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Videos like this “Marketing: Segmentation - Targeting - Positioning”
Episode 101: How to Use Market Segmentation: Developing a Target Market
 
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Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb To learn how Matt creates videos like this one, go here: http://bit.ly/1CQXEJl View additional videos from Alanis Business Academy and interact with us on our social media pages: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P Market segmentation is a commonly utilized concept in business where a larger market of consumers is divided into smaller groups of consumers who share certain characteristics. The goal is to generate what is known as a target market, which is an identifiable group of consumers who behave in a similar way, have similar interests, and share similar characteristics. Firms utilize demographic, geographic, psychographic, and behavioral segmentation as a way of generating a target market. In this updated video on market segmentation we discuss the target market as wel as explain how firms use market segmentation to generate a target market. If you have any questions after viewing the video please post them in the comment box below and I'll do my best to answer them as soon as I can. Thanks for watching!
Views: 135276 Alanis Business Academy
Inside the mind of a master procrastinator | Tim Urban
 
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Tim Urban knows that procrastination doesn't make sense, but he's never been able to shake his habit of waiting until the last minute to get things done. In this hilarious and insightful talk, Urban takes us on a journey through YouTube binges, Wikipedia rabbit holes and bouts of staring out the window -- and encourages us to think harder about what we're really procrastinating on, before we run out of time. For more from Tim Urban, visit Wait But Why: http://www.waitbutwhy.com/ TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more. Find closed captions and translated subtitles in many languages at http://www.ted.com/translate Follow TED news on Twitter: http://www.twitter.com/tednews Like TED on Facebook: https://www.facebook.com/TED Subscribe to our channel: http://www.youtube.com/user/TEDtalksD...
Views: 18054739 TED
The Grand Theory of Amazon
 
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Join Dollar Shave Club for only $5 http://www.dollarshaveclub.com/polymatter Thanks to sponsor Dollar Shave Club, new members get their 1st month of the Daily Essentials Starter Set including trial-sized versions of their Body Cleanser, One Wipe Charlies’ Butt Wipes, and Shave Butter along with their Executive Razor for only $5 with free shipping. Patreon: https://patreon.com/polymatter Twitter: https://twitter.com/polymatters Reddit: https://reddit.com/r/PolyMatter Discord: https://discord.gg/polymatter Amazon sells everything from streaming video to organic grapes, and it’s all part of a large (likely successful) strategy to dominate the entire consumer market. *The end of this video includes a paid sponsored promotion. This company had no part in the writing, editing, or production of the rest of the video. Credits Music is by Varsity Star: https://varsitystar.bandcamp.com/releases and the Varsity Star Facebook is https://www.facebook.com/varsitystarmusic/ The biggest source of inspiration for this video is the wonderful Ben Thompson's analysis of Amazon at https://stratechery.com - highly recommended. “wasted” GTA font used under a free license: https://www.dafont.com/pricedown.font SEC report from Amazon, including its competitors: https://www.sec.gov/Archives/edgar/data/1018724/000101872416000172/amzn-20151231x10k.htm https://www.usatoday.com/story/tech/news/2016/12/29/amazons-patent-flying-warehouse/95951942/ http://money.cnn.com/2017/02/28/technology/amazon-web-services-outages/index.html http://money.cnn.com/2017/08/23/technology/amazon-education-tenmarks-writing/index.html https://www.usatoday.com/story/tech/news/2017/02/28/amazons-cloud-service-goes-down-sites-scramble/98530914/ https://www.tomshardware.com/news/Amazon-Kindle-Cost-Production-Supplies-Parts,13953.html https://www.nytimes.com/2018/05/16/technology/moviepass-economy-startups.html http://www.businessinsider.com/amazon-prime-member-numbers-revealed-2018-4 https://www.cbinsights.com/research/report/amazon-strategy-teardown/ https://a16z.com/2014/09/05/why-amazon-has-no-profits-and-why-it-works/ https://techcrunch.com/2017/05/14/why-amazon-is-eating-the-world/ https://www.usatoday.com/story/tech/talkingtech/2017/03/01/amazon-control-internet-aws-cloud-services-outage/98548762/ https://www.forbes.com/sites/quora/2017/11/13/to-what-extent-are-amazon-and-google-competitors/#773520114267 https://searchengineland.com/survey-amazon-beats-google-starting-point-product-search-252980 https://www.economist.com/briefing/2017/03/25/are-investors-too-optimistic-about-amazon https://www.economist.com/leaders/2017/03/25/amazon-the-worlds-most-remarkable-firm-is-just-getting-started https://www.cnbc.com/2018/01/24/amazon-pharmacy-team-expanded-to-more-than-30-leerink.html https://stratechery.com/2018/amazons-go-and-the-future/ https://stratechery.com/2016/the-amazon-tax/ https://stratechery.com/2018/amazon-health/ https://stratechery.com/2014/losing-amazon-religion/ https://stratechery.com/2013/amazons-dominant-strategy/ https://www.entrepreneur.com/article/197608 https://www.nytimes.com/2018/05/16/technology/moviepass-economy-startups.html https://www.wsj.com/articles/amazons-newest-ambitioncompeting-directly-with-ups-and-fedex-1474994758 https://www.investopedia.com/articles/investing/031116/making-sense-amazons-move-logistics-amzn.asp https://www.investopedia.com/articles/investing/020515/why-amazon-needs-dump-ups-and-fedex-amzn-fdx-ups.asp https://www.amazon.com/gp/product/B00LT3L7AO/ref=as_li_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=B00LT3L7AO&linkCode=as2&tag=sgtsnu-20&linkId=YN4RE2ODX35ZZBNQ http://markets.businessinsider.com/news/stocks/amazon-stock-price-here-are-the-4-industries-wall-street-thinks-amazon-will-destroy-the-fastest-2017-9-1002426699 https://venturebeat.com/2017/07/17/amazon-tanks-blue-aprons-stock-with-one-trademark-filing/ https://www.greenwichtime.com/technology/businessinsider/article/Blue-Apron-got-Amazoned-before-it-even-became-a-11255872.php https://www.investopedia.com/news/amazon-launches-amazon-cash-amzn-wmt/ https://www.fastcompany.com/3038252/the-economist-trades-in-henry-kissinger-for-googles-eric-schmidt https://www.investopedia.com/articles/company-insights/092016/7-worst-products-amazon-ever-had-amzn.asp http://www.bloomberg.com/news/2013-10-24/amazon-revenue-tops-estimates-before-holiday-quarter.html https://www.nytimes.com/2017/10/20/opinion/how-amazon-took-seattles-soul.html https://thenextweb.com/mobile/2011/09/28/amazons-bezos-we-worked-hard-to-charge-you-less-for-kindle-fire/ https://www.wsj.com/articles/amazon-welcomes-teens-with-new-parent-controlled-shopping-allowance-1507726803 https://www.bloomberg.com/news/articles/2018-05-10/amazon-is-said-to-halt-google-shopping-ads-as-rivalry-heats-up https://stratechery.com/2018/divine-discontent-disruptions-antidote/ http://fortune.com/longform/amazon-groceries-fortune-500/
Views: 1095924 PolyMatter
Branding | Marketing | Positioning | Consumer Behaviour  Part 2 | Dr  Vivek Bindra
 
