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What Is Your Competitive Advantage? 8 Brand Differentiation Strategies
 
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Knowing and leveraging your competitive advantage is the cornerstone of any successful business. Here are 8 key strategies to use to differentiate your business from the pack. Whether it’s technology, product quality, or data, you have to know what you are going to focus on owning to win in your category. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse FREE MINI-EBOOK DOWNLOAD: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: "Imagine: How Creativity Works", Jonah Lehrer http://amzn.to/2mJpQe9 “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu “Change By Design”, by Tim Brown http://amzn.to/2uaXYjX “Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker http://amzn.to/2CAIH0r “The Art of Innovation” by Tom Kelley http://amzn.to/2wtAevL “The Edge: 50 Tips from Brands That Lead” by Allen Adamson http://amzn.to/2Ef6fse “Art + Design” by Rex Ray http://amzn.to/2yLMRRT “Crush It” by Gary Vayerchuk http://amzn.to/2eYdfPO “Expert Secrets” by Russel Brunson http://amzn.to/2zEDOBT “See You at the Top” by Zig Ziglar http://amzn.to/2hBcdhw “Flow: The Psychology of Optimal Experience” by Mihaly Csikszentmihalyi http://amzn.to/2BhBEK MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow: video editing software: http://amzn.to/2nxFLK3 Neewer 2 Packs Dimmable Bi-color 480 LED Video Light http://amzn.to/2Cz8INK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 2834 Philip VanDusen
Establishing a Competitive Advantage through Brand
 
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Consistently outperforming the competition is a real feat. In this episode, Stephanie Ciccarelli, Co-Founder and Chief Brand Officer for Voices.com, shares how she used the power of re-branding to do just that. In the interview with Matt Sharrers, CEO of SBI, Stephanie demonstrates how to create an inspiring brand that tells a strategic story.
Views: 654 SBI TV
What is COMPETITIVE ADVANTAGE? What does COMPETITIVE ADVANTAGE mean?
 
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BROWSE The Internet EASY way with The Audiopedia owned Lightina Browser Android app! INSTALL NOW - https://play.google.com/store/apps/details?id=com.LightinaBrowser_8083351 What is COMPETITIVE ADVANTAGE? What does COMPETITIVE ADVANTAGE mean? COMPETITIVE ADVANTAGE meaning - COMPETITIVE ADVANTAGE definition - COMPETITIVE ADVANTAGE explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Competitive advantage is a business concept that describes the attribute of allowing an organization to outperform its competitors. These attributes may include access to natural resources, such as high-grade ores or a low-cost power source, highly skilled labor, geographic location, high entry barriers, etc. Access to new technology can also be considered as an attribute of competitive advantage. Competitive advantage is the leverage that a business has over its competitors. This can be gained by offering clients better and greater value. Advertising products or services with lower prices or higher quality interests consumers. Target markets recognize these unique products or services. This is the reason behind brand loyalty, or why customers prefer one particular product or service over another. Value proposition is important when understanding competitive advantage. If the value proposition is effective it can produce a competitive advantage in either the product or service. The value proposition can increase customer expectations and choices. Michael Porter defined the two ways in which an organization can achieve competitive advantage over its rivals: cost advantage and differentiation advantage. Cost advantage is when a business provides the same products and services as its competitors, albeit at a lesser cost. Differentiation advantage is when a business provides better products and services as its competitors. In Porter's view, strategic management should be concerned with building and sustaining competitive advantage. Competitive advantage seeks to address some of the criticisms of comparative advantage. Competitive advantage rests on the notion that cheap labor is ubiquitous and natural resources are not necessary for a good economy. The other theory, comparative advantage, can lead countries to specialize in exporting primary goods and raw materials that trap countries in low-wage economies due to terms of trade. Competitive advantage attempts to correct this issue by stressing on maximizing scale economies in goods and services that garner premium prices (Stutz and Warf 2009). The term competitive advantage refers to the ability gained through attributes and resources to perform at a higher level than others in the same industry or market (Christensen and Fahey 1984, Kay 1994, Porter 1980 cited by Chacarbaghi and Lynch 1999, p. 45). The study of this advantage has attracted profound research interest due to contemporary issues regarding superior performance levels of firms in today's competitive market. "A firm is said to have a competitive advantage when it is implementing a value creating strategy not simultaneously being implemented by any current or potential player" (Barney 1991 cited by Clulow et al.2003, p. 221). Successfully implemented strategies will lift a firm to superior performance by facilitating the firm with competitive advantage to outperform current or potential players (Passemard and Calantone 2000, p. 18). To gain competitive advantage, a business strategy of a firm manipulates the various resources over which it has direct control and these resources have the ability to generate competitive advantage (Reed and Fillippi 1990 cited by Rijamampianina 2003, p. 362). Superior performance outcomes and superiority in production resources reflect competitive advantage (Day and Wesley 1988 cited by Lau 2002, p. 125). The quotes above signify competitive advantage as the ability to stay ahead of present or potential competition. Also, it provides the understanding that resources held by a firm and the business strategy will have a profound impact on generating competitive advantage. Powell (2001, p. 132) views business strategy as the tool that manipulates resources and creates competitive advantage, hence viable business strategy may not be adequate unless it possesses control over unique resources that have the ability to create such a unique advantage.
Views: 19490 The Audiopedia
Marketing Minute 104: “Your Competitive Advantage in Personal Branding” (Marketing Yourself)
 
