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Tourism Products - Tourism Lecture Series in Hindi
 
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Tourism Product As tourism is termed as a very big industry, like other industry it also sells its product to the potential tourist. But there is a big difference in the tourism product and other products. As tourism is termed as a smokeless industry and unlike other product it has not its own entity or a single item but it is the combination of different products, services and attractions. A tourism product is the sum of the physical and psychological experience got by tourist during their traveling to the destination. It is the composite product, as the combination of different services like tourist attraction, transport, accommodation and of entertainment which provide tourist satisfaction.  Each of the components of a tourist product is supplied by individual providers of services like hotel companies, airlines, travel agencies, etc. The tourist product can be analyzed in terms of its attraction, accessibility and accommodation. Attractions:  Of the three basic components of a tourist product, attractions are very important. Unless there is an attraction, the tourist will not be motivated to go to a particular place. Attractions are those elements in a product which determine the choice made by particular tourist to visit one particular destination rather than another. The attractions could be cultural, like sites and areas of archaeological interest, historical buildings and monuments, flora and fauna, beach resorts, mountains, national parks or events like trade fairs, exhibitions, arts and music festivals, games, etc. inventory of the various attractions which are of significance in tourism are given below: Inventory of Tourist Attractions Cultural: Sites and areas of archaeological interest, Historical buildings and Monuments, Places of historical significance, Museums, Modern Culture, Political and Educational institutions, Religious Institutions Traditions: National Festivals, Arts and Handicrafts, Music, Folklore, Native life and Customs Scenic: National Parks, Wildlife, Flora and Fauna, Beach Resorts, Mountain Resorts. Entertainment: Participation and Viewing sports, Amusement and Recreation Parks Zones and Oceanariums, Cinemas and Theatres, Night Life and Cuisine. OTHERS: Climate, Health resorts or Spas, Unique characteristics not available elsewhere. CHARACTERISTICS OF TOURISM PRODUCT By now, you must have understood what a tourism product is. Now let us look at some of its characteristics:- 1) Intangible: Tourism is an intangible product means tourism is such kind of product which can not be touched or seen and there is no transfer of ownership, But the facilities are available for specified time and for a specified use. For e.g. a room in the hotel is available for a specified time. 2) Psychological: The main motive to purchase tourism product is to satisfy the psychological need after using the product, by getting experience while interacting with a new environment. And experiences also motivate others to purchase that product. 3) Highly Perishable: Tourism product is highly perishable in nature means one can not store the product for a long time. Production and consumption take place while tourist is available. If the product remains unused, the chances are lost i.e. if tourists do not purchase it.  A travel agent or tourism operator who sells a tourism product cannot store it. Production can only take place if the customer is actually present. And once consumption begins, it cannot be stopped, interrupted or modified. If the product remains unused, the chances are lost i.e. if tourists do not visit a particular place, the opportunity at that time is lost. 4) Composite Product: Tourist product is the combination of different products. It has not a single entity in itself. In the experience of a visit to a particular place, various service providers contributes like transportation The tourist product cannot be provided by a single enterprise unlike a manufactured product. The tourist product covers the complete experience of a visit to a particular place. And many providers contribute to tourism experience. For instance, airline supplies seats, a hotel provides rooms and restaurants, travel agents make bookings for stay and sightseeing, etc. 5) Unstable Demand: Tourism demand is influenced by seasonal, economic political and others such factors. There are certain times of the year which see a greater demand than others. At these times there is a greater strain on services like hotel bookings, employment and the transport system, etc. Presentation by Anisur Rahman Marketing Lecture in Hindi-English Marketing Lecture in Hindi Management Lecture Series Organization Behavior Organizational Behaviour Organizational Behavior Marketing is easy Service Marketing Services Marketing Tourism Marketing marketing by anis marketing by rahman marketing by Rehman marketing by Anisur marketing by anees marketing by aneesur lecture by anis lecture by rahman
Views: 3339 Anisur Rahman
Tourism product club
 
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Discover what a tourism product club is, the benefits that such a club has for you as an entrepreneur, and the main steps towards its establishment. You will also find practical templates that help you to promote the creation of a product club. TOURISM PRODUCT CLUB A tourism product club is A group of companies who work together to develop new products or to improve products. "Why?" The tourism system changed" More competitiveness Consumers demand more Highly differentiated and qualified tourist segments. New need for COLLABORATION among companies To achieve common goals Keys to running a tourism product club Common objectives for all the members; Similar interests for all the members; Commitment and cooperation of all the members. Benefits: For members: - Greater market opportunities. - Income at a lower cost. - More market penetration with less effort. - Increased forecasting of seasonal demand. - Increased certainty for market shares. - Increased competitiveness. - Increased credibility. - Improved business image. For tourists - Greater consumption alternatives. - Greater diversity of supply at point of sale. - Increased certainty of purchase. - Increased confidence in the quality of service. For the destinations. - Greater employment opportunities. - Increased forecasting demand. - Better image of the destinations' services. - Increased confidence in own ability. Steps for creating a tourism product club Identification of club components: All components must be related to the product itself. Definition of a business model: This includes stating the objectives of the club, the criteria for its membership, implementation tools, design promotion and marketing strategies, etc. Definition of the management model: This includes the definition of the legal constitution, regulations, management structure, funding model, development of the management manual, etc. Starting up: Actions settled in work sessions between all partners Monitoring and evaluation The undertaken actions must be monitored and evaluated. Main actions carried out by tourism product clubs: design of new packages; promotion and marketing strategy; communications strategies; holding of seminars, conferences, etc.. market research. Examples of good practices 1. PRODUCT CLUB FOR NAUTICAL CENTERS www.estacionesnauticas.info - Main purpose: to stimulate and revitalise the "sun and beach" tourism destinations and to respond to new behaviour and consumption demand patterns. - It is organised around promoting and structuring the offer of water sports and activities. 2. TOURISM PRODUCT CLUB: THE MOST BEAUTIFUL VILLAGES IN ITALY (TRENTINO) www.visittrentino.it - Main purpose: to promote tourism development in communities with high historical, cultural, and artistic traditions, but that are marginalised from the main tourism circuits. - It is organised around promoting tourism in these communities. Now, it is your turn: promote the creation of a tourism product club: Define the idea; Contact the companies; Start the process for creating a new product club. Explain the business benefits for them in your dialogue.
EDU565 | TOURISM PRODUCT
 
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Hello everyone! In today’s lesson we are going to learn about tourism product. But first, we need to understand the definition of tourism product. According to UNWTO, tourism product is a combination of tangible and intangible elements such as natural, cultural, man-made resources and others. It represents the core of the destination marketing mix and creates an overall visitor experience including emotional aspects for the potential customers. Tourism product can be characterized by 3 elements which are intangible, highly perishable and unstable demand. Tourism products are usually intangible because they cannot be touched or does not have any physical presence. For example, experiences in an air plane, cruise liner in a sea, and visiting a museum are only experienced once they taken place. They can only be reoccurred or realized. Secondly, tourism product is highly perishable. Perishable means the product or services are consumed as they are produced. For example, hotel rooms and cable car seats cannot be warehoused for future sales. The third characteristic of tourism product is unstable demand. It means that the tourism product is affected by seasonal, economic and political factors. For example in Malaysia, the monsoon season which usually occurs between November and March will affect travel to beaches and islands. Another example of how politics may affect tourism can be seen in the fall of international travel to US in 2017 due to the “Trump Slump” (Baker, 2018) Moving on, let’s look the different types of tourism products. Particularly, there are two types of tourism product. Convenience and shopping goods. Convenience product are bought to satisfy the immediate desire. These product are usually inexpensive items that require little shopping efforts. Urban bas transport and commuter train transport are the examples of convenience products. (Midlleton & Clarke, 2001). While shopping product are generally more expensive and the tourist buy these products only after comparing it. It also involves shopping time and efforts. In Malaysia, dinner in the sky is quite famous today. Located in Kuala Lumpur city, you can enjoy a fancy dinner up in the sky with the amazing view. There are many other good example of shopping products. The Mayor of London, Sadiq Khan recently launched the London’s Autumn Season to bolster the capital’s status as a world-class tourist destination. Tourist in London can now indulge themselves to travel in style with London’s finest chauffeur company, EG Chauffeurs. In conclusion, tourism product must accrue a mutual satisfaction for both the supplier as well as the receiver of the product. Thank you for watching, see you in my next video! Videography and voice over by: Nur Khaleda Atiqah Ahmad Jais Nurul Shafikah Omar Advisor: Pn Azwin Aksan
15: Product Development
 
