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Asset Management: Industry Overview and Careers in Asset Management
 
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Asset Management: Industry overview and Careers in Asset Management Asset Management is about managing clients’ investments and providing them with the strategies and expertise that would allow them to achieve their goals and secure their financial future. This video is part of our series dedicated to the different sub-industries in the world of Business & Finance.Our goal is to understand how it functions, what type of services it offers its clients, which are the major players in the field and what it is like to do this for a living. An individual or an institution is likely to approach an asset management firm when their investment income is substantial. In such cases, asset managers are able to offer expertise across a wide spectrum of asset classes (such as stocks, bonds, commodities, real estate, private equity, etc). Moreover, large firms have branches all over the world and are therefore able to offer geographical expertise as well. Given that asset managers closely follow all of these markets, they are able to offer high-quality advice and superior risk-return investments. The large players in the asset management industry are indeed very large. There are several companies whose assets under management exceed $1 trillion. Some of them are pure investment funds (BlackRock, Vanguard, StateStreet, Fidelity), while others are arms of the large banking conglomerates (Goldman Sachs, Deutsche Bank, UBS, BNP). The largest firm in the world in terms of assets under management in 2015 was BlackRock. On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers
Views: 101734 365 Careers
Starbucks SWOT Analysis
 
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On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 123124 365 Careers
Private Equity: Industry Overview and Careers in Private Equity
 
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Support us on Indiegogo and get early access to the 365 Data Science Program! https://igg.me/at/365-data-science-online-program The Private Equity industry as we know it today is significantly larger compared to what it used to be 20 years ago. Nowadays pension funds, investment banks and high-net-worth individuals invest their money in private equity funds. The main idea is to use the money in order to acquire private or public companies, develop and improve their business, and then resell it at a considerable profit, given that the typical investment horizon ranges between 5 and 10 years. Private equity investments are risky, very illiquid and investors expect a significantly higher return compared to some of the other asset classes. Private Equity is one of the most desired career paths in the world of Business and Finance. Several years ago very few, if any, of the PE funds were hiring without relevant work experience. Today, it appears that more funds are willing to hire people with less experience. It is not rare to see intern and analyst openings within PE funds. However, if you’ve worked a couple of years in investment banking, consulting, or financial advisory, your chances of being hired increase significantly. Salaries vary based on the firm size and the country that you are located in, but they are generally 10-20% higher than the ones of investment banker analysts and associates with the same number of years of experience. On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers
Views: 14490 365 Careers
Investment Banking Areas Explained: Capital Markets
 
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Support us on Indiegogo and get early access to the 365 Data Science Program! https://igg.me/at/365-data-science-online-program Capital markets are one of the most fascinating areas of investment banking. Companies need these services when they are about to go public or want to issue debt sold to the public. When a company wants to raise equity, we talk about ECM, standing for Equity Capital Markets, and when it wants to raise debt, we talk about DCM, standing for Debt Capital Markets. On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers
Views: 81912 365 Careers
Consulting: Industry Overview and Careers in Consulting
 
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Consultants are hired by companies in order to help them resolve a specific issue that they are facing. The fact that they bring specialist skills, a set of heterogeneous experiences and an objective outside view is what makes their services so popular. Management consulting is the practice of helping firms improve their performance through corrections in their organizational structure, strategy, marketing and so on. Operational consulting on the other hand is about tangible fixes that need to be made in the company’s operations and technology. Often in these situations, consultants’ fees depend on the amount of operational efficiencies that they will be able to achieve. Financial consulting is about the way companies spend cash, the efficient use of capital throughout the whole value chain, cash management, financing of specific projects like Mergers & Acquisitions or organic expansion. On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers
Views: 29516 365 Careers
Investment Banking: Industry Overview and Careers in Investment Banking
 
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Investment banks are notorious for their highly competitive working environment and long working hours for junior employees. Nevertheless, they continue to be seen as one of the prime destinations for talented Business and Finance graduates, given the excitement of working on large deals and the high pay scale that comes with this job. Investment banking operations tend to be more sophisticated than traditional “deposit taking, credit giving” retail banking services. Investment banks work closely with corporate clients, pension funds, financial sponsors and governments to structure and execute some of the largest transactions that we see in the news. On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers
Views: 82132 365 Careers
Business strategy - SWOT analysis
 
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On Udemy: https://www.udemy.com/user/365careers/ On YouTube: https://www.youtube.com/365careers On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 46909 365 Careers
Porter's Five Forces - A Practical Example
 
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According to Porter's five forces framework the competitive environment in an industry is influenced by five forces: • The Threat of new entrants; • The Threat of substitute products; • The Rivalry among existing firms; • The Bargaining power of buyers; • And the Bargaining power of suppliers. The five forces model teaches us that competition has multiple dimensions. It is important how many direct competitors we have, but it is also important if clients can choose to use alternative products, or if new entrants are likely to enter the market and increase current levels of competition. In addition, we shouldn’t forget that clients and suppliers can have a very strong bargaining power, and dictate the terms if the companies in an industry are unable to do anything about it. On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers
Views: 64425 365 Careers
Investment Banking Areas Explained: Advisory Services
 
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Support us on Indiegogo and get early access to the 365 Data Science Program! https://igg.me/at/365-data-science-online-program The next type of investment banking services we will examine are advisory services, comprising assistance in transactions, like mergers and acquisitions (known as M&A) and debt restructurings. As we already said, M&A stands for Mergers and Acquisitions. In every M&A process, there are at least two parties. One of the companies is called the Buyer or the Buying company, and the other one is called the Target, which is the firm acquired. The Buyer company can offer a compensation to the Target company’s shareholders in several ways. They can offer a cash compensation, a stock package of the new entity, or a combination of both. The technical name of the amount paid is called “consideration.” There are several reasons M&A deals play an important role in a company’s life. Top managers understand that, sometimes, it is cheaper to acquire something that has been already created, rather than trying to generate it internally. In addition, businesses are so complimentary that their combination can unlock a great deal of savings, efficiencies, and opportunities. We will focus on these aspects in the chapter dedicated to the mechanics of M&A services. Why do companies need help when acquiring other companies? Investment bankers are ideally positioned to provide valuable M&A insights to their clients, as they know their business and the industry in which they operate. Sometimes, an investment bank advises several firms from an industry and can gain perspective through multiple points of view. Besides M&A, many investment banks engage in restructuring services. These services are necessary when a firm cannot service its debt and is in danger of going bankrupt. I’m sure you can imagine how tough it is to work on these transactions and assist companies in deep trouble. What leads to the distress of a company? Why would a company borrow money it can’t repay? Well, the simple answer is that things change, and sometimes, unforeseen circumstances can materialize. On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers
Views: 28889 365 Careers
How to use GETPIVOTDATA in Excel 2016: Pivot Tables Excel 2016
 