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When you think of your personal or professional brand, hopefully you already know the value of conducting a personal raw materials assessment. You explore your six raw materials categories and, among other discoveries, you learn what your current and potential strengths are. But when it comes to marketing yourself, you need to think far beyond what you’re good at and start to explore what distinguishes you from the “competition.” You need to determine your core competencies and whether they constitute a sustainable competitive advantage. Core competencies at a personal branding level are the key skills or capacities or knowledge that you have that help you to be competitive in the marketplace. Ideally, these are the favorable factors that make you unique. More importantly, they contribute to your “competitive advantage,” which is what helps you to get a particular job or earn a raise or make a sale or acquire venture capital. But do not focus only on your strengths. You have a number of other attributes that are unique to you and will always distinguish you from others. When considering core competencies from a personal branding perspective, consider how your various unique attributes can be developed to help you gain a sustainable competitive advantage in your particular marketplace. **Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about: - Marketing Strategy and Tactics - Brand Development - Personal Branding and Professional Branding - Marketing Yourself - Marketing Leadership - Self-Improvement - and whatever relevant and related topics come our way. **Also, connect with me on any of the following: LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki
Views: 81077 Anthony Miyazaki
What is Competitive Advantage in Hindi - Detailed Explanation with Examples
 
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Hey Friends, in this video i have tried to explain the meaning of competitive advantage. I hope you will like it.
Views: 13485 Shiva Tayal
Music for growth -  a competitive advantage for companies | Stefan Palmquist | TEDxNorrkopingED
 
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Influence from music on our prefernces and subconscious decisions, on our behaviour and wellbeing. Use of music for marketing and branding. Stefan Palmquist - co-founder of Dist Sthlm music agency Former sales director at Spotify and digital director at media agency Carat. Stefan have been building successful campaigns and brand partnerships for nearly 20 years. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Views: 304 TEDx Talks
What is Competitive Advantage?
 
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ZACH DE GREGORIO, CPA www.WolvesAndFinance.com When you talk about business strategy, people talk a lot about competitive advantage. I feel this is a buzzword that people say a lot, but I wanted to dive deep into this idea and discuss what competitive advantage really means. This is an important concept to understand if you are making business decisions or understanding financial statements. Competitive Advantage is an attribute that allows you to outperform competitors. What I want to emphasize is the financial element of competitive advantage. The whole point of studying this, is it shows up in your financial statements as profit. The goal here is to focus on the attributes in your business that enable you to earn a higher profit than your competition. For example, imagine two companies that sell a similar type of product. Company A sells that product for $2, and company B sells that product for $1. Both companies can make that product for $0.50. So company A is making much more profit. Our job is to figure out, “what is the competitive advantage of company A versus company B?” Let us imagine the reason is that company A has a perception in the market for higher quality. We have all experienced situations like this. We might go into a store to purchase an item, and you see a line of similar items on a shelf. If one of those items has a reputation for better quality, you are going to be willing to pay a higher price for that item. In this example, quality is the competitive advantage. What is so interesting about studying competitive advantage, is that there are so many different options. It can be almost anything that gives your business an edge. There are many of these, but I am going to list out just a few. • Low cost leader • High quality • First mover status • Unique technology • Customer loyalty • Economies of scale • Vertical integration • Government regulation All of these are different reasons you might have a competitive advantage. I could talk for ages on each one of these, but I want to focus on the reason competitive advantage is so important. Whatever situation your business is in, if you have the awareness of your competitive advantage, it makes your business decisions so much easier. Every business out there only has so many resources. If you can take your resources and focus them on the area your business adds the most value to the market, you will make more profit. That is the basics… but we are going to take this to another level. When you study business strategy, what you quickly realize is that competitive advantage is not enough. What you really want to achieve is “sustainable competitive advantage.” You want your profit to last for years. A term you will hear people say is “economic moat.” You can imagine your business is a castle in the Middle Ages. One of the defenses of castles was a moat that was full of water. Your business is just like a castle, where you have competitors who are trying to take over your market position. The larger your economic moat, the harder it will be for someone to impact your company profits. Neither Zach De Gregorio or Wolves and Finance Inc. shall be liable for any damages related to information in this video. It is recommended you contact a CPA in your area for business advice.
Views: 791 WolvesAndFinance
2 Simple Ways to Differentiate Your Product From Your Competitors (HUGE Competitive Advantage)
 
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You're an entrepreneur and have a product and service. I bet your competitors have a similar product or service. How do you gain a competitive advantage with your online marketing efforts? #1 Tell a story If people understand why your product or your company is different than the other players in the space, they're much more likely to connect with you and buy from you. That's why story telling is so powerful to gain a competitive advantage. It goes back thousands and thousands of years with marketing. People connect with stories, they connect with emotion. If you don't tell any stories on your website, people are just gonna see it as a cold corporation. #2 Focus on your unique selling proposition Your USP or unique selling proposition has to be different than your competitors'. For example, if your competitors claim to be the biggest player in this space, then your unique selling proposition should be "hey, we're a boutique agency and when you work with us, you work with the founders". That's an example of a unique selling proposition, so when you combine those two strategies, you'll be able to differentiate yourself from the competitors and more people are going to be likely to be buy from your website versus other players in this space. This is how you win in digital marketing. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ #NeilPatel #digitalmarketing #internetmarketing
Views: 5771 Neil Patel
Andrew Cosslett - competitive advantage through a global brand
 