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5.2 of 10 Created for : Marketing in the 21st Century - ESP Marketing for Professionals by David Stig Hansen see it here free : bit.ly/1nn9uVr Play all marketing videos here: https://www.youtube.com/playlist?list=PLxCa95pKNYUNOcUG_PeXbTYEFSCZ6qV_r 101 A/B AIDA API Acquisition Ad Advertising Agreement Analysis Analytics Application Automation B2B B2C Business Business-to-Business Business-to-Consumer C2C CAC CAN-SPAM CASL CEO CMS COS CPL CRM CRO CSR CSS CTR Calendar Code Content Context Conversion Corporate Cost Cost-per-Lead Crowdsourced Customer Design Digital Ebook Editorial Email Engagement Engine Evergreen Experience Facebook Feed Five Forces Form Friction Funnel Google+ HTML Hashtag Identity Inbound Indicator Industry Infographic Infomercial Instagram Interface Investment JavaScript KPI Key Keyword LTV LTV:CAC Landing Lead Level Lifecycle Lifetime Link LinkedIn Long-Tail MICE MRR Management Marcom Marketing Media Metrics Microsite Middle Mobile Monthly NPS Native Net News No-Follow Nurturing Off-Page Offer On-Page Optimization PEST PPC PR Page Path Pay-per-Click Performance Pinterest Porter’s Programming Promoter Proof Ps QR Qualified ROI Rate Recurring Relationship Responsive Results Return Retweet Revenue SEO SLA SMB SWOT SaaS Score Search Sender Service Sitemap Small-to-Medium Smarketing Snapchat Social Software-as-a-Service Stages Strategy System TV Testing Top Twitter UI URL UX Unique User VP Value View Viral Visitor WOM Website Word-of-Mouth Workflow XML YouTube a accommodations acquisition acronym activities ad adopters ads advertising agencies agency agent agreement analysis analyze and answers appeal appearance approve associate attend audience awareness banner beating benchmarking billboards blogging booth bottom bounce brainstorming brand branded branding budget bulk bundles business buyer buyers buzz call-to-action calls campaign cash catalogue cause-related celebrity chain change channel channels charge charities charity children choose churn click clicked click-through climate closed-loop cold collection color commercial commercialization commission company competition competitor competitors concept conference consumer consumers contacts content contract convenience convention corporate coverage cow creation cross cruise current customer customers cycle data define deliverables demand demographics design desired determine development differentiate differentiation direct discount discounts distribution dogs domestic donation donations dynamic early economic economies economy editorial email emails emotional employee endorsement entry environment establish ethics event events exclusivity exhibition existing expectations export exposition facilities fair feasible findings flier focus for forecasting four franchises free from full funnel generate generation generic giveaways global goals grass green group growth guide high high-street home hospitality hypermarkets idea image impact implementation in individual industry innovators insights international interview introduce introduction investment is join joint key keywords laggards last late launch letters levels licensing life likelihood line local lodging logos loyalty magazine magazines mags mail mailing maintaining maintenance majority manufacturer manufacturing market marketing maturity media merchandise message mining mission mix mtg model moderator modes mouth movable new news newsletters newspapers niche objectives operations optimization order outdoor outlet oversees packaging page parks penetration perceptions performance persona place planning position positioning posters prelaunch press price pricing primary print printing problem product products professional profile profit profitable promotion promotional proposition protection psychographics public publications publicity purchasing qualitative quality quantitative questionnaire quotes radio rate rational rebrand rebranding reception reinforce relations release remarketing reports representatives research respondent response responsibility responsible restaurants results retail retailers retention revenue reward risk rivalry roots sales scale screening seasonal secondary segment segmentation sellers served service share sheet sheets ships shops show signage signs situation social spamming special sponsoring spot stages stakeholders stands stars stereotypes stores strategies strategy street stunt success supervises suppliers supply survey surveys tactics target targeting technically telegraph telemarketing telephone television test testing the theme through tolerance tour tourism trade traditional transportation travel type types universal value values venture viable vision warehouse webpage website websites wholesalers word year
PRODUCT LEVELS BY PHILIP KOTLER II MARKETING MANAGEMENT II BBA 3rd / Bcom II PowerPoint Presentation
 
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WATCH THE UPDATED VIDEO HERE : https://youtu.be/9dPTJS_cS3Q This presentation is all about the different levels of a product. **After watching this video you will get to know the following things: -the five levels of a product with interesting and suitable examples ... CORE PRODUCT BASIC PRODUCT EXPECTED PRODUCT AUGMENTED PRODUCT POTENTIAL PRODUCT - for more videos please visit https://www.youtube.com/channel/UCq6F_3o__BOOKm8ne_28TgQ keywords:- 5 product levels, five product levels, product levels, levels of product, product levels with examples product levels ppt product levels in marketing management product levels pdf product levels in marketing examples product levels customer value hierarchy product levels of a car product levels of a hotel product levels definition product levels of a college product levels product levels in marketing product levels and classification product levels augmented product levels and their marketing implications product levels and examples product availability levels product attribute levels various product levels are product levels of airlines product levels core actual augmented a levels product design product levels by kotler product benefit levels product levels core benefit five product levels by philip kotler product levels customer value hierarchy example product levels core actual and augmented packaging product levels core facilitating supporting augmented product levels classification product levels car product levels core augmented product cleanliness levels and contamination control program product category levels product levels diagram product development levels product decision levels product differentiation levels product distribution levels augmented product levels definition five product levels definition 5 product levels definition product levels example three product levels example product levels with examples ppt kotler product levels example different product levels examples five product levels explained kotler five product levels example explain product levels event product levels product five levels product feature levels five product levels example five product levels in marketing examples five product levels of the customer value hierarchy five product levels of toyota five product levels of coca cola four product levels four product levels in marketing product manager levels google product saturation levels in global market product saturation levels in global market ppt product levels hotel product hierarchy levels in sap product hierarchy levels product hierarchy levels in marketing product levels in hospitality explain the product hierarchy levels product levels in marketing ppt product levels in tourism product levels in marketing pdf product levels iphone product innovation levels product inventory levels product manager job levels product levels levitt product launch levels landsat product levels three product levels levitt product levels marketing product levels meaning product maturity levels product manager levels product mix levels product levels of mcdonalds 4 product levels marketing product naming levels product design a levels needed product levels of pepsi product levels of marketing product levels of services product levels of kotler product levels of tourism product levels philip kotler product ph levels product planning levels product planner levels product packaging levels product positioning levels five product levels ppt product quality levels product recall levels product readiness levels product range levels fda product recall levels product levels slideshare product service levels product support levels product saturation levels product specification levels product specification levels api product strategy levels 5 product levels slideshare product levels the customer value hierarchy product three levels product toxicity levels five product levels toyota kotler five product levels theory the product levels three product levels kotler illustrate product levels using an example various product levels various product levels and their marketing implications various product levels of airlines vijf product levels product levels wikipedia five product levels wiki product levels in marketing with example wow product levels calcium and phosphate product levels product 3 levels product categorization 3 levels 3 product levels kotler 3 levels product concept 4 product levels product 5 levels 5 product levels ppt 5 product levels คือ 5 product levels with examples 5 service product levels kotler keller 5 product levels windows 8 product levels Hope you liked my video... for ppt please contact me in comment section.
Views: 18769 Sonu Singh - PPT wale
Why sustainable tourism?
 
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The Travel Foundation (www.thetravelfoundation.org.uk) argues the case for sustainable tourism, and working in partnership for a sustainable future. Please support our work by donating here: https://www.thetravelfoundation.org.uk/donate-now/
Views: 133593 The Travel Foundation
What Is Mass Market In Tourism?
 
