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Tourism Products - Tourism Lecture Series in Hindi
 
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Tourism Product As tourism is termed as a very big industry, like other industry it also sells its product to the potential tourist. But there is a big difference in the tourism product and other products. As tourism is termed as a smokeless industry and unlike other product it has not its own entity or a single item but it is the combination of different products, services and attractions. A tourism product is the sum of the physical and psychological experience got by tourist during their traveling to the destination. It is the composite product, as the combination of different services like tourist attraction, transport, accommodation and of entertainment which provide tourist satisfaction.  Each of the components of a tourist product is supplied by individual providers of services like hotel companies, airlines, travel agencies, etc. The tourist product can be analyzed in terms of its attraction, accessibility and accommodation. Attractions:  Of the three basic components of a tourist product, attractions are very important. Unless there is an attraction, the tourist will not be motivated to go to a particular place. Attractions are those elements in a product which determine the choice made by particular tourist to visit one particular destination rather than another. The attractions could be cultural, like sites and areas of archaeological interest, historical buildings and monuments, flora and fauna, beach resorts, mountains, national parks or events like trade fairs, exhibitions, arts and music festivals, games, etc. inventory of the various attractions which are of significance in tourism are given below: Inventory of Tourist Attractions Cultural: Sites and areas of archaeological interest, Historical buildings and Monuments, Places of historical significance, Museums, Modern Culture, Political and Educational institutions, Religious Institutions Traditions: National Festivals, Arts and Handicrafts, Music, Folklore, Native life and Customs Scenic: National Parks, Wildlife, Flora and Fauna, Beach Resorts, Mountain Resorts. Entertainment: Participation and Viewing sports, Amusement and Recreation Parks Zones and Oceanariums, Cinemas and Theatres, Night Life and Cuisine. OTHERS: Climate, Health resorts or Spas, Unique characteristics not available elsewhere. CHARACTERISTICS OF TOURISM PRODUCT By now, you must have understood what a tourism product is. Now let us look at some of its characteristics:- 1) Intangible: Tourism is an intangible product means tourism is such kind of product which can not be touched or seen and there is no transfer of ownership, But the facilities are available for specified time and for a specified use. For e.g. a room in the hotel is available for a specified time. 2) Psychological: The main motive to purchase tourism product is to satisfy the psychological need after using the product, by getting experience while interacting with a new environment. And experiences also motivate others to purchase that product. 3) Highly Perishable: Tourism product is highly perishable in nature means one can not store the product for a long time. Production and consumption take place while tourist is available. If the product remains unused, the chances are lost i.e. if tourists do not purchase it.  A travel agent or tourism operator who sells a tourism product cannot store it. Production can only take place if the customer is actually present. And once consumption begins, it cannot be stopped, interrupted or modified. If the product remains unused, the chances are lost i.e. if tourists do not visit a particular place, the opportunity at that time is lost. 4) Composite Product: Tourist product is the combination of different products. It has not a single entity in itself. In the experience of a visit to a particular place, various service providers contributes like transportation The tourist product cannot be provided by a single enterprise unlike a manufactured product. The tourist product covers the complete experience of a visit to a particular place. And many providers contribute to tourism experience. For instance, airline supplies seats, a hotel provides rooms and restaurants, travel agents make bookings for stay and sightseeing, etc. 5) Unstable Demand: Tourism demand is influenced by seasonal, economic political and others such factors. There are certain times of the year which see a greater demand than others. At these times there is a greater strain on services like hotel bookings, employment and the transport system, etc. Presentation by Anisur Rahman Marketing Lecture in Hindi-English Marketing Lecture in Hindi Management Lecture Series Organization Behavior Organizational Behaviour Organizational Behavior Marketing is easy Service Marketing Services Marketing Tourism Marketing marketing by anis marketing by rahman marketing by Rehman marketing by Anisur marketing by anees marketing by aneesur lecture by anis lecture by rahman
Views: 4172 Anisur Rahman
Tourism product club
 
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Discover what a tourism product club is, the benefits that such a club has for you as an entrepreneur, and the main steps towards its establishment. You will also find practical templates that help you to promote the creation of a product club. TOURISM PRODUCT CLUB A tourism product club is A group of companies who work together to develop new products or to improve products. "Why?" The tourism system changed" More competitiveness Consumers demand more Highly differentiated and qualified tourist segments. New need for COLLABORATION among companies To achieve common goals Keys to running a tourism product club Common objectives for all the members; Similar interests for all the members; Commitment and cooperation of all the members. Benefits: For members: - Greater market opportunities. - Income at a lower cost. - More market penetration with less effort. - Increased forecasting of seasonal demand. - Increased certainty for market shares. - Increased competitiveness. - Increased credibility. - Improved business image. For tourists - Greater consumption alternatives. - Greater diversity of supply at point of sale. - Increased certainty of purchase. - Increased confidence in the quality of service. For the destinations. - Greater employment opportunities. - Increased forecasting demand. - Better image of the destinations' services. - Increased confidence in own ability. Steps for creating a tourism product club Identification of club components: All components must be related to the product itself. Definition of a business model: This includes stating the objectives of the club, the criteria for its membership, implementation tools, design promotion and marketing strategies, etc. Definition of the management model: This includes the definition of the legal constitution, regulations, management structure, funding model, development of the management manual, etc. Starting up: Actions settled in work sessions between all partners Monitoring and evaluation The undertaken actions must be monitored and evaluated. Main actions carried out by tourism product clubs: design of new packages; promotion and marketing strategy; communications strategies; holding of seminars, conferences, etc.. market research. Examples of good practices 1. PRODUCT CLUB FOR NAUTICAL CENTERS www.estacionesnauticas.info - Main purpose: to stimulate and revitalise the "sun and beach" tourism destinations and to respond to new behaviour and consumption demand patterns. - It is organised around promoting and structuring the offer of water sports and activities. 2. TOURISM PRODUCT CLUB: THE MOST BEAUTIFUL VILLAGES IN ITALY (TRENTINO) www.visittrentino.it - Main purpose: to promote tourism development in communities with high historical, cultural, and artistic traditions, but that are marginalised from the main tourism circuits. - It is organised around promoting tourism in these communities. Now, it is your turn: promote the creation of a tourism product club: Define the idea; Contact the companies; Start the process for creating a new product club. Explain the business benefits for them in your dialogue.
Tourism: Definition, Meaning, Nature and Scope
 
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Elements of Tourism By: Dr. Akhilesh Singh Assistant Professor & Programme Coordinator Department of Tourism School of Tourism, Hospitality & Hotel Management
Views: 13214 uoulive
15: Product Development
 