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Implement a global procurement strategy to drive costs down. It's not just growth, it's efficiency. Andy tells bvo.com about the trend of the big-brand-systems, and the benefits of the hotel 'flag-carriers'.
Views: 99 LeadersIn
Marketing Minute 103: “Core Competencies and Sustainable Competitive Advantage” (Marketing Strategy)
 
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Many marketers spend their time saying that their companies are amazing at this or that, or that their products are incredible or that their service is outstanding, but in today’s world of high technology, many of your competitors can claim the same superlatives that you’re using to describe your brand, product, or organization. So one of the most important exercises you can perform from a marketing strategy perspective is to clearly identify your group’s “core competencies” and your “competitive advantages.” Your core competencies are the main strengths or abilities or knowledge or capacities that your organization has that allow it to be competitive in the marketplace. They aren’t just a list of what you’re good at, but what you’re good at that distinguishes you from the competition. These core competencies may contribute to your brand’s competitive advantage, which is what allows you to beat out the competition for target audiences in particular product categories. Other contributors to competitive advantage might be location or brand reputation or legal protection. If the advantage can be held for a long period of time, it’s considered a sustainable competitive advantage. Remember… Before marketers communicate to their audiences, they need to know what differentiates their brands, organization, and products from the competition. You cannot claim to be better if you’re not different. **Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about: - Marketing Strategy and Tactics - Brand Development - Personal Branding and Professional Branding - Marketing Yourself - Marketing Leadership - Self-Improvement - and whatever relevant and related topics come our way. **Also, connect with me on any of the following: LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki
Views: 72018 Anthony Miyazaki
How to build competitive advantage in a tough market place
 
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www.LIDA360.com What is competitive advantage? How do you set yourself apart from others who do what you do... in a similar way? That's where personal branding comes in! Watch this quick video to learn how to build your brand, understand your audience and set yourself apart in a competitive market!
TEDxGreenville - John Bielenberg - A New Collaborative Capitalism - COMMON Brand
 
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Bielenberg has recently partnered with Alex Bogusky and Rob Schuham to form COMMON, a new brand of capitalism that replaces competitive advantage with collaborative advantage and believes that benefiting people, communities, society, the environment and future generations is the new advantage in business. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 1530 TEDx Talks
Why Licensing for Sports Brands?
 
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In the ever-changing retail landscape, licensing has offered sports brand owners a unique competitive advantage. Find out how by visiting www.licensingexpo.com/youtube/sports today!
Views: 19 Licensing Expo
What is competitive advantage?
 
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Competitive advantage is the uniqueness that makes you stand out of the crowd. Helping you to identify your competitive advantage makes you chose and position your business in market in a right way. In this video, you will know the reasons behind identifying your competitive advantage, which in turn will help you to grow your business. For more information please visit http://crashcoursemba.com Business Insights is a series created by Paul Robinson ( http://www.paulrobinson.in ); the ideas shared are from his experience as a motivational speaker, coach, consultant and an author Recommended books: ‘Competitive Advantage: Creating and Sustaining Superior Performance’ by Micheal E Porter https://goo.gl/S51Wqa ‘Creating Competitive Advantage’ by Jaynie L Smith https://goo.gl/WHbnCC ‘Beyond Performance: How Great Organizations Build Ultimate Competitive Advantage’ by Scott Keller https://goo.gl/Xn7xRM ‘Gaining And Sustaining Competitive Advantage’ by Jay B Barney https://goo.gl/Nwq4JW ‘Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant’ by W Chan Kim & Renee Mauborgne https://goo.gl/HdqZKB
Views: 4998 Positive Revolution
Why Licensing for Animation Brands?
 
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In the ever-changing retail landscape, licensing has offered character and animation brand owners a unique competitive advantage. Find out how by visiting www.licensingexpo.com/youtube/animation today!
Views: 38 Licensing Expo
Star Brands: A Brand Manager’s Guide to Build, Manage & Market Brands
 
