Search results “Brand is a competitive advantage”
What Is Your Competitive Advantage? 8 Brand Differentiation Strategies
Knowing and leveraging your competitive advantage is the cornerstone of any successful business. Here are 8 key strategies to use to differentiate your business from the pack. Whether it’s technology, product quality, or data, you have to know what you are going to focus on owning to win in your category. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse FREE MINI-EBOOK DOWNLOAD: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: "Imagine: How Creativity Works", Jonah Lehrer http://amzn.to/2mJpQe9 “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu “Change By Design”, by Tim Brown http://amzn.to/2uaXYjX “Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker http://amzn.to/2CAIH0r “The Art of Innovation” by Tom Kelley http://amzn.to/2wtAevL “The Edge: 50 Tips from Brands That Lead” by Allen Adamson http://amzn.to/2Ef6fse “Art + Design” by Rex Ray http://amzn.to/2yLMRRT “Crush It” by Gary Vayerchuk http://amzn.to/2eYdfPO “Expert Secrets” by Russel Brunson http://amzn.to/2zEDOBT “See You at the Top” by Zig Ziglar http://amzn.to/2hBcdhw “Flow: The Psychology of Optimal Experience” by Mihaly Csikszentmihalyi http://amzn.to/2BhBEK MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow: video editing software: http://amzn.to/2nxFLK3 Neewer 2 Packs Dimmable Bi-color 480 LED Video Light http://amzn.to/2Cz8INK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 3535 Philip VanDusen
Tesla competitive advantage: Why Tesla and Apple are so very similar
Tesla is a first-mover in the EV industry. However, many analysts are uncertain whether this is sufficient in the long run. In order to become the most compelling car company of the 21st century, Tesla will have to come up with a source of sustainable competitive advantage. In this video, we will discuss several of the companies strenghts, as well as what makes it so very similar to Apple, and why we believe that Tesla has high chances in repeating Apple's success from several years ago. To watch our entire case study (Strategy, Marketing, Financial Statement Analysis, Valuation), check out the following link: https://www.udemy.com/tesla-company-analysis-strategy-marketing-financials/?couponCode=YOUTUBE
Views: 40533 365 Careers
Customer Experience as competitive advantage
Learn more at PwC.com - http://pwc.to/1yMT2PI Your brand is only as strong as the experiences you create for your customers. Watch this film to explore what that means in a day in the life of today's busy consumer.
Views: 52808 PwC US
Establishing a Competitive Advantage through Brand
Consistently outperforming the competition is a real feat. In this episode, Stephanie Ciccarelli, Co-Founder and Chief Brand Officer for Voices.com, shares how she used the power of re-branding to do just that. In the interview with Matt Sharrers, CEO of SBI, Stephanie demonstrates how to create an inspiring brand that tells a strategic story.
Views: 670 SBI TV
Marketing Minute 104: “Your Competitive Advantage in Personal Branding” (Marketing Yourself)
When you think of your personal or professional brand, hopefully you already know the value of conducting a personal raw materials assessment. You explore your six raw materials categories and, among other discoveries, you learn what your current and potential strengths are. But when it comes to marketing yourself, you need to think far beyond what you’re good at and start to explore what distinguishes you from the “competition.” You need to determine your core competencies and whether they constitute a sustainable competitive advantage. Core competencies at a personal branding level are the key skills or capacities or knowledge that you have that help you to be competitive in the marketplace. Ideally, these are the favorable factors that make you unique. More importantly, they contribute to your “competitive advantage,” which is what helps you to get a particular job or earn a raise or make a sale or acquire venture capital. But do not focus only on your strengths. You have a number of other attributes that are unique to you and will always distinguish you from others. When considering core competencies from a personal branding perspective, consider how your various unique attributes can be developed to help you gain a sustainable competitive advantage in your particular marketplace. **Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about: - Marketing Strategy and Tactics - Brand Development - Personal Branding and Professional Branding - Marketing Yourself - Marketing Leadership - Self-Improvement - and whatever relevant and related topics come our way. **Also, connect with me on any of the following: LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki
Views: 85365 Anthony Miyazaki
Music for growth -  a competitive advantage for companies | Stefan Palmquist | TEDxNorrkopingED
Influence from music on our prefernces and subconscious decisions, on our behaviour and wellbeing. Use of music for marketing and branding. Stefan Palmquist - co-founder of Dist Sthlm music agency Former sales director at Spotify and digital director at media agency Carat. Stefan have been building successful campaigns and brand partnerships for nearly 20 years. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Views: 317 TEDx Talks
What is Competitive Advantage?