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Right, let’s summarize what we have seen so far in this exercise. We started working with a raw SAP extraction in Excel. We carried out a mapping exercise and obtained two new columns – one containing months and another one showing years. Then, we were able to build a structure based on the data we had in our extraction and on what we wanted to show in the report we are building. After that, we formatted the output sheet nicely and added the necessary formulas that will calculate subtotal, total, absolute and percentage variances, etc. Finally, we inserted a Pivot Table that will allow us to extract the necessary numbers. The next two lessons will make working with Pivot Tables so much more valuable for you! Our goal here is to extract the data from the Pivot Table and populate the cells of the output sheet. Let’s start by filling the first cell in the report – Volume for 2015. I’ll link to one of the cells of the Pivot Table that we already have. We already know how GetPivotData works. The first argument shows the field for which we are extracting data. In this case, we are extracting data for Volumes. The second argument, which in this case is the cell A3, is the first cell of the Pivot Table to which we are linking. And then, all of the other arguments of the function give us directions to which cell exactly in the Pivot Table we are linking. Let’s take a look at the formula while we are in the sheet containing our Pivot Table. We have “Month” equal to 1, meaning we are extracting volume data for January. The year is 2015 and the brand is Buratino. You can see how easy it is to understand this formula. Each of the names has an easy to understand meaning. Sometimes, we can even work with this function without looking at the source sheet. And this is simply great, as it reduces the likelihood of mistakes significantly. But, that’s not everything. We can substitute each of these hard inputs with a reference. And this is when GetPivotData becomes awesome! For example, I will type 2015 in this row here and will then replace the hard input with a reference to this cell and everything will remain as it was, before we made the replacement. This is how we can make the function flexible and re-use it for the rows and columns in the entire table. I will simply type 2016 on the right. Copy and paste the function to the right. And this will provide us the volume in 2016. Very well. But wait, these are not the volumes of all the firms we want to show here, but just the ones for the Buratino brand. If we erase this criterion, we will stop specifying we are looking for a particular brand and Excel will provide us with the sales volume of the entire company. And in the same way, we need to eliminate the “month” field, as right now, the formula extracts volumes only for January. I’ll erase these two parameters of the function. Ok. So this is the volume of sales of the entire firm in 2015. As we have already specified the numbers are in thousands, let’s divide this figure by 1000. It will look much neater.  All right. The question is: are we going to be able to paste this function in all blank cells that have to be filled in this report? The answer is that we are not ready to do that … yet. I’ll need to fix the row reference of the “Year” item, which will prevent it from changing its location when pasting the function downwards. The other thing that needs to be taken care of is the fact we still have one hard input at the beginning of the function – its first argument, which reads “Sum of Volume”. We need to find a way to allow us to change this argument for each of the rows we have below. So, for example, when we paste the function in the row below, the first argument will have to be “Sum of Gross Sales”. …because this is how it is named in the Pivot Table from which we are extracting data. So, why don’t we substitute this bit with an “&” function? I can separate the first part with parentheses, which indicate this is text and then add the & function and link to the cell B6. ………..…And here’s the proof that this approach functions. The first argument of the function will change dynamically when we paste it downwards and to the right. However, we forgot to add a dollar sign in front of the column reference of this argument. Without the dollar sign in front of it, it will change its column position when pasting to the right. I’ll add the dollar sign now. All right, perfect. Now we can paste the function for all blank cells in our report. GetPivotData is truly great, isn’t it?
Views: 16946 365 Careers
The Marketing Mix - Product distribution
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy discusses the distribution of a product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Product distribution is probably the most difficult step to set up among the 4 Ps. Well, it takes a lot of time and significant energy to build and optimize a distribution channel. And we have to consider several factors that will influence our decision. The best distribution channel is the one that: Delivers a product that customers want. Delivers a product where customers want it. And allows customers to have the product at the right time. A product must be positioned where its target customers are likely to find it. A great-looking store, with prepared sales personnel, and optimal product placing can have a huge impact on sales. Great distribution channels deliver products at the right time. Nobody likes it when an item is out of stock or when there is a long waiting period for its delivery. Companies want to be efficient with the inventory they keep as it represents a cost. An optimized logistics flow can be beneficial for both customers and producers.
Views: 7524 365 Careers
Game theory lessons - Historical example: Tobacco companies
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Game theory introduces a real-life example of game theory in practice. We take a look at the tobacco industry in 1971 America. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- In 1971, the American government banned cigarette companies from advertising their products on TV. One would think this would hurt their business, as less consumers would see their brand advertising, and this would have a negative impact on sales. However, what happened is surprising. All four major tobacco companies registered higher profits than before It turns out that tobacco companies would be better off without advertising, but only if all companies don’t do it. Otherwise, the companies that invest in advertising will grow their brand recognition and will expand their market share, which would allow them to earn more. Let’s use game theory to describe this situation. We’ll imagine there are only two companies operating in the tobacco market. The outcomes they may choose are the following. - Win 50 million each, without spending money on advertising; - If Company A advertises and Company B doesn’t, then Company A will win $60 million, and Company B will win $25 million; - In the opposite scenario, if Company B advertises and Company A doesn’t, the outcome reverses; - And finally, if both companies advertise, each wins $40 million.
Views: 3977 365 Careers
Negotiation tutorial - Distributive bargaining (slicing the pie)
 
