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Below is Wikipedia Definition of ORM Please read
From Wikipedia, the free encyclopedia
Reputation management is the understanding or influencing of an individual's or business's reputation. It was originally coined as a public relations term, but advancement in computing, the internet and social media made it primarily an issue of search results. Although it is often associated with ethical grey areas, such as astroturfing review sites, censoring negative complaints or using SEO tactics to game the system and influence results, there are also ethical forms of reputation management, such as responding to customer complaints, asking sites to take down incorrect information and using online feedback to influence product development....
To Read the full page on wikipedia dot org then click here"
If you want to learn how to influence your business's reputation without astroturfing or posting fake reviews then get your hands on a Branded Review Portal.
Learn The Best Way to Respond to a Bad Online Reviews
Regardless of how you choose to run your business, it is inevitable that at some point you will face the hard-hitting reality of getting a bad online review. It could tempting to fire back in self-defense, cry to those around you, swear out loud or to wallow in self-pity, those reactions will not only not help you but they could compound the criticism you are trying to escape and make you look a fool to future searchers.
Angry business owner as she just read a negative reviewInstead, it is best that you learn how to handle negative reviews, so that you can make the best of them, for the good of your business. Here are a few tips to guide you on the best way to respond to bad online reviews.
Take the reviewer's perspective: Sure, it may be hard to take, but the truth is this: most reviews have some basis in fact, even if they are exaggerated. Therefore, it is in your best interest to read between the lines when examining negative reviews. It could be a great opportunity for you to improve your business. Plus, taking some time to consider the other perspective is also a great way to step back and breathe some before formulating a response.
Reply. Don't ever ignore a bad review. Take the time to provide a thoughtful response. Your business will look much better for it, even in the face of harsh criticism.
Leave emotion out of it. Skip on the defensive, self-justifying, or offensive remarks and maintain a calm, friendly, and business-like tone when you reply to a negative review. Remember that other potential customers will read your response, and behave yourself in a manner you can be proud of down the line -- a manner that speaks for your business in a positive way.
Sympathize: You don't have to apologize if you are truly not at all at fault. However, you still need to acknowledge that you feel bad that the customer had an upsetting experience with your business. You may say something like, "This business prides itself on customer service, and it upsets me to know that you are not happy with your experience working with us."
Provide a solution: It is a great idea to offer the reviewer a coupon and ask for a chance to redeem yourself (or your business reputation, that is). For example, if the reviewer complained that your representative was late, offer a coupon for the next service, and promise the representative will be on time.
False reviews. If a review is illegal, irrelevant to your business, or an outright falsification, then you can report it to the site administrator (or flag it) to have it reviewed.
Online reputation management is a complex process, but it is also tantamount to your business success. To make the most of your online reputation, you may want to enlist the help of qualified and competent professionals like us, at Get Online Reviews.
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