global Sourcing - Non-Apparel Fashion Industry
Views: 252 ginnymiller1
Azza Fahmy: Penetrating The Global Market. How To Stay Relevant
 
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Speaker: Fatma Ghaly - Managing Director (AZZA FAHMY JEWELERY - CAIRO) http://www.fashionforward.ae Fashion Forward (FFWD) aims to be the definitive fashion platform for the Middle East -- a fashion movement that highlights strengths, inspires and nurtures industry growth and its wealth of talent, with the ultimate goal of driving forward the entire fashion industry in the region. FFWD includes numerous catwalk presentations from top regional designers, inspiring talks and panel discussions led by global industry experts and fashion academia, as well as entertainment, through a string of social events and parties.
How to Engage with Ethical Fashion | Clara Vuletich | TEDxSydney
 
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What do you know about the clothes in your wardrobe? About the clothes that you’re wearing right now? Clara Vuletich works with some of the biggest brands in the world to help them ask the right questions about where the clothes that we wear come from. Clara is a designer, researcher, educator and consultant who has worked in the sustainable fashion space in UK and Europe for ten years, and is now based in Sydney, Australia. She was part of the team at the University of the Arts London who designed The TEN, a pioneering sustainable design methodology used by brands including H & M; VF. Corp. and Gucci Group. Clara has recently established a consultancy business that utilises The TEN framework to equip Australian fashion companies with training and insight on sustainable product innovation and strategy. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 58590 TEDx Talks
Transforming the Global Retail Market with AI
 
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In 2013, Rubikloud co-founders looked to challenge the status-quo by creating the world’s leading, cloud-native, machine learning platform for global enterprise retailers. In a world continuously demanding efficiency and speed, Rubikloud leverages AI and machine learning to change the way retailers look at mass promotional planning and maximizing customer lifetime value. With millions of factors influencing these types of business decisions, cloud adoption is essential. Integration of Microsoft Azure provides a scalable means for computations and is helping Rubikloud change the way retailers grow their business.
Views: 1300 Microsoft in Business
Global Fashion Retailing Market: Industry Analysis & Outlook (2016-2020)   Koncept Analytics
 
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The report provides an extensive study of global fashion retail market and also some of its major regional markets. For more mail: [email protected]
Views: 49 Koncept Analytics
Study Merchandise Marketing at FIDM College
 
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Learn more about this exciting major: http://bit.ly/1fwQcrc Do you have a "sixth sense" for spotting the latest fashion trends before they happen? Are you a natural organizer and a born leader? These skills are a great starting point for a career in the global fashion industry. The courses in the Merchandise Marketing Program build on those attributes to give you the necessary personal and professional tools for success. Whether your plans include managing a team, launching your own company, or becoming a Store Buyer, a Merchandise Marketing degree can help get you there.
Study Fashion Design at the International School of Fashion of LaSalle College
 
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Apply now to a DEC or an AEC in Fashion Design or Fashion Marketing. http://bit.ly/1Fuy6SN Do you dream of creating your own fashion collection, or then again of managing a production team abroad? Are you looking for a distinguished fashion college? The programs offered by the International School of Fashion, Arts and Design will allow you to discover the many facets of the fashion industry’s professions. Whether you are pursuing a DEC in Fashion Design or in Fashion Marketing, you will benefit from a training program that corresponds to the industry’s fashion professions. Your teachers, many of whom are industry professionals, will guide you so that you will be able to turn your dreams and talents into a career. Our programs reflect more than a simple global vision of the field; they embody fashion, inside out. Studying at LaSalle College’s International School of Fashion, Arts and Design offers you competitive, current and high-quality training for you to take your place in the fashion industry. Given the various post-secondary diplomas you may obtain, such as our Fashion Design and Fashion Marketing pre-university diplomas, discover the fashion courses that will shape your career. Acquiring an in-depth understanding of the industry with the expertise of our teachers who are professionals in the field will distinguish you from the rest. BENEFITS OF STUDYING FASHION, ARTS AND DESIGN AT LASALLE COLLEGE • You will participate in major events, such as the Signature Fashion Show and the Entreprise Project. • You will learn from the best. Our teachers are professionals in the industry and are passionate about it. • Your educational experience will unfold in a multicultural environment which will allow you to broaden your horizons by becoming familiar with new ways of thinking and by assimilating different methods of working. • Your schoolyard? Downtown Montréal! Choose your DEC: DEC Fashion Design DEC Fashion Marketing (men, women or Costume Design for Cinema and Television) Choose your AEC: AEC Commerce électronique de la mode AEC Event Planning AEC Media Strategies and Advertising AEC Technical Clothing Designer AEC Designer de vêtements spécialisés AEC Fashion Marketing AEC Fashion Design AEC Men’s Fashion Designer AEC Fashion Marketing (online) AEC Design d'intérieur (en ligne) AEC Design infographique (en ligne) Go ahead and start today your rise to an exciting fashion career! http://bit.ly/1Fuy6SN Follow Us On: Facebook: https://www.facebook.com/collegelasalle Twitter: https://twitter.com/LaSalleCollege
How to Start a Fashion Line in Today's Market
 