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Support us on Indiegogo and get early access to the 365 Data Science Program! https://igg.me/at/365-data-science-online-program This negotiation techniques tutorial introduces the concept of distributive negotiations, or approaching bargaining as a win-lose situation. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This tutorial is part of a series of short movies on how to be an effective negotiator. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. Among business strategy and marketing insights, the course delivers repeatable tactics and bargaining strategies that can be widely applied across professional and personal settings. Negotiation module table of contents: 1. Negotiation: An Introduction Intro to Negotiation Why is negotiation a core managerial skill? Why are people bad negotiators? 2. Negotiation: The negotiation toolbox Understanding BATNA Reservation point and the Bargaining range 3. Negotiation: The importance of preparation Assessing yourself Assessing your opponent Assessing the situation 3. Negotiation: Types of negotiation Distributive negotiations (Slicing the pie) Distributive strategies (Pie-slicing strategies) Interest-based bargaining Interest-based negotiation strategies Claiming Choosing the correct negotiation strategy 4. Negotiation: Subtleties that will help you in the long run Adverse tactics and protecting yourself from them Conflict resolution Establishing trust Broken trust and how to repair it Mediums of negotiation 5. Negotiation: A Complete Negotiation Case Study The negotiation between Disney and Lucasfilm -------------------------------- The core idea of distributive negotiations is to distribute a fixed amount of resources. Like money, or the slices of a pie. This is why distributive negotiations are also described as a “slicing the pie” approach. The point of going into distributive negotiations is to secure as much of the bargaining range for yourself as you can. This type of competitive negotiating is often called win-lose, or zero-sum. Why? If you manage to claim a lot of the negotiation surplus, your opponent will be left with less. The more one side gets, the less the other side receives. Distributive bargaining is effectively a dance between your reservation point and your partner’s walkaway. The goal is to reach a resolution which is closer to your target, and, ultimately, your partner’s reservation point, not the other way around. The popular opinion in conflict resolution theory is that win-lose bargaining should not be used, because it does not deliver the best results. However, there are specific situations in which aggressive negotiations make more sense than negotiations which focus around creating value for all parties. For example, when buying a used car, or haggling at a flea market. On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers
Views: 8010 365 Careers
The Marketing Mix - Pricing
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of Pricing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Pricing is the one variable a company can change overnight and see an immediate effect on revenues and profits. However, pricing decisions inconsistent with a firm’s competitive strategy can be dangerous, which is why companies should address the topic with much caution and attention. There are three important components we need to distinguish in this process. The amount a product costs to be produced, the price customers pay to buy the product, and the value they acquire from the product. If a company aims at cost leadership, then the focus will be costs (trying to keep them as low as possible). The company must offer a price slightly lower than the one offered by competitors. Conversely, if a firm’s strategy is differentiation, then the critical factor will be the value delivered to customers. Costs are not that important, as companies offering a differentiated product can charge more. So, pricing must be coherent with competitive strategy, although sometimes it is tempting to adjust prices to stimulate short-term gains of market share and increases of sales. Top-level managers have to stay focused on the big picture and make coherent decisions in line with the firm’s long-term strategy.
Views: 16862 365 Careers
The Marketing Mix - The product concept
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the first P of the Marketing mix - the product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- There are two main types of products that can be offered to clients – goods and services. Whether we talk about goods or services, we can say, usually, people are not just buying a product that solves one of their basic needs. They acquire the benefits and satisfaction they believe they’ll obtain from the product. They are interested in symbols and ideas that help them relate the product to a desired lifestyle and positive expectations about the future. Customers do not simply buy products because they satisfy their needs. Instead, they are interested in becoming clients of firms that offer them a complete product concept – an idea or a promise, if you will. The best products make people happier and create a positive expectation before being consumed.
Views: 15797 365 Careers
The Mission, Vision, and Values statements
 
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A great way to formalize a company’s purposes, goals, and values is to have formal mission, vision, and values statements. The Mission statement addresses the question “Why do we exist?” or “What is the fundamental reason for our organization’s existence?” The Vision statement describes the desired future position of the company and answers the questions “What do we want to achieve in the future?” and “Who do we want to become?” A company's values are the guiding principles for the way it expects its employees to behave. On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers
Views: 20276 365 Careers
Negotiation tutorial - Interest-based bargaining (Expanding the pie, integrative negotiations)
 
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This negotiation techniques tutorial introduces the concept of integrative negotiations, or approaching bargaining as a win-win situation. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This tutorial is part of a series of short movies on how to be an effective negotiator. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. Among business strategy and marketing insights, the course delivers repeatable tactics and bargaining strategies that can be widely applied across professional and personal settings. Negotiation module table of contents: 1. Negotiation: An Introduction Intro to Negotiation Why is negotiation a core managerial skill? Why are people bad negotiators? 2. Negotiation: The negotiation toolbox Understanding BATNA Reservation point and the Bargaining range 3. Negotiation: The importance of preparation Assessing yourself Assessing your opponent Assessing the situation 3. Negotiation: Types of negotiation Distributive negotiations (Slicing the pie) Distributive strategies (Pie-slicing strategies) Interest-based bargaining Interest-based negotiation strategies Claiming Choosing the correct negotiation strategy 4. Negotiation: Subtleties that will help you in the long run Adverse tactics and protecting yourself from them Conflict resolution Establishing trust Broken trust and how to repair it Mediums of negotiation 5. Negotiation: A Complete Negotiation Case Study The negotiation between Disney and Lucasfilm -------------------------------- Interest-based negotiations, are characterized by the shared goal of creating more value for all parties at the table. You might also hear about integrated or expansive negotiations; these names all stand for the same thing. Interest-based negotiations are about learning what your counter-party’s needs are, levelling with them, figuring out what they’re interested in that they haven’t claimed openly yet. The idea is to expand the pie of options, and find outcomes that are mutually beneficial. The driving force behind interest-based negotiating is the constant search for gains that will be advantageous for all parties. Here are some tell-tale sign that you might be sharing a table with a party interested in expansive negotiations. More than one issue is on the table, and it’s okay to bring in other issues that were not previously discussed. The more options, the better the chances for a beneficial deal! Side deals are not generally frowned upon. Having a side deal works here because it is kind of like bringing new issues to the negotiation. Again, it’s a number’s game. Your bargaining partner doesn’t want the exact same things as you from the negotiation issues. On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers
Views: 6270 365 Careers
Cost leadership: When a company sells cheap and makes money
 
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This lesson on Business strategy introduces the idea behind implementing a cost leadership strategy. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo. Cost leadership consists in producing products or providing services that are cheaper than the ones offered by competitor companies. If a company adopts a cost leadership strategy and manages to sustain lower costs than its peers, then it will be successful. Typically, cost leaders will sell at lower prices than their competitors; this way, they are going to win price sensitive customers – the ones looking for a bargain. Selling at lower prices than competitors is a valid idea. However, companies need to find a way to do that. If you want to sell at a lower price, then you have to do something differently than your peers. On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers
Views: 3131 365 Careers
Bitcoin and cryptocurrency mining explained
 
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https://www.udemy.com/blockchain-for-business-the-new-industrial-revolution/?couponCode=YOUTUBE Bitcoin and cryptocurrency mining explained with the the Byzantine Generals Problem. The Byzantine Generals problem was first introduced in a computer science paper published in 1982. The problem discussed in the paper is that reliable computer systems must be able to function effectively in the presence of faulty components that may send conflicting information to different parts of the system. This issue is even more acute when we talk about decentralized computer networks. Imagine the following thought experiment: The Byzantine army has surrounded an enemy city. The army is organized into several units. Each unit is commanded by a general and they all need to come up with a coordinated plan of action. However, they are located away from each other and the only means to communicate among themselves is via messages. To make things more complicated, one or more of the generals are possibly traitors. The presence of disloyal generals means that misleading messages could be sent aiming to disrupt any coordinated plan of action, be it attack or retreat. To find a successful solution to this conundrum, the Byzantine army needs to find its path to coordinated action, one way or another. To achieve this, the Byzantine army needs an algorithm that works effectively towards a coordinated outcome where the loyal generals follow it and the traitors don’t. Now that you are familiar with the problem, let’s see its solution. It is called the Byzantine Fault Tolerance algorithm. Over the years, there have been several proposed theoretical solutions involving game theory and math. The first practical implementation of Byzantine Fault Tolerance algorithm came with the Bitcoin’s Proof-of-Work. In this case the “generals” are nodes on the Bitcoin network, also known as “miners”. A network node is a connection point that can receive, create, store and send data across a network. In other words, nodes are the connected dots that make up a network. To simplify, think of it in the following way. In the image we traditionally use to depict a blockchain, every single computer is a separate node. They are all connected and can receive, create, store, and send data to each other. In the context of the Byzantine Fault Tolerance algorithm, the important concept to grasp is that these mining nodes start from the assumption that nobody else on the network can be trusted. Proof-of-Work secures network consensus even in the presence of non-compliant nodes. That is, even if there are some Byzantine generals who are not acting in the army’s best interest, coordinated action can still be achieved. Let’s see how this mechanism works in Bitcoin. As we all know by now, Bitcoin is a peer-to-peer network where all activities are done by its users through appropriate software and hardware. These activities include making transactions, receiving transactions, and verifying and transmitting transactions. Now, this is where we need to introduce the concept of “mining”, which many of you have probably heard. Mining is an activity, carried out by network participants, which involves Proof-of-Work and results in generating new coins as a reward for the miner who successfully did this Proof-of-Work first for each new block. On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers
Views: 3755 365 Careers
Introduction to Investment Banking
 