ZACH DE GREGORIO, CPA www.WolvesAndFinance.com When you talk about business strategy, people talk a lot about competitive advantage. I feel this is a buzzword that people say a lot, but I wanted to dive deep into this idea and discuss what competitive advantage really means. This is an important concept to understand if you are making business decisions or understanding financial statements. Competitive Advantage is an attribute that allows you to outperform competitors. What I want to emphasize is the financial element of competitive advantage. The whole point of studying this, is it shows up in your financial statements as profit. The goal here is to focus on the attributes in your business that enable you to earn a higher profit than your competition. For example, imagine two companies that sell a similar type of product. Company A sells that product for $2, and company B sells that product for $1. Both companies can make that product for $0.50. So company A is making much more profit. Our job is to figure out, “what is the competitive advantage of company A versus company B?” Let us imagine the reason is that company A has a perception in the market for higher quality. We have all experienced situations like this. We might go into a store to purchase an item, and you see a line of similar items on a shelf. If one of those items has a reputation for better quality, you are going to be willing to pay a higher price for that item. In this example, quality is the competitive advantage. What is so interesting about studying competitive advantage, is that there are so many different options. It can be almost anything that gives your business an edge. There are many of these, but I am going to list out just a few. • Low cost leader • High quality • First mover status • Unique technology • Customer loyalty • Economies of scale • Vertical integration • Government regulation All of these are different reasons you might have a competitive advantage. I could talk for ages on each one of these, but I want to focus on the reason competitive advantage is so important. Whatever situation your business is in, if you have the awareness of your competitive advantage, it makes your business decisions so much easier. Every business out there only has so many resources. If you can take your resources and focus them on the area your business adds the most value to the market, you will make more profit. That is the basics… but we are going to take this to another level. When you study business strategy, what you quickly realize is that competitive advantage is not enough. What you really want to achieve is “sustainable competitive advantage.” You want your profit to last for years. A term you will hear people say is “economic moat.” You can imagine your business is a castle in the Middle Ages. One of the defenses of castles was a moat that was full of water. Your business is just like a castle, where you have competitors who are trying to take over your market position. The larger your economic moat, the harder it will be for someone to impact your company profits. Neither Zach De Gregorio or Wolves and Finance Inc. shall be liable for any damages related to information in this video. It is recommended you contact a CPA in your area for business advice.
Views: 1505 WolvesAndFinance
What is Competitive Advantage in Hindi - Detailed Explanation with Examples
Hey Friends, in this video i have tried to explain the meaning of competitive advantage. I hope you will like it.
Views: 16769 Shiva Tayal
2 Simple Ways to Differentiate Your Product From Your Competitors (HUGE Competitive Advantage)
You're an entrepreneur and have a product and service. I bet your competitors have a similar product or service. How do you gain a competitive advantage with your online marketing efforts? #1 Tell a story If people understand why your product or your company is different than the other players in the space, they're much more likely to connect with you and buy from you. That's why story telling is so powerful to gain a competitive advantage. It goes back thousands and thousands of years with marketing. People connect with stories, they connect with emotion. If you don't tell any stories on your website, people are just gonna see it as a cold corporation. #2 Focus on your unique selling proposition Your USP or unique selling proposition has to be different than your competitors'. For example, if your competitors claim to be the biggest player in this space, then your unique selling proposition should be "hey, we're a boutique agency and when you work with us, you work with the founders". That's an example of a unique selling proposition, so when you combine those two strategies, you'll be able to differentiate yourself from the competitors and more people are going to be likely to be buy from your website versus other players in this space. This is how you win in digital marketing. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ #NeilPatel #digitalmarketing #internetmarketing
Views: 6509 Neil Patel
What is competitive advantage?
