Fashion Film Classics playlist: https://www.youtube.com/playlist?list=PLB7D1D705DCFBA75A
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"How professional models (and new automobiles) are photographed."
Reupload of a previously uploaded film with improved video & sound.
Public domain film from the Library of Congress Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.
The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).
The first person described as a fashion model is Parisian shopgirl, Marie Vernet Worth. She was a house model in 1852, to her fashion designer husband, Charles Frederick Worth. Even after fashion photography became important, fashion models generally remained fairly anonymous and relatively poorly paid until the late 1950s, though often marrying well. The first model widely considered to have paved the way for what would become the supermodel was Lisa Fonssagrives, from the 1930s onwards, in America. The relationship between her image on over 200 Vogue covers and her name recognition led to the importance of Vogue in shaping future supermodels. Her image appeared on the cover of fashion magazines during the 1930s, 1940s and 1950s from Town & Country, Life and Vogue to the original Vanity Fair. Dorian Leigh was also very well-known after Word War II. The rise of model as consistent media personalities perhaps began in the Swinging Sixties with figures like Jean Shrimpton, Twiggy, and Penelope Tree, and has continued ever since.
To model clothing for all people, all types of model shapes and sizes are required. The job ranking for modern fashion models are: print (part time), print modelling (full time), runway modelling, and supermodel.
Runway models showcase clothes from fashion designers, fashion media, and consumers. They are also called "live models" and are self employed. Runway models work in different locations, constantly traveling between those cities where fashion is well known - London, Milan, New York City, and Paris. Second-tier international fashion center cities includes Rome, Florence, Venice, Brescia, Los Angeles, Toyko, Moscow, Saint Petersburg, Tokyo et cetera. Cities where catalog work comprises the bulk of fashion packaging, merchandising and marketing work includes Miami, Los Angeles, San Fransisco, Chicago, Philadelphia, Toronto, Mexico City, Toyko, Hamburg, London, Beijing et cetera.
The demands for runway models include certain height and weight requirements. During runway shows, models have to constantly change clothes and makeup. The models turn and stand to demonstrate the garment's key features. Models also go to interviews (called "go and sees") and must keep a portfolio of their work. They go to modelling interviews to find more work. The more experience a model has, the more likely she is to be hired for a fashion show. A runway model can work in other areas, such as department store fashion shows, creating product lines, acting etc.
The British Association of Model Agents (AMA) says that female models should be around 34-24-34 in and at least 5 ft 8 in (1.73 m) tall. The average model is slender and in shape. Those who do not meet the weight requirement often try for becoming a Plus-size model. The preferred dimensions for a male model are a height of 5 ft 11 in (180 cm) to 6 ft 2 in (188 cm), a waist of 30--35 in (76.20--88.90 cm) and a chest measurement of 36--40 in (91.44--101.60 cm)...
Male and female models must also possess clear skin, healthy hair, and attractive facial features. Stringent weight and body proportion guidelines form a selective criteria by which established and would-be models are judged for their placement suitability, on an ongoing basis--with some variation regionally and market tier-level dependent, subject, too, to current prevailing trends at any point, in any era--by agents, agencies and end-clients.
The former requirement measurements for models used to be 35.5-23.5-35.5 in (90-60-90 cm), which were the alleged measurements of Marilyn Monroe. Today's fashion models tend to have measurements closer to the AMA recommended shape. Although in some fashion centers [regionally speaking, of course], a size 00 is more ideal than a size 0...