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Introduction to Investment Banking is a compilation of videos that are part of our Complete Investment Banking Course on Udemy: https://www.udemy.com/the-complete-investment-banking-course-2016/?couponCode=YOUTUBE The #1 Course to Land a Job in Investment Banking. IPOs, Bonds, M&A, Trading, LBOs, Valuation: Everything is included!
Views: 3486 365 Careers
Negotiation tutorial - Integrative bargaining tactics (Expanding the pie)
 
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This negotiation techniques tutorial introduces the core strategies for integrated or interest-based barganing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This tutorial is part of a series of short movies on how to be an effective negotiator. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. Among business strategy and marketing insights, the course delivers repeatable tactics and bargaining strategies that can be widely applied across professional and personal settings. Negotiation module table of contents: 1. Negotiation: An Introduction Intro to Negotiation Why is negotiation a core managerial skill? Why are people bad negotiators? 2. Negotiation: The negotiation toolbox Understanding BATNA Reservation point and the Bargaining range 3. Negotiation: The importance of preparation Assessing yourself Assessing your opponent Assessing the situation 3. Negotiation: Types of negotiation Distributive negotiations (Slicing the pie) Distributive strategies (Pie-slicing strategies) Interest-based bargaining Interest-based negotiation strategies Claiming Choosing the correct negotiation strategy 4. Negotiation: Subtleties that will help you in the long run Adverse tactics and protecting yourself from them Conflict resolution Establishing trust Broken trust and how to repair it Mediums of negotiation 5. Negotiation: A Complete Negotiation Case Study The negotiation between Disney and Lucasfilm -------------------------------- Probably the most crucial technique for successful interest-based negotiations is perspective-taking. This is the most straight-forward way to understand your partner’s interests, and where they’re coming from. And as a result, you will be much more informed and better at solving problems mid-negotiation, or answering their attempts to set an anchor. Ask diagnostic questions. You can try with the W questions that invite an open response, like What? Why? When? Where? and their non-W cousin, How. But remember that negotiations are a back-and-forth process, and this entails that you need to provide your partner with knowledge about what you’re after and what your priorities are. If you disclose information about your party, it will signal that you are approaching these negotiations openly, which will invite the principle of reciprocation to enter play. Engage in active listening. This allows you to then go and make your own deductions about your counter-party’s interests, even if they are not being completely open with you, and more importantly, you will get a sense of what their preferences are and how they rank. Make package deals. Package deals are useful for two main things – they allow the negotiating parties to come up with trade-offs between individual issues, and they make reaching an impasse much less likely. On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers
Views: 6707 365 Careers
Tableau vs Excel: When to use Tableau and when to use Excel
 
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This lesson introduces Tableau - one of the most popular business intelligence tools in the entire world. It is a BI software that allows non-technical users to visualize their data and work with it almost immediately, lowering know-how barriers dramatically. Many people are uncertain about the difference between Tableau vs Excel. And that’s a reasonable doubt, until we point out they serve different purposes. Using Tableau doesn’t necessarily mean you can forget about Excel, and vice versa. We explain why a competent data analyst needs both Excel and Tableau. Find out when to use Tableau and when to use Excel in this short video! On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers
Views: 4700 365 Careers
The Marketing Mix - The dynamic nature of the 4 P's
 
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On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of the Marketing Mix, and the 4 P's of marketing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- The only way a marketing plan can succeed is if the four Ps are aligned and work in unison. Their role is to implement the strategic direction that top management has chosen. However, if one of the four Ps is not in sync with the others, the entire plan becomes compromised. Imagine you are a marketing manager in a company that produces air conditioners. Your R&D team has just let you know they have come up with an amazing breakthrough – they have created an air conditioner that uses 50% less energy than any other air conditioner in the marketplace. Until this moment, your company’s strategy has been cost leadership, but this new finding allows you to create a differentiated product! So, what are you going to do? Tell the R&D team their amazing breakthrough is not in line with the firm’s strategy? Even though it might win the firm market share and allow it to charge more for its products, and marketing studies indicate potential improvements of profitability? Or perhaps, you could readjust the four Ps plan to correspond to a differentiated product that is going to cost more, will be sold by premium resellers, and will need an extensive advertising campaign… The second scenario sounds better, right? The 4 Ps can be readjusted and needs to be readjusted when one of the Ps changes. Think of the Ps as an ecosystem that must adapt to a changing environment. If one component changes, all four must evolve and adapt accordingly.
Views: 11718 365 Careers
Negotiation tutorial - Distributive bargaining tactics (Pie slicing strategies)
 