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5.2 of 10 Created for : Marketing in the 21st Century - ESP Marketing for Professionals by David Stig Hansen see it here free : bit.ly/1nn9uVr Play all marketing videos here: https://www.youtube.com/playlist?list=PLxCa95pKNYUNOcUG_PeXbTYEFSCZ6qV_r 101 A/B AIDA API Acquisition Ad Advertising Agreement Analysis Analytics Application Automation B2B B2C Business Business-to-Business Business-to-Consumer C2C CAC CAN-SPAM CASL CEO CMS COS CPL CRM CRO CSR CSS CTR Calendar Code Content Context Conversion Corporate Cost Cost-per-Lead Crowdsourced Customer Design Digital Ebook Editorial Email Engagement Engine Evergreen Experience Facebook Feed Five Forces Form Friction Funnel Google+ HTML Hashtag Identity Inbound Indicator Industry Infographic Infomercial Instagram Interface Investment JavaScript KPI Key Keyword LTV LTV:CAC Landing Lead Level Lifecycle Lifetime Link LinkedIn Long-Tail MICE MRR Management Marcom Marketing Media Metrics Microsite Middle Mobile Monthly NPS Native Net News No-Follow Nurturing Off-Page Offer On-Page Optimization PEST PPC PR Page Path Pay-per-Click Performance Pinterest Porter’s Programming Promoter Proof Ps QR Qualified ROI Rate Recurring Relationship Responsive Results Return Retweet Revenue SEO SLA SMB SWOT SaaS Score Search Sender Service Sitemap Small-to-Medium Smarketing Snapchat Social Software-as-a-Service Stages Strategy System TV Testing Top Twitter UI URL UX Unique User VP Value View Viral Visitor WOM Website Word-of-Mouth Workflow XML YouTube a accommodations acquisition acronym activities ad adopters ads advertising agencies agency agent agreement analysis analyze and answers appeal appearance approve associate attend audience awareness banner beating benchmarking billboards blogging booth bottom bounce brainstorming brand branded branding budget bulk bundles business buyer buyers buzz call-to-action calls campaign cash catalogue cause-related celebrity chain change channel channels charge charities charity children choose churn click clicked click-through climate closed-loop cold collection color commercial commercialization commission company competition competitor competitors concept conference consumer consumers contacts content contract convenience convention corporate coverage cow creation cross cruise current customer customers cycle data define deliverables demand demographics design desired determine development differentiate differentiation direct discount discounts distribution dogs domestic donation donations dynamic early economic economies economy editorial email emails emotional employee endorsement entry environment establish ethics event events exclusivity exhibition existing expectations export exposition facilities fair feasible findings flier focus for forecasting four franchises free from full funnel generate generation generic giveaways global goals grass green group growth guide high high-street home hospitality hypermarkets idea image impact implementation in individual industry innovators insights international interview introduce introduction investment is join joint key keywords laggards last late launch letters levels licensing life likelihood line local lodging logos loyalty magazine magazines mags mail mailing maintaining maintenance majority manufacturer manufacturing market marketing maturity media merchandise message mining mission mix mtg model moderator modes mouth movable new news newsletters newspapers niche objectives operations optimization order outdoor outlet oversees packaging page parks penetration perceptions performance persona place planning position positioning posters prelaunch press price pricing primary print printing problem product products professional profile profit profitable promotion promotional proposition protection psychographics public publications publicity purchasing qualitative quality quantitative questionnaire quotes radio rate rational rebrand rebranding reception reinforce relations release remarketing reports representatives research respondent response responsibility responsible restaurants results retail retailers retention revenue reward risk rivalry roots sales scale screening seasonal secondary segment segmentation sellers served service share sheet sheets ships shops show signage signs situation social spamming special sponsoring spot stages stakeholders stands stars stereotypes stores strategies strategy street stunt success supervises suppliers supply survey surveys tactics target targeting technically telegraph telemarketing telephone television test testing the theme through tolerance tour tourism trade traditional transportation travel type types universal value values venture viable vision warehouse webpage website websites wholesalers word year
EDU565 | TOURISM PRODUCT
 
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Hello everyone! In today’s lesson we are going to learn about tourism product. But first, we need to understand the definition of tourism product. According to UNWTO, tourism product is a combination of tangible and intangible elements such as natural, cultural, man-made resources and others. It represents the core of the destination marketing mix and creates an overall visitor experience including emotional aspects for the potential customers. Tourism product can be characterized by 3 elements which are intangible, highly perishable and unstable demand. Tourism products are usually intangible because they cannot be touched or does not have any physical presence. For example, experiences in an air plane, cruise liner in a sea, and visiting a museum are only experienced once they taken place. They can only be reoccurred or realized. Secondly, tourism product is highly perishable. Perishable means the product or services are consumed as they are produced. For example, hotel rooms and cable car seats cannot be warehoused for future sales. The third characteristic of tourism product is unstable demand. It means that the tourism product is affected by seasonal, economic and political factors. For example in Malaysia, the monsoon season which usually occurs between November and March will affect travel to beaches and islands. Another example of how politics may affect tourism can be seen in the fall of international travel to US in 2017 due to the “Trump Slump” (Baker, 2018) Moving on, let’s look the different types of tourism products. Particularly, there are two types of tourism product. Convenience and shopping goods. Convenience product are bought to satisfy the immediate desire. These product are usually inexpensive items that require little shopping efforts. Urban bas transport and commuter train transport are the examples of convenience products. (Midlleton & Clarke, 2001). While shopping product are generally more expensive and the tourist buy these products only after comparing it. It also involves shopping time and efforts. In Malaysia, dinner in the sky is quite famous today. Located in Kuala Lumpur city, you can enjoy a fancy dinner up in the sky with the amazing view. There are many other good example of shopping products. The Mayor of London, Sadiq Khan recently launched the London’s Autumn Season to bolster the capital’s status as a world-class tourist destination. Tourist in London can now indulge themselves to travel in style with London’s finest chauffeur company, EG Chauffeurs. In conclusion, tourism product must accrue a mutual satisfaction for both the supplier as well as the receiver of the product. Thank you for watching, see you in my next video! Videography and voice over by: Nur Khaleda Atiqah Ahmad Jais Nurul Shafikah Omar Advisor: Pn Azwin Aksan
Travel & Tourism - Industry Overview
 
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Quick overview of Travel and Tourism Industry. Very useful to build basic understanding of the industry, understand its key drivers, business model, products and services and revenue model. Great video to help gain domain expertise in Travel and Tourism Industry.
Views: 103167 TechnoFunc
What is CULTURAL TOURISM? What does CULTURAL TOURISM mean? CULTURAL TOURISM meaning & explanation
 
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What is CULTURAL TOURISM? What does CULTURAL TOURISM mean? CULTURAL TOURISM meaning - CULTURAL TOURISM definition - CULTURAL TOURISM explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Cultural Tourism (or culture tourism) is the subset of tourism concerned with a country or region's culture, specifically the lifestyle of the people in those geographical areas, the history of those people, their art, architecture, religion(s), and other elements that helped shape their way of life. Cultural tourism includes tourism in urban areas, particularly historic or large cities and their cultural facilities such as museums and theatres. It can also include tourism in rural areas showcasing the traditions of indigenous cultural communities (i.e. festivals, rituals), and their values and lifestyle, as well as niches like industrial tourism and creative tourism. It is generally agreed that cultural tourists spend substantially more than standard tourists do. This form of tourism is also becoming generally more popular throughout the world, and a recent OECD report has highlighted the role that cultural tourism can play in regional development in different world regions. Cultural tourism has been defined as 'the movement of persons to cultural attractions away from their normal place of residence, with the intention to gather new information and experiences to satisfy their cultural needs'. These cultural needs can include the solidification of one's own cultural identity, by observing the exotic "other". Cultural tourism has a long history, and with its roots in the Grand Tour is arguably the original form of tourism. It is also one of the forms of tourism that most policy makers seem to be betting on for the future. The World Tourism Organisation, for example, asserted that cultural tourism accounted for 37% of global tourism, and forecast that it would grow at a rate of 15% per year. Such figures are often quoted in studies of the cultural tourism market (e.g. Bywater, 1993), but are rarely backed up with empirical research. A recent study of the cultural consumption habits of Europeans (European Commission 2002) indicated that people visited museums and galleries abroad almost as frequently as they did at home. This underlines the growing importance of cultural tourism as a source of cultural consumption. The generalisation of cultural consumption on holiday, however, points to one of the main problems of defining cultural tourism. What is the difference between cultural visits on holiday (cultural tourism) and cultural visits undertaken during leisure time at home? Much of the research undertaken by the Association for Leisure and Tourism Education (ATLAS) on the international cultural tourism market (Richards 1996; 2001) has in fact underlined the high degree of continuity between consumption of culture at home and on holiday. In spite of these problems, policy makers, tourist boards and cultural attraction managers around the world continue to view cultural tourism as an important potential source of tourism growth. There is a general perception that cultural tourism is ’good’ tourism that attracts high spending visitors and does little damage to the environment or local culture while contributing a great deal to the economy and support of culture. Other commentators, however, have suggested that cultural tourism may do more harm than good, allowing the cultural tourist to penetrate sensitive cultural environments as the advance guard of the mass tourist.
Views: 6672 The Audiopedia
PRODUCT LEVELS BY PHILIP KOTLER II MARKETING MANAGEMENT II BBA 3rd / Bcom II PowerPoint Presentation
 