Competitive advantage is the uniqueness that makes you stand out of the crowd. Helping you to identify your competitive advantage makes you chose and position your business in market in a right way. In this video, you will know the reasons behind identifying your competitive advantage, which in turn will help you to grow your business. For more information please visit http://crashcoursemba.com Business Insights is a series created by Paul Robinson ( http://www.paulrobinson.in ); the ideas shared are from his experience as a motivational speaker, coach, consultant and an author Recommended books: ‘Competitive Advantage: Creating and Sustaining Superior Performance’ by Micheal E Porter https://goo.gl/S51Wqa ‘Creating Competitive Advantage’ by Jaynie L Smith https://goo.gl/WHbnCC ‘Beyond Performance: How Great Organizations Build Ultimate Competitive Advantage’ by Scott Keller https://goo.gl/Xn7xRM ‘Gaining And Sustaining Competitive Advantage’ by Jay B Barney https://goo.gl/Nwq4JW ‘Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant’ by W Chan Kim & Renee Mauborgne https://goo.gl/HdqZKB
Views: 5692 Positive Revolution
How to develop competitive advantage for your business?
The term "competitive advantage” refers to a unique advantage a company has over its competitors. In this video, you will learn how to create Competitive advantage for your organization in the most simple and systematic way. The 3 simple steps for creating competitive advantage is derived from the coaching / consulting format that Paul Robinson (http://www.paulrobinson.in) adapts in his teaching. For more details you can also visit our website http://crashcoursemba.com Business Insights is a series created by Paul Robinson; the ideas shared are from his experience as a motivational speaker, coach, consultant and an author Recommended books: ‘Competitive Advantage: Creating and Sustaining Superior Performance’ by Micheal E Porter https://goo.gl/S51Wqa ‘Creating Competitive Advantage’ by Jaynie L Smith https://goo.gl/WHbnCC ‘Beyond Performance: How Great Organizations Build Ultimate Competitive Advantage’ by Scott Keller https://goo.gl/Xn7xRM ‘Gaining And Sustaining Competitive Advantage’ by Jay B Barney https://goo.gl/Nwq4JW ‘Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant’ by W Chan Kim & Renee Mauborgne https://goo.gl/HdqZKB
Views: 10824 Positive Revolution
Marketing Minute 103: “Core Competencies and Sustainable Competitive Advantage” (Marketing Strategy)
Many marketers spend their time saying that their companies are amazing at this or that, or that their products are incredible or that their service is outstanding, but in today’s world of high technology, many of your competitors can claim the same superlatives that you’re using to describe your brand, product, or organization. So one of the most important exercises you can perform from a marketing strategy perspective is to clearly identify your group’s “core competencies” and your “competitive advantages.” Your core competencies are the main strengths or abilities or knowledge or capacities that your organization has that allow it to be competitive in the marketplace. They aren’t just a list of what you’re good at, but what you’re good at that distinguishes you from the competition. These core competencies may contribute to your brand’s competitive advantage, which is what allows you to beat out the competition for target audiences in particular product categories. Other contributors to competitive advantage might be location or brand reputation or legal protection. If the advantage can be held for a long period of time, it’s considered a sustainable competitive advantage. Remember… Before marketers communicate to their audiences, they need to know what differentiates their brands, organization, and products from the competition. You cannot claim to be better if you’re not different. **Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about: - Marketing Strategy and Tactics - Brand Development - Personal Branding and Professional Branding - Marketing Yourself - Marketing Leadership - Self-Improvement - and whatever relevant and related topics come our way. **Also, connect with me on any of the following: LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki
Views: 75388 Anthony Miyazaki
Create A Competitive Advantage For Your Brand
Business Boost is a creative consulting program that helps you increase awareness, efficiency, and revenue in your business. Listen @ 2X for Speed learning! *Discover dramatic improvements in your business that make you MORE: impactful, powerful, efficient, effective, productive, and valuable or inspiring to your end users. Speak with me today: https://www.dffrntwrld.com/product/idea-sesh-virtual/ Branding is one of the most overlooked and underdeveloped assets to any business. 75% of businesses are not living up to their creative potential and it all begins with your brand. Leave a comment and let us know how we can help you level up! Watch the free stream here and share this link to make it go viral: https://www.youtube.com/playlist?list=PL_VaC6sebxCfduoMGjXHGOiUQiWKG_eOp Help us spread the word about the Peace-Love-Overstanding movement, we're reaching millions help us reach millions more. Share the free video feed link with your friends & family: Podcast Episodes Follow DFFRNTWRLD® on TWITTER - https://twitter.com/dffrntwrld Like DFFRNTWRLD® on FACEBOOK - https://www.facebook.com/dffrntwrld
Views: 194 Dffrntwrld BG
Andrew Cosslett - competitive advantage through a global brand
Implement a global procurement strategy to drive costs down. It's not just growth, it's efficiency. Andy tells bvo.com about the trend of the big-brand-systems, and the benefits of the hotel 'flag-carriers'.
