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Phillip Davis - BMW Marketing Plan
 
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BMW Marketing Plan
Views: 3033 Phillip Davis
Market Segmentation and Targeting with BMW
 
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BMW is one of the best Luxury car Brand available throughout the globe. BMW target only selective segments. This PPT is about different types of Segments available in a genrel market and how BMW has target few of them Disclaimer: Lot of material is taken up from Internet. I was not able to give acknowledgment as i lost the track of sources. In case any copyright material used please let me know. Thank You
Views: 2793 Pankaj Chauhan
BMW Brand Personality Video
 
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BMW Brand Personality Video
Views: 2419 David Wright
What is Positioning or Brand Positioning? (Episode 6 : S1)
 
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Positioning is what you do to the consumer’s mind, not to the product. It is a process to cope with major competitors. Script: Eric: So, today we’re gonna learn, what is positioning. Kimberly: Oh! Product Positioning! That’s my favorite topic. I know what it is, It is to placing the brand on shelf, and making it available in shops, where our customer can buy it easily. Eric: Stop your guessing habit? Will ya? Kimberly: No! Product Positioning is doing something with the product! Eric: Stop it! Please! Kimberly: Ok! Zip Eric: Thank you very much! First of all, there is no word like Product Positioning. There is Positioning or you may also call it Brand Positioning. But not Product Positioning. (Why? We’ll discuss it in next video) Let’s start discussing from real issues marketers are facing, related to positioning concept. So that, we can also understand the importance of positioning. Kimberly: Go ahead Eric! Eric: According to Al Ries’ interview on this blog, KamilAli.com Al Ries Interview Marketing people believe in positioning, they just don’t believe in the principles of marketing, principles that we have been writing about for decades. Kimberly: What does he mean? Eric: In other words, you should realize and remember three things: The positioning concept is widely misunderstood. People have learnt the definition of it, and forget the steps required to achieve, and sustain positioning. How to do positioning is difficult to comprehend, it’s even more difficult to apply on the brand. If you’ll use your common sense, you’ll be lost. On the other hand, if you’ll use your marketing sense, you’ll be on the right track. If we’re going to learn positioning it is necessary to know about two marketing gurus. We might discuss their quotes during the discussion. Kimberly: Who are they? Eric: They are the fathers of positioning concept, who coined this term. Those were two marketing strategist and world’s top marketing gurus, Al Ries and Jack Trout. Positioning creates a specific perception, of the brand in the, specific category. For example, In America, what is the name of the safest car? It’s Volvo. So, In consumers mind, Volvo has, a “perception” of, Safety. This is a task of positioning to put a perception in the mind of consumer or prospect. (Positioning is a process of putting the perception in the mind of consumer or prospect) So, positioning of Volvo has been created, by putting the perception, safety, in the mind of consumer. Now, Volvo is famous for safety, NOT for speedy car, good driving or luxury car. Kimberly: But, what if the competitor wants to develop the same positioning? In this case, safety? Eric: Good question! Here’s the rule of thumb: when we talk about competitor, “differentiation” comes in. Positioning is built through “perception” and, competitor is engaged through “differentiation”. Combine them, and you will have the definition of positioning. Kimberly: So, what is positioning? Eric: Definition of Positioning: Positioning is to differentiate the brand in the mind of consumer. Kimberly: That means, the perception of competitor’s brand, has to be “different” from the perception” of our brand? Eric: Yes, if our competitor’s brand positioning is safety, we have to choose different positioning, like, luxury car. For example, if Volvo’s positioning is safety, Ferrari positioning is speedy car, BMW’s positioning is ultimate driving and Lexus’ positioning is luxury car. Kimberly: How I’ll be able to do positioning like that? Eric: By getting in to the mind of consumer before our competitor. Kimberly: And, how do we get into the mind of that, bloody consumer? Eric: That’s the real part, how to do positioning: how to get in to the mind of consumer and then hang in there. We’ll learn it in the next meeting! For today, here are two Kamil’s Bonuses: Positioning is what you do to the consumer’s mind, not to the product. It is a process to cope with major competitors. Blog: http://KamilAli.com/ Learn Here: http://www.youtube.com/KamilAliVideo Learn More Free Stuff: http://KamilAli.com/ NEED THE SCRIPT? Please visit the blog to read the script and discussion: http://KamilAli.com/
Views: 93041 Kamil's Kartoons
This Is the Key to Brand Positioning for Your Business | DailyVee 360
 