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WATCH THE UPDATED VIDEO HERE : https://youtu.be/9dPTJS_cS3Q This presentation is all about the different levels of a product. **After watching this video you will get to know the following things: -the five levels of a product with interesting and suitable examples ... CORE PRODUCT BASIC PRODUCT EXPECTED PRODUCT AUGMENTED PRODUCT POTENTIAL PRODUCT - for more videos please visit https://www.youtube.com/channel/UCq6F_3o__BOOKm8ne_28TgQ keywords:- 5 product levels, five product levels, product levels, levels of product, product levels with examples product levels ppt product levels in marketing management product levels pdf product levels in marketing examples product levels customer value hierarchy product levels of a car product levels of a hotel product levels definition product levels of a college product levels product levels in marketing product levels and classification product levels augmented product levels and their marketing implications product levels and examples product availability levels product attribute levels various product levels are product levels of airlines product levels core actual augmented a levels product design product levels by kotler product benefit levels product levels core benefit five product levels by philip kotler product levels customer value hierarchy example product levels core actual and augmented packaging product levels core facilitating supporting augmented product levels classification product levels car product levels core augmented product cleanliness levels and contamination control program product category levels product levels diagram product development levels product decision levels product differentiation levels product distribution levels augmented product levels definition five product levels definition 5 product levels definition product levels example three product levels example product levels with examples ppt kotler product levels example different product levels examples five product levels explained kotler five product levels example explain product levels event product levels product five levels product feature levels five product levels example five product levels in marketing examples five product levels of the customer value hierarchy five product levels of toyota five product levels of coca cola four product levels four product levels in marketing product manager levels google product saturation levels in global market product saturation levels in global market ppt product levels hotel product hierarchy levels in sap product hierarchy levels product hierarchy levels in marketing product levels in hospitality explain the product hierarchy levels product levels in marketing ppt product levels in tourism product levels in marketing pdf product levels iphone product innovation levels product inventory levels product manager job levels product levels levitt product launch levels landsat product levels three product levels levitt product levels marketing product levels meaning product maturity levels product manager levels product mix levels product levels of mcdonalds 4 product levels marketing product naming levels product design a levels needed product levels of pepsi product levels of marketing product levels of services product levels of kotler product levels of tourism product levels philip kotler product ph levels product planning levels product planner levels product packaging levels product positioning levels five product levels ppt product quality levels product recall levels product readiness levels product range levels fda product recall levels product levels slideshare product service levels product support levels product saturation levels product specification levels product specification levels api product strategy levels 5 product levels slideshare product levels the customer value hierarchy product three levels product toxicity levels five product levels toyota kotler five product levels theory the product levels three product levels kotler illustrate product levels using an example various product levels various product levels and their marketing implications various product levels of airlines vijf product levels product levels wikipedia five product levels wiki product levels in marketing with example wow product levels calcium and phosphate product levels product 3 levels product categorization 3 levels 3 product levels kotler 3 levels product concept 4 product levels product 5 levels 5 product levels ppt 5 product levels คือ 5 product levels with examples 5 service product levels kotler keller 5 product levels windows 8 product levels Hope you liked my video... for ppt please contact me in comment section.
Views: 20442 Sonu Singh - PPT wale
Hospitality - Industry Overview
 
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Overview of hospitality industry. Hospitality is the relationship between guest and host, or the act or practice of being hospitable. Specifically, this includes the reception and entertainment of guests, visitors, or strangers, resorts, membership clubs, conventions, attractions, special events, and other services for travelers and tourists. Learn an overview of hospitality industry. Very useful to build basic understanding of the industry, understand its key drivers, business model, products and services and revenue model. Great video to help gain domain expertise in hospitality Industry.
Views: 181607 TechnoFunc
Video #21 Tourism Development (12 narrated slides, 9:13)
 
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URL: http://youtu.be/teFuOEvVRkk S-1: Welcome to video #21 in my series of presentations that will attempt to “demystify tourism”. I’m Dr. Stan McGahey, the creator and narrator of the videos. Their content is based on my experiences in more than 80 countries on 6 continents. S-2: Development brings a tourism plan to fruition by adding value to resources and creating the conditions for success. It provide the components, such as the four operating sectors that satisfy tourists in a profitable, sustainable, and competitive manner. It means creating infrastructure and superstructure, as well as institutional elements to manage and promote the destination; plus tourism legislation, marketing plans, funding mechanisms, investment incentives, education/training programs, etc. S-3: UNWTO defines STD as “tourism that takes full account of its current and future economic, social, and environmental impacts, addressing the needs of visitors, the industry, the environment, and host communities.“ The forerunner of sustainability was unbridled resource development, tempered somewhat by conservation. The 1972 United Nations Conference on the Human Environment, brought the issue of sustainability to the world stage. The 1987 Brundtland Report, propelled it into the global spotlight, and the 1992 Rio Summit produced Agenda 21, a global plan of action promoting sustainable development. S-4: Tourism development depends on strong public-private sector cooperation. Government stimulates development by creating favorable conditions for private sector success. It should never do anything that private sector businesses can do. Government activities include planning, regulation, impact assessments, incentives, and infrastructure. It also owns natural resources and cultural resources, so it manages attractions and sometimes transportation services. S-5: Private sector develops and operates most tourist products. It generates ideas, creates projects, invests capital, negotiates incentives, prepares business and marketing plans, and takes financial risks. Based management skills, it reaps profits or suffer losses. S-6: The only reason to develop tourism anywhere is to benefit the local people. So development must consider community support. Local people create the ambiance, serve as owners, managers, and staff, and elect political leaders. SIGs, NGOs, and non-profits generate support or opposition to development. S-7: Project development flows from destination vision and policy statements, planning goals, and master plans. Ideas are often included within master plans or generated by entrepreneurs. Private sector projects expect to make profit, while public sector projects are considered essential for development. All projects must be analyzed for Triple Bottom Line acceptability and are subject to government approvals. S-8: A pre-feasibility study is conducted by the government, a developer, or a consultant, to determine project viability. The purpose is to determine if a project will have a sufficient return on investment. Equity, capital costs, debt, interest rates, revenue, and cash flow are also important. An economic feasibility analysis includes project description, site analysis, market analysis, financial analysis, and maybe a cost-benefit analysis, each using surveys, indicators, and calculators. S-9: An environmental impact analysis identifies attributes that might impede approval of a project or its success. The objective is to minimize adverse environmental impacts, resolve conflicts, propose environmental safeguards, and determine physical/biological acceptability. EIAs are required by governments, performed by consultants, and paid by developers. Public hearings gather community input. S-10: Mass tourism was used by destinations around the world. Natural and cultural resources were plentiful, and the primary impact of concern was economic. As tourism grew and negative socio-cultural and environmental impacts increased, sustainability was discovered. Mass tourism is characterized by hordes of tourists, haphazard development, architectural pollution, diminished natural beauty, decreased quality of life of residents, short-term gain, decline of destination quality, and manipulation of the community by outside investors. S-11: Sustainable tourism means low-impact tourism. Many destinations try to incorporate its principles into their planning, management, and operations. Since each destination has its own background, products, and goals, the concept goes by many names: responsible tourism, nature tourism, green tourism, indigenous tourism endemic tourism, ecotourism, adventure travel, village tourism, and slow tourism. S-12: Development winds up the tourism industry, and makes it go! Sustainable development walks the fine line in the conflict between development, and conservation, as it attempts to do both. Now, I invite you to watch Video #22: Tourism Investment Incentives. Thank you!
Views: 2747 Stan McGahey
What is FASHION TOURISM? What does FASHION TOURISM mean? FASHION TOURISM meaning & explanation
 