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Mass marketing wikipedia what is mass market? Definition and meaning businessdictionary definition market. Refers to specific tourism products focused meet the needs of particular market segments or niche tour operators and mass on line travel agencies case study u. A mass market tour operator must understand operations of related a page resources to help you the pros and cons tourism 15 jan 2010 in most markets there is one dominant (mass) segment several smaller (niche) segments for example, confectionery market, 2 aug 2015 marketing advertising or promotion product, good service wide variety audiences with expectation appealing 6 may 2014 know how operators plan, sell, administer operate paraguay are dtp (paraguayan development), (2) focus on those people likely buy their product rather than entire market(3) develop efforts that fit into overall business this paper undertakes an analysis expenditure balearic islands different distinguishing between made origin co package has at times been now cater daytrippers weekend break counterpart undifferentiated product;. Niche marketing targets a very specific segment of market; For example, specialized services or goods with few no competitors specialist operator are less know than mass market operators but their still hundreds tour in the uk providing holidays for diversity where tourists get most adventure and what can be offered free. Organized tourism to italy niche or mass market? The regional context of inthe contemporary pacific, volume 12, number 2, fall 2000, pp. Mass marketing is the opposite of niche marketing, as it focuses on high sales and low prices aims to provide products services that will appeal whole market. Definition of mass market un segmented in which products with appeal (aspirin, orange juice, soft drinks, paperback romances, etc. Html url? Q webcache. 415 436 20 feb 2017 sate your wanderlust with world class luxury experiences designed to ease your conscience singapore (feb 13) mass market tourism has 16 mar 1999 abstract. What is mass marketing? Definition, advantages & examples market tour operators by chantall cousirat on prezi. The role of niche tourism products in destination sustainable management google books result. What is mass market? Definition and meaning businessdictionary marketing wikipedia. Mass marketing wikipedia. Niche or mass market? The regional context of tourism in palau. Introductory tourism wikibooks, open books for an world. Tourist expenditure for mass tourism markets sciencedirect. Googleusercontent search. Niche market tour operators and mass on line travel tourism in a small world google books result. First generation european mass tourist resorts, defined as those that developed in the north of continent up to and including What is market? Definition meaning businessdictionary marketing wikipedia. Tour operators investigating the travel and tourism industry tour industrywhat is difference between niche mass marketing? Tutor2u. Introduction to travel and tourism marketing google books result.
Tourism Concept and Linkages
 
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Dr. Akhilesh Singh Assistant Professor & Programme Coordinator Department of Tourism School of Tourism, Hospitality & Hotel Management
Views: 1966 uoulive
Introduction to Tourism
 
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An introduction to tourism that addresses the following questions: - What is tourism? - What are the different types of tourism? - What is a tourist attraction? - How are tourist attractions categorised? - Why is it important to understand tourism?
Views: 77363 Zara Anderson
What is CULINARY TOURISM? What does CULINARY TOURISM mean? CULINARY TOURISM meaning & explanation
 
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What is CULINARY TOURISM? What does CULINARY TOURISM mean? CULINARY TOURISM meaning - CULINARY TOURISM definition - CULINARY TOURISM explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Culinary tourism or food tourism is the exploration of food as the purpose of tourism. It is now considered a vital component of the tourism experience. Dining out is common among tourists and "food is believed to rank alongside climate, accommodation, and scenery" in importance to tourists. Culinary or food tourism is the pursuit of unique and memorable eating and drinking experiences, both near and far. Culinary tourism differs from agritourism in that culinary tourism is considered a subset of cultural tourism (cuisine is a manifestation of culture) whereas agritourism is considered a subset of rural tourism, but culinary tourism and agritourism are inextricably linked, as the seeds of cuisine can be found in agriculture. Culinary/food tourism is not limited to gourmet food. While many cities, regions or countries are known for their food, culinary tourism is not limited by food culture. Every tourists eats about three times a day, making food one of the fundamental economic drivers of tourism. Countries like Ireland, Peru and Canada are making significant investment in culinary tourism development and are seeing results with visitor spending and overnight stays rising as a result of food tourism promotion and product development. The World Food Travel Association offers the following clarification and definition: We say "food tourism", but drinking beverages is an implied and associated activity. It is also cumbersome to say "food and drink tourism". We need to clarify "far and near". In addition to traveling across country or the world to eat or drink, we can also be food travelers in our own regions, cities and neighborhoods. If you rarely leave your neighborhood and travel across town to a new neighborhood to go to a special grocery store or to eat out, you're a "food traveler" in your own backyard! The act of traveling is implied because most people travel at least across their own town, if not the region, the country and even the planet. The distance covered is not as important as the fact that we are always on the move. We are all "travelers" of a sort and we are all "eaters". Therefore, we can also all be regarded as "food travelers". Previously the World Food Travel Association had used the phrase "culinary tourism" to describe our industry. We stopped using that phrase in 2012 because our research indicated that it gave a misleading impression. While "culinary" technically can be used for anything relating to food and drink and initially seems to make good sense, the perception among the majority of English-speakers we interviewed is that the word "culinary" is elitist. Nothing could be further from the truth about what our industry is all about. "Food Tourism" is includes the food carts and street vendors as much as the locals-only (gastro)pubs, dramatic wineries, or one-of-a-kind restaurants. There is something for everyone in the food tourism industry. The World Food Travel Association estimates that food and beverage expenses account for 15% to 35% of all tourism spending, depending on the affordability of the destination. The WFTA lists possible food tourism benefits as including more visitors, more sales, more media attention, increased tax revenue, and greater community pride. A growing area of culinary tourism is cooking classes. The formats vary from short lesson lasting a few hours to full-day and multi-day courses. The focus for foreign tourists will usually be on the cuisine of the country they are visiting, whereas local tourists may be keen to experience cuisines new to them. Many cooking classes also include market tours to enhance the cultural experience. ....
Views: 255 The Audiopedia
14: Branding and Product Development
 
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5.1 of 10 Created for : Marketing in the 21st Century - ESP Marketing for Professionals by David Stig Hansen see it here free : bit.ly/1nn9uVr Play all marketing videos here: https://www.youtube.com/playlist?list=PLxCa95pKNYUNOcUG_PeXbTYEFSCZ6qV_r 101 A/B AIDA API Acquisition Ad Advertising Agreement Analysis Analytics Application Automation B2B B2C Business Business-to-Business Business-to-Consumer C2C CAC CAN-SPAM CASL CEO CMS COS CPL CRM CRO CSR CSS CTR Calendar Code Content Context Conversion Corporate Cost Cost-per-Lead Crowdsourced Customer Design Digital Ebook Editorial Email Engagement Engine Evergreen Experience Facebook Feed Five Forces Form Friction Funnel Google+ HTML Hashtag Identity Inbound Indicator Industry Infographic Infomercial Instagram Interface Investment JavaScript KPI Key Keyword LTV LTV:CAC Landing Lead Level Lifecycle Lifetime Link LinkedIn Long-Tail MICE MRR Management Marcom Marketing Media Metrics Microsite Middle Mobile Monthly NPS Native Net News No-Follow Nurturing Off-Page Offer On-Page Optimization PEST PPC PR Page Path Pay-per-Click Performance Pinterest Porter’s Programming Promoter Proof Ps QR Qualified ROI Rate Recurring Relationship Responsive Results Return Retweet Revenue SEO SLA SMB SWOT SaaS Score Search Sender Service Sitemap Small-to-Medium Smarketing Snapchat Social Software-as-a-Service Stages Strategy System TV Testing Top Twitter UI URL UX Unique User VP Value View Viral Visitor WOM Website Word-of-Mouth Workflow XML YouTube a accommodations acquisition acronym activities ad adopters ads advertising agencies agency agent agreement analysis analyze and answers appeal appearance approve associate attend audience awareness banner beating benchmarking billboards blogging booth bottom bounce brainstorming brand branded branding budget bulk bundles business buyer buyers buzz call-to-action calls campaign cash catalogue cause-related celebrity chain change channel channels charge charities charity children choose churn click clicked click-through climate closed-loop cold collection color commercial commercialization commission company competition competitor competitors concept conference consumer consumers contacts content contract convenience convention corporate coverage cow creation cross cruise current customer customers cycle data define deliverables demand demographics design desired determine development differentiate differentiation direct discount discounts distribution dogs domestic donation donations dynamic early economic economies economy editorial email emails emotional employee endorsement entry environment establish ethics event events exclusivity exhibition existing expectations export exposition facilities fair feasible findings flier focus for forecasting four franchises free from full funnel generate generation generic giveaways global goals grass green group growth guide high high-street home hospitality hypermarkets idea image impact implementation in individual industry innovators insights international interview introduce introduction investment is join joint key keywords laggards last late launch letters levels licensing life likelihood line local lodging logos loyalty magazine magazines mags mail mailing maintaining maintenance majority manufacturer manufacturing market marketing maturity media merchandise message mining mission mix mtg model moderator modes mouth movable new news newsletters newspapers niche objectives operations optimization order outdoor outlet oversees packaging page parks penetration perceptions performance persona place planning position positioning posters prelaunch press price pricing primary print printing problem product products professional profile profit profitable promotion promotional proposition protection psychographics public publications publicity purchasing qualitative quality quantitative questionnaire quotes radio rate rational rebrand rebranding reception reinforce relations release remarketing reports representatives research respondent response responsibility responsible restaurants results retail retailers retention revenue reward risk rivalry roots sales scale screening seasonal secondary segment segmentation sellers served service share sheet sheets ships shops show signage signs situation social spamming special sponsoring spot stages stakeholders stands stars stereotypes stores strategies strategy street stunt success supervises suppliers supply survey surveys tactics target targeting technically telegraph telemarketing telephone television test testing the theme through tolerance tour tourism trade traditional transportation travel type types universal value values venture viable vision warehouse webpage website websites wholesalers word year
Product Development Strategies for Better Experience
 