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Had to run to Boston for some business meetings... Home of the Patriots, who I HATE! Anyways, I hope you guys can extract the value from what I have been saying about Facebook Watch... It is going to be huge and it is severely underpriced. Also, I give you guys a glimpse on my thoughts on Bitcoin and cryptocurrency, so I hope that you guys stay tuned to hear more about those when I get around to learning a bit more about them. Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Follow my entrepreneurial journey here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/GaryVaynerchuk — Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary is a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://youtube.com/garyvaynerchuk Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Views: 50751 GaryVee
Positioning a Brand: Breaking Into New Markets Using Disruption & Contempt
 
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http://602communications.com. How can you take down a market leader? The smartest marketers refuse to play by the established rules. They pick a fight with leading competitors and force them to play a new game. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell reveals the subversive marketing smarts behind Audi's disruption of luxury car branding. See how they used name calling, sarcasm, and contempt to reposition competitors, and redefine Audi as a major player in the luxury car sector. This mistake of complacency is one of the foundations of branding failure. Winning brands in the established sector have built marketing that assures their success in a steady competitive environment. The best television ads will upset the apple cart, forcing everyone in the sector to reposition themselves in order to combat a new enemy. It is remarkably easy for category leaders to settle into an established branding war that fights battles on familiar terms. Each member of the winning class will trade barbs with each other, but the status quo advertising methods of war presides. Very few established brands voluntarily redefine their sector. Most are content to sit back and play out the same battles over decades. When an upstart enters the frey and begins positioning a brand, it is important that the new product disrupts this equilibrium. Making similar claims as successful competitors will simply show that new product as an upstart trying to gain respect from its betters. The upstart brand must ask itself, what is customer focus? Why are the category leaders able to dominate with the current brand position? If the upstart brand can question and cast doubt about the leaders dominance, then positioning a brand takes on a whole new stage. The best competitors don't openly attacked the brand leader, who is probably beloved. Instead, they go after the very premise of the leaders dominance. They show that the game the leader is playing has changed and it is a new day, with new expectations from the customers, and new attributes to a winning product. What is customer relationship marketing? It is about planning a new game where the lead product is not the predestined winner of the marketing game. What is customer focus all about, it's about redefining the category marketing conversation so it starts a new conversation about the product. Brands like Cadillac get a standard of over-the-top lavish luxury. In order for them to be successful they must continue to play this game. Lexus has done the same thing. Audi's smartest move was that they picked a brand position that Cadillac and Lexus could not boldly move into. If you're going to be prestigious, stately, and successful, then it is not except to be sporty, rebellious, and a rule breaker. Cadillac and Lexus cannot move into Audis branding wheelhouse without seriously wondering off of their main brand message. Audi was smart enough to pick a brand position on the fringes of the luxury market and it will be content to pick away at the category leader with its rebellious message. See more Emotional Marketing videos at http://602communications.com.
Views: 2654 Graeme Newell
Video Brand Strategies - Strategic
 
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I watch a lot of online videos. Recently I clicked into a video that was designed to highlight a particular organization. Immediately I had this awkward feeling, like something wasn't right and wanted to back out of the video. When I come across a video that feels this way, I stay watching, at least for a while, to ask myself a few questions. 1- What are they attempting to communicate about their brand? You would think this would be obvious but there are times when it isn't, it's actually easy to mess brand messaging up if your not careful. 2- What did they actually communicate about their brand? Did it clash with what they were attempting to communicate? This is why it's so important to understand your Brand values, your why, and the values of your ideal audience. This means being very strategic with your approach to video branding. For example, if you're BMW. Your video production quality and brand messaging, combined with your brand values and distinctions, must be on target with the values of your ideal audience, people who buy your car. A simple explanation of this is know yourself and know your customer. Add us on Facebook: https://www.facebook.com/Mission3Media Check out our Blog: http://mission3media.com/blog/ http://www.youtube.com/watch?v=F4dtQFz8uuE
Views: 95 mission 3 media
Kevin Lane Keller 'Brand Planning'
 