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In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Episode 50: Market Segmentation
 
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Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb To view additional video lectures as well as other materials access the following links: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P Market segmentation is a process used by marketers to identify a smaller segment of an overall market. In this video I'll explain how marketers engage in market segmentation, and ultimately what value this provides businesses.
The Product Life Cycle Explained
 
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Learn more about the Product Life Cycle on the free tutor2u website: https://www.tutor2u.net/business/reference?q=product+life+cycle This short revision video introduces and explains the theoretical concept of the product life cycle.
Views: 132664 tutor2u
How Etsy Sellers can Make More Sales and Drive More Traffic to their Etsy Shops
 
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I got an e-mail the other day from a young lady who makes handmade jewelry and sells it on Etsy. She said she's been struggling to drive traffic to her listings and struggling to get sales. She was looking for some marketing tips, and was also questioning whether she should move over to Shopify instead of Etsy. In this video we share some tips she can use to drive more sales and traffic such as being more active on Instagram and Pinterest as well as how to setup a Linktree link on her Instagram bio so she can feature links to multiple products. We also encouraged her to use the Etsy PPC feature to sponsor her listings as well as look into using the Google Shopping Display Network. Lastly, we touch on the benefits as well as the challenges of using Shopify as opposed to Etsy. Are you an Etsy seller? Do you have any tips to share? Drop them in the comments section below.
Views: 36620 Rules For Rebels
Gary Vaynerchuk Keynote: Customer Acquisition and Retention
 
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Gary Vaynerchuk gave a keynote: Why media mix matters and I think you'll find it very different than most of his others. This was from 2011, around the time of The Thank You Economy but it still holds up today. Enjoy! Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand Here are my personal favorite Behind the Brand playlists: 1. Behind the Brand full-length episodes: http://bit.ly/BTBfull-length 2. The BEST advice from some of the most successful entrepreneurs: http://bit.ly/supersmartpeople 3. 5 Minutes or less with some of the smartest people on the planet http://bit.ly/BTBunder5min --------------------- More? Get Behind the Brand on... Instagram: http://instagram.com/1goodbrain Twitter: https://twitter.com/BryanElliott Facebook: http://fb.com/BehindtheBrand For business inquiries: [email protected] See my film and commercial production work here: http://bit.ly/thegoodbrainwork
Views: 8573 Behind the Brand
The 4 Ps of The Marketing Mix Simplified
 
