Search results “Brand as asset”
Needlefinder Wim Hamaekers tells you everything about Brand Assets!
What does brand asset evaluation mean, why is it so important and what are the risks when it's done improperly? Discover more about this very important type of research on our new website! https://goo.gl/dR2L1n
Views: 126 Haystack
Introduction to Brand Asset Valuator
Complete explanations of all the tools used in BAV to assess the brand health and provide strategic solutions
Views: 9168 Brand Asset Valuator
Brand asset management
Views: 125 Excentra
Brand Equity
“Brand Equity” by Dr. C. Babu, Professor and Director at Durgadevi Saraf Institute of Management Studies. This session covers brand, brand equity, brand promise and few models on brands. Shot at the Deviprasad Goenka Management College of Media Studies using AB-Live virtual studio technology.
Views: 25142 DSIMS
Brand Asset Valuator Model
Brand asset valuator model (BAVmodel ) is the best model to measure brand equity.This can arguably called the most extensive brand research programs ever done. Till date over 100,000 consumers across 32 countries have been interviewed. Information on more than 13,000 brands has been collected providing up to 56 different scales and dimensions of consumer perception.According to the BrandAsset Valuator model, brand health and future of any brand can be determined by collecting consumer insights in four key areas listed below Brand Relevance Brand Differentiation Brand Esteem Brand knowledge brand asset valuator details on http://www.brandsfun.com/bav-model/
Views: 4108 Brand sfun
Rediffusion YR Brand Asset Valuator AV
An audio visual created for RediffusionYR to explain their Brand Asset Valuator. Footage sourced online from various sources. Editing and After effects at the Mothership.
Views: 548 Mother Ship
The brand as an essential business asset
Joel Biswas, Senior Strategy Consultant , FutureBrand - The brand as an essential business asset
BEAM: Brand Asset Management for the Brand Concierge
As brand governance evolves, a new mindset is required. It's time to say goodbye to the brand cop, so that the brand concierge can step up. This is BEAM. A brand asset management platform that is built for brand experts, by brand experts. Take your next step towards becoming a brand concierge at beam.monigle.com.
Views: 146 Monigle
'How-To' Conference: How to See Your Brand As an Asset
Watch this awesome video put together for you by our amazing Lavinia Mumford. Find out more about how your business' brand can be your asset and inspire consumers!
YOU are your biggest brand asset
FIND the time to be the face of your business. Get in front of the camera, get in front of the press, make people KNOW you as well as your business. http://barmarketingbasics.com
Views: 30 Erik Shellenberger
Marketing Prof. Emeritus David Aaker: Six Big Ideas from the Branding Era
David Aaker, renowned marketing guru, Vice Chairman of Prophet, and Haas Marketing Professor Emeritus, speaks about his decades of pioneering work on branding at his annual talk at Berkeley-Haas. Aaker comments on both the history and the future of branding, touching on the power of "brand as asset," the role of a brand vision, the importance of innovation, and the need in today's Digital Age to change the focus from the offering to what the customer is passionate about. This talk was part of the Dean's Speaker Series. (April 21, 2014)
Views: 16516 Berkeley Haas
What's the brand asset that people don't use enough? Taglines. | Ask Lindsay
Your tagline can be a powerful brand asset, working in partnership with your brand name. Learn how to use it wisely, depending on what kind of brand name you have. Get monthly insights on brand strategy in your inbox: http://ironcladbrandstrategy.com/sign-up. Subscribe to our channel to see more Ask Lindsay videos: https://www.youtube.com/channel/UCBN6yZX1njLj-ofoQTHWMYw Learn about brand strategy in our Ask Lindsay column: https://ironcladbrandstrategy.com/ask... Ironclad Brand Strategy principal Lindsay Pedersen is a brand strategist with a scientific, growth-oriented approach to brand building. Sign up for Ironclad's monthly newsletter to get brand insights in your inbox: http://ironcladbrandstrategy.com/sign-up
How to preserve, support and grow your Brand Asset Value.
How to preserve, support and grow your Brand Asset Value. David M.Corbin has been referred to as “Robin Williams with an MBA” because of his very practical, high content speeches coupled with entertaining and sometimes side splitting stories and applications. A former psychotherapist with a background in healthcare, he has served as management and leadership consultant to businesses and organizations of all sizes – from Fortune 20 companies to businesses with less than 1 million – and enjoys the challenges of all. He has worked directly with the Presidents of companies such as AT&T, Hallmark, Sprint as well as the Hon. Secretary of Veterans Administration and others.
Views: 64 david corbin
IntelligenceBank Digital Asset Management & Brand Hub Tour
IntelligenceBank Digital Asset Management is a beautifully designed digital asset management platform, that makes it easy to manage, share and report on marketing files. Streamline creative with workflow and educate your team on brand guidelines.