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In an increasingly competitive world, brand building needs creativity, imagination and well planned marketing programmes - deployed within a strategic framework that focuses all effort to maximum effect. Kevin Lane Keller (One of the worlds most respected marketing authorities) sets out his 3 interlinked models for strategic brand planning to: 1. Establish a unique brand positioning 2. Create intense and actively loyal relationships with your customers 3. Better understand the financial impact of marketing expenditure and investment
Views: 33165 sogiants
BMW E46 M3 (Vanos or TPS sensor issues) Solved :o)
 
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Is your M3 not running right, stuttering, not smooth, rough idle, lost power? You might have a Vanos or a throttle position sensor (TPS) issue. In this video i will show what my problem was, and how to solve it. My issue was TPS sensor here are the part numbers and info for the sensor: Referenznummer(n) OE: 13 63 1 402 143, 13 63 7 840 383, 13631402143, 13637840383 Referenznummer(n) OEM: V20-72-0410 Artikelnummer: V20-72-0410 i did buy new off ebay for EUR 43,49, brand VEMO
Views: 34813 Lars Fuglsang
BMW Brand Architecture.m4v
 
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Examples of Brand Architecture Projects, I was responsible for at BMW.
Views: 1298 TheCINews
Brand Positioning 605.mov
 
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a detailed description of product, service and brand positioning .
Views: 21 markdavenport909
What Is Straddle Positioning In Marketing?
 
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Example in 1980s 27 feb 2010 what is positioning? Br it at the heart of marketing strategy. Mktg 3310 exam 7 notes flashcards week 2 cbbe and brand positioning straddle free example papers. Googleusercontent search. Straddle positioning? Be careful afaqs. The awakener pom session 12 marketing strategy positioningmarket segmentation brand positioning by kotler (2) scribdwith the help of an example, explain straddle positioningpositioning in global marketwordreference forumswhat is? Straddle meaning a simple approach to market neutral investopediawhat positioning? Definition from whatis. Choosing specific pops and pods share of marketshare heart in straddle positioning, the marketers use blend pop (points parity) pod difference) to arrive at categories for which they are stock market is currently one riskiest investment plans an investor can engage. Stock prices rise and plummet without warning may lead to. What is straddle positioning? Definition and meaning business what positioning in marketing? Youtube. In other words, the positioning strategy adopted to create a dual image of product in minds customer is called as straddle 3 jul 2017. Br straddle positioning worked however for bmw when it entered the 27 feb 2015 nike's strategy in global market by merging performance with quality its products, brand is going positing 18 mar 2014 this article on positioning, presented as a and failure can mean loss of share consumer confidence definition trading that involves options. Market they gave a significant competitive push in the market. In a long 26 feb 2018 in trading, there are numerous sophisticated trading strategies designed to help find out how straddle position your advantage is an options strategy which the investor holds both call and put with same strike price expiration date, paying premiums positioning, marketing context, process of identifying product for example, seeks unique niche within market particular marketing, few says back i was searching about positioning. Market in the early 1980s, it positioned brand as being only automobile straddle positioning is one of strategies adopted by marketers to position their product two categories simultaneously. For example in 1980s when bmw entered the u. So bmw came with the positioning of luxurious as well performance definition straddle is one strategy adopted by marketers to position their product in two categories simultaneously. Straddle positioning? Be careful afaqs straddle afaqs planning 140_straddle positioning be "imx0m" url? Q webcache. To use a straddle is not risk free proposition and can fail in dull market. Act of designing a company's offering straddle positioning. Ppt), on the product descriptor straddle positioning 2 frames of reference once marketers have fixed competitive frame for 17 feb 2016 when bmw first made a strong push into u. Apr 2013 straddle positioning is the kind of where brands are looking for position itself in two categories simultaneously. Nov 2015 these
Views: 14 E Answers
How To Reset BMW E46 Throttle Position
 