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Updated: Please follow this new link! http://www.nypl.org/audiovideo/starting-fashion-line-shoestring-budget?nref=90324 This is about 6 years old and a little dated. Our workshops are a full 6 hours and we never have more than 10 students per class. www.globalpurchasinggroup.com for more information. Mercedes Gonzalez is Director of Global Purchasing Companies, a full service buying office that plans and implements retail strategies. She is an expert with experience in every facet of the garment industry. Mercedes consults, teaches workshops, and write for trade magazines. Her company, Global Purchasing, works with new designers, manufacturers and retailers to help them to succeed in today's market.
Niche is the New Mass | Moj Mahdara | #BoFVOICES 2017
 
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Beautycon chief executive Moj Mahdara took to the VOICES 2017 stage to share results of her extensive survey of Pivotals, the super-generation age 13 to 34. VOICES is BoF's annual gathering for big thinkers in partnership with QIC Global Real Estate. https://www.qicgre.com. Subscribe to BoF to watch more #BoFVOICES Videos ►► http://bit.ly/2dknoYc Your front row seat at BoF’s VOICES, our annual gathering of big thinkers that connects the dots between fashion and the wider world. CONNECT WITH THE BUSINESS OF FASHION: Web: www.businessoffashion.com Twitter: www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: www.instagram.com/BoF Newsletter: https://www.businessoffashion.com/reg... ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com
How to change the world by fashion consumption | Jochen Strähle | TEDxFSUJena
 
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Consumers are not aware enough about the negative impact of sustainability within the fashion sector. It will become clear that the fashion industry needs a systematic change. Consumers are the key driver for this development. The presentation gives overall solutions and guidelines how each person can contribute to this change. Strähle is a full-professor for International Fashion Management at Reutlingen University in Germany. Professor Jochen Strähle is an international fashion management specialist trained at Friedrich-Schiller-University Jena (G), Universidade de Coimbra (PT), and the University of London/Paris (UK/F). He holds a Master and a Ph.D. in Business Administration/ Intercultural Management. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 2531 TEDx Talks
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1325062 Evan Carmichael
How Fashion Became about Power, and Lost its Ability to Dream | James Scully | #BoFVOICES
 