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What is FASHION TOURISM? What does FASHION TOURISM mean? FASHION TOURISM meaning - FASHION TOURISM definition - FASHION TOURISM explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Fashion tourism is a niche market segment evolved out of three major sectors: Creative Tourism, Cultural Tourism and Shopping Tourism. Fashion Tourism can be defined as “the interaction between Destination Marketing Organisations (DMOs), trade associations, tourism suppliers and host communities, with people travelling to and visiting a particular place for business or leisure to enjoy, experiment, discover, study, trade, communicate about and consume fashion.” All over the world today cities are increasingly using the cultural industries for the development of tourism and other industries to boost their economic fortune and to position themselves in the global market. There is often no need for cities to specialize in any new activity but rather to diversify their economy and it is in this context that fashion tourism has been adopted and promoted in many cities. See examples for Antwerp, London, and Tokyo. Fashion is a global industry and many capital cities have press-grabbing trade activity at least twice a year, e.g. London through its London Fashion Week, and this is often the starting point for many DMOs to take fashion seriously as a new anchor for their tourism industry and visitor economy. They are consciously pushing fashion week trade events into the public eye to raise their city’s fashionable credentials and encourage visitors to consider travel to their city. London (via the Mayor of London’s office) and New York (via the New York City Economic Development Council) government offices have been leading the way internationally to use their fashion credentials to attract visitors to their cities and wider. Other cities also following suit having seen the economic impact which London and New York’s fashion credentials can bring. Seoul now has two fashion weeks, and riding on the reputation of these, the city now has a vast complex of shopping malls and wholesale retailers which attract more than two million visitors per year, including just about half of all the tourists who come to Seoul. Singapore also has a fashion week and the Singapore Tourism Board includes fashion as one of the high profile component for enhancing the city’s destination attractiveness. Even a city as obscure as Lagos, Nigeria, (in terms of fashion credentials) has recently commissioned the Central University of Applied Sciences to prepare a report titled ‘The Emerging Role of Fashion Tourism and The Need for a Development Strategy’ so that they could assess the advantages fashion could bring to their local and regional economy. Shopping has become a motive to travel and is now a major tourist activity. Visitors are increasingly choosing shopping as a way to experience local culture through an engagement with local products and local craftspeople, and some destinations provide special tourist shopping activities for tourists to shop for goods. As a niche market segment within shopping tourism, the economic importance of fashion tourism cannot be under-estimated. The recently launched Bicester designer shopping village, an hours train journey out of London is now the third largest shopping destination in the UK after Harrods and Selfridges, and the Bicester train station has signage in Mandarin and Arabic. Individual fashion brands also play a major part in fashion tourism marketing. VisitBritain, the UK’s tourism board, recently stated that the luxury clothing brand Burberry has almost played a lone hand in attracting lucrative high-spending Chinese tourists to the UK.
Views: 654 The Audiopedia
What is CULINARY TOURISM? What does CULINARY TOURISM mean? CULINARY TOURISM meaning & explanation
 
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What is CULINARY TOURISM? What does CULINARY TOURISM mean? CULINARY TOURISM meaning - CULINARY TOURISM definition - CULINARY TOURISM explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Culinary tourism or food tourism is the exploration of food as the purpose of tourism. It is now considered a vital component of the tourism experience. Dining out is common among tourists and "food is believed to rank alongside climate, accommodation, and scenery" in importance to tourists. Culinary or food tourism is the pursuit of unique and memorable eating and drinking experiences, both near and far. Culinary tourism differs from agritourism in that culinary tourism is considered a subset of cultural tourism (cuisine is a manifestation of culture) whereas agritourism is considered a subset of rural tourism, but culinary tourism and agritourism are inextricably linked, as the seeds of cuisine can be found in agriculture. Culinary/food tourism is not limited to gourmet food. While many cities, regions or countries are known for their food, culinary tourism is not limited by food culture. Every tourists eats about three times a day, making food one of the fundamental economic drivers of tourism. Countries like Ireland, Peru and Canada are making significant investment in culinary tourism development and are seeing results with visitor spending and overnight stays rising as a result of food tourism promotion and product development. The World Food Travel Association offers the following clarification and definition: We say "food tourism", but drinking beverages is an implied and associated activity. It is also cumbersome to say "food and drink tourism". We need to clarify "far and near". In addition to traveling across country or the world to eat or drink, we can also be food travelers in our own regions, cities and neighborhoods. If you rarely leave your neighborhood and travel across town to a new neighborhood to go to a special grocery store or to eat out, you're a "food traveler" in your own backyard! The act of traveling is implied because most people travel at least across their own town, if not the region, the country and even the planet. The distance covered is not as important as the fact that we are always on the move. We are all "travelers" of a sort and we are all "eaters". Therefore, we can also all be regarded as "food travelers". Previously the World Food Travel Association had used the phrase "culinary tourism" to describe our industry. We stopped using that phrase in 2012 because our research indicated that it gave a misleading impression. While "culinary" technically can be used for anything relating to food and drink and initially seems to make good sense, the perception among the majority of English-speakers we interviewed is that the word "culinary" is elitist. Nothing could be further from the truth about what our industry is all about. "Food Tourism" is includes the food carts and street vendors as much as the locals-only (gastro)pubs, dramatic wineries, or one-of-a-kind restaurants. There is something for everyone in the food tourism industry. The World Food Travel Association estimates that food and beverage expenses account for 15% to 35% of all tourism spending, depending on the affordability of the destination. The WFTA lists possible food tourism benefits as including more visitors, more sales, more media attention, increased tax revenue, and greater community pride. A growing area of culinary tourism is cooking classes. The formats vary from short lesson lasting a few hours to full-day and multi-day courses. The focus for foreign tourists will usually be on the cuisine of the country they are visiting, whereas local tourists may be keen to experience cuisines new to them. Many cooking classes also include market tours to enhance the cultural experience. ....
Views: 414 The Audiopedia
14: Branding and Product Development
 
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5.1 of 10 Created for : Marketing in the 21st Century - ESP Marketing for Professionals by David Stig Hansen see it here free : bit.ly/1nn9uVr Play all marketing videos here: https://www.youtube.com/playlist?list=PLxCa95pKNYUNOcUG_PeXbTYEFSCZ6qV_r 101 A/B AIDA API Acquisition Ad Advertising Agreement Analysis Analytics Application Automation B2B B2C Business Business-to-Business Business-to-Consumer C2C CAC CAN-SPAM CASL CEO CMS COS CPL CRM CRO CSR CSS CTR Calendar Code Content Context Conversion Corporate Cost Cost-per-Lead Crowdsourced Customer Design Digital Ebook Editorial Email Engagement Engine Evergreen Experience Facebook Feed Five Forces Form Friction Funnel Google+ HTML Hashtag Identity Inbound Indicator Industry Infographic Infomercial Instagram Interface Investment JavaScript KPI Key Keyword LTV LTV:CAC Landing Lead Level Lifecycle Lifetime Link LinkedIn Long-Tail MICE MRR Management Marcom Marketing Media Metrics Microsite Middle Mobile Monthly NPS Native Net News No-Follow Nurturing Off-Page Offer On-Page Optimization PEST PPC PR Page Path Pay-per-Click Performance Pinterest Porter’s Programming Promoter Proof Ps QR Qualified ROI Rate Recurring Relationship Responsive Results Return Retweet Revenue SEO SLA SMB SWOT SaaS Score Search Sender Service Sitemap Small-to-Medium Smarketing Snapchat Social Software-as-a-Service Stages Strategy System TV Testing Top Twitter UI URL UX Unique User VP Value View Viral Visitor WOM Website Word-of-Mouth Workflow XML YouTube a accommodations acquisition acronym activities ad adopters ads advertising agencies agency agent agreement analysis analyze and answers appeal appearance approve associate attend audience awareness banner beating benchmarking billboards blogging booth bottom bounce brainstorming brand branded branding budget bulk bundles business buyer buyers buzz call-to-action calls campaign cash catalogue cause-related celebrity chain change channel channels charge charities charity children choose churn click clicked click-through climate closed-loop cold collection color commercial commercialization commission company competition competitor competitors concept conference consumer consumers contacts content contract convenience convention corporate coverage cow creation cross cruise current customer customers cycle data define deliverables demand demographics design desired determine development differentiate differentiation direct discount discounts distribution dogs domestic donation donations dynamic early economic economies economy editorial email emails emotional employee endorsement entry environment establish ethics event events exclusivity exhibition existing expectations export exposition facilities fair feasible findings flier focus for forecasting four franchises free from full funnel generate generation generic giveaways global goals grass green group growth guide high high-street home hospitality hypermarkets idea image impact implementation in individual industry innovators insights international interview introduce introduction investment is join joint key keywords laggards last late launch letters levels licensing life likelihood line local lodging logos loyalty magazine magazines mags mail mailing maintaining maintenance majority manufacturer manufacturing market marketing maturity media merchandise message mining mission mix mtg model moderator modes mouth movable new news newsletters newspapers niche objectives operations optimization order outdoor outlet oversees packaging page parks penetration perceptions performance persona place planning position positioning posters prelaunch press price pricing primary print printing problem product products professional profile profit profitable promotion promotional proposition protection psychographics public publications publicity purchasing qualitative quality quantitative questionnaire quotes radio rate rational rebrand rebranding reception reinforce relations release remarketing reports representatives research respondent response responsibility responsible restaurants results retail retailers retention revenue reward risk rivalry roots sales scale screening seasonal secondary segment segmentation sellers served service share sheet sheets ships shops show signage signs situation social spamming special sponsoring spot stages stakeholders stands stars stereotypes stores strategies strategy street stunt success supervises suppliers supply survey surveys tactics target targeting technically telegraph telemarketing telephone television test testing the theme through tolerance tour tourism trade traditional transportation travel type types universal value values venture viable vision warehouse webpage website websites wholesalers word year
Why is Sustainable Tourism Important in the context of Nepal? - Hansikar Talks
 