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The 2nd European Ecotourism Conference Topic 4 - Product Development Strategies for Better Experience Workshop More details on: http://www.european-ecotourism.eu/
Views: 149 photocetera
Geography- Tourism Products
 
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Read the title
Views: 273 highschoolsubjects
What is FASHION TOURISM? What does FASHION TOURISM mean? FASHION TOURISM meaning & explanation
 
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What is FASHION TOURISM? What does FASHION TOURISM mean? FASHION TOURISM meaning - FASHION TOURISM definition - FASHION TOURISM explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Fashion tourism is a niche market segment evolved out of three major sectors: Creative Tourism, Cultural Tourism and Shopping Tourism. Fashion Tourism can be defined as “the interaction between Destination Marketing Organisations (DMOs), trade associations, tourism suppliers and host communities, with people travelling to and visiting a particular place for business or leisure to enjoy, experiment, discover, study, trade, communicate about and consume fashion.” All over the world today cities are increasingly using the cultural industries for the development of tourism and other industries to boost their economic fortune and to position themselves in the global market. There is often no need for cities to specialize in any new activity but rather to diversify their economy and it is in this context that fashion tourism has been adopted and promoted in many cities. See examples for Antwerp, London, and Tokyo. Fashion is a global industry and many capital cities have press-grabbing trade activity at least twice a year, e.g. London through its London Fashion Week, and this is often the starting point for many DMOs to take fashion seriously as a new anchor for their tourism industry and visitor economy. They are consciously pushing fashion week trade events into the public eye to raise their city’s fashionable credentials and encourage visitors to consider travel to their city. London (via the Mayor of London’s office) and New York (via the New York City Economic Development Council) government offices have been leading the way internationally to use their fashion credentials to attract visitors to their cities and wider. Other cities also following suit having seen the economic impact which London and New York’s fashion credentials can bring. Seoul now has two fashion weeks, and riding on the reputation of these, the city now has a vast complex of shopping malls and wholesale retailers which attract more than two million visitors per year, including just about half of all the tourists who come to Seoul. Singapore also has a fashion week and the Singapore Tourism Board includes fashion as one of the high profile component for enhancing the city’s destination attractiveness. Even a city as obscure as Lagos, Nigeria, (in terms of fashion credentials) has recently commissioned the Central University of Applied Sciences to prepare a report titled ‘The Emerging Role of Fashion Tourism and The Need for a Development Strategy’ so that they could assess the advantages fashion could bring to their local and regional economy. Shopping has become a motive to travel and is now a major tourist activity. Visitors are increasingly choosing shopping as a way to experience local culture through an engagement with local products and local craftspeople, and some destinations provide special tourist shopping activities for tourists to shop for goods. As a niche market segment within shopping tourism, the economic importance of fashion tourism cannot be under-estimated. The recently launched Bicester designer shopping village, an hours train journey out of London is now the third largest shopping destination in the UK after Harrods and Selfridges, and the Bicester train station has signage in Mandarin and Arabic. Individual fashion brands also play a major part in fashion tourism marketing. VisitBritain, the UK’s tourism board, recently stated that the luxury clothing brand Burberry has almost played a lone hand in attracting lucrative high-spending Chinese tourists to the UK.
Views: 554 The Audiopedia
Hospitality - Industry Overview
 
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Overview of hospitality industry. Hospitality is the relationship between guest and host, or the act or practice of being hospitable. Specifically, this includes the reception and entertainment of guests, visitors, or strangers, resorts, membership clubs, conventions, attractions, special events, and other services for travelers and tourists. Learn an overview of hospitality industry. Very useful to build basic understanding of the industry, understand its key drivers, business model, products and services and revenue model. Great video to help gain domain expertise in hospitality Industry.
Views: 168399 TechnoFunc
Destination Development: Product
 
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Claes Bjerkne was CEO of Göteborg & Co for 20 years where he played a key role in transforming the city of Gothenburg into a great European destination and the event capital of Scandinavia. In this video he talks about the destination product.
Views: 265 tourismintell10
What is organizational structure?
 
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What in the world is organizational structure? Check out this explainer video for a quick and easy walkthrough. LEARN MORE AT http://www.businessdictionary.com/definition/organizational-structure.html?utm_source=youtube Copyright©2016 WebFinance, Inc. All Rights Reserved.
Views: 289463 BusinessDictionary
Principles of Sustainable Tourism Development
 
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for the Tourism Planning for Park and Recreation Agencies 5: Product Creation, Marketing, Branding, and Evaluation e-course.
Views: 164 eppleyinstitute
Video #21 Tourism Development (12 narrated slides, 9:13)
 
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URL: http://youtu.be/teFuOEvVRkk S-1: Welcome to video #21 in my series of presentations that will attempt to “demystify tourism”. I’m Dr. Stan McGahey, the creator and narrator of the videos. Their content is based on my experiences in more than 80 countries on 6 continents. S-2: Development brings a tourism plan to fruition by adding value to resources and creating the conditions for success. It provide the components, such as the four operating sectors that satisfy tourists in a profitable, sustainable, and competitive manner. It means creating infrastructure and superstructure, as well as institutional elements to manage and promote the destination; plus tourism legislation, marketing plans, funding mechanisms, investment incentives, education/training programs, etc. S-3: UNWTO defines STD as “tourism that takes full account of its current and future economic, social, and environmental impacts, addressing the needs of visitors, the industry, the environment, and host communities.“ The forerunner of sustainability was unbridled resource development, tempered somewhat by conservation. The 1972 United Nations Conference on the Human Environment, brought the issue of sustainability to the world stage. The 1987 Brundtland Report, propelled it into the global spotlight, and the 1992 Rio Summit produced Agenda 21, a global plan of action promoting sustainable development. S-4: Tourism development depends on strong public-private sector cooperation. Government stimulates development by creating favorable conditions for private sector success. It should never do anything that private sector businesses can do. Government activities include planning, regulation, impact assessments, incentives, and infrastructure. It also owns natural resources and cultural resources, so it manages attractions and sometimes transportation services. S-5: Private sector develops and operates most tourist products. It generates ideas, creates projects, invests capital, negotiates incentives, prepares business and marketing plans, and takes financial risks. Based management skills, it reaps profits or suffer losses. S-6: The only reason to develop tourism anywhere is to benefit the local people. So development must consider community support. Local people create the ambiance, serve as owners, managers, and staff, and elect political leaders. SIGs, NGOs, and non-profits generate support or opposition to development. S-7: Project development flows from destination vision and policy statements, planning goals, and master plans. Ideas are often included within master plans or generated by entrepreneurs. Private sector projects expect to make profit, while public sector projects are considered essential for development. All projects must be analyzed for Triple Bottom Line acceptability and are subject to government approvals. S-8: A pre-feasibility study is conducted by the government, a developer, or a consultant, to determine project viability. The purpose is to determine if a project will have a sufficient return on investment. Equity, capital costs, debt, interest rates, revenue, and cash flow are also important. An economic feasibility analysis includes project description, site analysis, market analysis, financial analysis, and maybe a cost-benefit analysis, each using surveys, indicators, and calculators. S-9: An environmental impact analysis identifies attributes that might impede approval of a project or its success. The objective is to minimize adverse environmental impacts, resolve conflicts, propose environmental safeguards, and determine physical/biological acceptability. EIAs are required by governments, performed by consultants, and paid by developers. Public hearings gather community input. S-10: Mass tourism was used by destinations around the world. Natural and cultural resources were plentiful, and the primary impact of concern was economic. As tourism grew and negative socio-cultural and environmental impacts increased, sustainability was discovered. Mass tourism is characterized by hordes of tourists, haphazard development, architectural pollution, diminished natural beauty, decreased quality of life of residents, short-term gain, decline of destination quality, and manipulation of the community by outside investors. S-11: Sustainable tourism means low-impact tourism. Many destinations try to incorporate its principles into their planning, management, and operations. Since each destination has its own background, products, and goals, the concept goes by many names: responsible tourism, nature tourism, green tourism, indigenous tourism endemic tourism, ecotourism, adventure travel, village tourism, and slow tourism. S-12: Development winds up the tourism industry, and makes it go! Sustainable development walks the fine line in the conflict between development, and conservation, as it attempts to do both. Now, I invite you to watch Video #22: Tourism Investment Incentives. Thank you!
Views: 2570 Stan McGahey
Careers in Travel and Tourism Management.
 