Views: 103 LeadersIn
Nation Branding: Strategies for Building and Managing Competitive Advantage
This sample lecture on Nation Branding is part of the Client-Based Learning & Research Initiative directed by Dr. Salah S. Hassan that aims to Help Clients Achieve the Mission of Building Distinctive & Sustainable Competitive Advantage for their brands. (This is a sample lecture. Please, contact Dr. Hassan directly for the full lecture on Nation Branding): Dr. Salah S. Hassan speaks on how to balance your nation brand and showcases best practices and research from a FutureBrand study that ranks countries based on the Country Brand Index. Further, Dr. Hassan offers strategic step-by-step action plans for building strong and sustainable nation/ cluster brands.
What's in a Name?  Brand as Competitive Advantage
For companies, large and small, across a variety of industries from software and semiconductor to food, beverage and financial services, brand is paramount. Join us as we discuss the latest social media, intellectual property, and other strategies for building and maintaining a brand. Panelists include: ∗Stacy DeBroff - CEO/Founder, Influence Central ∗W. Sean Ford - SVP, Chief Marketing Officer, LogMeIn ∗John Gallant - SVP & Chief Content Officer, IDG Enterprise ∗Christopher Mirabile - Managing Director, Launchpad Venture ∗Fred Yen, Professor, Boston College Law School
Views: 53 Gennari Aronson
http://tiduko.com/the-basics-of-brand-recognition-and-its-importance.html In order to succeed one must have competitive advantage over others. That applies in everyday life and not only to people but also companies. In this day and age it is not easy to have a long-term competitive advantage generating stable profits. http://tiduko.com/the-basics-of-brand-recognition-and-its-importance.html
Views: 882 TIDUKO
Don’t Feed the Bears: Creating Competitive Advantage with Innovation and Disruption
Additional Materials: www.tompkinsinc.com/downloads/Dont-Feed-The-Bears This video focuses on how you can use innovation and disruption to create competitive advantage. Jim has been disrupting business since the 1970’s when we used the science of Industrial Engineering to disrupt warehousing and network modeling. This has evolved to today where we use the science of the supply chain to disrupt business. Interestingly, while we have been disrupting supply chains, the digital imperative has been disrupting business. These supply chain and digital disruptions have created the perfect storm for innovation and reinvention in today’s business world. This video will take you through the Disruption Cycle and ask you to ponder on four key questions that will allow you to identify game changing opportunities in your organization for innovation and disruption. Additional Materials: www.tompkinsinc.com/downloads/Dont-Feed-The-Bears
Views: 200368 Tompkins International
Differentiate Your Brand
http://deniseleeyohn.com Your brand can't just be better than your competitors' -- it must be different. Brand-building expert explains three ways to make your brand stand out and gain an competitive advantage.
Views: 400 Denise Lee Yohn
Starbucks SWOT Analysis
On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 167619 365 Careers
Building Your Personal Brand - Your Competitive Advantage
What happens when leadership and personal branding are in alignment with self-awareness? If you could be seen as 10% more effective in general by your clients what would that mean for dollars in your pocket? What does this have to do with your mental and emotional energy? WATCH the rest of the series here! Part 1: Your Greatest Competitive Advantage - YOU https://youtu.be/TTj0C_peWwU Part 2: The Journey of Leadership and Teamwork https://youtu.be/f-C3pFFxS28 Part 4: Self Awareness and Leadership https://youtu.be/Lfbpi37sZxw Part 5: Self Awareness Development - The Secret Ingredient https://youtu.be/iFdZUrOW1E8 Part 6: How to Improve Productivity https://youtu.be/vDJiYn-R5ww Part 7: How to Win Conflict https://youtu.be/oWc5MnnklBs Part 8: Conative Energy https://youtu.be/_lBJm7aTmPU Part 9: Self Awareness in Leadership https://youtu.be/ZyK5UC9ido8 Learn more about what I do below! https://www.nicolewipp.com/ Say hi on social! Facebook: https://www.facebook.com/nicole.wipp Linkedin: https://www.linkedin.com/in/nicolewipp/ YOUTUBE URL: https://youtu.be/0X3-iZnT6qE MY CHANNEL: https://youtube.com/healthysuccess101
Brand Identity is Competitive Differentiation
Luke shares his insights on how brand identity is the solution to the problem of competitive differentiation. #branding #competition #LukeMiller www.resoundcreative.com
Views: 282 Resound
How to build competitive advantage in a tough market place
www.LIDA360.com What is competitive advantage? How do you set yourself apart from others who do what you do... in a similar way? That's where personal branding comes in! Watch this quick video to learn how to build your brand, understand your audience and set yourself apart in a competitive market!