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In this video I'm going to be showing you the procedure to reset the BMW E46 Throttle Position sensor. If your pedal feels rubbish or your acceleration feels rubbish or not right then this may be a trick for you to do. This will then re-learn your driving style. Liked the video? Don't forget to like comment and subscribe! My name is Jonathan, I'm currently a full time student mechanic. I'm looking at pushing forward videos every week and to ensure to help people to the best of my capability. For any questions you may have, I ask you to go to our website, - motor-repairs.com and ask them there! I hope to be able to build a community up. If you're able to help me and donate to me, it would be highly appreciated! More videos coming soon! https://www.gofundme.com/2ewdnpw Facebook: https://www.facebook.com/Jonos-Auto-Repairs-1814064622155524/ Twitter: https://twitter.com/JMotorRepairs Google +: https://plus.google.com/+Motor-repairs/ GoFundMe: https://www.gofundme.com/2ewdnpw Website: http://www.motor-repairs.com
Views: 96494 Jono's Auto Repairs
Car Seat Positioning to Reduce Neck, Low Back and Sciatic Pain
 
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How you position your car seat is vital to preserve your discs in the spine and prevent recurring neck , low back and sciatic pain. In order to eliminate pain, we have to remove the cause. www.mychiromobility.com Music: Rock The Boat by Aaliyah we do NOT own the rights to this song, just fans!
Views: 101143 Dr. Pawan Sabharwal
Brand Positioning
 
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Views: 29 Josiah Shelley
Using the Brand Identity Prism to Improve Your Marketing
 
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Watch the latest from New Venture Mentor: "How to Beat Your Bigger Competitors in Attracting and Retaining Top Talent" https://www.youtube.com/watch?v=b4OD44N7a6k --~-- A quick overview of how Brand Amplitude's Brand Identity Prism can help you with marketing your startup or small business. Brand Amplitude: http://www.brandamplitude.com/ Brand Identity Prism Slideshare: http://www.slideshare.net/CarolPhillips/defining-brand-identity See the full post here: http://www.catecosta.com/tool-helps-define-business-brand/ Are you an entrepreneur or aspiring entrepreneur who needs help turning your fabulous idea into a profit-generating startup or small business? Visit www.CateCosta.com for more tips to help you take the first step or check out one of my helpful eCourses: https://goo.gl/ohn5dq
Views: 3558 Cate Costa
Brand Mission, Vision, Positioning, Personality & Identity...
 
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Highlights the key differences between the 5 key terms of Brand Mission, Vision, Positioning, Personality & Identity.
Views: 1626 FMCG Academy
BMW i | YouTube Case Study BMW i Netherlands (BMW.nl/i)
 
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BMW Netherlands’ smart use of YouTube innovations creates a strong digital positioning for the BMW i brand. Strongly defined by sustainability across its entire value chain, BMW i produces visionary electric vehicles including the all-electric BMW i3 and the progressive BMW i8. With the launch of its first electric cars, BMW Nederland understood that innovative marketing was required to reach a totally new target audience. The main business challenge was to find a unique way of positioning the BMWi3 in the Dutch market, both online and off. The objectives were to tell the full story of the BMW i3, increase brand awareness and drive user engagement. Given the importance of video in the consumer journey, BMW Netherlands chose to work with YouTube, the largest online video platform and the world’s second largest search engine behind Google.com. “One of our objectives was to get the story of BMW i across to a new audience for BMW. Together with Google and iProspect, the campaign was optimised continuously. This resulted in a significant increase in the value of a view: we realised a high view rate, an ad recall uplift of 41% and we created a lot of engagement.” Volg ons ook op: Facebook: http://www.facebook.com/bmw.nederland Twitter: http://twitter.com/bmwgroup_nl Google+: https://plus.google.com/+bmwnl Website: http://www.bmw.nl
Views: 148 BMW Nederland
Product versus brand
 
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http://TRCB.COM - Summary of examples how to differentiate between product versus brand. A car is a product; BMW is a brand.
Views: 325 trcb30024
bmw marketing strategy essays
 
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Get 15% Promo code: https://goo.gl/qPuuxn?35654
Audi Positioning
 
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Views: 714 MrSastrawinata
7 Point Brand Audit by BRANDING FOR THE PEOPLE
 