Views: 2075 IntelligenceBank
What is BRAND EQUITY? What does BRAND EQUITY mean? BRAND EQUITY meaning, definition & explanation
BROWSE The Internet EASY way with The Audiopedia owned Lightina Browser Android app! INSTALL NOW - https://play.google.com/store/apps/details?id=com.LightinaBrowser_8083351 What is BRAND EQUITY? What does BRAND EQUITY mean? BRAND EQUITY meaning - BRAND EQUITY definition - BRAND EQUITY explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names. Brand equity refers to the value of a brand. In the research literature, brand equity has been studied from two different perspectives: cognitive psychology and information economics. According to cognitive psychology, brand equity lies in consumer’s awareness of brand features and associations, which drive attribute perceptions. According to information economics, a strong brand name works as a credible signal of product quality for imperfectly informed buyers and generates price premiums as a form of return to branding investments. It has been empirically demonstrated that brand equity plays an important role in the determination of price structure and, in particular, firms are able to charge price premiums that derive from brand equity after controlling for observed product differentiation. Some marketing researchers have concluded that brands are one of the most valuable assets a company has, as brand equity is one of the factors which can increase the financial value of a brand to the brand owner, although not the only one. Elements that can be included in the valuation of brand equity include (but not limited to): changing market share, profit margins, consumer recognition of logos and other visual elements, brand language associations made by consumers, consumers' perceptions of quality and other relevant brand values. Consumers' knowledge about a brand also governs how manufacturers and advertisers market the brand. Brand equity is created through strategic investments in communication channels and market education and appreciates through economic growth in profit margins, market share, prestige value, and critical associations. Generally, these strategic investments appreciate over time to deliver a return on investment. This is directly related to marketing ROI. Brand equity can also appreciate without strategic direction. A Stockholm University study in 2011 documents the case of Jerusalem's city brand. The city organically developed a brand, which experienced tremendous brand equity appreciation over the course of centuries through non-strategic activities. A booming tourism industry in Jerusalem has been the most evident indicator of a strong ROI. While most brand equity research has taken place in consumer markets, the concept of brand equity is also important for understanding competitive dynamics and price structures of business-to-business markets. In industrial markets competition is often based on differences in product performance. It has been suggested however that firms may charge premiums that cannot be solely explained in terms of technological superiority and performance-related advantages. Such price premiums reflect the brand equity of reputable manufacturers. Brand equity is strategically crucial, but famously difficult to quantify. Many experts have developed tools to analyze this asset, but there is no agreed way to measure it. As one of the serial challenges that marketing professionals and academics find with the concept of brand equity, the disconnect between quantitative and qualitative equity values is difficult to reconcile. Quantitative brand equity includes numerical values such as profit margins and market share, but fails to capture qualitative elements such as prestige and associations of interest. Overall, most marketing practitioners take a more qualitative approach to brand equity because of this challenge. In a survey of nearly 200 senior marketing managers, only 26 percent responded that they found the "brand equity" metric very useful.
Views: 14009 The Audiopedia
SIMPLICITY: a critical brand asset
Mariana Ferrari explains the concept of Simplicity and why today is a critical asset for brands.
Views: 94 marianafq
OTP Asset Management România Brand video
Proiect special - Brand video. Oamenii din echipa OTP Asset Management se prezintă ca profesioniști în investiții, dar și cum sunt în viața lor personală. Descoperă-i pe fiecare dintre ei!
Your About Page is the most under rated brand building asset
In the last year, our About page at Conversio https://conversio.com/about/ is our 4th most visited page. Both customers and prospective team members have researched this page before they decided to enter into a relationship with us, because they care about whom they start a relationship with. Relationships that starts with this alignment also tend to much stronger and longer-lasting. In this week’s video, we’re going to zero in on the most underrated brand-building asset that most Ecommerce stores often neglect: your About Page. Find out more in our blog: https://wp.me/pa2Zvs-SH More from Conversio: https://www.facebook.com/getconversio/ https://twitter.com/getconversio/ https://www.instagram.com/getconversio/ "Support kind businesses" https://kindgoods.org Music in this video: “Celery Man” by Birocratic and can be found at https://soundcloud.com/birocratic
Views: 124 Conversio
Building Brand - The Power of Social Media: Daryl D'Souza at TEDxRyersonU
"The brand is your primary asset to manage." Daryl D'Souza speaks to the power of defining and communicating brand; leveraging the power of social media to communicate and engage within our communities. Daryl emphasizes the vast potential of using real-time connectedness to communicate a personal focus to a global reach. His brand, Lou Dawg's, promotes good times with great people. Daryl D'Souza is the co-owner of the Toronto-based Lou Dawg's restaurants, and a marketing instructor for the G. Raymond Chang School of Continuing Education at Ryerson University. As a Ryerson computer science alumni, he worked as an information technology professional in the eHealth industry. Daryl completed a Masters of Business Administration and launched Lou Dawg's shortly thereafter with a business partner to create a dining experience that resonated with their personality and student roots. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 137614 TEDx Talks
How to build a SYNQY Smart Brand Asset
This is an overview of the SYNQY application. This video will instruct the user in how to Create, Manage, Share and Analyze a SYNQY Smart Brand Asset.