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A Lecture by Carolina Rogoll - Brand Builder, Author & Educator Part 2 of a series by the Strategic Brand Management Initiative Learn from a brand builder and author what strong brands have in common plus the process for creating “Star Brands”! This lecture presents a brand manager’s guide to build, manage, and market brands. About the Initiative: Directed by Dr. Salah S. Hassan, Strategic Brand Management & Nation Branding is a client-based learning & research Initiative that helps clients build a distinctive & sustainable competitive advantage for their brands. To learn more about Strategic Brand Management we recommend the following videos: • Nation Branding: How to Build a Distinctive Differential Advantage https://youtu.be/oq5ihRZ9ALU • Brand Talk: Executive Interviews with Brand Builders – Carolina Rogoll https://youtu.be/KDtn7Cv6okU • Brand Talk: Executive Interviews with Brand Builders – Bruce Gudenberg https://youtu.be/cnVgq_X8Rck • Brand Talk: Executive Interviews with Brand Builders – Shoshana Stewart https://youtu.be/3iDU6iEnsTc Additional Sources: • Nation Branding: https://www.youtube.com/watch?v=tYN9Z7q5XmE • Oil Money – Desert to Greatest City: Dubai https://www.youtube.com/watch?v=S1oX9L6e6_Q • Abu Dhabi – United Arab Emirates https://www.youtube.com/watch?v=3MwzXQAd8Ec&list=PLB1B0888BDC363703
What's in a Name?  Brand as Competitive Advantage
 
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For companies, large and small, across a variety of industries from software and semiconductor to food, beverage and financial services, brand is paramount. Join us as we discuss the latest social media, intellectual property, and other strategies for building and maintaining a brand. Panelists include: ∗Stacy DeBroff - CEO/Founder, Influence Central ∗W. Sean Ford - SVP, Chief Marketing Officer, LogMeIn ∗John Gallant - SVP & Chief Content Officer, IDG Enterprise ∗Christopher Mirabile - Managing Director, Launchpad Venture ∗Fred Yen, Professor, Boston College Law School
Views: 52 Gennari Aronson
Create A Competitive Advantage For Your Brand
 
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Business Boost is a creative consulting program that helps you increase awareness, efficiency, and revenue in your business. Listen @ 2X for Speed learning! *Discover dramatic improvements in your business that make you MORE: impactful, powerful, efficient, effective, productive, and valuable or inspiring to your end users. Speak with me today: https://www.dffrntwrld.com/product/idea-sesh-virtual/ Branding is one of the most overlooked and underdeveloped assets to any business. 75% of businesses are not living up to their creative potential and it all begins with your brand. Leave a comment and let us know how we can help you level up! Watch the free stream here and share this link to make it go viral: https://www.youtube.com/playlist?list=PL_VaC6sebxCfduoMGjXHGOiUQiWKG_eOp Help us spread the word about the Peace-Love-Overstanding movement, we're reaching millions help us reach millions more. Share the free video feed link with your friends & family: Podcast Episodes Follow DFFRNTWRLD® on TWITTER - https://twitter.com/dffrntwrld Like DFFRNTWRLD® on FACEBOOK - https://www.facebook.com/dffrntwrld
Views: 191 Dffrntwrld BG
Competitive Benefits Over Company Competitors - How To Gain Competitive Advantage Over Competitors
 
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Competitive Benefits Over Company Competitors - How To Gain Competitive Advantage Over Competitors With Web Video Click here for more: http://videodiscount.us 🙂 Having a business means having competition; and although companies can certainly work together to create innovative ideas and marketing techniques, at the end of the day, most business owners want to be the #1 in their industry. This, of course, entails gaining an edge on your competitors. Online videos have become increasingly popular over the past few years; in fact, video marketing is quickly becoming a top priority for businesses that are looking to gain more online exposure. Consider the following tips that can help you boost your brand awareness and rise above your competitors. Competitive Benefits Over Company Competitors - How To Gain Competitive Advantage Over Competitors With Web Video ---------------------------------------- CLICK HERE: http://videodiscount.us ---------------------------------------- More Information about how to gain competitive advantage over competitors: How to get Competitive Advantage Over Competitors www.businessstudynotes.com/.../how-to-get-competitive-advanta... How to get Competitive Advantage Over Competitors ... that are quite helpful for a company in gaining the competitive advantage in the market. How to Gain a Competitive Advantage in Business (with Pictures) www.wikihow.com › ... › Business › Running a Business Gaining a competitive advantage takes strategic planning, extensive ... customers more likely to choose your product over the competition. Four Methods of Competitive Advantages | Chron.com smallbusiness.chron.com › ... › Business Costs Businesses are constantly seeking competitive advantages in the marketplace. ... many will focus on a few tried and true methods of gaining a leg up on the competition. ... by consistently using price strategies designed to win over consumers. Competitive advantage - Wikipedia https://en.wikipedia.org/wiki/Competitive_advantage In business, a competitive advantage is the attribute that allows an organization to outperform ... To gain competitive advantage, a business strategy of a firm manipulates the various resources over which it has direct control ... These strategies have been created to improve and gain competitive advantage over competitors. ?Overview · ?Generic competitive ... · ?Cost leadership strategy · ?Focus strategy ---------------------------------------- CLICK HERE: http://videodiscount.us ---------------------------------------- Watch more videos: Video and Social Media Tips - How Video and Social Media Work Together https://www.youtube.com/watch?v=NZe_z5MakLQ Why Online Video Work - Videos Are More Personal https://www.youtube.com/watch?v=52QEot_rLQs Cost Effective Marketing - Why Video Marketing is Cost Effective https://www.youtube.com/watch?v=Rsymon9tRuI The Future of Online Videos - Why Online Video is the Future of Content Marketing https://www.youtube.com/watch?v=3GlNPLHFwfg How To Promote Your Business Using YouTube https://www.youtube.com/watch?v=MXGSPhKHvNk ---------------------------------------- Link for this video: https://www.youtube.com/watch?v=5oWpbYPtwsc ------------------------------------------- FOR MORE DETAILS: http://videodiscount.us ------------------------------------------- CONNECT WITH US: FACEBOOK https://www.facebook.com/VideoDiscount-1499241416793630/ TWITTER https://twitter.com/Video_Discount YOUTUBE https://www.youtube.com/channel/UCInsCvi49uayJMSSVRa11FQ G+ https://plus.google.com/117727149850199956336 ------------------------------------------ Don't forget to check out our YouTube Channel: https://www.youtube.com/channel/UCInsCvi49uayJMSSVRa11FQ and click the link below to subscribe to our channel and get informed when we add new content: https://www.youtube.com/channel/UCInsCvi49uayJMSSVRa11FQ?sub_confirmation=1 -------------------------------------------- VISIT OUR SITE: http://videodiscount.us
Views: 51 Video Discount
Digital Brand Protection Intelligence as a Competitive Advantage
 