Achieving Competitive Advantage through Brand Positioning
For the latest news across Belize, visit: http://edition.channel5belize.com/ A brand management training entitled “Achieving Competitive Advantage through Brand Positioning” was held today at the Biltmore Plaza. It was organized by Chamberlain Consulting and Galen University and seeks to help with developing companies. In collaboration with BELTRAIDE and the Belize Chamber of Commerce and Industry, branding is what consumers believe, feel or think when they hear your company’s name. It defines the quality of your business and determines loyalty to your products and services. News Five spoke with the entities involved.
Views: 66 Channel 5 Belize
Crack Your Brand DNA Code for Competitive Advantage Wrkshp
Colorado Springs, Denver, and Pueblo Solopreneurs! PERSONAL BRANDING WORKSHOP IS HERE! Identify, define, and deliver your Personal brand distinction with this 2-day accelerated workshop. Stop marketing, for now, and start branding your business to create distinction and competitive advantage. Flush out your unique Brand DNA with Brand Clarity Expert, Suzanne Tulien and CRACK YOUR BRAND DNA CODE for COMPETITIVE ADVANTAGE! https://brandascension.com/crack-your-brand-dna-code-for-competitive-advantage/
Views: 9 Brand Ascension
Kennametal: Building competitive advantage and brand awareness with SAP SuccessFactors solutions
Amidst a global business transformation, Kennametal needed a better way to support organizational change, build talent for the future, and standardize HR data and systems. SAP SuccessFactors solutions were the answer to help Kennametal win.
Views: 540 SAP SuccessFactors
How To Build A Brand Online
Join Affiliate Marketing Mastery: https://affiliatemarketingmastery.com/special-masterclass/?utm_medium=social&utm_source=youtube&utm_campaign=affiliate-marketing-mastery-promo&utm_term=how-to-build-a-brand-online&utm_content=lc-youtube-description In this video, Stefan shares with you how to build a brand online. Building a brand is the ultimate competitive advantage in your business; it is what is going to allow you to succeed and prosper, long-term. Jeff Bezos, the founder of Amazon.com once said, “Your brand is what people say about you when you are not in the room”. A lot of business owners focus on building a business, rather than a brand. A study done by Inc. magazine and the National Business Incubator Association (NBIA) revealed that 80 percent of new businesses fail within the first five years. The best way to build a brand online is by creating content. By adding value, it will attract people to your brand. Sure enough, when you launch products, they will buy from you, because they like and trust you. This is how Stefan has been able to create a 7-figure internet marketing brand. ★☆★ VIEW THE BLOG POST: ★☆★ https://projectlifemastery.com/how-to-build-a-brand-online/?utm_medium=social&utm_source=youtube&utm_campaign=blog-post-promo&utm_term=how-to-build-a-brand-online&utm_content=lc-youtube-description ★☆★ SUBSCRIBE TO ME ON YOUTUBE: ★☆★ Subscribe ► http://projectlifemastery.com/youtube ★☆★ FOLLOW ME BELOW: ★☆★ Blog ► https://www.projectlifemastery.com/?utm_medium=social&utm_source=youtube&utm_campaign=homepage-promo&utm_term=how-to-build-a-brand-online&utm_content=lc-youtube-description Twitter ► http://www.projectlifemastery.com/twitter Twitter ► http://www.twitter.com/stefanjames23 Facebook ► http://www.projectlifemastery.com/facebook Facebook ► http://www.facebook.com/stefanjames23 Instagram ► http://projectlifemastery.com/instagram Instagram ► http://www.instagram.com/stefanjames23 Snapchat ► http://projectlifemastery.com/snapchat Periscope ► http://projectlifemastery.com/periscope iTunes Podcast ► http://www.projectlifemastery.com/itunes ★☆★ ABOUT PROJECT LIFE MASTERY: ★☆★ The Project Life Mastery YouTube channel is the place to be for motivational, inspiring, educational, and uplifting self improvement videos. You can also follow for videos about online business, Amazon, and making money online! ★☆★ MY PRODUCTS & COURSES: ★☆★ Life Mastery Accelerator ► https://projectlifemastery.com/lifemasteryacceleratorcourse/?utm_term=how-to-build-a-brand-online Online Business Mastery Accelerator ► https://projectlifemastery.com/onlinebusinessmasteryacceleratorcourse/?utm_term=how-to-build-a-brand-online Morning Ritual Mastery ► https://projectlifemastery.com/morningritualmasterycourse/?utm_term=how-to-build-a-brand-online Affiliate Marketing Mastery ► https://projectlifemastery.com/affiliatemarketingmasterycourse/?utm_term=how-to-build-a-brand-online Kindle Money Mastery ► https://projectlifemastery.com/kmoneymasterycourse/?utm_term=how-to-build-a-brand-online 24 Hour Book Program ► https://projectlifemastery.com/24hourbookcourse/?utm_term=how-to-build-a-brand-online Kindle Optimizer ► https://projectlifemastery.com/koptimizercourse/?utm_term=how-to-build-a-brand-online ★☆★ MERCHANDISE: ★☆★ Mastery Apparel ► http://www.masteryapparel.com ★☆★ RECOMMENDED RESOURCES: ★☆★ https://projectlifemastery.com/resources/?utm_medium=social&utm_source=youtube&utm_campaign=plm-resources-page-promo&utm_term=how-to-build-a-brand-online&utm_content=lc-youtube-description