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Learn how Product, Price, Promotion and Place create an effective Marketing Mix. Humorous examples depict various Target Markets in this easy-to-understand video. From the Design & Marketing curriculum by Paxton/Patterson Learning Systems. Learn more at http://www.paxtonpatterson.com/actionlabs-overview.aspx ©2017 Paxton/Patterson Animation: Peter Deuschle Voice-over: Peter Deuschle
Views: 108324 Paxton/Patterson
Top 30 Clever Marketing Ideas
 
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This is a list of the cleverest and most creative guerilla marketing like our facebook page for more fun: https://www.facebook.com/fails.planet/ Beach Bum - Happy Rock by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100347 Artist: http://incompetech.com/
Views: 1649004 Scoop
Philip Kotler: Marketing
 
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America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide. Help us caption & translate this video! https://amara.org/v/C9F6/
Bowman's Strategic Clock
 
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This revision video outlines the strategic options analysed in Bowman's model of strategic positioning - the Strategic Clock.
Views: 35806 tutor2u
Marketing: Positioning, Differentiation, and Value Proposition
 
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An overview of marketing positioning, differentiation, and value proposition
Views: 69725 Brian K. McCarthy
A level Business Revision - Market Segmentation
 
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In this A level Business Studies Revision video, we examine the topic of Market Segmentation. This is one of the key marketing topics on the new A level Business specs. A level Business Studies Revision from TakingTheBiz.
Views: 7947 TakingTheBiz
The Grand Theory of Apple
 
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Patreon: https://patreon.com/polymatter Twitter: https://twitter.com/polymatters Reddit: https://reddit.com/r/PolyMatter Discord: https://discord.gg/polymatter You can hate Apple’s philosophy, think they’re overpriced, and disagree with every decision they make, but their decisions are perfectly calculated as part of a grand strategy. Special thanks to Neil Cybart who was a big inspiration for this video. This article in particular: https://www.aboveavalon.com/notes/2015/12/02/the-grand-unified-theory-of-apple-products If you like to follow Apple news and analysis, Above Avalon is the place to do it (and his podcast is great too) *The end of this video includes a paid sponsored promotion. This company had no part in the writing, editing, or production of the rest of the video. ### Sources ### Music is Lobby Time Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ Headlines referenced: http://www.businessinsider.com/apple-macbook-pro-2016-consumer-reports-2016-12 https://www.wired.com/story/hackers-say-broke-face-id-security/ http://mashable.com/2016/12/30/consumer-report-apple-macbook-pro-recommendation/?utm_cid=hp-r-4#J2LayWecaaqI https://www.theverge.com/2017/4/19/15353730/apple-iphone-8-delay-touch-id? https://seekingalpha.com/article/4071645-apple-tim-cook-needs-replaced https://seekingalpha.com/article/4071645-apple-tim-cook-needs-replaced http://www.businessinsider.com/apple-prices-too-high-2013-11 https://www.forbes.com/2009/11/06/iphone-apple-china-leadership-managing-failure.html#430af53f2b4b Schiller Quote: https://medium.com/backchannel/exclusive-why-apple-is-still-sweating-the-details-on-imac-531a95e50c91 https://www.cnbc.com/2017/10/09/the-average-american-household-owns-more-than-two-apple-products.html
Views: 1513250 PolyMatter
Philip Kotler: Marketing Strategy
 
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Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum. London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long. Website: https://www.londonbusinessforum.com/ Follow London Business Forum on Twitter: https://twitter.com/LBFEvents Like London Business Forum on Facebook: https://www.facebook.com/londonbusinessforum Subscribe to our channel: https://www.youtube.com/user/londonbusinessforum
Views: 699900 London Business Forum
Market Segmentation Introduction
 
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Briefly outlines the main steps involved in segmenting a market and selecting segments to target. Includes samples from the automotive industry.
Views: 259530 Logi Karlsson
How to Segment your Market
 
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Now that you understand why segmentation is important it's time to explore the options to begin your segmentation strategy. At the core, segmentation is about understanding your consumer. This video reviews geographic, psychographic, demographic, and behavioral segmentation. To download the PowerPoint and learn more about segmentation visit my Sophia.org tutorial at http://www.sophia.org/market-segmentation-tutorial
Views: 43795 Soma Datta
Omnichannel: Retail (R)evolution | Kilian Wagner | TEDxHSG
 