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To learn more about online brand protection strategies, download this MarkMonitor white paper, “Brand Protection in the Digital World” https://go.markmonitor.com/wp_bp-in-the-digital-world_YT Massive amounts of information are collected in the fight against digital brand abuse. There’s no need to limit this information to brand protection enforcement alone. Why not use business intelligence gathered from monitoring digital channels to quantify illegal distribution and form responses that capitalize on the wants and needs of customers? Watch this video to understand how corporations gain a competitive advantage with business intelligence gleaned while protecting their brands online.
Views: 220 MarkMonitor
Brand Identity is Competitive Differentiation
 
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Luke shares his insights on how brand identity is the solution to the problem of competitive differentiation. #branding #competition #LukeMiller www.resoundcreative.com
Views: 273 Resound
Customer Experience as competitive advantage
 
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Learn more at PwC.com - http://pwc.to/1yMT2PI Your brand is only as strong as the experiences you create for your customers. Watch this film to explore what that means in a day in the life of today's busy consumer.
Views: 50196 PwC US
A Brand Perspective: Competitive Advantage through Diversity and Inclusion
 
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Business Masterclass showreel: Held at City Hall on February 14th 2013.
Views: 387 DWfBtv
Why Licensing for Toy Brands?
 
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In the ever-changing retail landscape, licensing has offered toy brand owners a unique competitive advantage. Find out how by visiting www.licensingexpo.com/youtube/toys today!
Views: 122 Licensing Expo
Nation Branding: Strategies for Building and Managing Competitive Advantage
 
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This sample lecture on Nation Branding is part of the Client-Based Learning & Research Initiative directed by Dr. Salah S. Hassan that aims to Help Clients Achieve the Mission of Building Distinctive & Sustainable Competitive Advantage for their brands. (This is a sample lecture. Please, contact Dr. Hassan directly for the full lecture on Nation Branding): Dr. Salah S. Hassan speaks on how to balance your nation brand and showcases best practices and research from a FutureBrand study that ranks countries based on the Country Brand Index. Further, Dr. Hassan offers strategic step-by-step action plans for building strong and sustainable nation/ cluster brands.
Achieving Competitive Advantage through Brand Positioning
 
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For the latest news across Belize, visit: http://edition.channel5belize.com/ A brand management training entitled “Achieving Competitive Advantage through Brand Positioning” was held today at the Biltmore Plaza. It was organized by Chamberlain Consulting and Galen University and seeks to help with developing companies. In collaboration with BELTRAIDE and the Belize Chamber of Commerce and Industry, branding is what consumers believe, feel or think when they hear your company’s name. It defines the quality of your business and determines loyalty to your products and services. News Five spoke with the entities involved.
Views: 66 Channel 5 Belize
Building Your Personal Brand - Your Competitive Advantage
 
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What happens when leadership and personal branding are in alignment with self-awareness? If you could be seen as 10% more effective in general by your clients what would that mean for dollars in your pocket? What does this have to do with your mental and emotional energy? WATCH the rest of the series here! Part 1: Your Greatest Competitive Advantage - YOU https://youtu.be/TTj0C_peWwU Part 2: The Journey of Leadership and Teamwork https://youtu.be/f-C3pFFxS28 Part 4: Self Awareness and Leadership https://youtu.be/Lfbpi37sZxw Part 5: Self Awareness Development - The Secret Ingredient https://youtu.be/iFdZUrOW1E8 Part 6: How to Improve Productivity https://youtu.be/vDJiYn-R5ww Part 7: How to Win Conflict https://youtu.be/oWc5MnnklBs Part 8: Conative Energy https://youtu.be/_lBJm7aTmPU Part 9: Self Awareness in Leadership https://youtu.be/ZyK5UC9ido8 Learn more about what I do below! https://www.nicolewipp.com/ Say hi on social! Facebook: https://www.facebook.com/nicole.wipp Linkedin: https://www.linkedin.com/in/nicolewipp/ YOUTUBE URL: https://youtu.be/0X3-iZnT6qE MY CHANNEL: https://youtube.com/healthysuccess101
Why Licensing for Brand Owners?
 