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This negotiation techniques tutorial introduces the core strategies in distributive bargaining. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This tutorial is part of a series of short movies on how to be an effective negotiator. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. Among business strategy and marketing insights, the course delivers repeatable tactics and bargaining strategies that can be widely applied across professional and personal settings. Negotiation module table of contents: 1. Negotiation: An Introduction Intro to Negotiation Why is negotiation a core managerial skill? Why are people bad negotiators? 2. Negotiation: The negotiation toolbox Understanding BATNA Reservation point and the Bargaining range 3. Negotiation: The importance of preparation Assessing yourself Assessing your opponent Assessing the situation 3. Negotiation: Types of negotiation Distributive negotiations (Slicing the pie) Distributive strategies (Pie-slicing strategies) Interest-based bargaining Interest-based negotiation strategies Claiming Choosing the correct negotiation strategy 4. Negotiation: Subtleties that will help you in the long run Adverse tactics and protecting yourself from them Conflict resolution Establishing trust Broken trust and how to repair it Mediums of negotiation 5. Negotiation: A Complete Negotiation Case Study The negotiation between Disney and Lucasfilm ----------------------------- When you are entering into negotiations with the perception that it is a win-lose situation, obviously, you need to do everything in your power to maximize your chances to be the winning side. The pie is on the table, and you want the bigger slice. One of the most basic ways to tip scales in your favor is to revisit your BATNA, reassess, and improve it. Having a strong alternative to the negotiated agreement will reduce the power your counter-negotiator has over setting the anchor, or determining the bargaining range. While you’re thinking about your BATNA, revisit or define your reservation point. Make sure you do not uncover it during the negotiations. There are only two circumstances under which you can openly declare your reservation point. One is when the clock is running out and you’re nearing the deadline for an outcome. In this situation, walking out with a deal, even at your reservation point, is still better than resorting to your BATNA. And the other is if you have an amazing BATNA and can afford being aggressive, and you would be happy if either the other side walked, or they offered you something that exceeds your reservation point. Strategy tip number four has to do with your opponent’s BATNA, and we cannot stress this enough – try and learn it. This will minimize their leverage and increase yours. When you are in a win-lose situation, one of the most advantageous things you can do to secure a good chuck of the pie is to make the first offer. If you manage to be the one who makes the first offer, this will serve as an anchor point, and it would ensure that you come out of the negotiations with the better deal. If you are not ready to make the first offer and instead your bargaining partner opens first, you need to counter-offer immediately. This accomplishes two things: it reduces the importance of the initial anchor, and makes it known that you are open to bargain. Let’s say you have already opened or counter-offered, and you are somewhere in the bargaining range. Because these are distributive negotiations, each party will want to maximize their own share of the pie, which means that both you and they will end up making certain concessions. The best approach you can have to conceding is the GRID model, or the Gradual Reduction in Tension model. According to its framework, the optimal strategy is to begin negotiating with a hard stance, then make several small concessions, and finish up with some larger ones. Finally, be careful not to be tricked by the “even split” ploy.
Views: 4551 365 Careers
The Marketing Mix - Marketing Promotion
 
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On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the notion of promoting a product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Promotion is essentially the art of communicating a product’s benefits to customers and convincing them to acquire the product once, or ideally, a repeated number of times. There are three degrees of brand loyalty: Awareness Preference And Insistence Marketing communication revolves around the three. Customers must know a product exists. Once they do, we need to convince them it is better than competitor products so they can develop a preference. In the best-case scenario, customers who prefer the product will understand its features well, which will develop informational awareness, and that will make them able to explain its benefits to other customers. Continued purchasing of a product, brand insistence, is the goal of promotional communication. It occurs when customers link a product with their own lifestyle. The feeling of personal connection turns repeated customers into raving fans.
Views: 7766 365 Careers
Create Great Looking Excel Slicers: Professional Slicer Formatting
 
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Support us on Indiegogo and get early access to the 365 Data Science Program! https://igg.me/at/365-data-science-online-program Alright. Great. Our task in this lesson is to learn how to improve the formatting of the slicers we have inserted and make them appear nice, keeping in mind the layout we have on the left side. So, let’s do the following. I’ll select all the slicers (I’m holding the Shift key while doing it) and will open the Options tab, which is available only after we have selected at least one slicer. Here, we can select this tiny arrow showing more options, and it would allow us to create a new slicer style. All right, in the dialog box that opens, we can see a list of elements that determine how the slicer looks when a certain event occurs: “When an item is selected and it contains data”, “When an item is selected and it does not contain data”, “When an item is not selected and contains data”, “When an item is not selected and does not contain data” and so on… You can spend a lot of time to improve these settings! Let me show you how it’s done in our case. I will select the “Whole slicer” element below and click on the “Format” button. This brings up the usual formatting dialog box we have seen before. First, let’s apply borders to the slicers we have. We can use a light grey color. Then, once we’re ready to insert borders, we can click on “Selected Item with Data” and change the fill color of selected items with data to the green we’ve used for the entire report. This synchronizes the colors within the sheet, and it appears much more professional. Our next task is to determine how unselected items with no data would appear. I’ll select this element and click “Format”. It’s ok for these elements to be almost transparent (a grey or white fill is appropriate), given they are not selected, and it should be clear for the user this is an element not currently displayed. But we should also be able to clearly distinguish them, so let’s introduce borders. I will select the borders tab and add a grey border. These modifications are fine for now. Let’s click OK and see the slicer’s appearance after the changes we’ve made. Looks good! Doesn’t it? Once we make a selection, the selected items appear in a certain way (in this case, all selected cells continue to be green), the unselected items are grey (as you can see here), and the items with no data are white. If I remove the filter, all elements become green, which is exactly what should happen. Our report looks awesome! In the next lesson, we’ll look at it and discuss its applications. That’s all for now. Thanks for watching! On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers
Views: 7842 365 Careers
The Marketing Mix - The 4 P's of Marketing
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of the Marketing Mix, and the 4 P's of marketing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- The professional way to launch a product is to prepare a marketing mix strategy in line with the product or service we want to offer to customers. By default, the decisions we make regarding marketing mix will be as good as our understanding of the target market. If we’ve done quality research, the likelihood of coming up with a good marketing mix combination increases. Four major variables shape a company’s marketing mix. These variables are known as the Four Ps of Marketing. Focusing on: • Product • Price • Place • And Promotion This has proven to be an effective way to understand the decisions a company makes when it enters a market and competes in it. If a company understands the needs of its customers, it can create products that satisfy the clients’ expectations and contain the features they desire; it will offer these products at a price that corresponds to the target market’s willingness to spend, and it will offer them where the target market loves to shop. It will also build its brand communication in a language that speaks to the target market. Marketing Mix and the Four Ps is intuitive. Marketing managers should concentrate on these variables and tailor them regarding the target market they’ve chosen to pursue.
Views: 30150 365 Careers
Excel for Beginners: First Steps in Microsoft Excel
 
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Excel for Beginners: First steps in Microsoft Excel Do you want to learn how to use Excel in a real working environment? Are you a young professional who is looking to establish himself at his new position? Would you like to become your team's go-to guy when it comes to Financial Modeling in Excel? If so, then this is the right course for you! A comprehensive guide to Financial Modeling in Excel: • Become an Excel expert • Learn how to build sound Financial Models and stand out at your job • An in-depth understanding of the mechanics of Company Valuation • Build your files in a professional way • Demonstrate superior Excel skills at work By the completion of this course you will: • Work comfortably with Microsoft Excel and many of its advanced features • Become one of the top Excel users in your team • Be much quicker at carrying out regular tasks • Be able to build a P&L statement from a raw data extraction • Be able to build a Cash Flow statement • Know how to value a company • Be able to build a Valuation model from scratch • Know how to create a model with multiple scenarios • Know how to create professional and good-looking advanced charts Udemy link (72% off): https://www.udemy.com/beginner-to-pro-in-excel-financial-modeling-and-valuation/?couponCode=Youtube2015 On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers
Views: 27770 365 Careers
Negotiation tutorial - The negotiations between Disney and Lucasfilm (A Case Study)
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This negotiation techniques tutorial follows the negotiations between Disney CEO Robert Iger and former Lucasfilm head George Lucas, showcasing the negotiation tactics used as the conversation unravels. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This tutorial is part of a series of short movies on how to be an effective negotiator. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. Among business strategy and marketing insights, the course delivers repeatable tactics and bargaining strategies that can be widely applied across professional and personal settings. Negotiation module table of contents: 1. Negotiation: An Introduction Intro to Negotiation Why is negotiation a core managerial skill? Why are people bad negotiators? 2. Negotiation: The negotiation toolbox Understanding BATNA Reservation point and the Bargaining range 3. Negotiation: The importance of preparation Assessing yourself Assessing your opponent Assessing the situation 3. Negotiation: Types of negotiation Distributive negotiations (Slicing the pie) Distributive strategies (Pie-slicing strategies) Interest-based bargaining Interest-based negotiation strategies Claiming Choosing the correct negotiation strategy 4. Negotiation: Subtleties that will help you in the long run Adverse tactics and protecting yourself from them Conflict resolution Establishing trust Broken trust and how to repair it Mediums of negotiation 5. Negotiation: A Complete Negotiation Case Study The negotiation between Disney and Lucasfilm --------------------------------
Views: 6769 365 Careers
Game theory lessons - Prisoner's dilemma
 