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Are you looking for a highly rewarding career in Travel and Tourism industry? Explore fully accredited travel and tourism courses at www.bolc.co.uk. Apply now and get 20% discount. http://goo.gl/4dlylV. Brentwood Open Learning College offers online Travel and Tourism courses at the beginners, intermediate and advanced levels. We are always working hard to remain reachable and affordable. We have durable reputation of approachability and also we provide professional evaluation and moderation of completed work. We have designed online courses to maximize your career opportunity. Travel and tourism sector comprises many different industries and sub-industries.Over 200 million people work in the travel and tourism industry worldwide hence job opportunities in this sector are vast. Jobs directly related to this field are: holiday representative, tour manager, tourism officer, tourist information center manager, travel agency manager etc. Other areas where you may find employment are: Aviation, rail, water ways, coach, and Visitors attractions such as museums, theme parks, zoos, heritage sites or accommodation places like hotels etc. Develop skills for your successful career in travel and tourism with Brentwood Open Learning College. We are offering three levels of study Level 1, 3 & 4.Level 1 is free for all the people and Level 3&4 are paid courses. At level 1 free travel and tourism course the student has to study three modules An Introduction to Travel and Tourism, Tourism Products and Services,¬¬ Marketing in Travel and Tourism. As level 3 Certificate in Travel and Tourism includes seven easy-to-follow units namely An Introduction to Travel and Tourism, Tourism Products and Services,¬¬ Managing Tour Operations, Marketing Management, Human Resource Management, Transport Management, Quality Management . Candidates are taken through each of the most crucial areas of travel & tourism as a career. Level 4 Diploma in Travel and Tourism is specialist study and is divided into twelve units Introduction to Travel & Tourism, The Tourism Products & Services, The Travel & Tourism System, Managing Tour Operations, Marketing in Travel & Tourism, Quality Management and Customer Care, Human Resource Management, Transport Management, Transport and Environment, Crisis Management, Managing Public Awareness Programs, Sustainable Tourism & Development. After completion the successful candidates benefit from the particularly appreciated services, information and insights required to join existing travel and tourism businesses, or begin their own business. Facebook: https://facebook.com/bolconline Twitter: https://twitter.com/bolcuk Google+: https://plus.google.com/+BrentwoodOpenLearningCollege
Tourism Development - Define the Measurement of Tourism?
 
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Need Answer Sheet of this Question paper, contact [email protected] www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Tourism Development Q1. ___________ are those factors that create a person’s desire to travel. a. Travel motivation b. Early influences c. Tour operator d. None Q2. This is the modern Western style hotels seen in almost all metropolitan & other large cities as well as principal tourist centres. a. Resort hotels b. Commercial hotel c. International hotels d. Residential hotels Q3. The companies practicing this concept think in terms of the benefits they are selling rather than the products. a. Integrated marketing b. Customer orientation c. Dual-core marketing job d. None Q4. This segment comprises visits to relatives & friends & visits for the purpose of education, pilgrimages etc. a. The common-interest tourist b. The vacation tourist c. The business tourist d. Tourist market Q5. The research which includes the collection & analysis of all available data, statistics & published information on tourist trends and markets. a. Desk research b. Field research c. Sample surveys d. Motivation research Q6. ____________ is a pamphlet bound in the form of a booklet. a. Special offers b. Display material c. Sales letter d. Brochure Q7. This part of NTO will be concerned with all those elements and activities which make up the tourism product. a. The administration b .The production c. The marketing d. Financing Q8. When people travel outside their normal domicile to certain other areas within the country is known as a. Domestic tourism b. International tourism c. Foreign tourism d. None Q9. This is the division or categorization of land permitting only certain kinds of use on it. a. Creation of “honey pots”. b. Dispersion policy c. Zoning d. Encouragement of green policies Q10. PATA stands for_____________. Part Two : Q1. Write a short note on Travel Agent Association of India (TAAI). Q2. What are the different categories of Travel Motivators? Q3. Define the Measurement of Tourism? Q4. Explain the functioning of WTO. Q5. What are some tactics and strategies that need to be used to make this a workable situation for the development and private enterprise? Q6. Who might the partners be in this type of situation? Q7. How will the message of environmental ethics be promoted? Q8. Where will the information distribution centers be established? Q9. To whom should the restaurateur go for help in gathering possible solutions to the lopsided workload situation? Q10. What are some possible options for shifting some of the workload from the first cook to the other two cooks? Q11. How should Jordan tourism products be packaged? Q12. How does Jordan’s location in the middle of the world events and fighting impact its tourism products? Q13. How will the issue of enhanced tourism be promoted to the population as well as to potential tourists? Q14. How will infrastructure issues be addressed (water, waste, security, transportation) to make a trip to Jordan achievable? Q15. Define Hotel and explain the different types of Hotels. Q16. Discuss the Marketing concept? Define the special features of Tourism Marketing and also explain the Tourist Marketing Mix? Need Answer Sheet of this Question paper, contact [email protected] www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224
Views: 96 Mba Casestudyhelp
Marketing Concept and Philosophies || Marketing myopia || BBA / Bcom || EXPLAINED
 
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Views: 8786 Sonu Singh - PPT wale
What is BRAND EQUITY? What does BRAND EQUITY mean? BRAND EQUITY meaning, definition & explanation
 
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BROWSE The Internet EASY way with The Audiopedia owned Lightina Browser Android app! INSTALL NOW - https://play.google.com/store/apps/details?id=com.LightinaBrowser_8083351 What is BRAND EQUITY? What does BRAND EQUITY mean? BRAND EQUITY meaning - BRAND EQUITY definition - BRAND EQUITY explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names. Brand equity refers to the value of a brand. In the research literature, brand equity has been studied from two different perspectives: cognitive psychology and information economics. According to cognitive psychology, brand equity lies in consumer’s awareness of brand features and associations, which drive attribute perceptions. According to information economics, a strong brand name works as a credible signal of product quality for imperfectly informed buyers and generates price premiums as a form of return to branding investments. It has been empirically demonstrated that brand equity plays an important role in the determination of price structure and, in particular, firms are able to charge price premiums that derive from brand equity after controlling for observed product differentiation. Some marketing researchers have concluded that brands are one of the most valuable assets a company has, as brand equity is one of the factors which can increase the financial value of a brand to the brand owner, although not the only one. Elements that can be included in the valuation of brand equity include (but not limited to): changing market share, profit margins, consumer recognition of logos and other visual elements, brand language associations made by consumers, consumers' perceptions of quality and other relevant brand values. Consumers' knowledge about a brand also governs how manufacturers and advertisers market the brand. Brand equity is created through strategic investments in communication channels and market education and appreciates through economic growth in profit margins, market share, prestige value, and critical associations. Generally, these strategic investments appreciate over time to deliver a return on investment. This is directly related to marketing ROI. Brand equity can also appreciate without strategic direction. A Stockholm University study in 2011 documents the case of Jerusalem's city brand. The city organically developed a brand, which experienced tremendous brand equity appreciation over the course of centuries through non-strategic activities. A booming tourism industry in Jerusalem has been the most evident indicator of a strong ROI. While most brand equity research has taken place in consumer markets, the concept of brand equity is also important for understanding competitive dynamics and price structures of business-to-business markets. In industrial markets competition is often based on differences in product performance. It has been suggested however that firms may charge premiums that cannot be solely explained in terms of technological superiority and performance-related advantages. Such price premiums reflect the brand equity of reputable manufacturers. Brand equity is strategically crucial, but famously difficult to quantify. Many experts have developed tools to analyze this asset, but there is no agreed way to measure it. As one of the serial challenges that marketing professionals and academics find with the concept of brand equity, the disconnect between quantitative and qualitative equity values is difficult to reconcile. Quantitative brand equity includes numerical values such as profit margins and market share, but fails to capture qualitative elements such as prestige and associations of interest. Overall, most marketing practitioners take a more qualitative approach to brand equity because of this challenge. In a survey of nearly 200 senior marketing managers, only 26 percent responded that they found the "brand equity" metric very useful.
Views: 14090 The Audiopedia
What Is A Tangible And Intangible Product?
 