Views: 36240 Project Life Mastery
A Brand Perspective: Competitive Advantage through Diversity and Inclusion
Business Masterclass showreel: Held at City Hall on February 14th 2013.
Views: 387 DWfBtv
Digital Brand Protection Intelligence as a Competitive Advantage
To learn more about online brand protection strategies, download this MarkMonitor white paper, “Brand Protection in the Digital World” https://go.markmonitor.com/wp_bp-in-the-digital-world_YT Massive amounts of information are collected in the fight against digital brand abuse. There’s no need to limit this information to brand protection enforcement alone. Why not use business intelligence gathered from monitoring digital channels to quantify illegal distribution and form responses that capitalize on the wants and needs of customers? Watch this video to understand how corporations gain a competitive advantage with business intelligence gleaned while protecting their brands online.
Views: 220 MarkMonitor
Health as a Strategy for Competitive Advantage
Hank Cardello, director of the Hudson Institute's Obesity Solutions Initiative, speaks at the BRITE '11 conference about his work to understand and develop ideas for business models that demonstrate how companies can build competitive advantages by attending to the health and wellness of their consumers. The BRITE '11 conference on brands, innovation, and technology was hosted by the Center on Global Brand Leadership at Columbia Business School. Learn more at http://www8.gsb.columbia.edu/globalbrands
Customer Experience: Setting competitive advantage
In this video Steve Elliott (Morgan Sindall Fit Out) discusses how they began their Customer Experience programme as the way to differentiate a brand within the market
Views: 796 BeyondPhilosophy
Total Brand Care: How to legally obtain your desired brand
Brands can use trademarks to gain a competitive advantage in today's crowded marketplace. An iconic trademark can be one of your biggest assets; a core component of your identity; and a practical solution to prevent others profiting from your success. But navigating the complexities of trademark law around the world is a challenge for many brands. The steps to obtain brand clearance vary across borders, so understanding the advantages and potential pitfalls of filing in each jurisdiction will allow you to succeed where others have failed. In Episode Six of our Total Brand Care series, Julia Anne Matheson (Partner, Washington, D.C.) and Helen Xia (Partner, Beijing) talk to James Nurton about the benefits of registering marks; the difficulties that international brand owners face in China; and some of the biggest trends impacting trademark prosecution, including the rise of new technologies such as artificial intelligence. You can watch the full interview here. You can find out more about our Total Brand Care offering on our website: https://www.hoganlovells.com/en/knowledge/topic-centers/total-brand-care
Views: 182 Hogan Lovells
Identifying Your Brand & Competitive Advantage | The Edge | Series 002
Identifying Your Brand & Competitive Advantage | The Edge | Series 002 "The Edge" is Business & Marketing focused video show and podcast series. Bringing you the best business content that's full of ready to use tactics and tidbits. I strive to bring the audience and my viewers value in each segment. Hope you enjoy, share and come back for more insights. Follow the business online, "Creatively Edgy." www.creativelyedgy.com Linked In: Creatively Edgy Company Page Twitter: https://twitter.com/CreativelyEdgy Facebook: https://www.facebook.com/CreativelyEdgy/ Instagram: https://www.instagram.com/creativelyedgy/ Katrina is an entrepreneur, public speaker, business advocate and expert. She is Founder and CEO of "Creatively Edgy Media," a digital media and creative agency. This full-service digital agency services the B2B market and maintains a customer base and portfolio that mostly comprises of businesses in the manufacturing and wholesale distribution space. They specialize and cater to a more commercial industrial base, however they also service industries including; Hospitality, Medical, Construction, Auto Dealerships, Non For Profit Organizations and Financial/Professional service related businesses.