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Support us on Indiegogo and get early access to the 365 Data Science Program! https://igg.me/at/365-data-science-online-program On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Game theory discusses the prisoner's dilemma and Nash's equilibrium. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Most real-world situations are not zero-sum games, with a clear optimal choice. In a zero-sum game, both parties have a preferred outcome. They want to win, and there are no doubts. A non-zero-sum game is different, because it allows participants to choose whether they want to cooperate or to compete. Remember, the two players can have common and opposing interests at the same time. The most classic example of a non-zero-sum game is the prisoner’s dilemma. Here, two players must decide what they will do, and the outcome for both depends on their own actions. So, we have two criminals arrested, suspected in a robbery. Police officers hold the two criminals in different interrogation rooms and offer them the following options: If one of them confesses the crime and the other one doesn’t, the one who’s confessed walks away free, while the other one receives a 10-year sentence. If both confess, they will receive a 5-year sentence each. And if neither one confesses, they will both walk away free. The optimal global solution is to deny confessing; however, given that prisoners cannot communicate, they will choose a solution optimizing their own utility. John Nash, the famous Nobel prize winner portrayed in the movie “A beautiful mind” came up with a solution known as Nash’s equilibrium. He proved that, if a player in the context we described earlier has chosen a strategy and other players can’t benefit by changing their strategies, then we would have an equilibrium.
Views: 2196 365 Careers
A brief history of money - From gold to bitcoin and cryptocurrencies
 
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https://www.udemy.com/blockchain-for-business-the-new-industrial-revolution/?couponCode=YOUTUBE A brief history of money - let's consider the concept of money as an abstraction of value. Money is as old as human civilisation and civilisation itself is reliant on possessing ways in which to exchange, account for, and transfer value. What once started as barter trade (trading goods for goods) was replaced using standardized token money. Gold and silver were the first universally accepted natural choices for money. Actually, they fit the bill so well that they were the primary form of money for centuries across the globe and have been instilled in human culture... I bet when I say "gold" you instinctively think of value or wealth. After this came paper money – a more user-friendly way to carry and move around value compared to precious metals. China was the first to adopt it in the 7th century. The first European banknotes weren't issued until the 17th century. It took people several centuries to accept the new paradigm at the time and shift from gold and silver coins to banknotes backed by these same precious metals as the widely used form of money. This led to the birth of 'the gold standard'. The banknotes themselves didn't hold any intrinsic value like gold and silver coins do. Instead, paper money was backed by precious metals (like gold and silver) stored in a treasury vault somewhere. This was the case until 1944. At the end of World War II, yet another related system was introduced, the "gold exchange standard", under the Bretton Woods agreement. This meant that many countries fixed their national currencies’ exchange rates to the US dollar which was in turn convertible to gold at a fixed rate. Not only that, but this convertibility was no longer available to individuals or companies, only to central banks. However, the Bretton Woods system ended in 1971, when the US dollar convertibility to gold was terminated. So long "the gold standard" and commodity-linked money. Paper money is no longer backed by gold or anything else tangible but just faith! Welcome to the world of fiat currencies! So how does paper hold any value if it's not backed by anything? Well, that's where concepts like legal tender come in. The fiat system, which we still use today, has governments assign value to a currency, declaring it a legal tender. This means a government decides whether a medium of payment will be recognised for financial transactions, trade settlement or commerce in a country or jurisdiction. Throughout all these stages we had an idea of value in our mind but it has evolved hand in hand with our civilisation and technology. From something you can touch and actually use, to something you can touch but cannot use except for trade, to just an abstract idea. On facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers
Views: 917 365 Careers
Paste Special: Learn How to Apply Paste Special in Excel 2016
 
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Support us on Indiegogo and get early access to the 365 Data Science Program! https://igg.me/at/365-data-science-online-program Now that we learned how to use copy and paste, it is the right time to present to you an important “paste” optionality – “paste special”. In order to use Paste Special, we need to copy one or multiple cells and then open the “Paste Special” dialog box. We can open it from the Home tab, clicking on the little arrow below the regular “Paste” button…or much easier by pressing Alt, E and S. Once we open the “Paste Special” dialog box, we can choose from a number of pasting options. For example, we can choose to paste only the formulas of the copied cells. Let’s do this. Excel pastes only the formulas of the cells, without any numbers. Alternatively we can paste only the values of the copied cells. See? Only numbers. We don’t have any formulas anymore. Paste Special allows you to choose from several different options. Later on in the course we will continue to practice with Paste Special. This will do for now. Thanks for watching! On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers
Views: 2020 365 Careers
Facebook's Initial Public Offering - An IPO Case Study
 
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Facebook's IPO was the biggest tech IPO at the time. The company founded by Mark Zuckerberg and a few of his Harvard classmates resisted takeover attempts for years. We prepared an interesting Case Study that will examine Facebook's IPO from an interesting perspective. In this video, we'll try to answer questions such as: How important was the timing of Facebook's IPO? What were the challenges ahead of the company at the time of the IPO? Why investors wanted to get in on Facebook's IPO? How investment bankers determined the price of Facebook shares and whether they under or over valued the company. All of these questions have been answered in this video! Hope you enjoy it! For more content from 365 Careers: On Udemy: https://www.udemy.com/user/365careers/ On the web: http://www.365careers.com/ On Facebook: https://www.facebook.com/365careers/
Views: 320 365 Careers
Cover Letter Do's: Tips That Will Improve Your Cover Letter
 
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Many articles give good ideas on how to write a quality Cover Letter. Very few, if any, provide you with actionable advice and guide you through the entire structure of your Cover Letter. We’ll try to do exactly that here. This extract will teach you how to create a great Cover Letter that will reinforce the strong impact of your CV. On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers
Views: 295 365 Careers
Corporate Strategy: The role of strategy in business
 