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In the ever-changing retail landscape, licensing has offered brand owners a unique competitive advantage. Find out how by visiting www.licensingexpo.com/youtube/brands today!
Views: 112 Licensing Expo
Kennametal: Building competitive advantage and brand awareness with SAP SuccessFactors solutions
 
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Amidst a global business transformation, Kennametal needed a better way to support organizational change, build talent for the future, and standardize HR data and systems. SAP SuccessFactors solutions were the answer to help Kennametal win.
Views: 528 SAP SuccessFactors
Competitive advantage!
 
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What's new? What's next? How can one brand gain competitive advantage over another? These are the forces that drive us from one day to the next. design by roddinthemighty animation by 8th Art Canada
Views: 81 8th Art Canada
Why Licensing for Fashion Brands?
 
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In the ever-changing retail landscape, licensing has offered fashion brand owners a unique competitive advantage. Find out how by visiting www.licensingexpo.com/youtube/fashion today!
Views: 56 Licensing Expo
BRAND RECOGNITION - BRAND POSITIONING
 
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http://tiduko.com/the-basics-of-brand-recognition-and-its-importance.html In order to succeed one must have competitive advantage over others. That applies in everyday life and not only to people but also companies. In this day and age it is not easy to have a long-term competitive advantage generating stable profits. http://tiduko.com/the-basics-of-brand-recognition-and-its-importance.html
Views: 866 TIDUKO
How To Build A Brand Online
 
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Join Affiliate Marketing Mastery: http://www.affiliatemarketingmastery.com In this video, Stefan shares with you how to build a brand online. Building a brand is the ultimate competitive advantage in your business; it is what is going to allow you to succeed and prosper, long-term. Jeff Bezos, the founder of Amazon.com once said, “Your brand is what people say about you when you are not in the room”. A lot of business owners focus on building a business, rather than a brand. A study done by Inc. magazine and the National Business Incubator Association (NBIA) revealed that 80 percent of new businesses fail within the first five years. The best way to build a brand online is by creating content. By adding value, it will attract people to your brand. Sure enough, when you launch products, they will buy from you, because they like and trust you. This is how Stefan has been able to create a 7-figure internet marketing brand. ★☆★ VIEW THE BLOG POST: ★☆★ http://projectlifemastery.com/how-to-build-a-brand-online/ ★☆★ SUBSCRIBE TO ME ON YOUTUBE: ★☆★ Subscribe ► http://projectlifemastery.com/youtube ★☆★ FOLLOW ME BELOW: ★☆★ Blog ► http://www.projectlifemastery.com Twitter ► http://www.projectlifemastery.com/twitter Twitter ► http://www.twitter.com/stefanjames23 Facebook ► http://www.projectlifemastery.com/facebook Facebook ► http://www.facebook.com/stefanjames23 Instagram ► http://projectlifemastery.com/instagram Instagram ► http://www.instagram.com/stefanjames23 Snapchat ► http://projectlifemastery.com/snapchat Periscope ► http://projectlifemastery.com/periscope iTunes Podcast ► http://www.projectlifemastery.com/itunes ★☆★ MY PRODUCTS & COURSES: ★☆★ Morning Ritual Mastery ► http://www.morningritualmastery.com Affiliate Marketing Mastery ► http://www.affiliatemarketingmastery.com Kindle Money Mastery ► http://www.kmoneymastery.com 24 Hour Book ► http://www.24hourbook.com Kindle Optimizer ► http://www.koptimizer.com ★☆★ WANT TO BE COACHED BY ME? ★☆★ You can apply for my 1-on-1 and group coaching programs here: http://projectlifemastery.com/coaching ★☆★ RECOMMENDED RESOURCES: ★☆★ http://www.projectlifemastery.com/resources If you found this video valuable, give it a like. If you know someone who needs to see it, share it. Leave a comment below with your thoughts. Add it to a playlist if you want to watch it later.
Views: 32918 Project Life Mastery
Home Inspection Tip #95: What Makes Your Brand Successfully Competitive
 
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Learn how one inspection process can be used as a competitive advantage and expressed as a valuable benefit for hiring you instead of your competition.
Views: 185 Ben Gromicko
Identifying Your Brand & Competitive Advantage | The Edge | Series 002
 
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Identifying Your Brand & Competitive Advantage | The Edge | Series 002 "The Edge" is Business & Marketing focused video show and podcast series. Bringing you the best business content that's full of ready to use tactics and tidbits. I strive to bring the audience and my viewers value in each segment. You will notice that all of my messages are kept clear, concise, and straight to the point as I respect of your time and value your attention. Hope you enjoy, share and come back for more insights. Follow me personally online, "Katrina Katress." www.katrinakatress.com Follow the business online, "Creatively Edgy." www.creativelyedgy.com YouTube: https://www.youtube.com/channel/UCpVPHvLSxc7uXPG4JEiYJHw Twitter: https://twitter.com/KatrinaKatress Facebook: https://www.facebook.com/profile.php?id=100013567684498 Instagram: https://www.instagram.com/katrinakatress/ Linked In: Katrina Katress Medium: Katrina Katress - https://medium.com/series/c916105c088d Linked In: Creatively Edgy Company Page Twitter: https://twitter.com/CreativelyEdgy Facebook: https://www.facebook.com/CreativelyEdgy/ Instagram: https://www.instagram.com/creativelyedgy/ Be sure to look for me on both Sound Cloud and iTunes soon. Katrina is an entrepreneur, public speaker, business advocate and expert. She is Founder and CEO of "Creatively Edgy Media," a digital media and creative agency. This full-service digital agency services the B2B market and maintains a customer base and portfolio that mostly comprises of businesses in the manufacturing and wholesale distribution space. They specialize and cater to a more commercial industrial base, however they also service industries including; Hospitality, Medical, Construction, Auto Dealerships, Non For Profit Organizations and Financial/Professional service related businesses.
Views: 48 Katrina Katress
Marketing Tip #1 - The Secret to Gaining a Competitive Advantage
 