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Sustainable Tourism simply means: “Tourism which is developed and maintained in such a manner and at such a scale that it remains viable over an indefinite period and does not degrade or alter the environment (human and physical) in which it exists to such a degree that it prohibits the successful development and wellbeing of other activities and processes”. Why Sustainable Tourism? It's informative Travelers not only learn about the destination, they learn how to help sustain its character while deepening their own travel experiences. Residents learn that the ordinary and familiar may be of interest and value to outsiders. It supports the integrity of the place Destination-savvy (well informed) travelers seek out businesses that emphasize the character of the locale in terms of architecture, cuisine, heritage, aesthetics, and ecology. Tourism revenues, in turn, raise the local perceived value of those assets. It benefits residents Travel businesses do their best to employ and train local people, buy local supplies, and use local services. It conserves resources Environmentally aware travelers favor businesses that minimize pollution, waste, energy consumption, water usage, landscaping chemicals, and unnecessary nighttime lighting. It respects local culture and tradition Foreign visitors learn about and observe local etiquette, including using at least a few courtesy words in the local language. Residents learn how to deal with foreign expectations that may differ from their own. It does not abuse its product Stakeholders anticipate development pressures and apply limits and management techniques to prevent the "loved to death" syndrome. Businesses cooperate to sustain natural habitats, heritage sites, scenic appeal, and local culture. It strives for quality, not quantity. Communities measure tourism success not by sheer numbers of visitors, but by the length of stay, money spent, and quality of experience. It means great trips. Satisfied, excited visitors bring new knowledge home and send friends off to experience the same thing - which provides continuing business for the destination.
Views: 42 HansikarTech
Principles of Sustainable Tourism Development
 
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for the Tourism Planning for Park and Recreation Agencies 5: Product Creation, Marketing, Branding, and Evaluation e-course.
Views: 219 eppleyinstitute
The Ansoff Matrix
 
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The fundamentals of the Ansoff Product/Market Matrix, a tool used to analyse and plan business growth strategies. Includes a worked example. Table of Contents: 00:00 - Introduction to Ansoff Matrix 01:10 - Overview 01:25 - Market Penetration 01:51 - Product Development 02:11 - Market Development 02:47 - Diversification 03:33 - The Ansoff Matrix iTunes • iPod • iPhone 03:34 - Example - Apple iPod 06:06 - Conclusion
Views: 121008 Gavin Brockis
Marketing Concept
 
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A lesson on the marketing concept for marketing learners, teachers and professionals from www.marketingteacher.com.
Views: 91781 Tim Friesner
Why Tourism
 
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over the decades, tourism has experienced continued growth and deepening ‎diversification to become one of the fastest growing economic sectors in the world. ‎Modern tourism is closely linked to development and encompasses a growing number ‎of new destinations. These dynamics have turned tourism into a key driver for socio-‎economic progress.‎ Today, the business volume of tourism equals or even surpasses that of oil exports, ‎food products or automobiles. Tourism has become one of the major players in ‎international commerce, and represents at the same time one of the main income ‎sources for many developing countries. This growth goes hand in hand with an ‎increasing diversification and competition among destinations.‎ This global spread of tourism in industrialised and developed states has produced ‎economic and employment benefits in many related sectors - from construction to ‎agriculture or telecommunications.‎ The contribution of tourism to economic well-being depends on the quality and the ‎revenues of the tourism offer. UNWTO assists destinations in their sustainable ‎positioning in ever more complex national and international markets. As the UN agency ‎dedicated to tourism, UNWTO points out that particularly developing countries stand to ‎benefit from sustainable tourism and acts to help make this a reality.‎
Marketing Management in hindi or urdu product planning and development lecture 17
 
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welcome to aasaanhaina.com. Dear viewers this site provide free education video.
Views: 17957 Aasaan Haina
Marketing: Segmentation - Targeting - Positioning
 
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For more study help on Marketing Segmentation visit our free website: https://www.tutor2u.net/business/topics/market-segmentation The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.
Views: 281245 tutor2u
Introduction to Risk Management
 
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http://www.qualitygurus.com/udemy-courses/ Get you best deals on Quality Management courses. +++++++++++++++++++++++++++++++++++++++++++
Views: 396364 QualityGurus
New Product Development: Establishing a Sound Process
 
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Harvey Robbins interviews Rob Beachy on the requirements for creating an effective new product development process, the importance of a strategy and how to define the necessary communication links. More at http://www.newproductdevelopmentseminar.com
Views: 1084 HarveyARobbins
MARKET DEVELOPMENT & PRODUCT DIVERSIFICATION
 
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-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 400 red velvet
What Is The Tangible Product?
 
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An intangible product is a in addition, tangible marketing products build customer loyalty because it lets your clients know you have their needs on mind and appreciate business 8 may 2017 when building retirement portfolio, need to determine how assets fit with traditional investment wealth 3 jul 2017tangible are evident that can be seen. Digital goods such as downloa in a marketing, product is anything that can be offered to market might satisfy want or tangible physical object perceived by touch building, vehicle, gadget, clothing. Elements of a product which have physical dimensions or are discernible by the senses. Selling and marketing differentiation, tangible intangible product attribute definition & explanation video lesson the role of attributes in similarity tourism management. Examples of 18 dec 2016 industrial marketing (tangible product ) why please? Thank you nearly all products are a bundle goods and servicesProduct (business) wikipedia. What is the tangible product? Youtube. Product (business) wikipedia. Although each of the two might result in a satisfied customer, how to marketing and tangible product attributes. Html url? Q webcache. See intangible product attributes a tangible is physical object that can be perceived by touch such as building, vehicle, or gadget. Intangible products is that the customers usually don't know what they are getting until get it 20 jul 2015 tangible attributes can include such product characteristics as size, color, weight, volume, smell, taste, touch, quantity, or material composition common to all these different approaches there a distinction between concrete, physical, objective, of and 'the which satisfy tourist's leisure, pleasure business needs at places we divide into tow categories 1) like car, intangible goods sold can't actually be seen, touched, sniffed otherwise handled by consumer. Product (business) wikipediawhat is the difference between tangible and intangible assets what product? Youtube. Tangible product attributes monash business schoolwhat are tangible and intangible goods services? Quora. Most goods are tangible products. A more useful way to make the same distinction is tangible product in which concept of core turned into something 'real' that customer can interact with, including design, quality, 28 dec 2012 there are two types products and intangible. Tangible product (marketing & web) definition,meaning online how to market tangible and intangible products services. What is tangible product? Definition and meaning example of a product marketing intangible products intangibles. A physical item that can be perceived by the sense of touch. Cheese is an example of a tangible food product, for. Googleusercontent search. Examples of a tangible product include cars, food items, computers, telephones, etc is one that exists in space, you can perceive with your senses. Product (business) wikipedia what is tangible product? Definition and meaning businessdictionary definition p
Views: 40 Uco Uco
Destination Development: Product
 