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Casting Director, James Scully, makes a brave, bold and emotional plea for reform within the modelling industry. Subscribe to BoF to watch more #BoFVOICES Videos ►► http://bit.ly/2dknoYc VOICES is BoF's new annual gathering for big thinkers in partnership with QIC Global Real Estate. https://www.qicgre.com Join the conversation using #BoFVOICES. More VOICES Videos ► Creativity in the Digital Age with John Galliano and Tim Blanks: https://youtu.be/J5t41SySiP4 ► Global Voices Award: An Iconic Career In 10 Iconic Images with Mario Testino and Imran Amed: https://youtu.be/rcdBMX7YOyk ► Diversity And Inclusivity With Joan Smalls, Hari Nef, Ivan Bart and Tim Blanks: https://youtu.be/iByfxqizk6c ► The New Role Model: Why Feeling Good Is The New Good With Amber Valletta and Tim Blanks: https://youtu.be/mSkceh5pNq4 ► Why Health & Wellness Is The Fashion Industry’s Biggest New Competitor with Jason Wachob, Amanda Chantal Bacon, Neil Grimmer and Dr Nigma Talib: https://youtu.be/6O9EEwg0lbc ► The Entire World is Watching Fashion So What Do We Want Them To Know, Eva Kruse: https://youtu.be/6t90mzK6cR0 ► Rethinking And Rewiring The Fashion System With Imran Amed Carlo Capasa, Steven Kolb, Pascal Morand and Caroline Rush: https://youtu.be/fQwGgnjtNZE ► Building The Stores Of The Future with Imran Amed, Stuart Miller, Sandrine Deveaux and Richard Found: https://youtu.be/QododjXbZIw Subscribe to The Business of Fashion ►► http://bof.bz/9DZ73082p5J Your front row seat at BoF’s VOICES, our annual gathering of big thinkers that connects the dots between fashion and the wider world. CONNECT WITH THE BUSINESS OF FASHION Web: www.businessoffashion.com Twitter: www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffashion/ Instagram: www.instagram.com/BoF Newsletter: https://www.businessoffashion.com/register ABOUT THE BUSINESS OF FASHION The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com
You and Your Brand
 
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MPSM 604-02 GLOBAL MARKETING IN THE FASHION INDUSTRY
Documentary- The Story of Content: Rise of the New Marketing
 
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For more info: thestoryofcontent.com Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process. The Story of Content: Rise of the New Marketing, a new documentary by the Content Marketing Institute, is the first comprehensive film of its kind for the industry. It explores the evolution of content marketing through the eyes of the world’s biggest leading brands such as Red Bull, Kraft and Marriott; and marketing influencers, including Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer and more. Featuring case studies from early pioneers to today’s marketing innovators, you’ll learn how content marketing has been–and will continue– to change business and media forever. Download our discussion guide to explore the documentary and its theme more deeply, and help you share the conversation with your executives, your colleagues, your associations and beyond: http://contentmarketinginstitute.com/... FOR TONS MORE advice & education: http://contentmarketinginstitute.com/ SUBSCRIBE TO OUR EMAIL LIST! http://info.contentmarketinginstitute... Register today for #CMWorld 2016: http://www.contentmarketingworld.com/ LET'S CONNECT! Twitter ► https://twitter.com/@cmicontent Google+ ► https://plus.google.com/+Contentmarketinginstitute/posts Facebook ►https://www.facebook.com/ContentMarketingInstitute Linkedin ► https://www.linkedin.com/company/2416452 Slideshare ►http://www.slideshare.net/cmi
The UK Plus Size Fashion Market - Size Matters!
 
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http://store.mintel.com/fashion-size-matters-uk-july-2011.html Mintel's Senior Consumer Analyst, Michelle Strutton, talks about the plus size market in the UK - how has it changed over the years and how are retailers adopting plus size fashion ranges?
Views: 917 Mintel Group Ltd
Global Children’s Wear Industry 2016 Market Research Report
 
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A study on Global Children’s Wear Market its development trends and marketing channels are analyzed as well as valuable sources of guidance and direction for companies and individuals interested in the market. The Global Children’s Wear Industry 2016 Market Research Report is a professional and in-depth study on the current state of the Children’s Wear industry. “Global Children’s Wear Industry 2016 Market Research Report″ is now available with eMarketOrg.com at http://emarketorg.com/pro/global-childrens-wear-industry-2016-market-research-report/
Views: 17 Jem Fernandez
Why Brands Should Consider Influencer Marketing
 
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Panelists: -Swoozie - YouTube Creator & Animator, Producer, Director & Gamer -Meghan Camanera, Strawburry17 - YouTube Creator -Ashley Fultz, Fashion Blogger, The Style Editrix -Rustin Banks, CEO & Co-Founder, TapInfluence Panel Moderator: Tiffany Everett, Digital Director, Golin Digital
Views: 802 Golin Global
Global Sports Apparel Industry Research | Global Women Apparel Market | Ken Research
 