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For more details: http://brandingforthepeople.com/brand-audit WHY SHOULD YOU GET A BRAND AUDIT? Scenario #1: You want to take your business to the next level. But, your brand is holding you back. Scenario #2 You have a unique message, service or product. But, your brand makes you look and sound just like everyone else in your industry. Scenario #3: Your brand isn't clearly defined. And, you need professional help to get to the core essence of your brand. COMPONENTS OF THE 7-POINT BRAND AUDIT: 1st Point - We Audit Your Logo: A logo is one of the most most common brand touchpoints that entrepreneurs think of when they think of brand. But, there's so much more to a brand that your logo. 2nd Point - We Audit Your Colors: Did you know that up to 90% of the reason why we buy products and services is based on color? So, we evaluate whether or not you’re using color in the most appropriate manner to attract buyers. 3rd Point - We Audit Your Fonts: Fonts portray a personality and sometimes that personality can make the difference between being perceived as a mass-market brand or a high-end, premium brand. 4th Point - We Audit Your Photos, Videos, & Images: They say a picture is worth a 1,000 words. A video, a million. Pictures and videos tell a story. We evaluate the story you’re telling. 5th Point - We Audit Your Brands Personality: A strong brand has a clear personality . Think Apple vs. Dell. Or, iPhone vs. Android. A brand either attracts your raging fans (or repels your non-ideal customers or clients). 6th Point - We Audit The Overall Look & Feel Of Your Brand: Design is highly subjective, but we take a look at whether your design is actually effective and powerful. Finally, the 7th Point (and it’s probably the most important point) is your BRAND POSITIONING Now, this isn’t something you can do on your own. Why? Because understanding your Brand Positioning requires a trained branding professional. And, that's where we come in! Visit our website to order a 7-Point Brand Audit today http://brandingforthepeople.com/brand-audit
Apple - How To Create A World-Class Brand?
 
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How To Create A World-Class Brand? What is brand and what is branding? How do you create your own world-class brand just like Apple Computer, Samsung, Nike, Levi's, BMW etc.? Find out the answers in this video. Business Ideas | Small Business Ideas | Online Business Ideas | Best Business Ideas | Good Business Ideas | Profitable Business Ideas | Entrepreneur Ideas | Startups Ideas | Millennipreneurs Business Ideas | Unique Business Ideas Follow me on twitter https://twitter.com/moslemanoar Connect with me on linkedin https://my.linkedin.com/in/moslem Follow me on my blog http://moslemanoar.com/ Connect with me on facebook https://www.facebook.com/moslemanoarpage Connect with me on skype moslemanoar Brand | Branding | Brands of The World | Brand Yourself | Brand Positioning | Brand Image | Apple Brand | Brand Guide | Corporate Identity | Branding Strategy
Views: 226 Success Matters
BMW X7 iPerformance Concept (2017)
 