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A competitive market is one in which customers have too many options. Jenn Morgan, Marketing Consultant and Brand Expert, shares how to make marketing moves that matter to your customers and gain a competitive edge on your competition at the same time.
Health as a Strategy for Competitive Advantage
 
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Hank Cardello, director of the Hudson Institute's Obesity Solutions Initiative, speaks at the BRITE '11 conference about his work to understand and develop ideas for business models that demonstrate how companies can build competitive advantages by attending to the health and wellness of their consumers. The BRITE '11 conference on brands, innovation, and technology was hosted by the Center on Global Brand Leadership at Columbia Business School. Learn more at http://www8.gsb.columbia.edu/globalbrands
How marketing can deliver competitive advantage to a business
 
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Mhairi McEwan - Managing Director & Co-Founder - Brand Learning - How marketing can deliver competitive advantage to a business
Sales Training Videos in Hindi, Competitive Advantage in Business Marketing by Vivek Bindra
 
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VIDEO: Sales Motivational Video in Hindi by Vivek Bindra This video discusses in detail the basics, the intermediaries and nuances of selling. Mr.Vivek Bindra who has helped hundreds of corporates and thousands of sales men and individuals achieve their sales goals and target through his path breaking and game changing videos on selling skills and techniques. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation. In this video he discusses at length, the FABing techniques, and its distinct advantages. He also tells his audience how Conviction and Communication are the 2 key levers in enhancing your sales. Leverage your competitive advantage. Mr. Vivek Bindra delivers high power sales trainings, sales seminars and sales related sessions in cities like Bangalore, Chennai, Delhi, Hyderabad, Kolkata, Mumbai, Ahmedabad, Pune, Kanpur,Indore,Jaipur,Vadodara,Surat,Nagpur,Lucknow,Patna,Bhopal,Bhubaneswar, Bikaner, Bokaro Steel City, Chandigarh, Coimbatore, Cuttack, Dehradun, Dhanbad, Durgapur,Faridabad, Ghaziabad, Gurgaon, Guwahati, Gwalior,Hubli,Indore, Jabalpur, Jalandhar, Jamshedpur, Jhansi, Kanpur, Kochi, Kota, Kozhikode, Lucknow, Ludhiana, Madurai, Mangalore, Mysore, Nagpur, Noida, Pondicherry, Raipur, Rajkot, Ranchi, Rourkela, Surat, Thiruvananthapuram, Vadodara, Varanasi, Visakhapatnam. He is also the best Sales trainer in India, NCR, Andhra Pradesh, Arunachal Pradesh, Assam, Bihar, Chhattisgarh, Goa, Gujarat, Haryana, Himachal Pradesh, Jammu & Kashmir, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Manipur, Meghalaya, Mizoram, Nagaland, Odisha, Punjab, Rajasthan, Sikkim, Tamil Nadu, Telangana, Tripura, Uttar Pradesh, Uttarakhand, West Bengal. . He is widely known for his selling skills in Asia, South East Asia, Malaysia, Kualalumpur, Singapore, Thailand, Bangkok, Vietnam, Dubai, Abu Dhabi, Qatar, Maldives, Bhutan, Nepal, Thimpoo, Kathmandu, Burma, Rangoon and middle east for his sales improvement, sales and selling acumen improvement trainings, workshops and seminars. This is the best sales training video, sales motivational video, sales technique and selling technique video made ever that can and will impact your sales bottom-line. Contact Mr. Vivek Bindra for the most outstanding sales motivation workshops, sales training programs, sales symposiums and sales training. Individual sales man and salesmen can immensely benefit from this video. Mr. Bindra is an excellent facilitator for sales training for beginners. Mr. Bindra is a world class sales trainer in Hindi and English and a superb facilitator for sales training in Hindi and English. He is bestknown for sales and salesman problem solving issues. Mr. Bindra is widely recalled for his outstanding skills in sales integration trainings, workshops and seminars. He is also well known for Sales interview questions and answers. He delivers widespread trainings for sales skills in Hindi and English, sales skills fundamentals and others. He is called upon by many to conduct seminars on selling concepts ad sales concepts. Selling and sales fundamentals, sales and selling technique. He is also known for selling skills customer service training and selling skills presentation. Widely popular for selling techniques and strategies in hindi and English, Mr. Bindra is very famous for selling techniques in wholesale and retail. He is also known for his exceptional training on selling skills over the phone, direct and indirect sales and selling technique and skills, bestselling and sales techniques, and upselling plus cross selling skills, technique and trainings that work. Known for his training at selling at the point of service skills, Mr. Vivek Bindra has acquired critical acclaim for being the best sales coach in the country. Mr. Bindra has been known for his short selling strategy and selling option strategy technique training. He is also known for his put training strategy techniques. Mr. Bindra is a master sales strategist, sales strategy planner, channel sales strategy,b2b sales strategy and b2c sales strategy. He is renowned for his online selling and sales strategy techniques, sales marketing strategy and online sales and selling strategy. Ask Mr.Bindra for his sales motivational video in Hindi and english, sales motivational videos for success, sales motivational videos for success in hindi and english,sales motivational speech in hindi and English.
Crack Your Brand DNA Code for Competitive Advantage Wrkshp
 