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Today consumers are demanding. They expect merchandise to be available online, but also a trustful and impeccable in-store service. To remain competitive, businesses must therefore act fast and smart. Illustrating his thoughts with inspiring example from some of today’s largest retail players, Kilian Wagner, CEO of a very innovative Swiss start-up, gives us insights on his retail strategy and on how Omni-channelling might just be the quiet revolution we have all been waiting for. Kilian Wagner, rethinks retail by holistically engaging with customers across online and offline worlds and bringing fashion to the optical industry. CEO of VIU, a Swiss eyewear startup shaking up the optical industry with a premium eyewear concept that breaks with norms through vertical integration and omnichannel retail. Seamlessly combining online and offline channels VIU is building holistic customer experiences, while offering premium and sustainable products at revolutionary prices. Founded in Switzerland in 2013 VIU is active in Germany, Austria and Switzerland, operating 17 own flagshipstores, proprietary online channels and more than 20 partnerstores. Prior to VIU, Kilian worked 5 years as a strategy consultant at McKinsey & Company, leading projects in different industries (Telecoms, Banking, Media, Consumer Goods) with focus on growth strategy and market entry. He holds a M.A. in Business Administration from the University of St.Gallen (HSG). This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 73161 TEDx Talks
Business Strategy: Ansoff Matrix
 
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Learn more about Ansoff's Matrix at the free tutor2u website: https://www.tutor2u.net/business/reference?q=ansoff+matrix The classic Ansoff Matrix is introduced in this short revision video.
Views: 118962 tutor2u
Gap, Inc.  market segmentation, targeting and positioning
 
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(Pardon the misspelled words in the auto-captions)
Views: 2732 David Preece
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 263383 ThoughtCatalyst
SaaS Sales Funnel in 3 Basic Steps (Especially In The Early Days) | Dan Martell
 
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Do you have an important sales call coming up that you’re nervous about? In this video, I share the basic 3-step process to an effective sales conversation (especially for SaaS Founders). Are you a software founder? Get my free weekly SaaS resources here: http://www.danmartell.com/newsletter + Join me on FB: http://FB.com/DanMartell + Connect w/ me live: http://periscope.tv/danmartell + Tweet me: http://twitter.com/danmartell + Instagram awesomeness: http://instagram.com/danmartell When I started in business I couldn’t sell to save my life. After two failed companies I decided to fix that. My solution? Driving around nights & weekends in my silver, 94’ Volkswagen Jetta listening to every sales audio book I could get my hands-on. Some nights, I had Ziglar riding shotgun. On other nights, it was Carnegie, Tracy or Hill. And after dozens of books, I’ve distilled it down to 3 key areas: 1) Connect & Qualify 2) Needs Assessment + Close 3) Follow Up I actually made a HUGE mistake calling this “101 stuff” because there’s nothing basic about it. Without the time I invested, and the thousands of hours of selling under my belt it would’ve been hard to see the pattern. Over the years, I’ve taught this to hundreds of people and they’ve gone on to close new deals in less than 30 minutes. Nothing pumped me up more than to hear someone take a call and walk away with an order. In this week’s video I break it down so that anyone can do this and get the same results. One of the most important skills you can learn is to communicate with someone else, and quickly assess if you can help them. To do that requires great questions. So, what do you ask to get to a customer's challenges or issues? What do you ask to help move the sale forward? One of my favourite questions is, “What would it take to make this a no-brainer for you?” Leave your best question as a comment and if I see at least a dozen I’ll share a couple more. See you in the comments! Dan “simple isn’t always easy” Martell Don't forget to share this entrepreneurial advice with your friends, so they can learn too: https://youtu.be/wrtsWcs520I ===================== ABOUT DAN MARTELL ===================== “You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one... not two... but three tech businesses: Clarity.fm, Spheric and Flowtown. You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force. An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives - but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away. Get free training videos, invites to private events, and cutting edge business strategies: http://www.danmartell.com/newsletter
Views: 8716 Dan Martell
12. Market Segmentation - Marketing Lecture by Prof. Vijay P Anand
 
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"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT
Views: 80126 Marketing by Vijay
4 Principles of Marketing Strategy | Brian Tracy
 
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A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1516814 Brian Tracy
Market Interpretation:  Segmenting and Targeting
 