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Intangible products, or services, are solutions that offer benefits such as convenience, according to this definition a, intangible goods include by c, (a) is tangible good, (b) good a book, piece of furniture, and cheeseburger all examples. Think of coke, their formula 20 jul 2015 product attributes can be tangible (or physical in nature) or intangible may include such characteristics as price, quality, 8 2006 to successful marketing and selling an product, it is he she looking for signals that the service process tourism enterprises usually offer both products customers which are complementary each other perceived integral 29 oct 2014 there basic concepts at core services. The unobservable characteristics which a physical good possesses, such as style, quality, strength, beauty, etc. Most goods are tangible products. Intangible product attributes monash business school. How tangible assets fit with traditional investment products in your 19 jun 2017an intangible good is a that does not have physical nature, as opposed to (an object). How to market tangible and intangible products serviceswhat is the difference between assets what a product? Youtube. Intangible products is that the customers usually don't know what they are getting until get it tangible goods a buyer can see, touch and feel. By contrast, intangible goods have value but do not a physical 3 nov 2014 to acquire cash from an asset, tangible assets must be applied create the product for consumer. Digital goods such as downloaded tangible products are evident that can be seen. See tangible abstract tourism enterprises usually offer both and intangible products to their customers which are complementary each other perceived as the thus, meaning of a product stimulus is proposed be joint construct attributes. A tangible product is a physical object that can be perceived by touch such as building, vehicle, or gadget. Business product attribute definition & explanation video lesson why is insurance like selling the 'invisible? ' journal. What are tangible and intangible goods services? Quora. Although each of the two might result in a satisfied customer, how to marketing and product can be classified as tangible or intangible. Therefore, this study considers 15 aug 2015 the fastest way to make your product tangible customer is describe how it will his life, specifically, better Marketing intangible products and intangibles. Marketing intangible products and product intangibles. First, this article identifies aspects of intangibility that affect sales appeal both intangible and tangible products. Relationships of the tangible and intangible elements tourism role attributes in similarity how to sell intangibles forbes. Marketing services vs products is there a difference? An arke blog. Marketing intangible products and product intangibles hbr marketing url? Q webcache. And, next, it considers the special difficulties 28 dec 2012 there are two types of products tangible and intangible. It co
Views: 374 Uco Uco
TYPES OF CHANNELS OF DISTRIBUTION IN HINDI | Marketing Management | BBA/MBA/Bcom | ppt
 
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MARKETING MANAGEMENT #YouTubeTaughtMe This video consists of the following: 1. Concept of channels of distribution 2. Types of channels ( i.e. Consumer channels, business to business channels and service channels ) • Consumer channels i. Producer direct to consumer ii. Producer to Retailer to Consumer iii. Producer to Wholesaler to Retailer to Consumer iv. Producer to Agent to Wholesaler to Retailer to Consumer • Business to business channels i. Producer to Business ii. Producer to Agent to Business iii. Producer to Distributor to Business iv. Producer to Agent to Distributor to Business • Service channels i. Service provider to Customer ii. Service provider to Agent to Customer TAGS FOR VIDEO : what are channels of distribution why are channels of distribution important what are channels of distribution in business what are channels of distribution in marketing channels of distribution are classified in which two ways why are the channels of distribution different for different products how are the channels of distribution classified what are indirect channels of distribution what are direct channels of distribution what are the channels of distribution for services where do channels of distribution begin and end how do channels of distribution provide benefits for consumers how do channels of distribution benefit businesses how do channels of distribution differ from physical routes why do producers use channels of distribution what do you mean by channels of distribution what do you understand by channels of distribution how do exclusive and intensive channels of distribution differ what does channels of distribution mean what channels of distribution does apple use what channels of distribution does coca cola use what channels of distribution does pepsi use what channels of distribution does nike use what channels of distribution does microsoft use competitors have superior access to channels of distribution how many channels of distribution are there how to manage channels of distribution what is channels of distribution what is channels of distribution in marketing what is channels of distribution strategy why is channels of distribution important what is direct channels of distribution what is indirect channels of distribution what is multiple channels of distribution what is vertical channels of distribution how should distribution channels of industrial goods be designed what are different channels of distribution what are multiple channels of distribution what are the channels of distribution in agriculture what channels of distribution why use channels of distribution what channels of distribution will you use
Views: 20639 Sonu Singh - PPT wale
18 February 2015 - Developing and harnessing golf tourism and film tourism as economic drivers
 
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Dr Peter Bolan, Dr Karise Hutchinson and Mr Matthew Kearney (Ulster) - Developing and harnessing golf tourism and film tourism as economic drivers This presentation explains that golf and film tourism are both highly lucrative and Northern Ireland must develop and plan for them in a more strategic manner. First it outlines findings from an extensive study (utilising surveys, interviews, and observation methods internationally and domestically) by Ulster Business School, which analysed and evaluated the Northern Ireland golf tourism product by focusing on perspectives of golf tourists and specialist golf tour operators with an integral economic impact assessment of the recent Irish Open 2012 at Royal Portrush. The presentation highlights how, if leveraged properly, this high-spend form of tourism can bring job creation, new business development, urban and coastal regeneration, improved quality of hotel/restaurant provision and improved image as a tourist destination. Thereafter the presentation focuses on film tourism, which can also bring enormous opportunities in terms of global destination image as well as economic impact and development. It highlights that there is an urgent need to capitalise on the tourism potential of on-going film productions in Northern Ireland, explaining strategic opportunities for destination development and enhancement based on global online research (netnography) undertaken with the fan-base of Game of Thrones, and further supplemented with analysis of key informant interviews with industry stakeholders which have recently begun Game of Thrones tours and activity based experiences. It concludes outlining new insights that could help to inform new strategic directions for developing Northern Ireland’s tourism product in this area.
Trekking & Things to do in Kyrgyzstan (Tian Shan Mountains)
 
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In this video I summed up the best things to do in Kyrgyzstan for you based on my 2 week lasting trip to Tian Shan mountains in the west of the country. ➸ My Kyrgyzstan Guide: https://www.back-packer.org MY CAMERA EQUIPMENT ▸ Cam1: Sony RX 100 V http://amzn.to/2qGeZSK ▸ Cam2: Sony A7 II http://amzn.to/1Gfj8MU ▸ Joby Gorillapod http://amzn.to/1CMyE0b ▸ Audio Recorder: Zoom H2n http://amzn.to/1FFVSt4 ▸ SDHC Memory Card http://amzn.to/1ygZzWD ▸ Waterproof Memory Card Case http://amzn.to/1FFWLCb ▸ Backpack Osprey Farpoint 40 http://amzn.to/1ceMOlo I spent more than 2 weeks in Kyrgyzstan working together with the United States Agency for International Development (USAID) and the local tourism board to show you an interesting mix of the best things to do in Kyrgyzstan from outdoor adventures and cultural insights to overwhelming food experiences. Beside checking out the local attractions I got the chance to stay like a local in a yurt camp, went hiking with locals and horse trekking like a true nomad ;) Even though I spent quite some time in the country I could only focus on the western part and couldn’t go as deep into the mountains as I wanted to as the infrastructure isn’t as developed yet. This trip was executed within 15 days - following I list all the places I visited & Things to do in Kyrgyzstan: - Alamuu Yurt Camp - Karakol - Issyk-Kul lake - Bokonbaevo - Dungan family dinner - Tian Shan mountains - Jyrgalan / Jergalan - Jolgolot trek - Boz Uchuk lake & Boz Uchuk trek - Bishkek - local nomad camps — About my Cooperation with UASAID & Discover Kyrgyzstan — This trip was made possible by the support of the American people through the United States Agency for International Development (USAID). The contents are the sole responsibility of the author and do not necessarily reflect the views of USAID or the United States Government. Discover Kyrgyzstan helped me plan the logistics. But overall I was free to create my very own itinerary with all the freedom needed. Nevertheless all opinions, recommendations and views are my own. This video is part of the #DiscoverKyrgyzstan project. — MY TRAVEL EQUIPMENT ▸ insurance http://www.back-packer.org/worldnomads_versicherung ▸ packing list http://www.back-packer.org/patagonia-packing-list-trekking/ ▸ Online Language Course http://www.back-packer.org/babbel_eng MY HOTEL & HOSTEL RECOMMENDATIONS ➸ http://www.back-packer.org/best-hostels-and-hotels/ DISCLAIMER: All Links provided marked with „▸“ are Affiliate Links for products, which means that if you click on one of the product links, I’ll receive a small commission (but the price for you stays the same). This helps support the channel and allows me to continue to make videos like this. Thank you for the support! === Music: - Martin Landh „Light Up“ (EpidemicSound) Follow me: http://www.back-packer.org http://www.twitter.com/BackPackerSteve http://www.facebook.com/BackPackerBlog
Views: 40781 BackPacker Steve
Marketing Management Part-1 (In Hindi)
 
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This Video contains Marketing management Meaning, Definition, Importance and Scope. For the notes used in the video please refer to this link: https://www.facebook.com/Learningtolearn2017/photos/pcb.1939633946349251/1939631413016171/?type=3&theater Follow us on Facebook:https://www.facebook.com/Learningtolearn2017 Follow us on Twitter: https://twitter.com/2017learningto
Views: 111247 Learning to Learn
कैसे खिंचा चला आता है Customer! | 7 Marketing Strategies | Dr Vivek Bindra
 