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Corporate Strategy: The role of strategy in business is a video that is part of our MBA in a Box training on Udemy. https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo/?couponCode=YOUTUBE The course covers five important modules: 1. Strategy 2. Management 3. Marketing 4. Decision making, negotiation, persuasion 5. Accounting A simple definition of the term strategy indicates these are ways companies achieve their goals. The word has been originally used in the military and more recently adapted for business. It descends from the Greek expression stratēgía, meaning “general ship” or commanding an army. Both armies and companies need strategies to use their resources in the most effective way and to establish a favourable position.
Views: 482 365 Careers
LinkedIn Success: Optimizing Your LinkedIn Profile for Job Hunting
 
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LinkedIn Success: Optimizing Your LinkedIn Profile for Job Hunting LinkedIn has already established itself as one of the prime resources for job hunters. Learn how to optimize your LinkedIn profile page in order to be able to utilize the platform to its fullest potential. https://www.udemy.com/winning-business-finance-job-interviews-the-perfect-guide/?couponCode=YouTube2015 On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers
Views: 704 365 Careers
The Social Proof Principle   The Six Principles of Influence
 
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Social Proof - put simply, there is a general tendency that when people find themselves in a situation of uncertainty, when they are not sure how to act, they look at the environment around them to find cues and guidance. Like laughter from a ghost audience. And they are especially influenced by people of their own age and status. This type of reasoning is what’s driving the success of websites and applications like Yelp, TripAdvisor, and “like-a-local” guides. People like to rely on the experience and opinion of like-minded people to guide their own decisions and actions. There is an excellent experiment that demonstrates the utility of this principle in action. The main goal of the study was to try to get people who are staying at a hotel in Arizona to reuse their towels. Four reasons were given to four different groups of guests, each appealing to a different thing: the environment, prospective donation of end-of-year laundry savings, an already completed donation, or the fact that the majority of the hotel guests reused their towel at least once per stay. One driving force behind social proof is the need to belong to a social group. Humans base about two-thirds of their self-image on the social groups they are part of. It stands to reason that when a situation occurs that makes us feel uncertain, we re-evaluate ourselves and start thinking on behalf of the group it makes sense to be a part of for this decision. For example, if choosing between several hair products an individual can ask themselves “What would make sense for me, as a young college graduate on a budget who cares about quality?” She would go with the choice that fits this description the best, and many others in her position will too. One very clever strategy used in TV ads was to change the usual tagline from “Operators are standing by” to “If our lines are busy, please call again”. At this point you can probably guess what that accomplished. This simple switch conveyed that many others are also calling in, thus the product or service must be very desirable and you will not be placing your eggs into the wrong basket if you also trust it. An easy way to convey a similar message in an increasingly online world is by introducing counters on your web platform, for example, of how many people have bought or support the product. Think about Kickstarter – the “funded in one day” banner on a project fulfils this exact purpose. And it is super effective! On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers
Views: 549 365 Careers
Introduction to Microsoft Excel: Structure of a Microsoft Excel Spreadsheet
 
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Introduction to Microsoft Excel: Structure of a Microsoft Excel Spreadsheet is a video that will walk you through the structure of an Excel sheet. Step by step we will explain the function of all parts of the typical Excel sheet. Watch our other videos for practical advise on how to work professionally in Excel. Udemy: https://www.udemy.com/beginner-to-pro-in-excel-financial-modeling-and-valuation/?couponCode=Youtube2015 Website: http://365careers.com Facebook: https://www.facebook.com/365careers Twitter: twitter.com/365careers Udemy: https://www.udemy.com/u/365careers/ Skillfeed: https://www.skillfeed.com/instructor/356902-365-careers Instagram: https://instagram.com/365careers/
Views: 3444 365 Careers
Game Theory Lessons - Zero-sum games
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Game theory introduces the idea of zero-sum games. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- We call zero sum games the situations in which one party must lose if the other party will win. Poker is a classic example of a zero-sum game. If two people play poker, one of them will win and the other will lose; there isn’t any in-between. The two players cannot cooperate – they are against each other. So, if Player A wins $100, then this automatically means player B has lost $100. The money they own collectively didn’t change; hence, we call this a zero-sum game. The amount won by Player A plus the amount lost by Player B equals zero. Zero-sum games are the exact opposite of win-win situations, which is how business should be perceived. Both parties should be better off after a business transaction. The fundamental requirement for a win-win situation is communication and cooperation – techniques completely absent in the zero-sum game approach.
Views: 1886 365 Careers
Game theory lessons - Introduction to Game theory
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Game theory introduces the concept behind game theory. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- What happens in the real business world in practice is that the decisions made by one firm depend on the decisions made by the other companies in the industry. The Game theory framework allows us to model these interactions. Game theory could be considered the science of competitive strategy. It is a tool that allows us to explore decision-making situations, where the choices made by one party have repercussions for the other parties. The decision-making situations are called games, while the individuals and groups are called players. Game theory studies human and corporate interaction, cooperation, and conflict reactions in a competitive situation. There are two types of games – cooperative and non-cooperative.
Views: 2674 365 Careers
The Consistency Principle - The Six Principles of Influence
 
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Consistency: You may have noticed that backing out of promises or deals always brings about a sense of unpleasantness and dread. This is because people are habitual beings and like to be consistent. Simply put, consistency refers to the fact that people like to act in line with the things they have already said or done. If they do not, that creates a sensation in the mind psychologists refer to as Cognitive Dissonance. This is an unpleasant state of being, and people try hard to avoid entering, by adjusting their behaviours and matching them to attitudes and actions as they go along. Additional pressure to be consistent comes also from the fact that society largely views inconsistency as an undesirable trait, and often associates it with indecisiveness and even intellectual weakness. There is tons of research in social psychology that clearly identifies the success of this strategy. For example, having a group of students write speeches describing the dangers of AIDS and the importance of condom use, and then recite them in front of their peers, increased the likelihood of these students to use condoms in the future. So, the students had already made a commitment, both personally when writing the speeches, and publicly, when presenting them, and they needed to adjust their behavior accordingly. This worked even better if they were also asked to list any occasions when they had failed to use protection – that elevated their need to rectify the inconsistent behavior. So, the takeaway from this really is that the individual who is looking to use the commitment principle to get their ideas across, is looking for a small initial commitment. In an ideal world, this commitment will be made voluntarily; the person who is agreeing to it would be actively engaged in the process, and the deal would be sealed in writing. But even in suboptimal situations, where not all of the above are present, the principle still holds strong and is very effective! On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers
Views: 782 365 Careers
Blockchain and Google: How Blockchain Technology Will Impact Google
 