Views: 0 Creatively Edgy
Competitive advantage!
What's new? What's next? How can one brand gain competitive advantage over another? These are the forces that drive us from one day to the next. design by roddinthemighty animation by 8th Art Canada
Views: 81 8th Art Canada
UniFirst Uniforms: Gain a Competitive Advantage
https://unifirst.com This is a tale of two businesses trying to give their bottom lines a power boost. Charlie's Champs is a hard-working crew with good intentions, but they're struggling to drum up business. To create some buzz, Charlie invested in some billboard advertising. And here we have Harry's Heroes, the Champ's main competitor. Harry's strategy to improve business was a new employee uniform program from UniFirst... just look at his team, standin' tall and proud ...ready for a productive work day.... So how will these two hero squads fare? Let's find out... Charlie's on a routine repair mission, but the customer hesitates to let him in because he looks similar to a dangerous thug she heard about on the nightly news. Then there's Harry on a similar repair mission. Upon seeing the professional-looking employee in his UniFirst uniform, his customer instantly feels safe and confident... and welcomes him in. The day is saved! Granny can't help but snap a quick selfie with her hero! Later, she shares it online and posts a glowing review of Harry's company! Word of Harry's Heroes' professionalism spreads fast. The team is getting called into action more than ever before and sales are climbing! Their uniforms project a clean, consistent image that customers trust, and the team has never felt better.... or been more productive. Now, let's check in on how Charlie's billboard is working out, shall we? After a long day of business heroics, Harry leaves his dirty uniforms at work to be picked up and cleaned by UniFirst. He comes home looking and feeling great. Across town, Charlie receives a very different reception. Before he's allowed in the house, his wife orders him to remove his dirty work clothes to prevent contaminants from entering their home. This is a typical evening for Charlie... more laundry to do... more damaged work clothing. Charlie's sick and tired of losing business to Harry's Heroes. He decides to take a closer look at Harry's business, and spies a UniFirst truck dropping off clean, crisp uniforms for Harry's entire team. Now he knows their secret weapon! He's blown away at the value Harry is getting! For ONLY about the cost of a cup of coffee per day, each of Harry's employees gets: • 11 sets of brand new, image-enhancing uniforms • Scheduled pickup and deliveries • Hygienic laundering • Automatic repairs and replacements • FREE shirt pressing • Great customer service And the UniFirst uniforms really improve the team's morale and business image! The decision was simple. Charlie gave his employees a business image makeover! He chose personalized polos and jeans to distinguish his team from the competition and to boost what he cares about most... his bottom line! YOU TOO can turn your team into true superheroes. Contact a UniFirst Representative today. Your employees, your customers, and your bottom line will thank you! Call (800) 455-7654 Or visit https://unifirst.com
Views: 14017 UniFirst Corporation
How marketing can deliver competitive advantage to a business
Mhairi McEwan - Managing Director & Co-Founder - Brand Learning - How marketing can deliver competitive advantage to a business
Home Inspection Tip #95: What Makes Your Brand Successfully Competitive
Learn how one inspection process can be used as a competitive advantage and expressed as a valuable benefit for hiring you instead of your competition.