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Discusses the concepts of market segmentation, segmentation variables, consumer vs. organizational markets, and selecting a target market. Table of Contents: 00:48 - Marketing Sub-Competencies 01:11 - Two Major Types of Markets 03:17 - Market Segmentation 06:47 - Market Segmentation Example 11:03 - Which segment(s) would you target? 15:01 - Marker 15:07 - Marker 15:07 - Marker 15:18 - Marker 15:21 - Marker 15:26 - Marker 15:26 - Marker 15:31 - Marker 15:31 - Marker 16:08 - Target Market: Market segment for which your organization develops a marketing mix 16:59 - Different Targeting Strategies 18:06 - Profiling/Describing Market Segments
Views: 11283 Karen Gore
MARKET SEGMENTATION,TARGETING AND POSITIONING in hindi (STP MODEL)
 
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I have provide a link below of facebook page from where you can download notes of this video session. thanku https://www.facebook.com/652285201575209/photos/rpp.652285201575209/1167926223344435/?type=3&theater
Views: 8628 UNSTOPPABLE EDUCATION
Segmentation of market in hindi and simple language
 
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Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 40500 study with chanchal
Marketing: The Market Positioning Map
 
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The market or positioning map is way of assessing the competitive position of brands and businesses based around two chosen dimensions. This short video explains and illustrates the concept. Check out more revision resources on marketing from Tutor2u: https://www.tutor2u.net/business/collections/marketing
Views: 28734 tutor2u
Target Marketing, Segmentation and Positioning
 
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Did you like this video? Please Share It. This Video is part of Internet Marketing Course, for more info visit: http://www.digitpro.co.uk/courses/internet-marketing-course/ Course Summary: http://www.theeducators.com/portfolio-items/internet-marketing/ To be able to research and design an Internet marketing plan is an essential skill and learners will explore, the steps involved in drawing up these plans. This activity will bring together the skills covered in this unit. Learning outcomes: On successful completion of this course a learner will: 1. Understand marketing through the Internet 2. Be able to use the Internet for promotion using digital marketing communications 3. Be able to produce market research to support customer relationship management 4. Be able to design an Internet marketing plan. ----------------------------- Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments... This video is part of the internet marketing course. Client: http://www.digitpro.co.uk Media Partner: http://www.theeducators.com Producer: Tony Zohari Speaker: Siamak Taslimi
Views: 74304 DigitPro
STP- Segmentation Targeting and Positioning |Philip Kotler| Hindi
 
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Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Market is any place where marketers sell their products and services. Market is broad and it is divided into sub-markets based on some parameters like age,price,location,etc. This is known as Segmentation. All customers have different needs. So segmentation is done to meet demand of particular class of customers. Marketers aim to reach the target audience,who will buy their product. This is known as Targeting. Positioning lets a brand occupy lead place relative to competitive brands in the market. Its aim is to make the brand the most effective one in customer's mind. Watch this video to learn more. Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 34591 Intellectual Indies
Top 10 Marketing Books for Entrepreneurs
 
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For detailed notes and links to resources mentioned in this video, visit http://www.patrickbetdavid.com/marketing-books-for-entrepreneurs/ When you hear the word, "marketing," what do you think about? The world of business is a lot about marketing. For instance, how you market yourself and your product. It's important to know who you're marketing to, and that your marketing resonates with that audience. Marketing is an art. It will help you out in every aspect of your business. It's important to study it, and lot of you have asked me to give you the top marketing books. So in this video, I have 10 marketing books I recommend to you. I believe every entrepreneur must study these 10 books for marketing. #10: The Art of SEO - 1:32 #9: Contagious - 2:34 #8: Made to stick - 3:35 #7: Traction - 4:25 #6: Trust Me I'm Lying - 4:43 #5: DotCom Secrets - 5:02 #4: Marketing Management - 5:37 #3: Tipping Point - 6:06 #2: Positioning: The Battle for Your Mind - 6:38 #1: Blue Ocean Strategy - 7:11 Subscribe to the channel: http://www.youtube.com/valuetainment?... Valuetainment- The best channel for new, startup and established entrepreneurs. Visit the official Valuetainment Store for gear: https://www.valuetainmentstore.com/ Schedule: New episodes every Tuesday and Thursday on a broad array of entrepreneurial topics.
Views: 72365 Valuetainment
Intro to Marketing: Segmentation, Targeting, and Positioning - Flipped Classroom
 
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Intro to Marketing: Chapter 5: Segmentation, Targeting, and Positioning By Mr. Tan Teck Ming (Terence Sobbez Tan) Taylor's University (Lakeside Campus) Taylor's Business School Collaborative Research Project with: Mr. Liew Tze Wei (Multimedia University)
Views: 44261 Terence Sobbez Tan
How to identify my Target Market? Use the Target Market Analysis Tool - empowering people. Onsite
 