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https://www.udemy.com/blockchain-for-business-the-new-industrial-revolution/?couponCode=YOUTUBE Google is a true internet giant. There are two main reasons for Google’s search dominance. The first one is habit. And the second one is superior data science and AI. Google established itself as the household name in search, years ago, and people continue to use it when they need to find information. Moreover, the best way to come up with strong machine learning algorithms is to have a lot of user data in order to shape search results according to a person’s preferences. Put simply, Google is able to find results that suit your search better because you’ve used their search engine in the past. How could blockchain disrupt Google’s search dominance? It will be very hard to do it, and it will surely take some time. But it’s not an impossible scenario. A growing number of platforms are trying to challenge Google’s dominance. Privacy-focused search engines that do not sell user data like DuckDuckGo have a good chance to disrupt the current status quo. But to do that, a search engine like DuckDuckGo would need some sort of integration with a platform collecting customer data (the so-called identity coins). Thus, by combining privacy-focused search with a similar quality search experience, users will have peace of mind that one company does not own all their search queries. A further incentive, a decentralized search platform of the future could offer users are tokens. Part of the advertising revenue coming in would serve as a reward for the platform users. This could be a nice incentive that would help the platform find its first adopters and grow faster. We have seen similar models being implemented by blockchain start-ups like the Brave browser with its native Basic Attention Token, discussed previously.
Views: 407 365 Careers
A Company's Lifecycle Model - A Practical Example
 
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The main stages of a company's lifecycle are: - seed - start-up - growth - establishment - expansion - maturity - exit Typically, a company’s lifecycle starts with a seed stage. Then, if things go well, a start-up will be formed. Once the start-up starts to grow we’ll be in growth stage, which is followed by the establishment and expansion phases. The final two stages of a company’s development are maturity and possibly an exit. These are the life cycle stages that a company typically goes through. Understanding what can be expected in each of them is a must for anyone who wants to start a business. In this video, we have described each of these stages in detail. On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers
Views: 483 365 Careers
The Reciprocation Principle - The Six Principles of Influence
 
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Reciprocation is an extremely effective technique to stimulate a relationship of favor-giving and compliance. It works in a very straight-forward way: you should try to repay, in kind, what another person has provided to you. At a glance, not much to it, right? In reality, however, this rule has stood the test of time like no other, and has been a driving force in society from as early as the first written historical documents date. What all of this essentially means, is that if a colleague invites you to their house warming, it becomes your obligation to invite them to a gathering of your own. If a friend does you a favor, you should do one in return, and so on. The reciprocity rule is so strongly entrenched in our society that we become obliged to repay kindnesses, invitations, and gifts. And the best aspect of it is that when under a feeling of obligation, individuals are much more likely to say yes to a request! At the core of the rule is that it enforces uninvited debts. For example, studies and experience have shown time and again that a marketing strategy that has a free sample component creates a relationship of indebtedness between the merchant and the buyer. The strategy is effective because the person who receives the unexpected gift has a few limited options to reciprocate. Depending on what the context is, the individual can either agree to listen to the product’s description, donate to the cause being presented to them, or, say, tip their waiter or waitress more money. This technique is based on a very simple principle: you maximize your chances of receiving a “yes!” by first making a larger request that will most likely be turned down. After the refusal, you make a smaller request, which is actually what you were initially interested in. At this point your conversation partner will likely be feeling like you made a concession and somehow did them a favor, therefore creating a need in them to respond with a concession of their own, and the only option they have immediately available to them would be your second request. One thing you could do is remember that you only need to reciprocate the favor for what it actually is. In that sense, if the initial gift turns out to simply be a device or a trick devised to motivate us to return the favor with interest, then it is not a gift and doesn’t need to be returned. The reciprocation rule states “Meet a favor with a favor”. It does not say, however, respond to a trick with a favor. On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers
Views: 420 365 Careers
Job Hunting: This is How Successful Candidates Find Opportunities
 
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Job Hunting: Job Searching Techniques This is something that most job applicants don’t do. There are a number of ways to find extra opportunities and quite often the process is much simpler than with online applications, for which you need a full day of work in order to complete well. These channels are extremely useful for people who are looking for an “off-cycle” internship or even placement. On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers Job Hunting: This is How Successful Candidates Find Opportunities
Views: 227 365 Careers
Job Hunting: Find a Business or Finance Career that Suits You
 
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Job Hunting: Find a Business or Finance Career that Suits You This video is a valuable resource for graduates in Business and Finance who are unaware of the various career paths that are available to them. Take a look at the video and in case some of the jobs sounds interesting try to learn more about it! https://www.udemy.com/winning-business-finance-job-interviews-the-perfect-guide/?couponCode=YouTube2015 On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers
Views: 220 365 Careers
Introduction to Excel: The Excel Ribbon
 
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The Excel Ribbon has seven main tabs: • Home • Insert • Page Layout • Formulas • Data • Review • and View Other tabs could be added as well, but these are the 7 main ones. Each of these tabs contains commands that you will need when working with Excel. In this video, we'll describe the content of each of these tabs. Udemy: https://www.udemy.com/beginner-to-pro-in-excel-financial-modeling-and-valuation/?couponCode=Youtube2015 Website: http://365careers.com Facebook: https://www.facebook.com/365careers Twitter: twitter.com/365careers Udemy: https://www.udemy.com/u/365careers/ Skillfeed: https://www.skillfeed.com/instructor/356902-365-careers Instagram: https://instagram.com/365careers/
Views: 235 365 Careers
Blockchain - current state of affairs
 
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There is a lot of ongoing innovation in the blockchain space taking place at an accelerated rate. This new field has managed to excite a lot of smart people, which see enormous opportunities opening up. Talent and money are flowing in with a strong momentum from all parts of the world. The trend is similar to what we have seen in previous industrial revolutions like steam power, railroads, automobiles, electricity, computers, and the Internet. They all have gone through the cycle blockchain technology is experiencing now. Besides the well-known issues of scalability, interoperability, governance and privacy, user-friendly interface also needs to be addressed. But hey, we all know how early prototypes of each of the technologies we just mentioned looked like and how they performed. We also know how they have evolved afterwards to reach mass adoption. For the closest comparison, just have a look at the early web interfaces and capabilities. In the dawn of the Internet it used to take 24 to 48 hours to transmit a text message because it was routed from one dial-up connection to another. And now we have instant global messaging. When email first came along, it used to take 2 hours to cross the Internet and reach the recipient. Now we can live-stream high-definition video around the world. In 1992, there were only a couple of websites on the Internet… And look how many things we can do online now – communication, education, shopping, entertainment, business, and the list goes on… Learn more about the current state of the Blockchain industry here: https://www.udemy.com/blockchain-for-business-the-new-industrial-revolution/?couponCode=YOUTUBE
Views: 206 365 Careers
Job Hunting: Tracking Application Deadlines
 
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Job Hunting: Tracking Application Deadlines Once you establish the companies that you would like to apply for, it is a great idea to create a plan, even a timeline. Each company includes a deadline for its applications. Consider the deadlines for all companies on your list and create a schedule. On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers/
Views: 157 365 Careers
Job Hunting: Finding Job Opportunities and Applying Online
 
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Job Hunting: Finding Job Opportunities and Applying Online Nowadays, Internet has become the official channel for finding job opportunities. Almost all companies publish their job openings on their web page. This holds true especially for junior positions. Usually, it is very simple to navigate within these sites and find the “career” section, where the open positions would be posted. On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers
Views: 136 365 Careers