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Subscribe: http://www.youtube.com/subscription_center?add_user=supergeorge1993 Follow Us On Google+: https://plus.google.com/+SuperGEORGE1993/ Twitter: https://twitter.com/SuperGEORGE1993 Facebook: https://www.facebook.com/SuperGEORGE1993 BMW X7 iPerformance Concept (2017) car news With the unveiling of the BMW Concept X7 iPerformance at the IAA Cars 2017 show in Frankfurt, the BMW Group is not only pulling back the covers on a new model concept for the luxury segment, it is also introducing a whole new take on luxury for the BMW brand. The Concept X7 iPerformance embodies this understanding of luxury in the form of a striking exterior composed of intently focused lines, and combines it with a generously-sized, six-person interior pared down to the essentials: elementary forms, high-class materials and a state-of-the-art infotainment system brimming with connectivity. The Concept's iPerformance badge denotes the presence of groundbreaking BMW eDrive technology allied with a BMW TwinPower Turbo petrol engine to create an exceptionally efficient and dynamic plug-in hybrid powertrain that excels in all driving situations - including running with zero local emissions. A taster of the production version This study car offers a look ahead to the future production model set to make its debut in 2018. The forthcoming BMW X7 forms part of the largest model offensive in the company's history. As part of its NUMBER ONE NEXT strategy, the BMW Group is seeking to substantially increase its sales and revenues in the luxury class. The BMW X7 has a key role to play here, as Ian Robertson, Member of the BMW AG Management Board responsible for Sales and Brand BMW explains: "Since BMW founded the Sports Activity Vehicle segment with the first X5 back in 1999, every subsequent X vehicle has broken new ground. The BMW X7 continues this tradition: the X family's new top model extends BMW's offering in the luxury class and redefines the concept of luxury for the BMW brand and beyond. It also embodies one of the most important elements of our corporate strategy NUMBER ONE NEXT, to grow our presence in the luxury class. Furthermore, the BMW Concept X7 demonstrates it's perfectly possible to combine a large sports activity vehicle with an electrified drivetrain." The status of the BMW Concept X7 iPerformance as a luxury-class BMW SAV is instantly apparent. The spectacular exterior, imposing dimensions and skilfully judged proportions endow it with an extraordinary sense of presence and an ultra-modern aesthetic fused with innate dynamism. "The Concept introduces the BMW Sports Activity Vehicle DNA into the luxury segment. The new BMW design language employs just a few, extremely precise lines and subtle surface-work to raise the bar in terms of presence and prestige," explains Adrian van Hooydonk, Senior Vice President BMW Group Design. "The BMW Concept X7 iPerformance has a luxurious and sophisticated feel to it, thanks to its understated use of forms and incredibly precise details." the BMW Concept X7 iPerformance showcases the BMW Group's vision of seamless integrating the customer's digital world into the car via BMW Connected. For example, passengers here have access to highly personalised, digital services such as their choice of infotainment / office content, with which they can make their journey more comfortable, more entertaining or more productive. As part of its forthcoming model offensive, BMW has developed a new presence for its luxury cars that sees the profile and positioning of the most exclusive members of its range refined into a distinct product category. The new BMW 8-Series, new BMW X7, BMW i8 and new BMW i8 Roadster will join the BMW 7-Series in the brand's significantly expanded luxury segment line-up. The identity and attitude shared by BMW's elite models are echoed in a newly designed logo which combines a black-and-white version of the manufacturer's roundel first used 100 years ago with the company name "Bayerische Motoren Werke" written out in full. With its classical, understated aesthetic and the company's original name spelt out, the logo highlights BMW's inimitable history. The boldness to explore standalone solutions and concepts, and the ability to take on challenges and emerge from them stronger, are deeply-rooted elements of BMW heritage. This approach - encompassing everything from the first altitude-world-record-breaking aero engine to the launch of the BMW i brand - has proven to be a recipe for success, as well as showcasing the company's passion, confidence and gift for bringing the future into the present day. The new presence for the brand's luxury-segment models will be unveiled for the first time at the IAA Cars 2017 show in Frankfurt.
Views: 72 FutureCars
Marketing Minute 060: Targeting and Market Segmentation (Marketing Strategy / Entrepreneurship)
 
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When it comes to marketing, not every customer is treated the same way. That’s because various groups of customers react differently… to various combinations of marketing efforts. The STP – segmentation, targeting, positioning – method can help you understand how marketers group, select, and approach multiple customer segments. The method works like this: First, “Segmentation” is the division of the market into groups where the people in those groups are similar in the way that they react to certain marketing elements (for example, product, price, promotion, and distribution). Although many marketers still group by demographic characteristics, psychographic or behavioral grouping often works much better. “Targeting” is the process of selecting the groups, or segments, that are the most attractive to the short-term and/or long-term success of the product, organization, or marketing efforts. Finally, “Positioning” involves how product and brand attributes are developed and communicated in order to establish an identity that resonates with a targeted customer segment. Remember… No customer is exactly the same as another, but groups of similar customers can be served efficiently though segmentation, targeting, and positioning. **Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about: - Marketing Strategy and Tactics - Brand Development - Personal Branding and Professional Branding - Marketing Yourself - Marketing Leadership - and whatever relevant and related topics come our way. **Also, connect with me on any of the following: LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki ***
Views: 20095 Anthony Miyazaki
The BMW Brand - Innovations
 
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This clip tells about the different innovations of the BMW brand.
Views: 1504 BMWwebTV
Brand insight: Unilever and London Business School
 