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GET IN TOUCH: www.empowering-people-network.org EXPLORE more Publications, Surveys and Resources: https://www.empowering-people-network.siemens-stiftung.org/en/services/ Introducing a product or service to the market is a challenge for any company. Different factors like changing customer needs, limited resources and competition will put boundaries to your aims. That’s why you need to concentrate your efforts on where you can really make an impact – and create a clear, narrow definition of who your customers should be. How to do this? We will show you an easy and simple way of finding the right customers for your product or service: the “empowering people Market Analysis Tool”. STAY CONNECTED! Twitter: https://twitter.com/Emp_Ppl_Award Facebook: https://www.facebook.com/EmpoweringPeopleAward
Views: 22120 Siemens Stiftung
Targeting the market in hindi
 
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Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 13786 study with chanchal
Product Positioning
 
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This video looks at how marketers position products, and the various positions products can take in the marketplace.
Views: 34155 Jason Richea
What is Segmentation, Targeting and Positioning| Marketing  (Hindi)
 
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Hello Friends, in this video you will see simple explanation of Segmentation, Targeting and Positioning If you find this video helpful in understanding concepts then Do like share and subscribe the channel :) Book shorturl.at/JOP25
Views: 9523 Success Gyaan
Ch. 8 Segmentation, Targeting, and Positioning
 
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From the book: Marketing by Grewal/Levy 2nd edition I DO NOT OWN THIS VIDEO IT BELONGS TO MCGRAWHILL Narrated powerpoints
Views: 45778 nobodys home
Ansoff growth strategies explained
 
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These are the growth strategies of Igor Ansoff explained. In some cases pretty easy to implement and in some cases also sustainable. Also have a look at my other strategic marketing models for an in depth understanding: 6 Steps of marketing planning: https://youtu.be/v99uQvI4AiM Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig Treacy & Wiersema's Value strategies explained: https://youtu.be/NtuArGXUP9Y The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk Michael Porter's 5 Forces model explained: https://youtu.be/33XmkfbzwO8 The BCG Model explained: https://youtu.be/tKO5TpR2UwE 7S model of McKinsey: https://youtu.be/yGceFEDmtIM SWOT Analysis explained: https://youtu.be/bunYnEGaEvs Abell's Business Definition explained: https://youtu.be/pzKymyGLaBg MABA Portfolio analysis explained: https://youtu.be/dWWg2dPSfgI Please subscribe to my channel for future webinars and like this video if it is valuable for you! Also you can leave your comments or requests below on other models which you would like to have explained in a webinar. Thank you all for watching and good luck with your exams or business!
Views: 8158 Pepijn Schoemaker
marketing segmentation..
 
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-- Created using PowToon -- Free sign up at http://www.powtoon.com/ . Make your own animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 113371 jie bos
Segmentation | What is Segmentation | Segmentation in Marketing | Marketing Topic | Hindi
 
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Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 20452 Intellectual Indies
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1396340 Evan Carmichael
Launching Your Product: Here's What To Do Before Anything Else
 
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Join Online Business Mastery Accelerator: https://www.onlinebusinessmasteryaccelerator.com/ In this video I share with you a process for launching your product. Here’s what to do before anything else. The purpose of a product launch is to drive traffic and sales to your online business, so that it can grow and thrive. Launching a new product is a great way to attract new customers, but it takes time to plan and execute. Many entrepreneurs feel the need to promote their products right away, and end up rushing the process. The result can be disastrous. In the words of David Ramsey, "People are in such a hurry to launch their product that they seldom look at marketing from a bird's eye view and they don't create a systematic plan." A successful product launch starts with a great strategy, and I'm here to walk you through it. Are you ready to learn the step-by-step process for launching your product? Here's what to do before anything else. This page contains affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever endorse products that I have personally used and benefitted from personally. Thank you for your support! ★☆★ VIEW THE BLOG POST: ★☆★ http://projectlifemastery.com/launching-your-product/ ★☆★ SUBSCRIBE TO ME ON YOUTUBE: ★☆★ Subscribe ► http://projectlifemastery.com/youtube ★☆★ FOLLOW ME BELOW: ★☆★ Blog ► http://www.projectlifemastery.com Twitter ► http://www.projectlifemastery.com/twitter Twitter ► http://www.twitter.com/stefanjames23 Facebook ► http://www.projectlifemastery.com/facebook Facebook ► http://www.facebook.com/stefanjames23 Instagram ► http://projectlifemastery.com/instagram Instagram ► http://www.instagram.com/stefanjames23 Snapchat ► http://projectlifemastery.com/snapchat Periscope ► http://projectlifemastery.com/periscope iTunes Podcast ► http://www.projectlifemastery.com/itunes ★☆★ ABOUT PROJECT LIFE MASTERY: ★☆★ The Project Life Mastery YouTube channel is the place to be for motivational, inspiring, educational, and uplifting self improvement videos. You can also follow for videos about online business, Amazon, and making money online! ★☆★ MY PRODUCTS & COURSES: ★☆★ Life Mastery Accelerator ► http://www.lifemasteryaccelerator.com Online Business Mastery Accelerator ► http://www.onlinebusinessmasteryaccelerator.com Morning Ritual Mastery ► http://www.morningritualmastery.com Affiliate Marketing Mastery ► http://www.affiliatemarketingmastery.com Kindle Money Mastery ► http://www.kmoneymastery.com 24 Hour Book Program ► http://www.24hourbook.com Kindle Optimizer ► http://www.koptimizer.com ★☆★ MERCHANDISE: ★☆★ Mastery Apparel ► http://www.masteryapparel.com ★☆★ RECOMMENDED RESOURCES: ★☆★ http://www.projectlifemastery.com/resources If you found this video valuable, give it a like. If you know someone who needs to see it, share it. Leave a comment below with your thoughts. Add it to a playlist if you want to watch it later.
Views: 58546 Project Life Mastery
The BEST Tool for Competitive Advantage (VRIO)
 