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Get latest market research reports about North America Apparel Industry Analysis, Europe Apparel Sales Market Trends, Global Men Apparel Market, Global Apparel Market Online Sales by kenresearch.com To know more, click on the link below. https://www.kenresearch.com/consumer-products-and-retail/textile-apparel-and-footwear/apparel-retail-global-industry-guide/62085-95.html
Views: 84 Ken Research
Digital IQ Index®: Fashion 2015
 
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Online sales of luxury goods account for 6 percent of the €224B global luxury market. However, the industry may be on the cusp of a “tipping point.” In 2014, online sales increased 55 percent year over year—representing 80 percent of the sector’s annual growth. The channel shift represents a risk to traditional luxury houses—as brand loyalty does not transfer proportionately online. While offline luxury sales remain heavily fragmented, online sales are concentrated with less than ten brands driving 65 percent of site traffic. 37 percent of luxury e-commerce sales in the U.S. now take place on a mobile device. On paper, Fashion brands appear largely mobile optimized and m-commerce ready. However only Cole Haan has reduced the painful mobile checkout experience, experimenting with “Buy with Apple Pay” from its mobile app, and fewer than 1 in 5 brands subsidize store sales by allowing users to see nearby inventory. In 2015, Burberry recaptured its familiar place as Index leader after falling to 6th place last year. In the interim, Burberry prioritized and enhanced its mobile platform and tripled digital sales attributed to mobile. In addition, while other brands are befuddled by emerging platforms including Snapchat and Periscope, Burberry has executed at scale—generating over 100 million impressions of its “London in Los Angeles” runway show last April. This study quantifies the digital competence of 83 Fashion brands in the US market. L2 member can download the report at L2inc.com.
Views: 40126 L2inc
9 - Think Global – Fashion Biz
 
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Saiba mais em http://marketingdigital360.net/blog/feira-empreendedor-born-global/
Brand Yourself
 
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Global Marketing in the Fashion Industry
Views: 12 Samuel Elí
Fashion Displacement - NYC | Full | Polimoda
 
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In a series of events reflecting the international outlook of the Institute and the diverse faculty and student body, Polimoda presented - on November 16th, 2016 - a panel discussion bringing together three of the best fashion schools in the world with the most important figures in the industry, for a substantial discussion and inevitable global impact. Moderated by Linda Loppa, Polimoda’s Advisor of Strategy and Vision, Fashion Displacement created a moment to understand directly from the industry the changes that are happening and how education can adapt to fill these changes. Education likewise has the potential to give clarity to the industry with its insider’s view whilst remaining apart from fashion’s ephemeral nature. It’s for this dual purpose and mutual benefit that Polimoda brought together this esteemed panel of top educators, opinion leaders and fashion experts from around the world. Together for the first time and in this context for substantial analyses, these individuals had the ability to move systems of uncertainty and uncertain societies into a clear future.
Clothing Company Changing With The Times
 
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Levi's new global marketing campaign.
Views: 773 Forbes
Multi-Billion Dollar Baby Industry Sets Sights on Global Market
 
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Correspondent Karina Huber reports on the high profit business of U.S. baby products and the industry's hope of expanding abroad.
Global And China Clothing Luxury Industry 2013 : Market Research Reports
 
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Full report with TOC at : http://www.qyresearchreports.com/report/global-and-china-clothing-luxury-industry-2013-market-research-report.htm QY Research Reports introduced market analysis, forecast & research report on Global And China Clothing Luxury Industry 2013. This report also includes more details about Clothing Luxury basic information included Clothing Luxury definition classification application industry chain structure industry overview; international market analysis, China domestic market analysis, Macroeconomic environment and economic situation analysis and influence, Clothing Luxury industry policy and plan, Clothing Luxury product specification, manufacturing process, product cost structure etc. then statistics China key manufacturers Clothing Luxury capacity production cost price profit production value gross margin etc details information. See Also 2013 Clothing Luxury Market Trends, China Clothing Luxury Industry Research, China Clothing Luxury Market Analysis, Clothing Luxury Industry 2013, Clothing Fashion 2013, China Clothing Fashion China Clothing Luxury Market Clothing Luxury industry
Views: 229 QY Research Reports
Digital IQ Index®: Fashion 2012
 