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Colorado Springs, Denver, and Pueblo Solopreneurs! PERSONAL BRANDING WORKSHOP IS HERE! Identify, define, and deliver your Personal brand distinction with this 2-day accelerated workshop. Stop marketing, for now, and start branding your business to create distinction and competitive advantage. Flush out your unique Brand DNA with Brand Clarity Expert, Suzanne Tulien and CRACK YOUR BRAND DNA CODE for COMPETITIVE ADVANTAGE! https://brandascension.com/crack-your-brand-dna-code-for-competitive-advantage/
Views: 9 Brand Ascension
GlynnDevins Approach to Brand Strategy in Senior Living
 
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Brand Strategy is a crucial component of a senior living community's strategic framework and an important competitive advantage in an increasingly competitive environment. Molly White, vice president brand strategy, explains how GlynnDevins research based approach helps ensure effective, authentic communications that mirror the experience when you walk into a senior living community. Learn more about GlynnDevins by visiting https://www.glynndevins.com/.
Tech CEO: Diversity is a 'competitive advantage'
 
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Tristan Walker, Founder and CEO of Walker & Company Brands, tells CNNMoney's Laurie Segall that he wants the diversity of his employees to reflect the diversity of his consumers.
Views: 2288 CNN Business
Maintaining a Competitive Advantage
 
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How do you maintain a competitive advantage? In this video, Karl Feldman walks through where to start — defining your targets, position, and differentiators. For more content just like this, connect with Karl & Hinge: LinkedIn: https://www.linkedin.com/in/karlfeldman/ Twitter: https://twitter.com/KarlFeldman LinkedIn: https://www.linkedin.com/company/153024/ Twitter: https://twitter.com/HingeMarketing Facebook: https://www.facebook.com/HingeMarketing Professional Services Executive Forum: https://www.linkedin.com/groups/3828540 It's a challenging market out there today. We've got a tight labor market, we've got competition up, down, sideways. Lot of consolidation happening out there. So, the big question we're going to talk about today is how do you maintain a competitive advantage? I'm gonna walk through a little bit of 101, kind of where to start. We recommend starting with defining your targets, position, and differentiators. So, first, understand who are your audiences that you're speaking to, what's your position to them, and what really sets you apart in the marketplace. Now, this is a lot easier said than done, but research can be a really strong tool to get there. The main point is to get inside the audience's head and understand what makes you special to them. Second, focus on building out the key infrastructure for your brand. So, once you understand your differentiators and who you're talking to, consider the infrastructure you're gonna need to get that message out there. Last, consider a holistic approach to your brand experience. When your audience first gains awareness of your brand, what is the first impression? When they're beginning to consider your brand against competition, what's your advantage? What's important to them at that point? And, their issues are going to shift and change as they move through selection and then make their final choice. So, consider your brand experience all the way through the client journey, and that will help you really clarify what you're saying, when you're saying it, and where you're saying it. If you'd like to learn more about this, check out hingeuniversity.com/differentiation. Thanks.
Views: 51 Hinge
Marketing Strategy: Position Your Brand With An Array Of Interlocked Activities
 
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http://www.MarketingBeyondAdvertising.com Is your marketing strategy or position in the marketplace built on a system of activities, or individual activities? This week's Monday Morning Marketing Quote is all about marketing strategy and describes how to correctly position your company, products or services for the long-haul. Our quote comes from the brilliant marketing strategist, and Harvard professor, Michael E. Porter and his book On Competition, Updated and Expanded Edition. "Strategic fit among many activities is fundamental not only to competitive advantage but also to the sustainability of that advantage. It is harder for a rival to match an array of interlocked activities than it is merely to imitate a particular sales-force approach, match a process technology, or replicate a set of product features. Positions built on systems of activities are far more sustainable than those built on individual activities." -- Michael E. Porter * Interlocked activities that reinforce your chosen position also boost your credibility in the eyes of the customer. For more marketing strategy techniques, please visit: http://www.MarketingBeyondAdvertising.com
Views: 1285 MarketingBeyondAds
Why Licensing for Entertainment Brands?
 
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In the ever-changing retail landscape, licensing has offered TV and film brand owners a unique competitive advantage. Find out how by visiting www.licensingexpo.com/youtube/entertainment today!
Views: 14 Licensing Expo

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