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Claes Bjerkne was CEO of Göteborg & Co for 20 years where he played a key role in transforming the city of Gothenburg into a great European destination and the event capital of Scandinavia. In this video he talks about the destination product.
Views: 291 tourismintell10
Module 1: What is Supply Chain Management? (ASU-WPC-SCM) - ASU's W. P. Carey School
 
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Part 1 of 12 - This module introduces viewers to the field of supply chain management. It describes the complex supply chain of a simple product, a bottle of water. The video also illustrates the importance of supply chain managers and their skill sets in our modern global economy for both manufacturing and service industries. In defining supply chain management, the video also hopes to educate and inspire business students, young and old, about the opportunities available to those with supply chain management degrees. This is the first installment in Arizona State University's twelve-part introduction to supply chain management video series. ASU, the W. P. Carey School of Business, and the Supply Chain Management Department are proud and happy to share this video series with supply chain management departments, supply chain instructors, career specialists in high schools and universities, as well as industry leaders in an effort to inspire a new generation of supply chain management professionals across the country and around the world. Further installments in this series will be made available during the spring of 2010. For more information, visit W. P. Carey's SCM Web site at http://wpcarey.asu.edu/scm or send an e-mail to [email protected]
What Is Economic Development In Hindi आर्थिक विकास क्या है और आर्थिक विकास का सही मतलब क्या है।
 
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Economic development is the on going process under which the country would use all the available resources efficiently, Resulting National Income and per capita income increases continuously (long run) By this Economic inequality reduces, standard of living increases and welfare increases
Views: 65849 Know Economics
TYPES OF CHANNELS OF DISTRIBUTION IN HINDI | Marketing Management | BBA/MBA/Bcom | ppt
 
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MARKETING MANAGEMENT #YouTubeTaughtMe This video consists of the following: 1. Concept of channels of distribution 2. Types of channels ( i.e. Consumer channels, business to business channels and service channels ) • Consumer channels i. Producer direct to consumer ii. Producer to Retailer to Consumer iii. Producer to Wholesaler to Retailer to Consumer iv. Producer to Agent to Wholesaler to Retailer to Consumer • Business to business channels i. Producer to Business ii. Producer to Agent to Business iii. Producer to Distributor to Business iv. Producer to Agent to Distributor to Business • Service channels i. Service provider to Customer ii. Service provider to Agent to Customer TAGS FOR VIDEO : what are channels of distribution why are channels of distribution important what are channels of distribution in business what are channels of distribution in marketing channels of distribution are classified in which two ways why are the channels of distribution different for different products how are the channels of distribution classified what are indirect channels of distribution what are direct channels of distribution what are the channels of distribution for services where do channels of distribution begin and end how do channels of distribution provide benefits for consumers how do channels of distribution benefit businesses how do channels of distribution differ from physical routes why do producers use channels of distribution what do you mean by channels of distribution what do you understand by channels of distribution how do exclusive and intensive channels of distribution differ what does channels of distribution mean what channels of distribution does apple use what channels of distribution does coca cola use what channels of distribution does pepsi use what channels of distribution does nike use what channels of distribution does microsoft use competitors have superior access to channels of distribution how many channels of distribution are there how to manage channels of distribution what is channels of distribution what is channels of distribution in marketing what is channels of distribution strategy why is channels of distribution important what is direct channels of distribution what is indirect channels of distribution what is multiple channels of distribution what is vertical channels of distribution how should distribution channels of industrial goods be designed what are different channels of distribution what are multiple channels of distribution what are the channels of distribution in agriculture what channels of distribution why use channels of distribution what channels of distribution will you use
Views: 31104 Sonu Singh - PPT wale
MVP: Quickly Validate your Start-Up
 
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Whether you're creating a mobile app or a cat food delivery business, it's often helpful to start with a Minimum Viable Product. With an MVP, you'll spend more time building the things that matter, and be able to quickly test your assumptions--and the market. But how do you decide what stays and what goes? Will Dayble, director of web development company Squareweave, takes us through the process of creating an MVP.
Views: 107305 TeamLearnable
Video #14 Economic Impacts of Tourism (12 narrated slides, 10:53)
 
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Link: https://youtu.be/6WQJnuuFThE Slide #1: Welcome to video #14 in my series of presentations that will attempt to “demystify tourism”. I’m Dr. Stan McGahey, the creator and narrator of the videos. Slide #2: Most experts agree tourism is a mega-industry, made up of the airline industry, attractions industry, hotel industry, restaurant industry, cruise industry, etc. International tourism arrivals have topped one billion per year, and tourism receipts are major parts of the economy for virtually every country in the world. It is a leader in world GDP, employment, and foreign exchange earnings. Slide #3: Tourism is labor-intensive, responsible for 9% of all jobs in the world. This includes, direct employment in its four operational sectors, and indirect employment, or jobs that exist, because tourism exists. Slide #4: Tourism means, outsiders visit a place, purchase its tourism products, and then go home, leaving the destination with more money than it had before they visited. It’s a bit like 20 people in a room all day buying and selling from each other. At the end of the day, when they count all the money, it totals the same, or less, if somebody left the room to buy something not available in the room. But, if they were visited by 3 or 4 people, who spent money on their goods and services, they would have more money at the end of the day. Slide #5: Governments need tax revenue to pay for basic services. Tourism creates special taxes, such as those on hotel rooms, airline tickets, and car rentals. It’s important that tourism’s special taxes go into a dedicated fund that can only be used for tourism projects that enhance the health of the tourism industry. Slide #6: If tourism is often “rich people, visiting poor people”, then that destination infrastructure needs upgraded. When tourism spreads into pristine areas, it needs to be developed from scratch. And, in developed areas, the increase in tourism requires infrastructure enhancements. Infrastructure important to tourism includes roads, airports, seaports, and utilities, such as water, sewage, electricity, telecommunications, and Internet. It is a government responsibility, but residents should also benefit from its use. Slide #7: Destinations have exports when they host foreign tourists. A business in one country is still selling its product, (a tourism experience) to someone, from another country. The difference is instead of shipping the product to the consumer, in tourism, the consumer travels to the product. This is called an invisible export. Slide #8: Tourism has an income multiplier effect. When money is earned by a destination, it circulates, as many people use it to buy additional products. So, its actual value is more than its face value. This occurs through direct, indirect, and induced spending. Larger destinations that buy products they produce have higher multipliers, because the money keeps circulating much longer, while smaller countries that import many products have much lower multipliers. Slide #9: Leakage causes money to stop circulating and leak from the economy. It comes in many forms. Some are necessary to attract and satisfy tourists. Common forms are imported construction materials, imported products for tourists, salaries of foreign workers and profits of foreign investors, promotions in source markets, tax exemptions, profits of foreign hotels and airlines, and fees paid to travel agencies and tour operators. In some Caribbean countries as much as 80% of tourism spending leaks from the economy. Slide #10: Tourism is not considered an industry by the National Accounts System. To measure its economic impact within individual countries, the Tourism Satellite Account was created. It enables a country to analyze tourism alongside other sectors of its economy and decide the level of government support it should receive. Slide #11: Tourism has several other potential negative impacts. Destinations can become overly-dependent on tourism. They incur so much debt, they must continuously feed the machine to pay for items such as new airports, loans for resorts, and land redevelopment. Slide #12: Tourism is an enormous economic activities coveted by destinations around the world for its jobs and income. In Los Angeles, tourism officials report that every 250 tourists creates one new job. Tourism has the potential to provide ongoing benefits to communities of all sizes, as it’s often developed by local entrepreneurs, who operate small businesses, including ones that are family-run. Now, I invite you to watch Video #15: Socio-cultural Impacts of Tourism. Thank you!
Views: 8279 Stan McGahey
Online distribution channels
 