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ZACH DE GREGORIO, CPA www.WolvesAndFinance.com The problem with business strategy is that it is very difficult to implement. When you take an idea like competitive advantage, it seems very simple. You just have to identify the attribute where you earn the most profit. But when you try to implement this, you realize it is much more complex. For example, if you are the leader of an organization, you are looking at the future and trying to identify what you can focus on. You have almost unlimited options of different opportunities you can pursue. When you have unlimited options, how do you decide which one thing to choose? That is why business strategy is so difficult. The way to solve this problem is to approach business strategy in a very structured way. When you look at all the different tools that are out there for business strategy, they all are doing the same thing. They are evaluating your options in a structured way, so you can make better decisions. I am going to give you my favorite tool to analyze business strategy and sustainable competitive advantage. If you have not figured it out yet, I am an accounting nerd. I think I have different heroes than most people. One of my personal heroes is a business professor called J.B. Barney. This guy is a genius when it comes to business strategy. He was a professor at Ohio State, but I think he is now at University of Utah. He developed a tool called the VRIO framework. I love this tool and I use it all the time. It is very simple and easy to communicate to other people. Let me explain how it works. You start by performing your SWOT analysis where you list out your company’s strengths, weaknesses, opportunities, and threats. You generate all these lists, and you run into the famous problem, where you have all these options and you have to decide which one gives you a sustainable competitive advantage. For instance, your business might have a long list of strengths. There might be a lot of things you are good at. But not all of them are going to generate the same amount of profit. This is where the VRIO framework comes in. You can take your list of strengths and apply the VRIO framework. VRIO is an acronym for four different questions. 1) Is it Valuable? 2) Is it Rare? 3) Is it difficult to Imitate? 4) Is it exploited by the Organization? You can ask these four questions for each item on your list, and the answers will show you areas of sustainable competitive advantage. Neither Zach De Gregorio or Wolves and Finance Inc. shall be liable for any damages related to information in this video. It is recommended you contact a CPA in your area for business advice.
Views: 6832 WolvesAndFinance
5 Online Marketing Strategies For Beauty Businesses
 
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I received a question asking me to give some online marketing strategies, so in this video I do just that. You'll learn five tips you can use to market your online business. You can get my book Fully Booked here: http://bit.ly/FULLYBOOKED Learn more about Million Dollar Stylist® LIVE! here: http://www.milliondollarstylist.com/live-events/milliondollarstylist/ ♦ Want More Videos? ♦ Subscribe to my channel to see more! ♦ Find Me Online ♦ PERISCOPE: @marquettabreslin TWITTER: http://twitter.com/MarquettaB WEBSITE: http://MarquettaBreslin.com/ INSTAGRAM: http://instagram.com/marquettabreslin FACEBOOK: https://facebook.com/MarquettaBreslinFanPage PINTEREST: http://pinterest.com/marquettabre/
Views: 66887 Marquetta Breslin
How to Launch Products on Amazon in 2018 and RANK (3 Strategies)
 
