In this installment, I compare and contrast marketing and product management. Have a question? Post it in the comments and I'll do my best to answer it in a future edition!
Views: 460 Greg Prickril
SAFe (Scaled Agile Framework) is emerging as one of the best known approaches to scaling Agile development. But what does it mean to software product managers? In this webcast, we'll explore: - What is the Scaled Agile Framework (SAFe) and why is it important? - What are the key benefits of adopting SAFe? - What is the product manager’s role in organizations implementing SAFe? - How can I determine if my organization could benefit from SAFe?
Views: 2938 Greg Prickril
Product management is challenging with a single software product. But what happens when you deliver multiple software and hardware product along with professional services to address the complex problems of the enterprise? We'll explore product management in this "solutions" context in this Webcast. Register now at http://www.gprickril.com/webcast!
Views: 179 Greg Prickril
Join us in Frankfurt, Germany on Septemeber 4/5. More information and enrollment here: www.prickril.com/case You get: - Access to a video course on building Lean Canvases - Video versions of important lectures - Library of templates and examples - Membership in a community of business case builders - 2 HOURS OF FREE COACHING! See you in Frankfurt!
Views: 63 Greg Prickril
The terms "value proposition" and "positioning" are used often but few people can provide a concise definition for them. In this VLOG, I'll do just that, describing them as part of an important three-step progression.
Views: 33 Greg Prickril
It can be difficult to explain to your friends and family what a product manager does. I hope this analogy will help.
Views: 44 Greg Prickril
A follow-up to this VLOG: https://www.youtube.com/watch?v=l6jZUw8o8eM&t=118s
Views: 28 Greg Prickril
Many organizations take complex "solutions" to market rather than discrete products. The complexity of these offerings requires a new way of thinking and a new organizational discipline. Read more at www.prickril.com/sol-wp
Views: 25 Greg Prickril
What competencies do you need to develop to be an effective software product manager? What does organizational leadership expect? Are management's expectations reflected in work priorities?
Views: 83 Greg Prickril
This Webcast was originally broadcast on October 7th, 2016. Join us for this FREE webcast on software product management. Global experts, Greg Prickril and Roger Cauvin will explore the following questions: - What exactly is a "value proposition" and why is it important to product managers? - How are value propositions used on a product development team? - How can I create compelling value propositions for my products? - Is there a best practice for collaboratively defining value propositions?
Views: 144 Greg Prickril
This is a fundamental question that I ask myself regularly when engaging with clients in my consulting practice. I've identified 3 key accountabilities that I believe need to be unified in product management for this role to be effective.
Views: 133 Greg Prickril
To get materials after the Webcast, please register here: http://www.prickril.com/webcast
Views: 64 Greg Prickril
An age-old question regarding the role of product managers in terms of the problem and solution space. I have (to say the least) a very strong opinion on this topic. Learn more about me and my consulting/training offerings at www.prickril.com
Views: 12 Greg Prickril
Many organizations don't, so assigning accountability at the offering level is problematic.
Views: 2 Greg Prickril
Views: 9 Greg Prickril
I recently participated in such an event an loved it!
Views: 2 Greg Prickril
Views: 15 Greg Prickril
Recorded 18-Dec-2017 www.prickril.com
Views: 27 Greg Prickril
We're helping real people achieve great results! Learn more at www.prickril.com/fltraining
Views: 0 Greg Prickril
A brief introduction and overview to Greg Prickril's Foundation-level Software Product Management Course. The course is based on the International Software Product Management Association (ISPMA) syllabus and offers optional ISPMA-based certification.
Views: 103 Greg Prickril
Join us for this FREE webinar on software product management. Global Expert, Greg Prickril, will explore the following questions: - What exactly is a product strategy? - How should I capture my product strategy? - Who should be involved in developing a product strategy? - How can you tell if you have a winning product strategy?
Views: 163 Greg Prickril
The title of this VLOG may seem provocative, but it clearly reflects my 20 years of product management experience. Here, I define the term "strategy" (and related concepts). I'll use these definitions in some upcoming posts. https://www.omg.org/spec/BMM/About-BMM/
Views: 55 Greg Prickril
Join us for this FREE webinar on software product management. Global Expert, Greg Prickril will address the following questions: - What is software product management (SPM)? - Why is SPM critical for sustainable software business success? - What are typical challenges in establishing an empowered SPM function? - What steps can I take to implement or improve SPM in my organization? Register now at www.prickril.com/webinar Special guest Daniil Lanovyi will share his perspective on software product management in Poland and Eastern Europe!
Views: 142 Greg Prickril
Some will tell you it's strategic thinking; others, good listening skills. I have a very different opinion. It took me years and years to figure this out.
Views: 55 Greg Prickril