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Find out more about the types of online distribution channel. These are the tools that we can use for direct online distribution and you will also learn how to define your distribution channel using the online marketing plan. Online Distribution Channels One of the main purchasing channels for tourists" In the tourism sector, online distribution is essential ADVANTAGES - «One to one marketing». - Customise travel products & services. - Companies with specialised products and clients can access the global market. - Development of new services. - Always open: «24 hours / 7 days per week / 365 days». - Improved corporate image. DISADVANTAGES - Cultural barriers: information, trust with payments, etc. - Perceived complexity of purchases. - Purchase is not a fun activity. - Customer -- Seller interactivity is not complete. - No advice given. Two types of online distribution channels in the tourism market Tourism product (seller) Hoteles, rent a cars, eventos, atracciones turísticas: Hotels, rent a cars, events, tourism attractions Direct Channel. The website is the shop window. The sales strategy is oriented towards: - Increasing traffic on the website. - Encourage the user to make a purchase. Indirect Channel (retail agency, Tour Operators, etc.) Direct online distribution. The essential tools to attract potential customers Private financing: SEO, SEM, E-mail Marketing; Ads from affiliated networks; Viral Marketing; Guerrilla Marketing; Mobile Marketing; Social Media Search Engine Optimisation  Web positioning.  Most widely used Internet search engine: Google. Search Engine Marketing  Situating our website among the "sponsored results".  In search engines, the website appears highlighted in the right hand margin of the page and sometimes at the top of the natural results.  The advertiser pays when the user clicks on their link.  Most used: Google Adwords. "E-mail Marketing": The information is sent out to a list of email contacts. It is widely used. To get good results and generate business, you need to: 1. Create a database of email addresses. 2.Prepare the email content well and then send it. 3.Follow up and track. NEVER use mass mail advertising without the customer's consent to receive such information. "Affiliated networks adverts": Online advertising through a network of partners: affiliate's websites or blogs. Involved in this type of advertising: advertisers, affiliates, platforms (webpage, blog, user community, forum...) and commission agents. "Viral marketing": "Word of mouth". Techniques for increasing the brand image of the company. "Guerrilla marketing": Very useful for companies that have low incomes. The techniques are usually directed at specific market niches. Most usual techniques: Publishing of expert content. Sending newsletters. Creating a blog. Bluejacking: promotional messages via Bluetooth to PCs and mobile. Active participation in Forums "Mobile marketing": Marketing through portable devices. Sending SMS or MMS messages for specific promotional campaigns. Advertising on mobile Apps. "Social media": Involves the use of social media as a channel to promote tourism. Users generate their own contents on Facebook, You Tube, Twitter... Define the distribution channels "online marketing plan". This document sets out the goals and strategies of the company in the digital environment. You must: Identify the target market -- the audience that you are directing your tourism product or service at. Specify the platforms or means you will use to reach this audience. "Scope": Define the main strategy variables that will define the presence of your company on the web: current situation, competitors, clients, objectives and strategies of the web presence. "Site": Define what your website should be like. It must be a fully customer-oriented website. Analyse the following factors: From strategy "Attract the clients": domain, design & positioning. From strategy "Marketing Mix": product strategy, price strategy, communication strategy & distribution strategy. From strategy "Retain": structure, velocity, navigability & interactivity. "System": Define the technical aspects of the website: software, hardware, communication protocols, content management, system maintenance, web administration and payment systems. "Synergy": Integrate the offline and online strategies of your company. Detail the pricing strategy that you will apply in each of the chosen distribution channels, both online and offline.
How to Market a Business (Tamil)
 
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how to Market a Business, how to Market my business, how to Market your business Tamil, Small business idea tamil Content: 7 Marketing Strategy to do market your business 1. Direct Marketing 2. Passer By Walk Ins 3. Customer Satisfaction 4. Design A Website for your Business 5. Local Directory Submission 6. Social Media Business page Creation 7. Search Engine Optimization and Search Engine Marketing
Views: 153668 Viyabari
Business Growth Strategy - Horizontal and Vertical Integration
 
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The concepts of horizontal and vertical integration help to explain and categorise the strategic rationale for external growth options such as takeovers and mergers. This short video explains what is meant by horizontal and vertical integration and provides some examples.
Views: 79491 tutor2u
Tourism Development - Define the Measurement of Tourism?
 
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Need Answer Sheet of this Question paper, contact [email protected] www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Tourism Development Q1. ___________ are those factors that create a person’s desire to travel. a. Travel motivation b. Early influences c. Tour operator d. None Q2. This is the modern Western style hotels seen in almost all metropolitan & other large cities as well as principal tourist centres. a. Resort hotels b. Commercial hotel c. International hotels d. Residential hotels Q3. The companies practicing this concept think in terms of the benefits they are selling rather than the products. a. Integrated marketing b. Customer orientation c. Dual-core marketing job d. None Q4. This segment comprises visits to relatives & friends & visits for the purpose of education, pilgrimages etc. a. The common-interest tourist b. The vacation tourist c. The business tourist d. Tourist market Q5. The research which includes the collection & analysis of all available data, statistics & published information on tourist trends and markets. a. Desk research b. Field research c. Sample surveys d. Motivation research Q6. ____________ is a pamphlet bound in the form of a booklet. a. Special offers b. Display material c. Sales letter d. Brochure Q7. This part of NTO will be concerned with all those elements and activities which make up the tourism product. a. The administration b .The production c. The marketing d. Financing Q8. When people travel outside their normal domicile to certain other areas within the country is known as a. Domestic tourism b. International tourism c. Foreign tourism d. None Q9. This is the division or categorization of land permitting only certain kinds of use on it. a. Creation of “honey pots”. b. Dispersion policy c. Zoning d. Encouragement of green policies Q10. PATA stands for_____________. Part Two : Q1. Write a short note on Travel Agent Association of India (TAAI). Q2. What are the different categories of Travel Motivators? Q3. Define the Measurement of Tourism? Q4. Explain the functioning of WTO. Q5. What are some tactics and strategies that need to be used to make this a workable situation for the development and private enterprise? Q6. Who might the partners be in this type of situation? Q7. How will the message of environmental ethics be promoted? Q8. Where will the information distribution centers be established? Q9. To whom should the restaurateur go for help in gathering possible solutions to the lopsided workload situation? Q10. What are some possible options for shifting some of the workload from the first cook to the other two cooks? Q11. How should Jordan tourism products be packaged? Q12. How does Jordan’s location in the middle of the world events and fighting impact its tourism products? Q13. How will the issue of enhanced tourism be promoted to the population as well as to potential tourists? Q14. How will infrastructure issues be addressed (water, waste, security, transportation) to make a trip to Jordan achievable? Q15. Define Hotel and explain the different types of Hotels. Q16. Discuss the Marketing concept? Define the special features of Tourism Marketing and also explain the Tourist Marketing Mix? Need Answer Sheet of this Question paper, contact [email protected] www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224
Views: 101 Mba Casestudyhelp
The Future Of The Tourism Product - Humanoid Robots In Destinations And Hotels!?
 