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In this video Dr Vivek Bindra Talks about 7 Marketing Strategies through which your customer will come to you. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Productivity and Growth: Crash Course Economics #6
 
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Why are some countries rich? Why are some countries poor? In the end it comes down to Productivity. This week on Crash Course Econ, Adriene and Jacob investigate just why some economies are more productive than others, and what happens when an economy is mor productive. We'll look at how things like per capita GDP translate to the lifestyle of normal people. And, there's a mystery. Crash Course is on Patreon! You can support us directly by signing up at http://www.patreon.com/crashcourse Thanks to the following Patrons for their generous monthly contributions that help keep Crash Course free for everyone forever: Mark, Jan Schmid, Simun Niclasen, Robert Kunz, Daniel Baulig, Jason A Saslow, Eric Kitchen, Christian, Beatrice Jin, Anna-Ester Volozh, Eric Knight, Elliot Beter, Jeffrey Thompson, Ian Dundore, Stephen Lawless, Today I Found Out, James Craver, Jessica Wode, Sandra Aft, Jacob Ash, SR Foxley, Christy Huddleston, Steve Marshall, Chris Peters Want to find Crash Course elsewhere on the internet? Facebook - http://www.facebook.com/YouTubeCrashCourse Twitter - http://www.twitter.com/TheCrashCourse Tumblr - http://thecrashcourse.tumblr.com Support Crash Course on Patreon: http://patreon.com/crashcourse CC Kids: http://www.youtube.com/crashcoursekids
Views: 834130 CrashCourse
Marketing Management in hindi or urdu product planning and development lecture 17
 
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welcome to aasaanhaina.com. Dear viewers this site provide free education video.
Views: 17110 Aasaan Haina
What process should be followed when launching a tourism  company?
 
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Learn about the different stages in the process of creation and implementation of a tourism company in Europe, through examples and practical recommendations. What process should be followed when launching a tourism company? Business Project 1. Define the idea: Initial concept. Not all ideas will generate a profitable business. 2. Analysis of the market environment 3. Internal Analysis 4. Business Plan Development. 5. Planning and launch Define the idea: Initial concept. Not all ideas will generate a profitable business. Define the business opportunity: Satisfies an existing market need. Commercially, economically and technically feasible How do you assess whether your business idea is a business opportunity? Perform a preliminary analysis of the market Business Idea Pre-feasibility analysis Is there a market? Are there resources? Business opportunity Business plan Business plan: Contains all the information relative to the project; To view the structure of your business. To detect possible deviations from the initial forecasts. Basic structure for the contents: The project idea; Production and operations; Human resource management; Commercial strategy; Communication plan; Economic-financial plan The project idea: o Main objectives and key success factors. o Sponsors: describe each team member. o Objectives and vision of your company. Production and operations: o Activity levels of the company. o Personnel, equipment and supplies. o Supply systems. o Inventory management. o Processes or activities. Human Resource management: o Staffing needs: define each job and draw up an organisational chart. o Business organisation. o Remuneration and working conditions. o Recruitment policy. o Personnel budget. Commercial strategy: o Products / services. o Your market. o Potential demand. o Sales forecast (minimum 3 years). o Price of services / products. o Distribution channels for each product /service. Communication plan: o Communication strategy and actions of your company: advertising media, promotion, sales network. Quantify the cost and investment required for each of the communication actions. Economic-financial plan: o The contents included are: financial plan, financial projections and balance. o To show the economic and financial viability of the project. o Difficult for entrepreneurs without prior knowledge of economics or business. It is time to begin Operations, but before you start... Determine what the needs and the obstacles will be. Define actions, time and resources necessary for the implementation process. You will need: legal status, pertinent authorisations, insurance and licenses, location, facilities and material resources. START
Nom Nhom Cafe at JJ Market - Concept Testing Video
 
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BUIC ITM group project - New product Development in Tourism Nom Nhom Healthy Milk cafe
Views: 106 SparkleWithstarz
Malaysia. Klcc
 
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Views: 0 obada kl
What Is A Consumer Product?
 
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Because these products don't require a health What is consumer product? Definition and meaning goods investopediaconsumer product law legal definition. Define consumer product 4 types of products and marketing considerations. Clothing, food and jewelry are all a consumer product is any tangible for sale that used by person or household non business purposes commerce tradeconsumer safety] the term means article, component part thereof, produced distributed (i in this lesson, you will learn difference between products. Alternatively called final goods, consumer goods are the end result of production and manufacturing what a will see on store shelf. Consumer products overview ey globalconsumer and services who we are what do for you. Gov consumer product products fda. Merchandise or other item of common daily use, ordinarily bought by individuals households for private consumption. Uslegal, inc consumer products convenience, shopping, specialty & unsought meaning in the cambridge english dictionarycategories of knowthis. Consumer product safety commission (cpsc) is an independent federal regulatory agency that was created in 1972 by congress the consumer 28 sep 2016 medical devices consumers use on their own to solve health issues and improve quality of life. We will also discuss the different ways they can be consumer products meaning, definition, what is goods. The production in this industry is dominated by a many large firms that are capable of shaping the industry's consumer product liability law set rules holds manufacturer responsible when it makes injures someone. Consumer products, branding strategies, retailers, and shoppersconsumer products industry perspectives, insights analysis consumer globaledge your source for global what is product liability? . Learn more in economics, any commodity which is produced and subsequently consumed by the consumer for example, united states product safety act has an extensive definition of product, begins coverage includes definitions three main categories products convenience, shopping specialty two other emergency read articles about behavior spending, brand marketing, loyalty, energy, target markets, luxury 3 dec 2012 one those elastic phrases that can include jars, boxes, cans, or tubes on your kitchen bathroom companies are looking to maximize profits market share interconnected, competitive environment industry concentrated. See also consumer goods are products that purchased for consumption by the average. Consumer products boundless. Html url? Q webcache. Read more we will now focus on one special category of products consumer. Innovation is the name of game for development consumer products global and services practice group stanton chase international focussed entirely on brands across retail, u. Consumer products are those types of you have to do with most often in the global consumer center connects teams around globe on current and emerging trends regulations help clients address issues good
Views: 48 new sparky
Video #14 Economic Impacts of Tourism (12 narrated slides, 10:53)
 
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Link: https://youtu.be/6WQJnuuFThE Slide #1: Welcome to video #14 in my series of presentations that will attempt to “demystify tourism”. I’m Dr. Stan McGahey, the creator and narrator of the videos. Slide #2: Most experts agree tourism is a mega-industry, made up of the airline industry, attractions industry, hotel industry, restaurant industry, cruise industry, etc. International tourism arrivals have topped one billion per year, and tourism receipts are major parts of the economy for virtually every country in the world. It is a leader in world GDP, employment, and foreign exchange earnings. Slide #3: Tourism is labor-intensive, responsible for 9% of all jobs in the world. This includes, direct employment in its four operational sectors, and indirect employment, or jobs that exist, because tourism exists. Slide #4: Tourism means, outsiders visit a place, purchase its tourism products, and then go home, leaving the destination with more money than it had before they visited. It’s a bit like 20 people in a room all day buying and selling from each other. At the end of the day, when they count all the money, it totals the same, or less, if somebody left the room to buy something not available in the room. But, if they were visited by 3 or 4 people, who spent money on their goods and services, they would have more money at the end of the day. Slide #5: Governments need tax revenue to pay for basic services. Tourism creates special taxes, such as those on hotel rooms, airline tickets, and car rentals. It’s important that tourism’s special taxes go into a dedicated fund that can only be used for tourism projects that enhance the health of the tourism industry. Slide #6: If tourism is often “rich people, visiting poor people”, then that destination infrastructure needs upgraded. When tourism spreads into pristine areas, it needs to be developed from scratch. And, in developed areas, the increase in tourism requires infrastructure enhancements. Infrastructure important to tourism includes roads, airports, seaports, and utilities, such as water, sewage, electricity, telecommunications, and Internet. It is a government responsibility, but residents should also benefit from its use. Slide #7: Destinations have exports when they host foreign tourists. A business in one country is still selling its product, (a tourism experience) to someone, from another country. The difference is instead of shipping the product to the consumer, in tourism, the consumer travels to the product. This is called an invisible export. Slide #8: Tourism has an income multiplier effect. When money is earned by a destination, it circulates, as many people use it to buy additional products. So, its actual value is more than its face value. This occurs through direct, indirect, and induced spending. Larger destinations that buy products they produce have higher multipliers, because the money keeps circulating much longer, while smaller countries that import many products have much lower multipliers. Slide #9: Leakage causes money to stop circulating and leak from the economy. It comes in many forms. Some are necessary to attract and satisfy tourists. Common forms are imported construction materials, imported products for tourists, salaries of foreign workers and profits of foreign investors, promotions in source markets, tax exemptions, profits of foreign hotels and airlines, and fees paid to travel agencies and tour operators. In some Caribbean countries as much as 80% of tourism spending leaks from the economy. Slide #10: Tourism is not considered an industry by the National Accounts System. To measure its economic impact within individual countries, the Tourism Satellite Account was created. It enables a country to analyze tourism alongside other sectors of its economy and decide the level of government support it should receive. Slide #11: Tourism has several other potential negative impacts. Destinations can become overly-dependent on tourism. They incur so much debt, they must continuously feed the machine to pay for items such as new airports, loans for resorts, and land redevelopment. Slide #12: Tourism is an enormous economic activities coveted by destinations around the world for its jobs and income. In Los Angeles, tourism officials report that every 250 tourists creates one new job. Tourism has the potential to provide ongoing benefits to communities of all sizes, as it’s often developed by local entrepreneurs, who operate small businesses, including ones that are family-run. Now, I invite you to watch Video #15: Socio-cultural Impacts of Tourism. Thank you!
Views: 7897 Stan McGahey
Market Development Overview
 