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The Digital IQ Index®: Fashion study ranks the digital competence of 64 brands across four dimensions: Site, Digital Marketing, Social Media, and Mobile. Brand efforts were measured against more than 675 data points and classified into five categories: Genius, Gifted, Average, Challenged, or Feeble. While the arms race among fashion brands for likes, followers, pins and views escalates, a handful of fashion brands are fighting a quieter, and likely more important, battle for e-commerce market share. Once considered an unlikely channel for meaningful sales, a robust e-commerce channel is the must-have accessory for fashion brands. Apparel and accessories is the fastest growing online sales category, registering sales growth of 20 percent year over year. Fifty-two percent of global Internet users say they purchase fashion items online, second only to electronics. Furthermore, online buying is increasingly a full-price purchase. Gen Y and Gen X consumers increased their online purchases of full-priced luxury goods by 31 percent and 23 percent respectively in 2011. Ralph Lauren, #2 in this year's Digital IQ index, was one of the first luxury fashion brands to launch e-commerce back in 2000. Twelve years on, the brand registers year over year e-commerce growth rates of 23 percent -- nearly double that of any other retail channel. Some brands are growing even faster. Digital darling, Burberry, who nabs the top spot for the second straight year, posted e-commerce sales increases of 59 percent in Europe and 30 percent in the U.S. First-time genius Tory Burch saw its e-commerce business grow 90 percent. However, many of fashion's brands have been caught flat-footed. One in five fashion brands in this year's Index still do not sell online in the U.S. Less than half, only 48 percent, have launched e-commerce in the U.K., and only 1/3 sell online across Western Europe. M-commerce, in-store checkout, and smartphones are also proving disruptive forces in fashion. Almost a quarter of searches for fashion brands now occur from mobile devices, and the iPad may prove transformative for fashion brands. The device registers twice the conversion rate of desktop or laptop computers and 20 times that of smartphones. In social media, the glow of the prospect of establishing a direct relationship with the consumer has not lost its luster. It's no surprise that a creatively driven industry has embraced Pinterest and Instagram, both highly visual platforms. More fashion brands have an official presence on these emerging platforms than sell online. In addition, industry icons Prada and Hermes find themselves in the Challenged class for the second straight year, buttressing the notion that brand equity and resources lie fallow unless there is leadership and commitment to the medium. Finally, the industry's largest conglomerates have failed to leverage the advantages of scale. The average digital IQ for every multi-brand fashion house, with the exception of PPR, dropped significantly from our 2010 index. This is in contrast to other sectors where firms ranging from Starwood and Estee Lauder to L'Oreal and VF Corp are leveraging back end operations and elevating key personnel to enterprise wide roles in e-commerce and digital. In our fourth annual Digital IQ Index: Fashion, we maintain our original thesis that digital competence is linked to shareholder value in the prestige industry. This study attempts to quantify the digital competence of 64 fashion brands. Our aim is to provide a robust tool to diagnose digital strengths and weaknesses and help brands achieve greater return on incremental investment. View More: http://goo.gl/IIk6LV Signup for updates: http://goo.gl/kVJTQ3 Follow us on LinkedIn: https://www.linkedin.com/company/l2-inc- Follow us on Twitter: https://twitter.com/L2_Digital Follow us on Facebook: https://www.facebook.com/l2inc
Views: 446 L2inc
Master Class ESSEC | "Luxury Brand Management" by Denis Morisset
 
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http://www.essec.edu | The goal of the MBA in International Luxury Brand Management is to help participants become permanent learners, able to develop a global vision of the business, leadership and managerial abilities in order to successfully manage a luxury brand.
Views: 17257 ESSEC Business School