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Unilever’s global chief marketing officer Keith Weed talks brand positioning and purpose with London Business School’s Nader Tavassoli Subscribe on YouTube: http://bit.ly/lbsyoutube Follow on Twitter: http://twitter.com/lbs
Brand Architecture
 
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Views: 1132 TheCINews
Tesla Motors Spotlight: Brand Strategy & Marketing
 
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http://brandinsider.tv/2012/07/05/tesla-motors-spotlight-brand-strategy-marketing/ Hello BRANDInsiders! Our latest featured webisode on Tesla Motors is part of a three-part profile. Part II takes a closer look at their marketing approach, strategy and philosophy as a company and brand. BRANDInsider Episode 38 ------------------------------------------------------------------------------------------------------------ Subscribe to BRANDInsider! http://youtube.com/brandinsider1 Like us on Facebook http://facebook.com/BRANDInsider Tweet your comments at http://twitter.com/brandinsider Visit our site @ http://brandinsider.tv BRANDInsider is produced by JSP Creative Media, an Orange County Visual Media Production Company JSP Creative Media's site http://JSPCreative.com
Views: 24619 Brand Insider
I’d Buy BMW’s Razor Blade... If only they thought to make one | DailyVee 363
 
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So many companies don't take full advantage of their brands. Every big brand should leverage its name and reputation to go cross-industry and tap into new things. Please please look at the playlist linked below and check out the entire playlist, it is extremely impactful and so incredibly valuable to so many of you: https://www.youtube.com/playlist?list=PLfA33-E9P7FDVxSf9B5HSOaoM-_SEcc0N Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Follow my entrepreneurial journey here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/GaryVaynerchuk — Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary is a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://youtube.com/garyvaynerchuk Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Views: 47967 GaryVee
Where to Focus Your Marketing Strategy
 
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Focus your marketing strategy on the one thing your company does best. This could be cost leadership, differentiation (think brand) or a niche. For example, Kia focuses on low-cost cars, BMW on differentiation and Aston Martin on a niche. Identify your biggest strength as a company and obsessively focus on it. http://www.b2binternational.com/publications/marketing-strategy-is-your-vision-in-focus/
3d Branding and Brand Identity Presentation - by Outsource3danimation.com
 
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A professional new media Outsource 3d animation company, offering Visual Media & Film Content, Motion Graphics and 3D Animation, 3d Architectural Walkthrough, AD & Promo Films, Visual Effects, Industrial, Medical & Mechanical Simulation and more.... Feel free to contact us at [email protected] or Visit our website http://www.outsource3danimation.com
Brand ID - Brand Portfolio
 
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A collection of our best
Views: 1702 Brand Identity
BMW unveils Concept 8 Series coupe designed as a "driver's car"
 
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BMW has revealed a concept car favouring style over technology, which will provide design cues for the German brand's next top-of-the-line vehicle. The Concept 8 Series was revealed last week at classic auto fair Concorso d'Eleganza Villa d'Este, run annually by the BMW Group on the shores of Lake Como. The concept car resurrects the manufacturer's high-end 8 Series, which was in production from 1989 to 1999. BMW expects to launch its new 8 Series Coupe based on the concept in 2018. In contrast to its recent spate of concept vehicles, which have focused on how futuristic technologies like automation will shape car design, BMW is positioning the Concept 8 Series as a "driver's car". The designers focused on form when imagining the car's exterior and interior. Read more on Dezeen: http://www.dezeen.com/?p=1091227 WATCH NEXT: Rolls-Royce unveils its first concept car design - https://www.youtube.com/watch?v=k0X5LfU6M1U Subscribe to our YouTube channel for the latest architecture and design movies: http://bit.ly/1tcULvh Like Dezeen on Facebook: https://www.facebook.com/dezeen/ Follow Dezeen on Twitter: https://twitter.com/Dezeen/ Follow us on Instagram: https://www.instagram.com/dezeen/ Check out our Pinterest: https://uk.pinterest.com/dezeen/
Views: 11817 Dezeen
BMW's STP process
 
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I created this video with the YouTube Video Editor (http://www.youtube.com/editor)
Views: 91 anant parikh
Brand Key Module
 
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Brand Key Module for Positioning For More Videos: www.brandimage.com.pk
Views: 5984 Dr Faraz Alam