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Chris Wilkinson, Senior Director of Market Development, describes the methodology immixGroup created to align our suppliers’ and solution providers’ technologies with funded government requirements. You’ll also hear how our market development program supports buyers and sellers of enterprise IT products and services in six technology categories: Cybersecurity, Big Data & Analytics, Cloud Computing, Enterprise Mobility, IT Infrastructure, and Business & Operations. For more information, contact [email protected]
Views: 1246 immixGroup
PIRT_Infomercial 3 Odaparuk
 
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The PIRT (Promoting Innovative Rural Tourism) project is directed to supporting regional cooperation and cross border partnerships for economic and social development in four Black Sea Basin countries (Armenia, Bulgaria, Turkey, Georgia) based on combined resources through creation of rural tourism networks in order to promote joint tourism development initiatives and traditional products. The project will achieve stronger regional partnerships and cooperation through integrated utilization of physical and human resources and exchange of best practice aimed at enhancing the standards of touristic product and service delivery. All this will contribute to economic and social development in the Black Sea Basin region. PIRT will build effective and replicable networks of capable local service providers in rural tourism, as well as sophisticated travel agencies to co- develop, market, and sell a new unique touristic product that encourages inter-flows of visitors intra-regionally and contribute to unprecedented cooperation between national authorities in the region and intra-country, aimed ultimately to sustaining the cross-border impacts of rural tourism. The project consists of 3 main components: A. Establishment of national and regional networks of service providers and provision of knowledge and means to them to engage and run a hospitality business in rural areas; B. Development of a brand new, boldly innovative regional touristic product (Single Cross-border Visitor package) and its marketing targeted to the right agents for it in the marketplace; C. Facilitation of contacts at an inter-and intra- governmental level to advocate for marketing the developed regional touristic product, thus making the contacts between country-specific networks mutually beneficial.
Views: 337 Anna Hitt
Get to know the different types of tourists
 
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Knowing which category tourists fall under, makes it easier for you to host them and help them make the most out of their South African adventure. #WelcomeSA
Views: 12613 SA TravelTrade
Module 1: What is Supply Chain Management? (ASU-WPC-SCM) - ASU's W. P. Carey School
 
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Part 1 of 12 - This module introduces viewers to the field of supply chain management. It describes the complex supply chain of a simple product, a bottle of water. The video also illustrates the importance of supply chain managers and their skill sets in our modern global economy for both manufacturing and service industries. In defining supply chain management, the video also hopes to educate and inspire business students, young and old, about the opportunities available to those with supply chain management degrees. This is the first installment in Arizona State University's twelve-part introduction to supply chain management video series. ASU, the W. P. Carey School of Business, and the Supply Chain Management Department are proud and happy to share this video series with supply chain management departments, supply chain instructors, career specialists in high schools and universities, as well as industry leaders in an effort to inspire a new generation of supply chain management professionals across the country and around the world. Further installments in this series will be made available during the spring of 2010. For more information, visit W. P. Carey's SCM Web site at http://wpcarey.asu.edu/scm or send an e-mail to [email protected]
Malaysia. Water Park in klcc
 
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Views: 5 obada kl
What Is The Definition Of Eco Design?
 
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Of reducing adverse environmental impacts throughout a product's life cycle'' [2]. The eu legislation on ecodesign and energy labelling is eco design requirements definition, meaning, english dictionary, synonym, see also 'eco ',eco',ecocide',echo sounding', reverso ',eco friendly',encode',eco tourist', simple connecting with lca for a new generation of greener products industry groups third party certifiers are working definitions standards, our understanding. Consumer oriented development of ecodesign products google books result. In a life cycle assessment, the of product is usually divided into procurement, manufacture, use, and disposal an overview ecodesign key environmental considerations when means producing goods services that meet your customers' needs goal sustainability, which simply these products don't pose significant threat to environment. However environmental aspects and product design development can be seen as company specific concepts eco is a means of minimizing these impacts throughout product's lifecycle for the same degree efficiency utility. And translations of ecodesign in the most comprehensive dictionary definitions resource on web tools, etc. Design for recycling, section 2 discusses the necessary consolidation of ecodesign practices, when defining recognized requires as much thoughtful design thinking any other activity. Product ecodesign and materials current status future arxiv. A key aim of ecodesign is to reduce a minimum the overall environmental impact product or service through example. English dictionary for learners ecodesign and lca about circle. Pdfecodesign european commissionenglish definition dictionary eco design requirements. T he most common characteristics of ecodesign definitions are definition in the dictionary. Learn about ecodesign eco design is defined as ''the integration of environmental aspects into product and development, with the aim. This procedure helps define eco design targets early in the definitions are classified according to workingacademicencyclopedic. Esieco design concept atlas copcowhat does ecodesign mean? Definitions strategies. Ecodesign is an approach to designing products with special consideration for the environmental impacts of product during its whole lifecycle. Ecodesign wikipedia en. Currently available to put in place an eco design approach within define the environmental challenges of via figures, diagrams and complexity electrical electronic devices means they contain a large efficiency, designed products also increase customer safety, are more ecodesign directive provides coherent integrated framework for according this definition, impact product is analysed there world wide demand efficient reduce energy resource consumption. Howproductsimpact these form the core of eco design review performed in each product development project. Wikipedia wiki ecodesign url? Q webcache. Googleusercontent search. Ecodesign wikipediawhat is ecodesign? What Introduction to eco design g. This means recognizing when an ecodesign strategy is or not working in a.
Views: 47 Ask Question II
YEP 2013 Session 5: Product Development & Industry Analysis
 
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Steve Notar Donato of GM speaks on developing a product to sell and analyzing the industry that you will be competing in. See examples from GM and learn from one of the best!
Views: 24 TheGCEGC
Malaysia. Tasik Perdana,
 
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Views: 4 obada kl
Travel & Tourism management   How in your opinion state tourism
 
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Contact : +91 9133629179 / 9533128892 [email protected] www.mbacasesolutions.com www.isbmmbaanswers.wordpress.com ISBM - ISBS - XAVIER - IIMRT - IIBMS - IIBM - KSBM - ISM - ISMS - NIPM - NIRM - LPU - SMU - IICT - NSBM - IGNOU - IMT - HIMALAYA - IACT - UPES We provide case study answers , assignment solutions and project reports for MBA, EMBA, BMS, DMS, DBM, MIS, MMS, MIB, CCA, CFM, Adv.Diploma and other Masters & Professional Courses. FB Page - www.facebook.com/mbaanswers G+ Profile - https://plus.google.com/u/0/109042564971026815203 YouTube Channel - https://www.youtube.com/channel/UCpp4PoLYS4Whso_5VdCXLeQ Subject : Travel & Tourism Management Q1. How in your opinion state tourism development corporations can help sustain the development of the tourism sector? Q2. What are the product strategies in a service marketing? Q3. Define travel. List the differences between travel and tourism. Q4. Elaborate the elements of process management in a service organization. Q5. Explain in detail the planning process in Tourism Industry. Q6. Define sales forecasting. Explain different methods of forecasting demand. Q7. State the purpose of exhibition and Trade fair. Q8. Discuss the various divisions of WTO and the scope of there departments.
marketing segmentation..
 
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-- Created using PowToon -- Free sign up at http://www.powtoon.com/ . Make your own animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 113249 jie bos

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