Views: 225 Ben Gromicko
Six Strategies for Creating Competitive Advantage in Your Creative Business
Accomplished business development consultant and brand strategy expert Thomson Dawson shares six key ideas for creating competitive advantage in your creative business. In this presentation,Thomson addresses independent designers and communication professionals who are members of the AIGA Santa Barbara Chapter. Presentation was held at the Oreana Winery Cellars in Santa Barbara, California. http://www.whitehotcenter.com/hot-info/
Views: 6846 WHC2012
Why Licensing for Toy Brands?
In the ever-changing retail landscape, licensing has offered toy brand owners a unique competitive advantage. Find out how by visiting www.licensingexpo.com/youtube/toys today!
Views: 150 Licensing Expo
TEDxGreenville - John Bielenberg - A New Collaborative Capitalism - COMMON Brand
Bielenberg has recently partnered with Alex Bogusky and Rob Schuham to form COMMON, a new brand of capitalism that replaces competitive advantage with collaborative advantage and believes that benefiting people, communities, society, the environment and future generations is the new advantage in business. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 1539 TEDx Talks
Branding for the Government
BrandGOV is a full service strategic branding, design and communications agency. We merge branding, communication and marketing strategy with innovation design to create a competitive advantage for government agencies and nonprofit organizations. Services include Brand Strategy, Messaging & Communication, Outreach Campaigns, Logo Development, Mobile/Application Development that meet Section 508 Compliance standards. To learn more about our services and how BrandGOV can help you, please browse our services or contact us to discuss your project requirements. www.brandGOV.com
Views: 219 K Patrice Williams
Strategy and Competitive Advantage
The heart and soul of any strategy is the actions and moves in the marketplace that managers are taking to gain a competitive edge over rivals. Competitive advantage is a condition or circumstance that puts a company in a favorable or superior business position. There are five frequently used and dependable strategic approaches to setting a company apart from rivals and winning a sustainable competitive advantage. Strategy leaders need to understand these five strategic approaches to setting an organization apart and winning competitive advantage.
Views: 457 Gregg Learning
Maintaining a Competitive Advantage
How do you maintain a competitive advantage? In this video, Karl Feldman walks through where to start — defining your targets, position, and differentiators. For more content just like this, connect with Karl & Hinge: LinkedIn: https://www.linkedin.com/in/karlfeldman/ Twitter: https://twitter.com/KarlFeldman LinkedIn: https://www.linkedin.com/company/153024/ Twitter: https://twitter.com/HingeMarketing Facebook: https://www.facebook.com/HingeMarketing Professional Services Executive Forum: https://www.linkedin.com/groups/3828540 It's a challenging market out there today. We've got a tight labor market, we've got competition up, down, sideways. Lot of consolidation happening out there. So, the big question we're going to talk about today is how do you maintain a competitive advantage? I'm gonna walk through a little bit of 101, kind of where to start. We recommend starting with defining your targets, position, and differentiators. So, first, understand who are your audiences that you're speaking to, what's your position to them, and what really sets you apart in the marketplace. Now, this is a lot easier said than done, but research can be a really strong tool to get there. The main point is to get inside the audience's head and understand what makes you special to them. Second, focus on building out the key infrastructure for your brand. So, once you understand your differentiators and who you're talking to, consider the infrastructure you're gonna need to get that message out there. Last, consider a holistic approach to your brand experience. When your audience first gains awareness of your brand, what is the first impression? When they're beginning to consider your brand against competition, what's your advantage? What's important to them at that point? And, their issues are going to shift and change as they move through selection and then make their final choice. So, consider your brand experience all the way through the client journey, and that will help you really clarify what you're saying, when you're saying it, and where you're saying it. If you'd like to learn more about this, check out hingeuniversity.com/differentiation. Thanks.
Views: 54 Hinge
Why Licensing for Art and Design Brands?
In the ever-changing retail landscape, licensing has offered art and design brand owners a unique competitive advantage. Find out how by visiting www.licensingexpo.com/youtube/art today!
Views: 94 Licensing Expo
Why Licensing for Brand Owners?
In the ever-changing retail landscape, licensing has offered brand owners a unique competitive advantage. Find out how by visiting www.licensingexpo.com/youtube/brands today!
Views: 200 Licensing Expo