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There are already pilot studies involving the use of robots in hotels. In the future, will robots be able to completely replace service staff, or will they complement their human colleagues? Will the use of robots increase product or advisory quality? Can the use of robots reduce costs and increase efficiency? What will the use of robots lead to – and what plans do technology giants like Toshiba have for the service industry? Can lower costs and service improvements actually lead to competitive advantages? What can we realistically expect from robots? Interview guest: Hitoshi Tokuda, Chief Specialist, Marketing Strategic Office, Research & Development Division, Toshiba Corporation Interviewer: Prof. Dr. Roland Conrady, Scientific Director of the ITB Berlin Convention, University of Applied Sciences Worms Introductory presentation: Hitoshi Tokuda, Chief Specialist, Marketing Strategic Office, Research & Development Division, Toshiba Corporation
Views: 286 ITBBerlin
4 Principles of Marketing Strategy | Brian Tracy
 
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A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1639484 Brian Tracy
Value chain development explained
 
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The ILO's approach to value chain development is explained in this short animation. See more at http://www.ilo.org/valuechains
कैसे खिंचा चला आता है Customer! | 7 Marketing Strategies | Dr Vivek Bindra
 
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In this video Dr Vivek Bindra Talks about 7 Marketing Strategies through which your customer will come to you. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
How We Can Make the World a Better Place by 2030 | Michael Green | TED Talks
 
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Can we end hunger and poverty, halt climate change and achieve gender equality in the next 15 years? The governments of the world think we can. Meeting at the UN in September 2015, they agreed to a new set of Global Goals for the development of the world to 2030. Social progress expert Michael Green invites us to imagine how these goals and their vision for a better world can be achieved. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more. Find closed captions and translated subtitles in many languages at http://www.ted.com/translate Follow TED news on Twitter: http://www.twitter.com/tednews Like TED on Facebook: https://www.facebook.com/TED Subscribe to our channel: http://www.youtube.com/user/TEDtalksDirector
Views: 547894 TED
TRAVEL STORY | NATURE TOURISM AT ENDAU-ROMPIN SELAI NATIONAL PARK
 
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Nature tourism means responsible travel to natural areas, which conserves the environment and improves the welfare of local people (Gaia Discovery, 2017). It is directly associated with the natural environment which is connected with the species of plants and animals. The term nature tourism is often used interchangeably with green, alternative, soft, sustainable, responsible or ecotourism (Kowalczyk & Kulczyk, 2010). Nature tourism means experiencing natural places, typically through outdoor activities that are sustainable in terms of their impact on the environment. It includes bird watching, photography, stargazing, camping, hiking, hunting, fishing, and visiting park. The term nature tourism is often used interchangeably with green, alternative, soft, sustainable, responsible or ecotourism (Kowalczyk & Kulczyk, 2010). The concept behind nature tourism is for people to visit the natural landscapes and assure the protection and conservation of nature. Thus, such form of travel tends to offer incentives to local people, preserve and protect the environment and wildlife, provide jobs for the locals as merchandise retailers, tour guides, and others which contributes to local economy. Other than that, nature tourism also provides a broader nature and cultural education to tourists and resolve potential outcomes of global climate change. In other words, nature tourism involves travel to natural destinations, which the purpose is to minimize impact and build environmental awareness, provides direct financial benefits for conservation, provides financial benefits and empowerment for local people, respect local culture, and supports human rights and democratic movements. National park is where preservation and conservation is done to protect natural environment. There are over 30 national parks in Malaysia which include Taman Negara in Pahang, Gunung Mulu, and Bako both in Sarawak (Wonderful Malaysia, 2017). These are reserves owned by the government restricted from most development and set aside for human recreation environmental protection. Another important, national parks in the region is the Endau Rompin Selai in Johor (Wonderful Malaysia, 2017). Nature tourism is an important effort in protecting our beautiful green environment. This form of travel not only contributes to the sustainability of the tourism sector but to the well-being of the ecosystems. So take a break and come out to enjoy this beautiful gift of nature blessed upon us !! Group Members: HASYA IZZATI KAMALLUDDIN IZATUL AINA JEMAIN PUSPA DEWI SAMAH NURUL AFIAH AHMAD NIZAM Voice Over by: NUR ADDINI NOOR AZLAN Advisor: PUAN AZWIN AKSAN
Marketing mix in hindi
 
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Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 48264 study with chanchal
Globalization I - The Upside: Crash Course World History #41
 
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In which John Green teaches you about globalization, a subject so epic, so, um, global, it requires two videos. In this video, John follows the surprisingly complex path of t-shirt as it criss-crosses the world before coming to rest on your doorstep, and eventually in your dresser. (Unless you're one of those people who never puts their laundry away and lives out of a laundry basket. If that's the case, shame on you.) Anyway, the story of the t-shirt and its manufacture in far-flung places like China, Guatemala, and India is a microcosm of what's going on in the global economy. Globalization is a bit of a mixed bag, and there have definitely been winners and losers along the way. In this episode John will talk about some of the benefits that have come along with it. Next week, he'll get into some of the less-positive side effects of globalization. Also, you should turn on the captions. Thanks to Destin from Smarter Every Day for the cotton footage! http://www.youtube.com/destinws2 Crash Course World History is now available on DVD! http://store.dftba.com/products/crashcourse-world-history-the-complete-series-dvd-set Follow us! @thecrashcourse @johngreen @crashcoursestan @raoulmeyer @saysdanica @thoughtbubbler Like us! http://www.facebook.com/youtubecrashcourse Support Crash Course on Patreon: http://patreon.com/crashcourse
Views: 2763506 CrashCourse
Sales Promotion Lecture, MBA  by Ms. Surbhi Mathur.
 
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In this video lecture meaning of sales promotion as well its nature has been discussed. It comprises various factors such as: Sales promotion is a non recurring activity which is action oriented. In today's context sales promotion is not only an element of promotion mix however it has a strategic role to play in marketing mix also.
Views: 67191 Guru Kpo
What is ICT in Hindi? Information and Communication Technology explained in Urdu
 
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ICT in Hindi is explained. Learn what is Information and Communication technology with examples in Hindi, Urdu. Ifactner explains the meaning of the term ICT and tells the difference between ICT and IT i.e., Information and Communication Technology and Information Technology in Hindi and Urdu. Information systems and communication systems are part of ICT. Follow me on Facebook at https://www.facebook.com/ifactner. Visit Ifactner technical tutorials website at http://www.ifactner.com. Ifactner twitter account at https://twitter.com/ifactner Ifactner technical blog at http://factner.blogspot.com/ Google Plus at https://plus.google.com/+factnertechnical Factner is a part of Ifactner learning video channels on Youtube which is about technology, web design, web development, computer networking and Information and Communication technology.
Views: 90202 ifactner technical
Failte - TV Tourism Commercial - TV Advert - TV Spot - The Travel Channel - Ireland - 2011
 
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http://WWW.GAMEZ-GEAR.COM Please Like and comment on our video's Don't forget to SUBSCRIBE to THE TRAVEL CHANNEL YouTube channel and that will help support us. GAMEZGEAR ebay shop http://stores.ebay.co.uk/GAMEZ-GEAR All the copyrights belong to their rightful owners Failte - TV Tourism Commercial - TV Advert - TV Spot - The Travel Channel - Ireland - 2011 Fáilte Ireland is the National Tourism Development Authority of Ireland. This authority was established under the National Tourism Development Authority Act of 2003 and replaces and builds upon the functions of Bord Fáilte, its predecessor organization. Fáilte Ireland's current CEO is Redmond O'Donoghue Name The organisation's name is composed of the Irish word 'fáilte', a greeting that means 'welcome', and the English word 'Ireland'. Although the enabling Act mentions only that the "...Authority may, for operational purposes, describe itself as Fáilte Ireland", the Department of Arts, Sport and Tourism refers to the authority in Irish as Fáilte Éireann, meaning "Ireland's Welcome". The predecessor organization's name was Bord Fáilte, meaning Welcome Board. Activities The goal of Fáilte Ireland is to provide strategic and practical support in developing and sustaining Ireland as a high-quality and competitive tourist destination. Fáilte Ireland works in partnership with tourism interests to support the industry in its efforts to be more profitable and to help individual tourist enterprises enhance their performance. Its activities fall into four areas: Tourism Marketing: provides marketing support and a range of cost-efficient promotional opportunities for Irish product providers, marketing groups, tour operators, handling agents, and other tourism interests as well as visitor services to consumers. Fáilte Ireland's "Festivals and Cultural Events Initiative" and "Sports Tourism Initiative" fall under this heading. Training Services: provides education and advice for people working in the tourism industry including training unemployed adults and assisting them back into the workforce. Fáilte Ireland have recently launched a new campaign which aims to encourage and support young people into choosing a career in the tourism sector. The campaign is called 'Pick Tourism' and it ulitises social networking sites such as Bebo in an effort to reach out to young people. Product Development: provides support for selective capital investment in tourism product through grant-aid and tax incentive schemes and encourages new and innovative products and areas of service. Research and Statistics: provides overviews of tourism performance and profiles all aspects of tourism development to provides a knowledge base to guide industry development and services.
Views: 435 The Travel Channel

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