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The list building workshop mentioned in this video is http://theamzingseller.com/buildlist In this video I'll share with you the 3 styles of launching products on Amazon. There are two types that we use in our brand and they work very well. Amazon is starting to not count deep discounts or FREE giveaways when ranking in their search engine. The two that we use are working now and I'm sure will work in the future. For full details watch the video and I'll explain all three types. OTHER HELPFUL LINKS: •Check out my Weekly Workshop Here: http://theamazingseller.com/workshop/ ★☆★ SUBSCRIBE TO ME ON YOUTUBE: ★☆★ Subscribe ► http://theamazingseller.com/youtube ★☆★ FOLLOW ME BELOW: ★☆★ Blog ► http://theamazingseller.com Facebook ► http://theamazingseller.com/fb Itunes► https://itunes.apple.com/us/podcast/the-amazing-seller-podcast/id963294070 Instagram► http://instagram.com/scottvoelker productivity -~-~~-~~~-~~-~- Please watch: "How To Find More Profit in Your Amazon FBA Business (Hacks and Tips) " https://www.youtube.com/watch?v=y7FHCsNseH0 -~-~~-~~~-~~-~-
Views: 18243 The Amazing Seller
Successful Etsy Sellers Use These Marketing Techniques
 
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You're going to love this one! Tara Jacobsen is from MarketingArtfully.com, PaperlyPeople on Etsy She sells digital worksheets, planners and vintage items to Etsy sellers who are trying to get their stores started or who are ready to move up in their business so those Etsy sellers can save time and make more money. She’s just like you Bestie and has had lots of struggles herself including adopting 3 kids and struggling to maintain her business and raise 3 kids all from home. She overcame this challenge by opening a digital products store on Etsy herself and now, because of her expert marketing techniques, 50% of her Etsy store traffic comes from her own marketing. ====MENTIONS==== http://www.MarketingArtfully.com https://www.etsy.com/shop/PaperlyPeople https://www.etsy.com/shop/soglamorouslyvintage http://marketingartfully.com/etsyshippingssfree https://neilpatel.com/
Views: 12871 Renae Christine
Marketing Tips that will Change Your Business- Grant Cardone
 
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Our offerings under Rule 506(c) are for accredited investors only. GENERALLY, NO SALE MAY BE MADE TO YOU IN THIS OFFERING IF THE AGGREGATE PURCHASE PRICE YOU PAY IS MORE THAN 10% OF THE GREATER OF YOUR ANNUAL INCOME OR NET WORTH. DIFFERENT RULES APPLY TO ACCREDITED INVESTORS AND NON-NATURAL PERSONS. BEFORE MAKING ANY REPRESENTATION THAT YOUR INVESTMENT DOES NOT EXCEED APPLICABLE THRESHOLDS, WE ENCOURAGE YOU TO REVIEW RULE 251(D)(2)(I)(C) OF REGULATION A. FOR GENERAL INFORMATION ON INVESTING, WE ENCOURAGE YOU TO REFER TO WWW.INVESTOR.GOV. The marketplace has changed drastically in the past couple of years and marking has had a big impact in this shift. The old adage was to buy billboard spots, get in the news paper, or have your advertisement on the bus and the bench. In today's market, you can reach millions of people around the world, with targeted audiences that are already looking for your product or service, opposed to being limited to a little part of your town and local marketplace. ► Want FREE Training And Inspiration Every Day: Sign Up For Grant's 10X DAILY email. https://grantcardone.com/10XDaily ---- ►Where to follow and listen to Uncle G: Instagram: https://www.instagram.com/grantcardone Facebook: https://www.facebook.com/grantcardonefan SnapChat: https://www.snapchat.com/add/grantcardone. Twitter: https://twitter.com/GrantCardone Website: http://www.grantcardonetv.com Advertising: http://grantcardonetv.com/brandyourself Products: http://www.grantcardone.com LinkedIn: https://www.linkedin.com/in/grantcardone/ iTunes: https://itunes.apple.com/us/podcast/cardone-zone/id825614458 ---- Thank you for watching this video—Please Share it. I like to read comments so please leave a comment and… ► Subscribe to My Channel: https://www.youtube.com/user/GrantCardone?sub_confirmation=1 -- Grant Cardone is a New York Times bestselling author, the #1 sales trainer in the world, and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media, and finance. His 5 privately held companies have annual revenues exceeding $100 million. Forbes named Mr. Cardone #1 of the "25 Marketing Influencers to Watch in 2017". Grant’s straight-shooting viewpoints on the economy, the middle class, and business have made him a valuable resource for media seeking commentary and insights on real topics that matter. He regularly appears on Fox News, Fox Business, CNBC, and MSNBC, and writes for Forbes, Success Magazine, Business Insider, Entrepreneur.com, and the Huffington Post. He urges his followers and clients to make success their duty, responsibility, and obligation. He currently resides in South Florida with his wife and two daughters.
Views: 61803 Grant Cardone
Distribution Strategy - An Introduction
 
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An introduction to the subject of Distribution Strategy and an overview of some of the tools and theories available in connection with determining the Place (Distribution Channel) of a product or a service. This video is aimed at Marketing Management students.
Views: 103565 Tine Wade

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