Watch the full video and read the blog about brand asset evaluation!
What does brand asset evaluation mean, why is it so important and what are the risks when it's done improperly? Discover more about this very important type of research on our new website! https://goo.gl/dR2L1n
Views: 17 Haystack
We Brand User Generated Content Template Marketing and Digital Asset Management Solution
WeBrand.com is the World leader in SaaS technology for branding editable and restrictable templates with a PDF import and edit function. With We Brand, your digital assets are no longer a liability.
Views: 14504 We Brand
Brand as a Sales Accelerator: Leveraging an Underutilized Asset
This webinar was produced in conjunction with the Outsourcing Institute. We focus on how you can better leverage an underutilized asset to accelerate sales -- your brand!! We delivered this particular webinar for the Outsourcing Institute but you'll find the content is relevant for all business services organizations. If you reach out to us after watching, we will send you our Sales Battlecards packaged in a clever Battlebox! If you are wondering what these are -- then you need to watch the webinar!
Views: 68 TheDelveGroup
"Brand heritage is an asset" - #FadingBrands
Featuring research from 1,000 British consumers, our breakfast event unveiled our key findings and some surprising truths about consumers' changing value perceptions among the UK's leading brands. Chaired by The Grocer, our keynote speakers and panel provided some practical recommendations to marketers about what actions to take as a result. In this clip, we hear Niki Macartney’s views on whether or not brand heritage is an asset. Find out more here! http://southpawagency.com/fadingbrands/
Views: 33 Southpaw
Brand Asset Management
Brand Asset management is a unique and proven model to build effective and more valuable brands. Brand Asset Management has been developp by Rodger Jones, Larissa Pohl and Stephane Munier
Views: 213 MunierBBN2
Rukky Sanda shows off her cooking skills and her brand new asset
Checkout Rukky Sanda Cooking Skills - Celebs Recipes #LoveZoneTips #Tonto, #Dikeh, #Movie, #Fullmovies, #watch, #free, #film, #tube2015, #Nigerian, #Nigeria, #Africa, #full, #Free, #English, #comedy, #funny, #youtube, #action, #new, #9ja, #naija, #Clips, #Film, #Youtube, #hot, #interesting, #trending, #Part, #foreign, #realnollymovies, #realnolly, #Watch, #Short, #Trailer, #Drama, #Action, #Cinema, #Thriller, #Television, ( #Invention), #mercyjohnson, #RomanticMovies, #iniedo, #WatchYoutubeMovies, #NigeriaMovies #FreeDownload, #love, #2016, #2
Views: 1341 LoveZoneTips
Integrate UGC from Adobe Livefyre into AEM Assets for a Unified View of Your Brand’s Content
The integration of Adobe Livefyre with AEM Assets provides the industry’s first unified digital asset management system (DAM), enabling you to manage your brand-created alongside user generated content from social channels like Twitter, Facebook and Youtube—all in one user interface. In this video, learn how to increase content velocity by searching social networks in real-time, requesting rights and automatically importing rights-granted content from within AEM Assets.
Nieves Durán y Mauricio Rocha, de Tapsa|Y&R sobre Brand Asset Valuator (BAV) 2015. 2
Nieves Durán y Mauricio Rocha, Directora General Ejecutiva y Chief Creative Officer de Tapsa|Y&R, respectivamente presentaban este martes su análisis de la evolución de las principales marcas desde 2009, en el Brand Asset Valuator (BAV) 2015.
Views: 80 Jesús Díaz
Brand Asset Management with Flight
For more information please visit www.databasics.com.au
Views: 31 databasics
BAV Brand asset valuator
BAV Brand asset valuator Evaluador de valor de una MARCA Es una herramienta que nos permite medir el posicionamiento de una marca, fue creada por la agencia de publicidad Young & Rubicam la cual esta presenta en 90 países :O Acompáñanos a conocer un poco más sobre este sistema de medición
बिना खर्चा किये Brand Viral कैसे करें | Must Watch 5 Tips By Dr Vivek Bindra |
In this Video, Dr. Vivek Bindra reveals the secret of Brand Equity, Brand Positioning and its significance. He states the importance of brand significance and brand preference. He poignantly outlines the difference in brand equity of 2 iconic leaders in this country namely, Rahul Randhi and Narendra Modi. He highlights how both leaders have their cult status and how regional branding also plays a pivotal role in elections. He compares the brand positioning of 2 leading soft drink giants in India, namely Coke and Thums Up and points out the difference in their brand positioning. He also clarifies his branding and positioning status in the market. Watch this iconic video in full to know more. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.

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